Equine Product Sales Representative Job Description [Updated for 2025]

In the ever-evolving equine industry, the demand for Equine Product Sales Representatives is continuously growing.

As the equine world advances, there’s an increasing call for skillful professionals who can promote, manage, and distribute our equine product portfolio effectively.

But what exactly does an Equine Product Sales Representative do?

Whether you are:

• A job seeker looking to understand the essence of this role,
• A hiring manager outlining the perfect candidate,
• Or simply intrigued by the intricacies of equine product sales,

You’re in the right place.

Today, we present a customizable Equine Product Sales Representative job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Equine Product Sales Representative Duties and Responsibilities

Equine Product Sales Representatives are primarily responsible for selling equine products such as feed, supplements, grooming items, tack, and riding equipment to customers.

They must have a strong knowledge of horses and horse care products, and are often involved in the marketing and promotion of these products.

Their duties and responsibilities include:

• Identify and reach out to potential clients and establish relationships with them
• Promote and sell equine products to horse owners, trainers, breeders, veterinarians, and other related professionals
• Provide knowledgeable advice and recommendations about the products they sell
• Conduct product demonstrations and presentations to potential clients
• Attend horse shows, trade shows, and other events to showcase products and network with potential customers
• Follow up with clients to ensure satisfaction with purchased products and address any concerns or issues
• Stay updated on the latest trends and developments in the equine industry and product market
• Meet or exceed sales targets by effectively managing their sales territory
• Process orders and arrange for delivery of products
• Work closely with the marketing team to develop effective sales strategies and promotional materials

 

Equine Product Sales Representative Job Description Template

Job Brief

We are looking for a motivated Equine Product Sales Representative to join our team.

The candidate will be responsible for presenting, promoting and selling our range of equine products to current and prospective clients.

The successful candidate should have a strong understanding of the equine industry, excellent communication skills, and a passion for sales.

This role will primarily involve building and maintaining relationships with clients, understanding their needs, and ensuring they have the right products to meet those needs.

 

Responsibilities

• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Present, promote and sell products/services using solid arguments to existing and prospective customers
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and promotional trends in the equine industry
• Continuously improve through feedback

 

Qualifications

• Proven work experience as a sales representative
• Excellent knowledge of MS Office
• Familiarity with CRM practices along with ability to build productive business professional relationships
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, communication and negotiation skills
• Prioritizing, time management and organizational skills
• Relationship management skills and openness to feedback
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Equine Product Sales Representative
• Work Environment: This position requires travel to meet with clients. The representative may also attend industry trade shows and events.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Equine Product Sales Representative Do?

Equine Product Sales Representatives work in the equine industry, typically for manufacturers or suppliers of various products related to horses.

These products can range from horse feed and supplements, veterinary medicines, to saddles, riding equipment, and other horse care accessories.

They work closely with clients such as stables, horse owners, equestrian centers, veterinary clinics, and retail stores, aiming to sell their company’s products and meet sales targets.

They also establish and maintain relationships with these clients, providing them with product information, answering queries, and resolving issues.

Equine Product Sales Representatives are responsible for demonstrating the benefits and uses of their products, often through presentations and product demonstrations.

They are expected to have a thorough knowledge of the products they sell, as well as a good understanding of the equine industry.

They may also be involved in negotiating contracts and prices, processing orders, and managing client accounts.

It is their responsibility to ensure the satisfaction of their clients, and they often work closely with other departments in their company, such as customer service and logistics, to ensure orders are delivered on time and any issues are resolved promptly.

In addition, they may attend trade shows and exhibitions, where they can showcase their products to a wider audience, gather market intelligence, and network with potential clients.

Some roles may also involve contributing to the development of marketing strategies and sales plans.

 

Equine Product Sales Representative Qualifications and Skills

An Equine Product Sales Representative should possess a unique combination of sales skills, equine knowledge, and interpersonal abilities, including:

• Comprehensive understanding of equine products, their usage and application, to effectively promote and sell them to customers.
• Strong sales abilities including negotiation and persuasion skills to drive product sales and achieve revenue targets.
• Excellent communication skills to engage with customers, understand their needs, and present suitable products in a clear and compelling manner.
• Customer service skills to build and maintain long-term relationships with customers, ensuring their satisfaction and loyalty.
• Problem-solving skills to address customer issues or complaints and find effective solutions that benefit both the customer and the company.
• Knowledge of the equine industry, including familiarity with different breeds, equine health, and care, to provide accurate and relevant product recommendations.
• Organizational and time-management skills to manage multiple clients, keep track of sales targets, and ensure timely deliveries.
• Ability to travel frequently to meet customers, attend trade shows, or equine events as part of the sales process.

