Enterprise Content Manager Job Description [Updated for 2025]
In the era of data-driven decision making, the role of the Enterprise Content Manager has become increasingly critical.
As businesses continue to generate vast amounts of data, the demand for experts who can organize, manage, and secure this information is growing exponentially.
But what does it really entail to be an Enterprise Content Manager?
Whether you are:
- A job seeker looking to understand the demands of this role,
- A hiring manager aiming to define the perfect candidate,
- Or simply fascinated by the intricacies of content management in a large-scale corporate setting,
You’re in the right place.
Today, we present a customizable Enterprise Content Manager job description template, crafted for convenient posting on job boards or career sites.
Let’s delve right into it.
Enterprise Content Manager Duties and Responsibilities
Enterprise Content Managers handle the organization and storage of a company’s digital and non-digital content.
They are responsible for ensuring the content is easily accessible to users, and also aligns with the company’s data management strategy and compliance requirements.
The duties and responsibilities include:
- Developing and implementing content management strategies and workflows
- Designing and setting up content libraries and databases
- Coordinating with different departments to gather and categorize content
- Ensuring all digital content is correctly formatted, tagged, and search-optimized
- Implementing security measures to protect sensitive data
- Maintaining a cohesive, branded look and feel across all content
- Training employees on how to create, upload, and manage content
- Monitoring the usage of content and making improvements as needed
- Ensuring compliance with regulations, including data privacy and copyright laws
- Collaborating with IT department to resolve technical issues related to content management systems
- Conducting regular audits to ensure content accuracy and relevancy
- Keeping abreast of the latest content management technologies and practices
Enterprise Content Manager Job Description Template
Job Brief
We are seeking a dedicated Enterprise Content Manager to oversee the development, execution, and maintenance of our company’s content management strategy.
The Enterprise Content Manager is responsible for organizing, categorizing and publishing content and information used across the enterprise.
Tasks include ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience.
Our ideal candidate will have experience in content strategies, information architecture, content management systems, and possess strong leadership skills.
Responsibilities
- Develop and implement enterprise content strategy aligned with short-term and long-term marketing targets
- Manage content across all platforms, including email and social media.
- Collaborate with design, marketing, sales, and operations teams to deliver an effective content marketing strategy and editorial plan.
- Oversee the content production process from initial concept to execution.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience.
- Analyze web traffic and engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure the content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Qualifications
- Proven work experience as a Content manager
- Demonstrable understanding of content strategy and its application within a business context
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
Benefits
- 401(k)
- Health insurance
- Dental insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Additional Information
- Job Title: Enterprise Content Manager
- Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
- Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
- Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
- Pay Range: $70,000 minimum to $120,000 maximum
- Location: [City, State] (specify the location or indicate if remote)
- Employment Type: Full-time
- Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].
What Does an Enterprise Content Manager Do?
An Enterprise Content Manager is a professional who oversees all content that a company creates, stores, shares, and utilizes.
They typically work within the company’s IT or marketing department.
Their primary role is to develop and implement a comprehensive and effective content management strategy that aligns with the company’s objectives and goals.
This may involve creating a unified content repository, establishing content governance policies, and setting up workflows to manage the lifecycle of content.
They are responsible for the organization, categorization, and structuring of digital content to ensure easy retrieval and efficient use across various platforms and departments.
This includes the use of content management systems (CMS) and other technologies to facilitate content creation, storage, and distribution.
Enterprise Content Managers also analyze content for its effectiveness, making changes to improve its reach, engagement, and overall performance.
They work with various teams within the organization, such as marketing, sales, and customer service, to understand their content needs and tailor solutions accordingly.
Additionally, they ensure that all content complies with legal and regulatory requirements, and that it adheres to brand guidelines and style guides.
They may also be responsible for training staff on best practices for content creation, management, and usage.
In the ever-evolving digital landscape, Enterprise Content Managers stay abreast of latest content management technologies, trends, and best practices, and adapt their strategies to meet new challenges and opportunities.
Enterprise Content Manager Qualifications and Skills
An effective Enterprise Content Manager should possess the following qualifications and skills that align with this job role:
- Proven experience in content management systems, digital asset management, and SEO practices to effectively manage and optimize content across different digital channels.
- Strong understanding of web publishing requirements and best practices, along with knowledge of web analytics tools to track content performance.
- Excellent leadership skills to lead content development teams, setting clear team goals, supervising team operations, and ensuring high productivity levels.
- Superior communication skills to interact with various stakeholders, gather their content requirements and present solutions in a clear and concise manner.
- Exceptional project management skills to handle multiple content projects simultaneously, ensuring they are completed within the designated timeline and budget.
- Ability to strategize and create content that can engage target audience, drive web traffic, and increase user engagement.
