General Manager Job Description [Updated for 2025]

In today’s dynamic business world, the role of a General Manager is more pivotal than ever.

As businesses evolve and adapt, the demand for strategic leaders who can steer, nurture, and protect our organizational structures is on the rise.

But let’s delve deeper: What’s truly expected from a General Manager?

Whether you are:

• A job seeker attempting to grasp the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of general management,

You’ve come to the right place.

Today, we present a customizable General Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

General Manager Duties and Responsibilities

General Managers are typically responsible for all aspects of a company’s operation, guiding strategy and making big-picture decisions.

They often have a deep understanding of their industry, a strong grasp of business principles, and exceptional leadership skills.

Their duties and responsibilities can include:

• Developing and implementing business strategies to achieve short and long-term goals.
• Overseeing daily operations and making key decisions for the company.
• Coordinating the development of key performance goals for functions and direct reports.
• Ensuring all departments align with the company’s strategic objectives.
• Implementing and managing budgets and financial activities.
• Building and maintaining relationships with partners, stakeholders, and shareholders.
• Overseeing hiring, training, and development of staff.
• Managing crisis situations and resolving any complex problems that could harm the business.
• Ensuring all legal and regulatory documents are filed and monitor compliance with laws and regulations.
• Assessing and managing risks to the company’s financial and operational health.

 

General Manager Job Description Template

Job Brief

We are seeking a self-driven and experienced General Manager to lead and oversee the operation of our company.

The General Manager will be responsible for driving company strategy, maintaining profitable operations, and ensuring that employees are aligned with the company’s mission and vision.

The ideal candidate will have a business mindset and will be able to see the “big picture” in a variety of settings.

They will take actions to enhance the company’s cash flow while keeping the human factor in perspective.

 

Responsibilities

• Develop and implement business strategies to achieve company goals and objectives
• Ensure employees are motivated and productive
• Oversee day-to-day operations and make adjustments as necessary
• Present operational strategy recommendations to the board of directors based on your market research
• Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities
• Manage budgets, develop and implement budgets plans for the department and company
• Build and maintain relationships with partners and stakeholders
• Ensure company policies and legal guidelines are communicated and followed at all times
• Assess overall company performance against objectives
• Represent the company in events, conferences etc.

 

Qualifications

• Proven experience as a General Manager or similar executive role
• Experience in developing profitable strategies and implementing vision
• Strong understanding of corporate finance and performance management principles
• Familiarity with diverse business functions such as marketing, PR, finance etc.
• In-depth knowledge of corporate governance and general management best practices
• An entrepreneurial mindset with outstanding organizational and leadership skills
• Analytical abilities and problem-solving skills
• Excellent communication and public speaking skills
• MSc/MA in business administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: General Manager
• Work Environment: This position operates in a professional office environment and routinely uses standard office equipment. Travel may be required.
• Reporting Structure: The General Manager reports directly to the CEO or Board of Directors.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: Depending on experience and education level, the salary can range from $100,000 to $200,000 annually.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a General Manager Do?

A General Manager, often referred to as a GM, operates at the helm of a business, overseeing all operations and functions within the organization.

They formulate strategic plans and policies to ensure the company’s goals and objectives are met.

They are also responsible for managing the overall resources of a company, including human resources, finances, and physical assets.

In small organizations, a General Manager might be involved in all aspects of the business, from sales and marketing to human resources and finance.

In larger organizations, they typically have a more strategic role, working with other senior managers to shape the company’s future direction.

The General Manager also oversees the hiring, training, and development of staff, ensuring the team is motivated, productive, and equipped with the necessary skills to perform their roles effectively.

They also handle the day-to-day management tasks such as budget planning, report generation, and problem-solving.

They are often the main point of contact for external stakeholders, including clients, suppliers, and investors, and therefore, they need excellent communication and negotiation skills.

To summarize, the role of a General Manager is pivotal to the success of a business, requiring a broad skill set, strategic vision, and the ability to lead and inspire a team.

 

General Manager Qualifications and Skills

A successful General Manager should have a broad skill set that encompasses both management and industry-specific knowledge, such as:

• Effective leadership and management skills for overseeing employees, delegating tasks, and making high-level decisions.
• Strategic planning and business acumen to drive the company towards its goals and objectives.
• Excellent communication and interpersonal skills for building strong relationships with employees, clients, and stakeholders.
• Financial literacy and budgeting skills for making sound financial decisions and managing resources effectively.
• Problem-solving skills to identify challenges and determine effective solutions in a timely manner.
• Knowledge of industry trends, market dynamics, and competitive landscape to effectively position the company.
• Human resource management skills for effective employee recruitment, development, and retention.
• Customer service skills to ensure customer satisfaction and loyalty.
• Project management skills to oversee and direct various projects from conception to completion.