 

Equine Product Sales Representative Experience Requirements

As an Equine Product Sales Representative, candidates are often expected to have a solid background in sales, customer service, and an understanding of the equestrian industry.

Entry-level candidates may have 1 to 2 years of experience in a sales or customer service role.

This experience may be gained through part-time roles, internships, or even voluntary roles in equine-related sectors.

Those with more than 3 years of experience often have a more solid understanding of equine products and their applications.

This experience may come from roles such as Equine Product Advisor, Equestrian Retail Assistant, or even hands-on roles within the equine industry, such as a Stable Manager or Horse Trainer.

Those with more than 5 years of experience are usually well-versed in equine product sales and might have had exposure to leadership roles.

They may have experience in managing a team or taking up supervisory roles, making them suitable for higher roles within the sales team.

In addition to formal experience, familiarity with horses, riding equipment, equine care products, and a passion for the equestrian lifestyle can be a significant advantage for this role.

 

Equine Product Sales Representative Education and Training Requirements

Equine Product Sales Representatives typically require a bachelor’s degree in equine science, animal science, marketing, business or a similar field.

They must have a comprehensive understanding of the equine industry, and many employers prefer candidates with a strong background in horse care, riding, or training.

On-the-job training is often provided to help sales representatives understand the specific products they will be selling.

This can include understanding the benefits, uses, and any necessary maintenance of the products.

Knowledge of sales principles, customer service, and marketing strategies are also crucial for this role.

Therefore, courses or certifications in these areas could be beneficial.

Advanced roles may require a master’s degree in business administration or marketing, especially for those interested in management or strategic planning roles within the company.

While not required, some Equine Product Sales Representatives may pursue further training or certification in equine nutrition, healthcare, or other specialist areas to increase their product knowledge and sales skills.

Strong communication skills and a passion for horses are essential in this role, so any additional training that enhances these skills can also be beneficial.

 

Equine Product Sales Representative Salary Expectations

An Equine Product Sales Representative earns an average salary of $55,485 (USD) per year.

The actual earnings can vary greatly depending on experience in the equine industry, size of the sales territory, and the product portfolio handled.

Additionally, location and the employing company can also have an impact on the salary.

 

Equine Product Sales Representative Job Description FAQs

What skills does an Equine Product Sales Representative need?

Equine Product Sales Representatives need to have an extensive knowledge of horses and equine products.

This includes understanding the needs of horses, their diet, health issues, and the different types of products and equipment used in their care.

They also require excellent communication and interpersonal skills to build relationships with clients and effectively sell products.

Sales reps need to be self-motivated, organized, and have the ability to work independently.

 

Do Equine Product Sales Representatives need a degree?

While a degree is not always necessary, a bachelor’s degree in Animal Science, Equine Science, Business or Marketing can be beneficial.

More importantly, most employers look for candidates with a background in sales or marketing, and a deep understanding and experience with horses.

Having a strong network in the equestrian community can also be a major advantage.

 

What should you look for in an Equine Product Sales Representative resume?

You should look for previous sales or marketing experience, especially in the equine industry.

This might include sales roles at tack shops, feed stores, or equine product manufacturers.

Equine care experience such as horse ownership, horse training, or veterinary experience is also a big plus.

They should also demonstrate a track record of meeting or exceeding sales goals.

Finally, look for strong communication skills and a customer service mindset.

 

What qualities make a good Equine Product Sales Representative?

A good Equine Product Sales Representative should have a passion for horses and a solid understanding of their care needs.

They need to be comfortable communicating with different types of customers, from individual horse owners to commercial horse farms.

They should have the ability to build long-term relationships with customers and provide excellent service.

They should also be self-motivated, target-oriented and have excellent problem-solving skills.

 

Is it difficult to hire Equine Product Sales Representatives?

Hiring for this role can be challenging as it requires a unique combination of sales skills and deep knowledge of the equine industry.

However, by offering competitive salaries, providing ongoing training and support, and promoting a passion for horses and their wellbeing, employers can attract the right candidates.

 

Conclusion

And there you have it.

Today, we’ve let you into the exciting world of an equine product sales representative.

And guess what?

It’s not just about selling products.

It’s about nurturing a love for equestrian culture and promoting horse care, one product at a time.

Armed with our ready-to-use equine product sales representative job description template and real-life examples, you’re primed to take the reins.

But why halt at the finish line?

Go further with our job description generator. It’s your ultimate tool for crafting exact listings or perfecting your resume with precision.

Remember:

Every product sold contributes to better horse care and passion for equestrian life.

Let’s gallop into the future. Together.

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