- Highly creative with strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Experience with creating and editing graphic designs, video editing and web development are a plus.
- Adaptability to stay abreast of the latest industry trends and changes in the digital landscape to ensure content is relevant and impactful.
Enterprise Content Manager Experience Requirements
Entry-level candidates for the role of Enterprise Content Manager usually require 2 to 3 years of experience in content management or related roles such as Content Developer, Content Strategist, or Digital Marketer.
They typically gain practical experience through internships or part-time roles, helping them to master the tools and techniques used in content management.
Candidates with 3 to 5 years of experience usually have been involved in more complex tasks such as creating and implementing content strategies, managing a content management system, and coordinating with other teams to ensure content consistency.
They often have a proven track record of managing enterprise-level content, and may have some experience in project management.
Those with more than 5 years of experience are often considered for senior roles.
They usually have extensive experience in content management, have led a content team, and have handled multiple projects simultaneously.
They may have experience with data analysis and have the ability to evaluate and improve content strategies based on data-driven insights.
They often have strong leadership skills, and have experience in training and developing junior team members.
Enterprise Content Manager Education and Training Requirements
Enterprise Content Managers typically hold a bachelor’s degree in information technology, business administration, computer science, or a related field.
They must have knowledge of content management systems and platforms, data analysis, and workflow management, among other things.
Being well-versed in data governance, information architecture, and user experience can be beneficial.
Proficiency in software applications, such as Microsoft SharePoint and Adobe Experience Manager, is often a prerequisite.
Some positions may require an Enterprise Content Manager with a master’s degree in information systems or a related field, or even an MBA with a focus on technology management.
Certifications such as the Certified Information Professional (CIP) or the AIIM’s ECM Specialist certificate may give candidates an edge in the hiring process.
These demonstrate a commitment to staying updated in the field and can indicate a candidate’s leadership potential.
In addition to educational requirements, it is crucial for an Enterprise Content Manager to have excellent organizational and communication skills, and a keen eye for detail.
They should also keep up-to-date with emerging technologies and trends in the field.
Experience in content management, data governance, and digital asset management is often preferred.
Continuing education and professional development are also vital in this ever-evolving field.
Enterprise Content Manager Salary Expectations
The average salary for an Enterprise Content Manager is approximately $84,284 (USD) per year.
This earning can vary based on factors such as the level of experience, education, the size of the company, and the geographical location.
Enterprise Content Manager Job Description FAQs
What skills does an Enterprise Content Manager need?
Enterprise Content Managers need to have a strong understanding of content management systems.
They should possess the ability to manage and direct content creation, coordinate with various departments for content generation, and ensure the content adheres to the company’s standards and goals.
Additionally, they should have excellent organizational skills, attention to detail, and the ability to work on multiple tasks simultaneously.
Do Enterprise Content Managers need a degree?
Most companies prefer Enterprise Content Managers to have a Bachelor’s degree in a related field such as marketing, communication, journalism, or business administration.
However, the key is having experience in content management, especially in an enterprise setting.
Some organizations may require additional certifications related to specific content management systems.
What should you look for in an Enterprise Content Manager’s resume?
An Enterprise Content Manager’s resume should highlight their experience in managing and directing content creation for large organizations.
It should also exhibit their familiarity with various content management systems.
Skills in SEO, digital marketing and analytics are a plus.
Additionally, the resume should indicate their ability to work with different teams and successfully manage large-scale projects.
What qualities make a good Enterprise Content Manager?
A good Enterprise Content Manager should be a strategic thinker with excellent leadership skills.
They should be able to understand the company’s goals and how content can help achieve these goals.
A good Enterprise Content Manager should also be adaptable, as content strategies may need to change to keep up with industry trends.
Strong communication skills are also crucial, as the role involves coordinating with various departments within the organization.
How important is an Enterprise Content Manager to a business?
An Enterprise Content Manager plays a vital role in a business.
They ensure that all content aligns with the company’s objectives and resonates with the target audience.
This can greatly influence the company’s brand image, customer engagement, and ultimately, its bottom line.
Thus, having an effective Enterprise Content Manager can significantly contribute to a business’s success.
Conclusion
There you have it.
Today, we’ve unraveled the intricacies of what it truly means to be an Enterprise Content Manager.
Surprised?
It’s not just about managing files and folders.
It’s about orchestrating enterprise data, one content piece at a time.
With our reliable Enterprise Content Manager job description template and real-world examples, you’re geared up to take the leap.
But don’t stop just yet.
Plunge further with our job description generator. It’s your next stage for crafting laser-precise job listings or fine-tuning your resume to excellence.
Bear in mind:
Each piece of content is a part of the larger enterprise narrative.
Let’s shape that narrative. Together.
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