 

General Manager Experience Requirements

General managers are typically expected to have a minimum of 5 years of experience in a managerial or leadership role.

This experience is often obtained through roles such as Department Manager, Operations Manager, or Project Manager.

These professionals gain significant experience in managing teams, overseeing operations, strategic planning, and communicating with stakeholders.

Candidates with more than 10 years of experience are often seasoned professionals who have honed their problem-solving and decision-making skills.

They may have experience in driving business growth, managing budgets, and improving operational efficiency.

Those with more than 15 years of experience usually have a robust managerial background with a proven track record of success.

They may have experience in a senior management or executive role, making them suitable for the role of General Manager.

In some industries or companies, specific sector experience might be required.

For instance, a General Manager in a manufacturing company may need substantial experience in the manufacturing industry.

Similarly, a General Manager in the hospitality sector may need significant experience in hotel or restaurant management.

It’s also worth noting that while direct experience is vital, General Managers are often expected to have relevant educational qualifications, such as a degree in business administration or management.

Some companies may even prefer candidates with an MBA or similar advanced degree.

 

General Manager Education and Training Requirements

General Managers typically have a bachelor’s degree in business administration, management, or a related field.

They often gain experience in lower-level management positions before advancing to a General Manager role.

This provides them with a broad range of skills and an understanding of all aspects of running a business.

Knowledge in areas such as human resources, marketing, finance, and operations is often required.

This can be gained through a combination of academic study and practical experience.

Some companies may prefer candidates with a master’s degree in business administration (MBA) or a similar qualification.

An MBA can provide a more in-depth understanding of business strategy and decision-making, which is valuable in a General Manager role.

In addition to formal education, General Managers usually need several years of experience in the industry in which they are working.

This gives them a deep understanding of the specific challenges and opportunities in that sector.

Some industries may have their own specific qualifications or certifications that are desirable or necessary for a General Manager role.

These can range from hospitality certifications for managers in the hotel industry, to technical qualifications for managers in manufacturing or engineering companies.

Furthermore, General Managers need excellent leadership, communication, and decision-making skills.

They often gain these through on-the-job experience, training programs, or courses.

These soft skills are essential for motivating employees, making strategic decisions, and effectively running a business.

 

General Manager Salary Expectations

A General Manager earns an average salary of $61,176 (USD) per year.

The actual earnings may vary depending on the industry, the size of the company, experience, educational background, and the geographical location.

 

General Manager Job Description FAQs

What skills does a General Manager need?

General Managers need excellent leadership and decision-making skills as they are responsible for all operations in the business.

They should have great communication and interpersonal skills to deal with various stakeholders including employees, clients, and suppliers.

A good General Manager should also possess strategic thinking and problem-solving abilities to handle any challenges that may arise in the business.

 

Do General Managers need a degree?

While not always mandatory, many General Managers have a bachelor’s degree in business administration or a related field.

Some companies may also prefer candidates with a Master’s in Business Administration (MBA).

However, extensive experience in a managerial role can often offset the lack of a degree.

 

What should you look for in a General Manager resume?

When examining a General Manager’s resume, look for a strong background in leadership and management, as well as experience in the industry relevant to your company.

The candidate should have a demonstrated history of managing teams, overseeing operations, and driving growth.

Achievements showing revenue growth, cost reduction, and successful project implementation are also valuable.

 

What qualities make a good General Manager?

A good General Manager is a strong leader who can motivate and manage a diverse team.

They should be results-oriented, with a focus on achieving the company’s goals and objectives.

Good General Managers are also problem solvers, capable of identifying issues and developing effective solutions.

They must be resilient and adaptable, able to handle pressure and change with ease.

 

Is it difficult to hire a General Manager?

Hiring a General Manager can be challenging as the role requires a unique blend of leadership, strategic thinking, and operational prowess.

Finding a candidate with the right experience, skills, and cultural fit for your organization can take time and careful screening.

However, with a clear job description, thorough interview process, and possibly the help of a recruitment agency, you can find a suitable candidate for the position.

 

Conclusion

And there we have it.

Today, we’ve given you an in-depth look at what it truly means to be a general manager.

Surprised?

It’s not just about managing a team.

It’s about leading a business towards success, one decision at a time.

With our reliable general manager job description template and real-life examples, you’re ready to rise to the occasion.

But why stop at readiness?

Delve further with our job description generator. It’s your pathway to creating laser-focused job listings or refining your resume to excellence.

Keep in mind:

Every decision you make is a part of a larger strategy.

Let’s achieve that success. Together.

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