Floral Product Developer Job Description [Updated for 2025]

In the age of modern aesthetics, the emphasis on floral product developers has never been stronger.

With the evolution of design trends, the demand for creative minds who can cultivate, enhance, and maintain our floral product offerings grows stronger.

But let’s delve deeper: What’s truly expected from a floral product developer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager conceptualizing the perfect candidate,
• Or simply captivated by the world of floral product development,

You’ve come to the right place.

Today, we present a customizable floral product developer job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right in.

Floral Product Developer Duties and Responsibilities

Floral Product Developers work in the floral industry to design and create new floral products and arrangements, from bouquets to wreaths, that meet the demands of clients and consumers.

They often work in close collaboration with growers, florists, and retailers.

Their duties and responsibilities include:

• Researching market trends and consumer preferences for floral products
• Designing new floral products, including selecting the types, colors, and arrangement of flowers
• Working closely with growers and suppliers to source high-quality flowers and foliage
• Collaborating with florists and visual merchandisers to display products in an appealing manner
• Developing cost estimates for new products and working with management to set pricing
• Conducting quality control checks on floral products and resolving any issues with the design or production process
• Presenting new product ideas and designs to company management and potential clients
• Coordinating with marketing and sales teams to promote new floral products
• Ensuring all products meet company standards and customer satisfaction
• Staying updated with latest industry trends and competitor offerings

 

Floral Product Developer Job Description Template

Job Brief

We are looking for a creative and detail-oriented Floral Product Developer to create, design and develop floral product lines.

Responsibilities include identifying market trends, creating design prototypes, sourcing materials, and collaborating with production teams to execute designs.

The ideal candidate should have a keen eye for design, be knowledgeable about different types of flowers, and have a passion for creating innovative floral products.

Ultimately, the role of the Floral Product Developer is to create appealing, high-quality floral products that meet the market demand and align with our brand image.

 

Responsibilities

• Conduct market research to identify new trends, fabrics and techniques, and seek design inspiration
• Create design prototypes and develop floral product lines
• Coordinate with production teams to ensure product feasibility
• Collaborate with marketing and sales departments to develop pricing strategies and promotional activities
• Source materials and other production resources
• Present design ideas to creative director and team
• Test color stability and other quality aspects of new products
• Document design processes and maintain an up-to-date product catalog

 

Qualifications

• Proven experience as a Floral Product Developer or similar role
• Knowledge of different types of flowers and their care requirements
• Excellent design and visualisation skills
• Ability to work collaboratively and negotiate with suppliers
• Strong market research skills
• Proficiency in design software
• BSc degree in Design, Visual Arts or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Floral Product Developer
• Work Environment: This role is primarily office-based, with occasional visits to suppliers and production facilities. Some travel may be required for market research and trend scouting.
• Reporting Structure: Reports to the Creative Director or Product Development Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, portfolio and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Floral Product Developer Do?

Floral Product Developers are specialized in the floral industry, often working for florist shops, garden centers, or floral wholesalers.

They can also operate as independent consultants or freelancers.

Their main role is to conceptualize, design, and develop new floral products for their clients or for the market.

This could involve creating unique flower arrangements, developing new types of floral displays, or even breeding new varieties of flowers.

Floral Product Developers work closely with florists, horticulturists, and other professionals in the industry to identify trends and demands in the market.

They also collaborate with suppliers to source the best quality flowers and other materials for their products.

They are responsible for ensuring that the products they develop are not only visually appealing but also practical and cost-effective to produce.

They also need to make sure that these products meet the specific needs and expectations of their clients or target market.

Floral Product Developers may also be involved in marketing and promoting their products, as well as conducting product demonstrations or training sessions for florists and other end-users.

In addition, they may be tasked with improving existing floral products based on customer feedback or changes in market trends.

 

Floral Product Developer Qualifications and Skills

A proficient Floral Product Developer should embody the skills and qualifications that align with this unique job role, such as:

• Deep knowledge of different types of flowers, their seasonality, care, and handling for product development.
• Excellent aesthetic vision and creative skills to develop unique and appealing floral products.
• Strong research skills to stay updated with the latest trends in the floral industry.
• Interpersonal skills to build relationships with suppliers, florists, and customers.
• Strong communication skills to articulate design ideas, negotiate with vendors, and interact effectively with customers.
• Problem-solving skills to address issues related to flower preservation, product durability, and customer satisfaction.
• Attention to detail to ensure the quality of the final product, including the arrangement, color coordination, and packaging.
• Project management skills to oversee the product development process from concept to production, including budgeting and scheduling.
• Customer service skills to understand customer preferences and provide them with satisfying products and services.

