Email Marketing Consultant Job Description [Updated for 2025]

In the era of digital communication, the role of email marketing consultants has never been more crucial.

As online marketing evolves, the demand for skilled professionals who can design, execute, and optimize email marketing campaigns grows stronger.

But let’s delve deeper: What’s truly expected from an email marketing consultant?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of email marketing,

You’re in the right place.

Today, we present a customizable email marketing consultant job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Email Marketing Consultant Duties and Responsibilities

Email Marketing Consultants are responsible for creating and managing email marketing campaigns to promote a company’s products or services.

They are required to utilize their expertise in marketing and technology to serve the needs of their clients.

Email Marketing Consultants have the following duties and responsibilities:

• Create, plan and implement email marketing campaigns
• Analyze the needs of the client to develop a tailored email marketing strategy
• Design and layout email marketing materials, including newsletters, promotions, and sales announcements
• Test different email marketing strategies and analyze the results to determine which approaches are most effective
• Ensure that the company’s brand message is consistent across all email marketing campaigns
• Stay up-to-date on industry trends and technologies to provide innovative solutions for email marketing
• Monitor and analyze data from email campaigns, providing reports on performance and recommendations for improvement
• Ensure compliance with spam laws and regulations related to email marketing
• Work closely with other departments, like design and content teams, to ensure email campaigns align with company goals and vision

 

Email Marketing Consultant Job Description Template

Job Brief

We are in search of a knowledgeable Email Marketing Consultant to guide our marketing team in optimizing our email marketing strategies.

The consultant should understand our business goals, analyze our current methods, and develop strategies to enhance customer engagement and sales.

The ideal candidate should be well-versed in creating compelling email content, A/B testing, segmenting email lists, and analyzing the effectiveness of campaigns.

Ultimately, the role of the Email Marketing Consultant is to assist our company in attracting more customers and retaining existing ones, while ensuring our email marketing efforts are effective and comply with current regulations.

 

Responsibilities

• Analyze current email marketing campaigns and suggest improvements
• Design and implement direct email marketing campaigns
• Ensure emails follow industry policies and best practices
• Proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails are sent in proper form and template
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes

 

Qualifications

• Proven experience as an Email Marketing Manager or Digital Marketing Specialist
• Experience with HTML/CSS
• Knowledge of SEO/SEM and Google Analytics
• Proficiency in marketing automation technology
• Knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of database management, segmentation and email deliverability
• Excellent written communication and copywriting skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email Marketing Consultant
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email Marketing Consultant Do?

An Email Marketing Consultant works for organizations across various industries or operates as a self-employed professional.

They typically liaise with marketing teams and business owners to develop, monitor, and improve email marketing strategies.

Their primary task is to create engaging and effective email campaigns to drive customer engagement, enhance brand loyalty, and increase sales.

Their duties involve segmenting target audiences, writing compelling email content, and creating visually appealing email templates.

They also use data analytics tools to track email campaign metrics, such as open rates, click-through rates, and conversions.

In addition, an Email Marketing Consultant is responsible for ensuring the email campaigns are compliant with privacy laws and spam regulations.

They also stay abreast of latest trends and advancements in email marketing to provide innovative solutions for their clients.

Their role also includes optimizing email campaigns based on A/B testing results and analytics data to improve future campaign performance.

They not only aim to achieve the company’s immediate marketing goals but also work towards improving the overall email marketing strategy to drive long-term success.

 

Email Marketing Consultant Qualifications and Skills

An effective Email Marketing Consultant should have the skills and qualifications that align with the demands of the role, such as:

• Knowledge of email marketing strategies, best practices, and platforms to design, create, and implement efficient email marketing campaigns.
• Strong analytical skills to collect and analyze data, understand trends, and monitor campaign performance.
• Excellent communication skills to effectively collaborate with team members, stakeholders, and to articulate campaign strategies and results.
• Copywriting skills to create compelling email content that drives engagement and conversions.
• Understanding of Search Engine Optimization (SEO) and how it applies to email marketing to enhance visibility and reach.
• Technical skills including HTML, CSS, and proficiency in using email marketing software like MailChimp, Constant Contact, etc.
• Project management skills to manage multiple campaigns, meet deadlines, and deliver results.
• Knowledge of compliance standards, including CAN-SPAM and GDPR, to ensure all email marketing activities are legally compliant.

 

Email Marketing Consultant Experience Requirements

Email Marketing Consultants often start their career with a degree in marketing, business, or a related field, alongside gaining practical experience through internships or part-time roles in digital marketing or content creation departments.

Entry-level candidates may have 1 to 2 years of experience, often through roles in Social Media Management, Content Creation, or Digital Marketing.

These professionals may also gain relevant experience by managing email campaigns for a student organization or a small business.

