Grassroots Campaign Coordinator Job Description [Updated for 2025]

In today’s political climate, the role of grassroots campaign coordinators has become increasingly pivotal.

As society becomes more active in local issues, the demand for skilled individuals who can mobilize, manage, and inspire community-based movements grows.

But let’s delve deeper: What’s truly expected from a grassroots campaign coordinator?

Whether you are:

• A job seeker trying to grasp the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply curious about the intricacies of grassroots campaigning,

You’ve come to the right place.

Today, we present a customizable grassroots campaign coordinator job description template, tailored for easy posting on job boards or career sites.

Let’s dive right in.

Grassroots Campaign Coordinator Duties and Responsibilities

Grassroots Campaign Coordinators are responsible for planning and implementing community-based campaigns for specific causes or candidates.

They work closely with volunteers, community members, and local organizations to mobilize support and generate awareness about their cause or candidate.

Their duties and responsibilities include:

• Planning and developing effective grassroots campaigns
• Organizing and leading community outreach efforts and events
• Recruiting, training and managing volunteers
• Building relationships with community members and local organizations
• Creating and distributing campaign materials and communications
• Using social media and other digital tools to generate support and awareness
• Developing and managing campaign budgets
• Tracking campaign progress and making necessary adjustments
• Representing the campaign in public settings and meetings
• Ensuring compliance with local, state and federal campaign laws and regulations

 

Grassroots Campaign Coordinator Job Description Template

Job Brief

We are seeking a dedicated and driven Grassroots Campaign Coordinator to plan and execute our organization’s grassroots activities.

The candidate will be responsible for mobilizing communities, organizing and attending events, creating campaign strategies, and promoting our organization’s cause.

Our ideal candidate is a strong communicator with exceptional organizational skills and a passion for social and political issues.

Ultimately, the role of the Grassroots Campaign Coordinator is to engage the public and garner support for our organization’s mission and goals.

 

Responsibilities

• Plan and execute grassroots campaigns and activities
• Recruit, train, and manage volunteers
• Coordinate and attend community events and rallies
• Create and implement campaign strategies
• Develop and maintain relationships with community leaders and organizations
• Conduct public speaking engagements to promote the campaign
• Monitor and report on campaign progress and outcomes
• Ensure compliance with legal and ethical standards

 

Qualifications

• Proven work experience as a campaign coordinator or similar role
• Strong understanding of grassroots organizing and campaign strategies
• Exceptional communication, public speaking, and interpersonal skills
• Ability to manage and lead a team of volunteers
• Excellent organizational and multitasking abilities
• Passionate about social and political issues
• Bachelor’s degree in political science, communication, public relations, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Grassroots Campaign Coordinator
• Work Environment: This role typically requires regular office hours with frequent travel to event locations and communities.
• Reporting Structure: Reports to the Campaign Manager or Director of Campaigns.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Grassroots Campaign Coordinator Do?

Grassroots Campaign Coordinators work within organizations, typically non-profit or political, where they focus on community-based initiatives and causes.

They are responsible for creating, developing, and implementing strategies to drive community involvement and awareness about a specific issue or cause.

This often involves organizing events, community outreach, and engagement activities.

Their role requires them to mobilize and manage volunteers, ensuring they have the necessary training and resources to effectively contribute to the campaign.

They may also be responsible for recruiting new volunteers and maintaining positive relationships with existing volunteers.

Grassroots Campaign Coordinators often work with social media and other digital platforms to raise awareness about their campaign, monitor public response, and engage with their audience.

They may also be involved in fundraising efforts, which can include planning fundraising events, reaching out to potential donors, and ensuring the financial goals of the campaign are met.

Overall, the Grassroots Campaign Coordinator is the driving force behind the campaign, ensuring it is effectively reaching and engaging the community and achieving its objectives.

 

Grassroots Campaign Coordinator Qualifications and Skills

A Grassroots Campaign Coordinator should have the skills and qualifications that align with your job description, such as:

• Excellent organizational skills to manage multiple tasks and stakeholders effectively and efficiently.
• Strong communication skills to effectively convey campaign messages and mobilize volunteers and supporters.
• Experience with digital marketing and social media platforms to promote campaigns and engage with supporters online.
• Ability to analyze data and use it to guide campaign strategies and measure success.
• Strong interpersonal skills to build and maintain relationships with volunteers, supporters, and partners.
• Problem-solving skills to navigate challenges and obstacles that arise during the campaign.
• Understanding of political issues, advocacy tactics and community organizing principles.
• Ability to work well under pressure and adapt to fast-paced and changing environments.
• Team leadership skills to guide, motivate, and manage campaign volunteers and staff.