 

Floral Product Developer Experience Requirements

Floral Product Developers often begin their journey in a horticulture or floristry program, where they gain a blend of theoretical knowledge and hands-on experience in flower cultivation, arrangement, and design.

Entry-level floral product developers usually have 1 to 2 years of experience which might include internships, part-time roles, or apprenticeships in floristry, garden centers, or greenhouses.

They may have gained practical knowledge of flower care, design principles, and customer service during this period.

Candidates with 3 to 5 years of experience have typically honed their skills in roles such as Floral Designer, Garden Center Associate, or Nursery Worker.

In these roles, they would have gained deeper understanding of floral industry trends, product development, and customer behavior.

Those with more than 5 years of experience are often sought for their expertise in specific plant types, design styles, or markets.

They may have leadership experience and could be prepared for roles that involve overseeing product development teams, supervising product launches, and liaising with growers and suppliers.

Continued education through workshops, certification programs, or industry expos is also valuable for staying abreast of evolving trends and techniques in the floral industry.

 

Floral Product Developer Education and Training Requirements

A Floral Product Developer typically requires a degree in horticulture, floriculture, botany, or a related field.

This education provides a strong foundation in understanding plant growth, plant physiology, and the principles of designing floral arrangements.

In addition, a Floral Product Developer should have experience or training in floral design or visual merchandising.

This could be acquired through a certificate program, apprenticeship, or on-the-job training.

Knowledge in color theory, design trends, and customer preferences is also advantageous in this role.

This can be gained through attending workshops, trade shows, or continual education classes.

Since a Floral Product Developer often works closely with customers to develop custom arrangements, excellent communication and customer service skills are also essential.

Understanding the business aspects such as cost estimation and pricing, inventory management, and marketing can also be beneficial.

These skills can be obtained through business or marketing courses, or through practical experience in a retail floral setting.

While not mandatory, professional certification from organizations like the American Institute of Floral Designers can demonstrate a high level of expertise and dedication to the field.

Overall, a Floral Product Developer should have a blend of creative, technical, and business skills.

 

Floral Product Developer Salary Expectations

A Floral Product Developer can expect to earn an average salary of $63,267 (USD) per year.

However, this wage can fluctuate based on factors such as the individual’s level of experience, the size and location of the company, and the complexity of the projects they work on.

 

Floral Product Developer Job Description FAQs

What skills does a Floral Product Developer need?

A Floral Product Developer should have a strong aesthetic sense, creativity, and an understanding of design principles.

They must have knowledge about various types of flowers, their seasonal availability, and their maintenance.

They should also possess project management skills to coordinate and oversee the production of floral products.

 

Do Floral Product Developers need a degree?

While a degree isn’t always necessary, a degree in floristry, horticulture, botany, or related fields can be useful.

Many Floral Product Developers also have degrees in design or business.

However, experience in floral design and a strong portfolio of work can often substitute for a formal education.

 

What should you look for in a Floral Product Developer’s resume?

Look for experience in floral design, product development, and project management.

Any evidence of innovative floral product design or successful product launches should be highlighted.

Also, consider if they have experience working with suppliers and manufacturers, as this can be crucial for the role.

 

What qualities make a good Floral Product Developer?

A good Floral Product Developer is innovative, creative and has a keen eye for detail.

They should be passionate about flowers and understand current trends in floral design.

Excellent communication and project management skills are also essential, as they often need to liaise with various teams and clients.

They should also be able to work under pressure and meet deadlines.

 

Is it challenging to hire a Floral Product Developer?

The challenge in hiring a Floral Product Developer often lies in finding a candidate with the right balance of creative vision, practical skills, and commercial awareness.

As the role is quite specialized, the pool of potential candidates may be smaller than for other roles.

However, a well-crafted job description can attract skilled and passionate individuals to this unique profession.

 

Conclusion

So there you have it.

Today, we’ve unearthed the fascinating world of a floral product developer.

And guess what?

It’s not just about arranging flowers.

It’s about cultivating beauty and harmony, one bouquet at a time.

With our comprehensive floral product developer job description template and real-world examples, you’re ready to make your move.

But why stop there?

Dive deeper with our job description generator. It’s your next step to creating captivating job listings or refining your resume to perfection.

Remember:

Every floral arrangement is part of a bigger masterpiece.

Let’s create that beauty. Together.

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