Footwear Brand Marketing Manager Job Description [Updated for 2025]

In the age of ever-evolving fashion trends, the role of a Footwear Brand Marketing Manager is becoming increasingly pivotal.

As the fashion industry strides forward, the demand for creative minds who can efficiently promote, enhance, and protect our footwear brand’s identity is on the rise.

But let’s delve deeper: What’s truly expected from a Footwear Brand Marketing Manager?

Whether you are:

• A job seeker trying to understand the essence of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of footwear brand marketing,

You’ve come to the right place.

Today, we present a customizable Footwear Brand Marketing Manager job description template, designed for easy posting on job boards or career websites.

Let’s get straight into it.

Footwear Brand Marketing Manager Duties and Responsibilities

Footwear Brand Marketing Managers are responsible for the development and execution of marketing strategies and campaigns for footwear brands.

They work closely with other departments and external partners to ensure that the brand’s message and image are effectively and consistently communicated.

Footwear Brand Marketing Managers have the following duties and responsibilities:

• Analyze market trends and competitive analysis to understand opportunities for growth
• Develop and execute marketing strategies and campaigns to promote the brand’s products
• Coordinate with the product development team to understand product features and benefits
• Work with creative teams to develop engaging advertising content across various channels
• Plan and execute product launches and promotional events
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed
• Establish and maintain relationships with key stakeholders, influencers, and partners to enhance brand awareness
• Manage the brand’s online presence, including social media platforms and websites
• Oversee the brand’s public relations efforts and manage media inquiries
• Coordinate with sales teams to ensure marketing efforts align with sales goals
• Manage and allocate the marketing budget effectively
• Collect and analyze consumer feedback to inform product development and marketing strategies

 

Footwear Brand Marketing Manager Job Description Template

Job Brief

We are looking for a creative and strategic Footwear Brand Marketing Manager to join our team.

The role involves developing and executing innovative marketing strategies to increase our brand awareness, expand our customer base, and drive sales.

The ideal candidate has experience in launching marketing initiatives, conducting market research, and is well-versed with the latest trends in the footwear industry.

 

Responsibilities

• Develop and implement strategic marketing plans for the footwear line
• Conduct market research to identify opportunities for promotion and growth
• Manage and coordinate all marketing, advertising and promotional activities
• Monitor, review and report on all marketing activity and results
• Oversee the creation of marketing materials and ensure brand consistency
• Develop and execute social media strategies to enhance brand visibility
• Coordinate with sales and design teams to optimize customer experience and ensure brand consistency
• Identify and analyze competitors
• Manage marketing budget and ensure high ROI

 

Qualifications

• Proven work experience as a Brand Manager or similar role in marketing
• Experience in the footwear industry is highly desirable
• Solid understanding of market research techniques, data analysis and statistical methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media platforms and digital marketing strategies
• Excellent communication skills (verbal and written)
• Strong analytical and project management skills
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Footwear Brand Marketing Manager
• Work Environment: Office setting with occasional travel for industry events and market research. Remote work may be possible depending on circumstances.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Footwear Brand Marketing Manager Do?

Footwear Brand Marketing Managers are typically employed by footwear companies where they oversee and direct the marketing strategies for a specific brand or product line of shoes.

Their work involves understanding the latest footwear trends and consumer behaviors to develop effective marketing strategies.

This can include identifying key target demographics, researching competitor strategies, and understanding the unique selling points of their brand’s products.

They work closely with the product design and sales teams to ensure that new products align with the brand image and are appealing to the target market.

They also collaborate with advertising and public relations teams to create compelling campaigns that effectively promote the brand and its products.

Footwear Brand Marketing Managers may also be responsible for managing the brand’s online presence, including social media platforms and e-commerce websites.

This involves creating engaging content, responding to customer feedback, and monitoring online sales.

Moreover, they analyze sales data, market trends, and campaign results to measure the effectiveness of marketing strategies and make necessary adjustments.

The ultimate goal is to increase brand awareness and sales while ensuring customer satisfaction and loyalty.

 

Footwear Brand Marketing Manager Qualifications and Skills

A successful Footwear Brand Marketing Manager should have the skills and qualifications that align with your job description, such as:

• Strong knowledge and understanding of the footwear industry to create effective marketing strategies and campaigns.
• Outstanding communication skills to interact with various stakeholders including customers, team members, and senior management.
• Exceptional leadership and managerial skills to oversee the marketing team and ensure that marketing objectives are met.
• Well-versed in market research methods and analysis to identify market trends, customer needs, and competitive advantage.
• Advanced skills in digital marketing and social media platforms to enhance brand visibility and growth.
• Strong creative and innovative thinking skills to develop unique and appealing marketing campaigns.
• Ability to manage multiple projects simultaneously and meet deadlines using effective time management and organization skills.
• Understanding of customer behavior and segmentation to target specific audiences effectively.
• Excellent negotiation skills for dealing with vendors and partners.