Candidates with more than 2 years of experience often have a solid understanding of email marketing strategies, customer segmentation, and have developed their analytical skills to understand campaign effectiveness.

They would have also gained hands-on experience with email marketing software like MailChimp, Constant Contact, or GetResponse.

Those with more than 5 years of experience have typically proven their ability to design and implement comprehensive email marketing strategies that increase brand awareness and drive customer conversion.

They are often well-versed in tracking and analyzing the performance of email campaigns and making adjustments for optimization.

These professionals may have leadership experience, having managed a team or coordinated cross-departmental collaboration for email marketing campaigns.

They are typically capable of taking on roles with higher responsibilities such as Email Marketing Manager or Director of Email Marketing.

 

Email Marketing Consultant Education and Training Requirements

An Email Marketing Consultant typically has a bachelor’s degree in Marketing, Business, Communications or a related field.

A strong understanding of digital marketing strategies, including SEO, content marketing, and social media, is crucial.

Specialized knowledge in email marketing platforms, such as Mailchimp, Constant Contact or others, is also required.

Many Email Marketing Consultants also pursue certifications in digital marketing, email marketing, or related fields from recognized institutions.

These certifications help to demonstrate expertise in the field and keep up with the rapidly changing digital marketing landscape.

Apart from this, a good knowledge of data analysis tools and software is beneficial.

This is because analyzing the success of email campaigns and making data-driven decisions is a key part of this role.

Some roles, particularly those at higher levels or within specific industries, may require an Email Marketing Consultant to have a master’s degree in Marketing or Business Administration.

Keeping updated with the latest trends in email marketing strategies, changes in email laws, and consumer behavior is crucial for this role.

This might be achieved through professional development courses, webinars, or workshops.

Overall, being an effective Email Marketing Consultant requires a combination of formal education, specialized training, and staying updated with ongoing industry trends and advancements.

 

Email Marketing Consultant Salary Expectations

An Email Marketing Consultant can expect to earn an average salary of $52,810 (USD) per year.

This figure can significantly differ depending on their level of expertise, the size of the company they work for, and the region in which they are based.

 

Email Marketing Consultant Job Description FAQs

What skills does an Email Marketing Consultant need?

An Email Marketing Consultant needs to have excellent communication and copywriting skills to create compelling email content.

They should have a strong understanding of email marketing platforms, data analysis, segmentation, and email automation.

They also need to understand the metrics associated with email campaigns, such as open rates, click-through rates, and conversion rates.

 

Do Email Marketing Consultants need a degree?

A degree in marketing or a related field is beneficial for an Email Marketing Consultant, but not always necessary.

Employers often value experience and results more than formal education.

However, having a certification in email marketing or digital marketing could enhance your job prospects.

 

What should you look for in an Email Marketing Consultant’s resume?

A strong resume for an Email Marketing Consultant will showcase their proven track record in creating successful email campaigns, including click-through rates and conversions.

Look for experience in using email marketing software, data analysis, and A/B testing.

A good candidate may also have experience with customer segmentation, HTML, and CRM software.

 

What qualities make a good Email Marketing Consultant?

A good Email Marketing Consultant is creative, analytical, and has a keen eye for detail.

They are able to craft engaging email content that resonates with the target audience and drives conversions.

They are also data-driven, using analytics to refine and improve their email campaigns.

Good consultants are always up-to-date with the latest email marketing trends and regulations.

 

How does an Email Marketing Consultant measure success?

An Email Marketing Consultant measures success through key metrics like open rate, click-through rate, unsubscribe rate, conversion rate, and the overall ROI of the email marketing campaigns.

They use this data to continuously optimize and improve future email campaigns.

They may also measure success through the growth of the email list and the level of engagement with the audience.

 

Can an Email Marketing Consultant work remotely?

Yes, an Email Marketing Consultant can work remotely.

They mainly need access to an email marketing platform, CRM software, and analytics tools, all of which can be accessed over the internet.

It’s also beneficial for them to have good communication tools for coordinating with their clients or team.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being an email marketing consultant.

Surprise, surprise!

It’s not just about sending emails.

It’s about shaping the digital communication landscape, one email campaign at a time.

With our surefire email marketing consultant job description template and real-life examples, you’re all geared up to make your move.

But why limit yourself?

Explore further with our job description generator. It’s your ladder to creating laser-focused listings or refining your resume to flawlessness.

Always remember:

Every email campaign is a crucial part of the grand scheme.

Let’s shape the future of digital communication. Together.

How to Become an Email Marketing Consultant (Complete Guide)

Joyful Careers: The Most Satisfying Jobs for a Happy Life

The Height of Aspiration: The Most Prestigious Jobs for Dreamers

Workplace Bliss: Enjoyable Jobs That Feel More Like a Hobby

The Work Wreck: The Most Hated Jobs in the Employment Scene