Field Sales Manager Job Description [Updated for 2025]

In the era of increasingly mobile and remote workforces, the role of Field Sales Managers has become more crucial than ever.

As businesses strive to expand their reach and influence, the demand for skilled professionals adept at driving sales strategies, managing remote teams, and cultivating client relationships intensifies.

But let’s dig a little deeper: What is truly expected from a Field Sales Manager?

Whether you are:

• A job seeker aiming to understand the nuances of this role,
• A hiring manager trying to map out the perfect candidate,
• Or simply curious about the intricacies of field sales management,

You’ve come to the right place.

Today, we are rolling out a customizable Field Sales Manager job description template, crafted for effortless posting on job boards or career sites.

Let’s delve right into it.

Field Sales Manager Duties and Responsibilities

Field Sales Managers are responsible for managing and leading a team of salespeople, setting sales goals and targets, implementing sales strategies, and ensuring customer satisfaction within a certain geographical area.

Their primary duties and responsibilities include:

• Managing, training, and providing overall guidance to the sales team of an assigned territory
• Setting reasonable sales targets to be achieved by the sales team
• Monitoring the performance of the sales team and motivating members to meet or exceed sales targets
• Collecting customer feedback and providing updates to senior management
• Traveling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness
• Utilizing customer relationship management tools to track and report progress on sales opportunities
• Planning and organizing sales strategies that increase customer base
• Coordinating with other departments to ensure the sales team has the tools and resources needed to perform effectively
• Managing all reporting about sales from your team and report to top management
• Ensuring all sales operations are in compliance with legal and ethical standards

 

Field Sales Manager Job Description Template

Job Brief

We are looking for a results-driven Field Sales Manager to grow our customer base, maintain client relations, and drive revenue.

Field Sales Manager responsibilities include developing sales strategies, analyzing market trends, and meeting sales targets.

Candidates should be able to lead a team of sales representatives, ensure team members are properly trained, and contribute to the development of the company’s sales goals and strategies.

Our ideal candidate has a strong understanding of the sales process, excelling at generating leads, building relationships, and closing deals.

 

Responsibilities

• Develop and implement effective sales strategies
• Lead nationwide sales team members to achieve sales targets
• Negotiate and close agreements with large customers
• Monitor and analyze performance metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Provide timely and effective solutions aligned with clients’ needs
• Liaise with Marketing and Product Development departments to ensure brand consistency
• Stay up-to-date with new product launches and ensure sales team members are on board
• Report on sales results to senior management

 

Qualifications

• Proven work experience as a Field Sales Manager or similar sales role
• Ability to lead and motivate a high performance sales team
• Excellent communication skills
• Strong organizational skills with a problem-solving attitude
• Availability to travel as needed
• BSc degree in Sales, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Travel allowances
• Professional development opportunities

 

Additional Information

• Job Title: Field Sales Manager
• Work Environment: This role requires extensive travel to client locations and industry events. Some remote work may also be required.
• Reporting Structure: Reports to the Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $95,500 minimum to $155,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Field Sales Manager Do?

Field Sales Managers are typically employed by various industries and businesses that have products or services to sell.

They may also work as independent contractors or consultants.

They are responsible for managing the sales team that works out in the field, which involves training, motivating, and providing guidance to the team members.

They often set sales goals, create sales plans, and develop strategies to achieve these targets.

Field Sales Managers often travel to meet clients, negotiate deals, and close sales.

They also handle key accounts, building and maintaining strong relationships with customers.

Their job is to monitor the market trends and competitor activities, providing feedback to the company to modify products, pricing or marketing strategies.

They are also responsible for ensuring that their team complies with company policies and legal guidelines, while consistently meeting or exceeding sales quotas.

They often use CRM software to keep track of sales activities and to generate sales reports for upper management.

Additionally, Field Sales Managers often collaborate with marketing and product development teams to ensure that products meet market needs and that promotional activities align with the company’s sales objectives.

 

Field Sales Manager Qualifications and Skills

A competent Field Sales Manager should possess the qualifications and skills that are in line with your job description, including:

• Excellent leadership skills to manage and motivate a team of sales representatives, setting sales targets, and implementing sales strategies.
• Strong communication and negotiation skills to effectively interact with customers, understand their needs, and sell products or services.
• Proven experience in sales and marketing to understand market trends and competition, and to develop strategies to achieve sales goals.
• Ability to travel frequently for meetings with customers and sales team members, and attend industry events, demonstrating good time management and organizational skills.
• Good analytical skills to understand sales metrics, identify market trends, and forecast sales.
• Sound decision-making abilities to solve customer complaints, deal with complex sales scenarios, and make strategic decisions that benefit the company.
• Proficiency in using sales software tools to track sales activities, manage customer relationships, and generate sales reports.
• Strong customer service skills to build and maintain long-term relationships with clients, ensuring their needs are met and they are satisfied with the service.

