Farm Equipment Sales Representative Job Description [Updated for 2025]

In the agriculture industry, the demand for farm equipment sales representatives is steadily growing.

As farming techniques evolve and technology advances, the need for knowledgeable individuals to sell, promote, and explain the complexities of modern farm equipment increases.

But what exactly does a farm equipment sales representative do?

Whether you are:

• A job seeker trying to understand the requirements of this role,
• A hiring manager planning the ideal candidate profile,
• Or simply curious about the intricacies of farm equipment sales,

You’ve come to the right place.

Today, we present a customizable farm equipment sales representative job description template, designed for effortless posting on job boards or career sites.

Let’s delve into it.

Farm Equipment Sales Representative Duties and Responsibilities

Farm Equipment Sales Representatives play a crucial role in promoting and selling agricultural machinery and equipment to farmers and agricultural business owners.

They employ knowledge of farm operations and machinery to advise clients on the best products to meet their needs.

The following are their primary duties and responsibilities:

• Understanding the technical aspects of various farm equipment and machinery
• Maintaining a strong knowledge of the agricultural sector and current market trends
• Establishing and maintaining relationships with clients
• Presenting and demonstrating product features to clients
• Providing customers with detailed information and advice on machinery operation, maintenance, and safety
• Negotiating sales contracts and payment plans
• Resolving customer complaints and issues efficiently
• Coordinating with service departments to arrange delivery, installation, or repair of sold equipment
• Developing strategies to reach potential customers and increase sales
• Managing sales reports and maintaining client records
• Attending industry events, conferences, and training sessions to stay updated on new developments in the field

 

Farm Equipment Sales Representative Job Description Template

Job Brief

We are seeking an experienced and motivated Farm Equipment Sales Representative to join our team.

The successful candidate will be responsible for selling agricultural machinery, equipment, and services to farming businesses and individuals.

The Sales Representative will be required to understand our products thoroughly, provide excellent customer service, and reach sales targets.

Knowledge of modern farming practices and equipment, such as tractors, combine harvesters, and irrigation systems, is crucial.

 

Responsibilities

• Identify potential clients and build long-term relationships to foster repeat business.
• Present, promote and sell products/services using solid arguments to existing and prospective customers.
• Analyze the territory/market’s potential and determine the value of existing and prospective customers.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Coordinate sales efforts with team members and other departments.
• Keep abreast of best practices and promotional trends in the agriculture industry.
• Continuously improve through feedback.

 

Qualifications

• Proven work experience as a sales representative, ideally in the agricultural industry.
• Excellent knowledge of MS Office and CRM software.
• Familiarity with BRM and CRM practices, as well as the ability to build productive business professional relationships.
• Highly motivated and target-driven with a proven track record in sales.
• Excellent selling, communication, and negotiation skills.
• Ability to create and deliver presentations tailored to the audience needs.
• Prioritizing, time management and organizational skills.
• BS/BA degree or equivalent.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Company vehicle and mobile phone
• Commission structure on top of base salary

 

Additional Information

• Job Title: Farm Equipment Sales Representative
• Work Environment: The role involves travel to meet with clients and potential clients, often in rural settings. Office setting for administrative tasks.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Base salary plus commission, based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum, including commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Farm Equipment Sales Representative Do?

Farm Equipment Sales Representatives work for manufacturers or distributors of agricultural machinery and implements.

They can also be independent sales agents representing various brands.

Their primary responsibility is to sell farm equipment to agricultural businesses, farmers, and farm cooperatives.

This includes machinery like tractors, balers, sprayers, harvesters and various other farming tools and implements.

They meet with potential clients to understand their specific needs and recommend the most suitable equipment.

They explain the features, advantages, and benefits of various machinery, and demonstrate how to operate them safely and efficiently.

Farm Equipment Sales Representatives need to keep abreast with the latest technology and trends in the agricultural machinery sector.

They may also be required to negotiate prices, prepare sales contracts, and provide after-sales support.

They often work closely with the service department to address any customer concerns or issues with the equipment.

Their ultimate goal is to build and maintain long-term relationships with their clients, ensuring they are satisfied and their farming operations are running smoothly.

 

Farm Equipment Sales Representative Qualifications and Skills

A competent Farm Equipment Sales Representative should have a set of skills and qualifications necessary to perform the job effectively, such as:

• Knowledge of various farming equipment and machinery to provide accurate information and guidance to the customers
• Strong sales abilities to promote and sell farming equipment, meeting and exceeding sales targets
• Exceptional communication skills to effectively negotiate contracts, explain product features, and build relationships with customers
• Customer service skills to address client inquiries, provide after-sales service, and maintain customer satisfaction
• Problem-solving skills to identify customer needs and provide appropriate equipment solutions
• Technical understanding to demonstrate the use and maintenance of farm equipment to customers
• Ability to understand and interpret product specifications and industry trends to provide valuable insights to customers
• Awareness of safety standards and regulations related to farm equipment

 

Farm Equipment Sales Representative Experience Requirements

Farm Equipment Sales Representatives often start their career with 1 to 2 years of experience in a sales role, possibly within the agricultural industry, though this is not always a requirement.