 

Footwear Brand Marketing Manager Experience Requirements

Entry-level candidates for a Footwear Brand Marketing Manager position may have 1 to 3 years of experience in a marketing role, often gained through internships or part-time roles.

This can be in the fields of fashion marketing, brand management, or product marketing.

Candidates with more than 3 years of experience are usually expected to have developed their marketing and brand management skills in a similar industry, preferably within the footwear segment.

They may have worked in roles such as a Brand Executive, Product Marketing Specialist or Fashion Marketing Coordinator.

Those with more than 5 years of experience in the field are often considered for a Footwear Brand Marketing Manager position.

At this level, they are expected to have leadership experience and have been responsible for strategizing and executing marketing campaigns.

They may have also gained experience in managing a team, working with cross-functional teams, and dealing with external stakeholders such as ad agencies, influencers, and media.

Advanced roles may require knowledge of latest marketing trends, digital marketing, social media strategy and customer behavior analysis.

Experience in global markets and multi-language skills can also be a plus for these positions.

A degree in marketing, business administration, fashion marketing, or a related field is often a baseline requirement for this role.

Post-graduate qualifications or certifications in marketing or brand management can provide an added advantage.

 

Footwear Brand Marketing Manager Education and Training Requirements

Footwear Brand Marketing Managers typically have a bachelor’s degree in marketing, business administration, or a related field.

They need a strong background in marketing strategies and practices, consumer behavior, and market research.

Knowledge and experience in the footwear industry can be a significant advantage.

Some positions may require Footwear Brand Marketing Managers to have a master’s degree in marketing or business administration (MBA) with a focus on marketing.

Training in digital marketing and e-commerce is also beneficial due to the increasing shift towards online sales and promotions.

Experience in brand management, visual merchandising, and product development can help candidates stand out in this role.

Professional certifications in marketing, such as Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or a similar qualification can also be advantageous.

Furthermore, having a master’s degree and/or certification may also indicate a candidate’s leadership potential and dedication to ongoing learning.

 

Footwear Brand Marketing Manager Salary Expectations

The average salary for a Footwear Brand Marketing Manager is approximately $90,982 (USD) per year.

However, the actual salary can differ significantly based on factors such as years of experience, level of education, the success of the brand, and the geographical location of the job.

 

Footwear Brand Marketing Manager Job Description FAQs

What skills does a Footwear Brand Marketing Manager need?

Footwear Brand Marketing Managers need strong marketing and branding skills to be able to plan, develop, and execute marketing strategies effectively.

They need to have good communication and presentation skills to pitch ideas and strategies to upper management and other stakeholders.

They should also have analytical skills to assess marketing campaign performance and make necessary adjustments.

 

Do Footwear Brand Marketing Managers need a degree?

Yes, most Footwear Brand Marketing Managers need a bachelor’s degree in marketing, business, or a related field.

Some companies may prefer a candidate with a master’s degree in business administration or marketing.

In addition, experience in the footwear industry or related retail industries can be a significant advantage.

 

What should you look for in a Footwear Brand Marketing Manager resume?

When looking at a resume for a Footwear Brand Marketing Manager, you should look for a degree in marketing or a related field, as well as substantial experience in marketing.

Experience in the footwear or fashion industry is highly desirable.

Look for demonstrated skills in brand development, marketing strategy, and project management.

Also, take note of any successful marketing campaigns the candidate has led.

 

What qualities make a good Footwear Brand Marketing Manager?

A good Footwear Brand Marketing Manager should be creative, with the ability to come up with innovative marketing strategies that set the brand apart in the market.

They should also have strong leadership skills to manage a team effectively and strong analytical skills to assess the success of marketing campaigns and make necessary adjustments.

They should also have a deep understanding of the footwear industry and market trends.

 

Is it difficult to hire a Footwear Brand Marketing Manager?

Hiring a Footwear Brand Marketing Manager can be challenging due to the specific set of skills and experience needed for the job.

The candidate needs to have a blend of creativity, analytical abilities, and leadership skills, along with a deep understanding of the footwear industry and consumer behavior.

It’s important to have a thorough selection process to identify the right candidate for the job.

 

Conclusion

And so, the shoe is on the other foot.

Today, we’ve taken a walk through the role of a footwear brand marketing manager.

And guess what?

It’s not just about selling shoes.

It’s about shaping the trends of the fashion world, one shoe at a time.

With our comprehensive footwear brand marketing manager job description template and real-world examples, you’re ready to step forward.

But why stop there?

Stride ahead with our job description generator. It’s your next step towards designing impeccable job listings or refining your resume to perfection.

Remember:

Every shoe you market is a part of a bigger trend.

Let’s shape the fashion world. Together.

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