 

Field Sales Manager Experience Requirements

Entry-level Field Sales Manager candidates are typically expected to have a minimum of 2-3 years of experience in sales, often gained through roles such as Sales Representative or Sales Associate.

This gives them a solid foundation in understanding customer needs, product knowledge, and sales strategies.

Candidates with around 3-5 years of experience often have developed a strong skill set in negotiation, communication, and team management.

This might be acquired through roles such as Senior Sales Associate or Sales Supervisor, where they have had the opportunity to demonstrate their ability to lead a team and drive sales growth.

Those with more than 5 years of experience are generally considered for senior Field Sales Manager roles.

These candidates likely have a proven track record of exceeding sales targets, strong leadership capabilities, and are adept at strategic planning.

They may have also gained experience in training and developing sales teams, and fostering relationships with key clients.

It is also beneficial for Field Sales Manager candidates to have experience with customer relationship management (CRM) systems, sales forecasting tools, and advanced knowledge of the product or service being sold.

This type of specific experience can often be gained through continued education, industry training programs, and on-the-job learning.

 

Field Sales Manager Education and Training Requirements

A Field Sales Manager typically has a bachelor’s degree in business, marketing, economics, or a related field.

Experience in sales, marketing, or a customer-facing role is often required.

This experience provides practical knowledge of consumer behaviour, sales strategies, and negotiation techniques.

A strong understanding of the product or service being sold is crucial.

This may require additional training or certification depending on the complexity of the product or service.

Some roles may require a Field Sales Manager to have a master’s degree in business administration or marketing, particularly for higher-level management positions.

In addition to formal education, a Field Sales Manager should have excellent communication and leadership skills, which can be developed through on-the-job experience, seminars, workshops, or other professional development activities.

Certification from recognized sales or marketing bodies, such as the Sales Management Association or American Marketing Association, may also be beneficial to demonstrate commitment to the field and to keep up with current sales strategies and trends.

Finally, since this role often involves traveling and meeting clients, a valid driving license is usually required.

 

Field Sales Manager Salary Expectations

A Field Sales Manager earns an average salary of $89,490 (USD) per year.

The actual salary can significantly vary depending on the individual’s experience, the size of the company, the industry, and the location of employment.

 

Field Sales Manager Job Description FAQs

What are some key skills a Field Sales Manager should possess?

A Field Sales Manager should have excellent communication, negotiation, and interpersonal skills to effectively engage with customers and team members.

They need to have good leadership and team management abilities, as well as problem-solving and decision-making skills.

A strong understanding of sales processes and customer relationship management is also important.

They should also be self-motivated, goal-oriented, and possess strong analytical skills to interpret sales data.

 

Do Field Sales Managers need a degree?

Although not always required, many companies prefer Field Sales Managers to have a Bachelor’s Degree in Business Administration, Marketing, or a related field.

However, extensive experience in sales, especially field sales, can often compensate for a lack of formal education.

Some companies may also require Field Sales Managers to have specific industry knowledge or experience.

 

What should you look for in a Field Sales Manager resume?

A Field Sales Manager resume should highlight experience in sales and team management.

Look for evidence of successful sales strategies, meeting or exceeding sales targets, and effective team leadership.

Also, any experience in customer relationship management, strategic planning, and budget management can be valuable.

Training or certifications in sales or management can also be a plus.

 

What qualities make a good Field Sales Manager?

A good Field Sales Manager is goal-oriented and driven, with a proven track record in sales.

They have strong leadership abilities and are capable of motivating a team to reach sales targets.

They should be confident, personable, and able to build strong relationships with customers.

A good Field Sales Manager also has a strategic mindset and is able to create effective sales plans and strategies.

 

Is it challenging to hire a Field Sales Manager?

Hiring a Field Sales Manager can be challenging as the role requires a unique blend of skills including sales expertise, leadership, and strategic thinking.

The candidate also needs to be willing to travel and meet with customers in their locations.

Therefore, the pool of qualified candidates can be limited.

Offering competitive salaries, opportunities for progression, and a strong company culture can help attract top talent.

 

Conclusion

And there you have it.

Today, we’ve pulled back the veil on what it really means to be a field sales manager.

Surprise, surprise?

It’s not just about making sales.

It’s about driving business growth, one deal at a time.

With our definitive field sales manager job description template and real-world examples, you’re ready to make your mark.

But why limit yourself?

Dig deeper with our job description generator. It’s your next step towards precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every deal closed is a step towards a larger goal.

Let’s achieve that goal. Together.

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