They may gain this experience through internships, part-time roles, or entry-level positions in sales.

Candidates with more than 3 years of experience usually have a strong understanding of farm equipment and machinery, often gained through roles such as a Sales Assistant or Junior Sales Representative in agricultural or related companies.

They are expected to have developed key skills such as customer service, negotiation, and product knowledge.

Those with more than 5 years of experience in the field may have honed their skills and knowledge in specific types of farm equipment and machinery.

They may also have some leadership experience under their belt and may be prepared for more advanced roles such as Sales Manager or Team Leader.

Additionally, Farm Equipment Sales Representatives with substantial experience are expected to have a comprehensive knowledge of the agricultural sector and equipment trends, including the latest technological advancements in farm machinery.

 

Farm Equipment Sales Representative Education and Training Requirements

A Farm Equipment Sales Representative typically requires a high school diploma or equivalent as a basic educational requirement.

Many employers prefer candidates with a bachelor’s degree in agriculture, business, marketing, or a related field.

These programs often provide students with a broad understanding of the agricultural sector and the business principles necessary for selling farm equipment.

In addition to formal education, a Farm Equipment Sales Representative needs good knowledge of various farm machinery, equipment, and their uses.

This can be gained through practical experience on a farm or through specialized training programs.

Knowledge in areas such as agricultural production and farm management may also be beneficial for understanding the needs of customers and providing tailored solutions.

Although not mandatory, many representatives opt for certification programs offered by manufacturers of farm equipment.

These programs teach the specifics about the machinery and help the representatives enhance their product knowledge and selling skills.

Sales experience, especially in the agricultural sector, can be a valuable asset for this role.

Many employers provide on-the-job training to familiarize representatives with their product range and sales techniques.

Finally, since this role often involves negotiating contracts and deals, knowledge of basic contract law may also be beneficial.

 

Farm Equipment Sales Representative Salary Expectations

A Farm Equipment Sales Representative earns an average salary of $56,740 (USD) per year.

The salary can fluctuate depending on factors such as experience in the industry, the specific region in which they are selling, and the company they are employed by.

 

Farm Equipment Sales Representative Job Description FAQs

What skills does a Farm Equipment Sales Representative need?

Farm Equipment Sales Representatives should have excellent communication and customer service skills to understand and cater to the needs of their clients.

They should also possess solid knowledge about different types of farm equipment and their functionalities.

A knack for sales, negotiation skills, and the ability to build and maintain client relationships are also crucial.

 

Do Farm Equipment Sales Representatives need a degree?

A degree is not always necessary to be a Farm Equipment Sales Representative, but a background in agriculture, business, or sales can be beneficial.

Essential training is often provided on the job.

However, a degree or coursework in agricultural science, business, or marketing may give candidates an edge.

 

What should you look for in a Farm Equipment Sales Representative resume?

Look for a blend of sales experience and knowledge of agricultural equipment and practices.

Previous experience in sales, particularly in the agricultural sector, is highly desirable.

Familiarity with farm equipment and machinery will be a significant advantage.

Also, pay attention to their interpersonal and negotiation skills, as well as their ability to build and maintain client relationships.

 

What qualities make a good Farm Equipment Sales Representative?

A good Farm Equipment Sales Representative should be passionate about farming and understand the needs of farmers.

They should have excellent communication and negotiation skills and the ability to build strong relationships with customers.

A good representative is patient, resilient, and driven, with an ability to handle pressure and meet sales targets.

 

Is it challenging to hire Farm Equipment Sales Representatives?

It can be a challenge to hire Farm Equipment Sales Representatives as the role requires a unique blend of sales acumen and knowledge of farm equipment and agriculture.

However, with a thorough recruitment process and an attractive benefits package, it is possible to attract candidates with the right mix of skills and experience.

 

Conclusion

There you have it.

Today, we have unraveled the myriad of tasks and responsibilities that make up the role of a farm equipment sales representative.

Guess what?

It’s not just about selling tractors.

It’s about cultivating the future of agriculture, one piece of machinery at a time.

With our easy-to-use farm equipment sales representative job description template and real-world examples, you’re ready to take your next step.

But why stop there?

Delve deeper with our job description generator. It’s your ticket to crafting precise job listings or refining your resume to perfection.

Remember:

Every piece of machinery sold contributes to the larger agricultural landscape.

Let’s cultivate that future. Together.

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