 

Grassroots Campaign Coordinator Experience Requirements

For the role of a Grassroots Campaign Coordinator, entry-level candidates would typically need to have a minimum of 1 to 2 years of experience in organizing, volunteer coordination, or similar roles.

This experience could be gained through internships, part-time roles, or volunteering in community-based programs, non-profit organizations, or political campaigns.

Candidates with 3 to 5 years of experience are often expected to have a more in-depth understanding of campaign strategies, public policy issues, and community organizing.

They should have a proven track record of coordinating campaigns, and may have experience in team leadership or management roles.

Those with over 5 years of experience may have demonstrated their ability to effectively strategize and execute large-scale campaigns, with substantial experience in leading teams, managing volunteers, coordinating with various stakeholders, and overseeing fundraising operations.

Regardless of their level of experience, all Grassroots Campaign Coordinators should have strong interpersonal, communication, and organizational skills, and be passionate about the cause they represent.

 

Grassroots Campaign Coordinator Education and Training Requirements

A Grassroots Campaign Coordinator typically holds a bachelor’s degree in political science, public relations, communications, or a related field.

They need a solid understanding of community organization and public policy, which can be obtained through coursework or relevant internship experiences.

This role often requires strong skills in communication, project management, and public speaking.

Hence, courses in these areas, or similar, can prove beneficial.

While not mandatory, a master’s degree in political science, public administration, or a related field may provide an advantage in the competitive job market.

Additional certifications in project management, strategic communication, or social media marketing may also be desirable and beneficial for this role.

Practical experience, such as involvement in political campaigns, nonprofit organizations or community initiatives, is also highly valuable in this role.

This experience can be gained through volunteering, internships, or part-time jobs.

Continuing education and staying informed about changes in political landscapes and policies are crucial for a Grassroots Campaign Coordinator.

They must be dedicated to ongoing learning and be proactive in gaining knowledge about current events and issues.

 

Grassroots Campaign Coordinator Salary Expectations

A Grassroots Campaign Coordinator earns an average salary of $48,000 (USD) per year.

However, the actual salary can vary depending on the individual’s experience, the size and scope of the campaign, as well as the geographical location.

 

Grassroots Campaign Coordinator Job Description FAQs

What skills does a Grassroots Campaign Coordinator need?

A Grassroots Campaign Coordinator should have excellent communication and organizational skills, as they will be coordinating people, resources, and campaign efforts.

They should also possess strong leadership skills, as they will often be leading teams of volunteers.

Furthermore, they should have a keen understanding of social and political issues and be able to motivate and mobilize individuals and communities towards a cause.

 

Do Grassroots Campaign Coordinators need a degree?

While a degree is not strictly necessary, most Grassroots Campaign Coordinators hold a bachelor’s degree in political science, communications, public relations, or a related field.

What’s more important is experience in community organizing, campaign management, and advocacy work.

 

What should you look for in a Grassroots Campaign Coordinator resume?

In a Grassroots Campaign Coordinator resume, look for experience in community outreach, volunteer management, and campaign coordination.

Any experience in lobbying, advocacy, or political campaigns is also a plus.

Finally, check for skills like public speaking, project management, and social media savvy.

 

What qualities make a good Grassroots Campaign Coordinator?

A good Grassroots Campaign Coordinator is passionate about their cause and can communicate that passion to others.

They are natural leaders, able to motivate and direct teams of volunteers.

They’re also strategic, able to plan and execute effective campaigns, and are adaptable, able to respond to changes in the political landscape or campaign needs.

 

What is the scope of work for a Grassroots Campaign Coordinator?

Grassroots Campaign Coordinators are responsible for planning and implementing grassroots campaigns.

They recruit and manage volunteers, organize events and rallies, and develop campaign strategies.

They also work to mobilize communities and individuals to take action, whether that’s by donating, volunteering, or voting.

They may also be responsible for managing the campaign budget and fundraising efforts.

 

Conclusion

So there you have it.

Today, we’ve delved into the nitty-gritty of being a Grassroots Campaign Coordinator.

And guess what?

It’s not just about rallying supporters.

It’s about shaping the landscape of change, one campaign at a time.

With our go-to Grassroots Campaign Coordinator job description template and real-world examples, you’re ready to step up.

But why stop there?

Uncover more with our job description generator. It’s your essential tool for creating precise job listings or honing your resume to perfection.

Remember:

Every campaign is a piece of the larger change.

Let’s shape that future. Together.

How to Become a Grassroots Campaign Coordinator (Complete Guide)

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