Healthcare Facility Marketing Manager Job Description [Updated for 2025]

In today’s healthcare landscape, the demand for skilled Healthcare Facility Marketing Managers is on the rise.

As the industry evolves, the need for strategic minds who can promote, expand, and safeguard our healthcare facilities grows.

But let’s delve deeper: What’s truly expected from a Healthcare Facility Marketing Manager?

Whether you are:

• A job seeker trying to grasp the intricacies of this role,
• A hiring manager formulating the ideal candidate profile,
• Or simply intrigued by the inner workings of healthcare facility marketing,

You’re in the right place.

Today, we reveal a customizable Healthcare Facility Marketing Manager job description template, designed for seamless posting on job boards or career sites.

Let’s dive right in.

Healthcare Facility Marketing Manager Duties and Responsibilities

Healthcare Facility Marketing Managers are responsible for promoting their organization’s services, building customer relationships, and achieving business growth goals.

They use strategic planning, market research, and creative skills to establish and maintain a positive public image for the healthcare facility.

Their duties and responsibilities include:

• Developing and implementing effective marketing and advertising strategies
• Conducting market research to identify new opportunities and competitors
• Collaborating with other departments to ensure alignment between the facility’s services and marketing campaigns
• Organizing and overseeing promotional events, exhibitions, and conferences
• Managing social media and online presence to engage with the community and boost facility’s visibility
• Creating informative and appealing brochures, flyers, and other marketing materials
• Monitoring and analyzing the performance of marketing campaigns and adjusting strategies as needed
• Building strong relationships with media and stakeholders to promote a positive image of the facility
• Managing marketing budget and ensuring cost-effectiveness
• Ensuring compliance with healthcare laws and regulations in all marketing and advertising activities

 

Healthcare Facility Marketing Manager Job Description Template

Job Brief

We are seeking a motivated and highly creative Healthcare Facility Marketing Manager to join our team.

The role involves developing and implementing strategic marketing plans for the healthcare facility, with the ultimate goal of attracting new patients and enhancing the reputation of our institution.

The ideal candidate will have proven experience in healthcare marketing, an understanding of healthcare regulations, and the ability to use data-driven insights to create effective marketing strategies.

 

Responsibilities

• Develop and implement comprehensive marketing plans and promotional campaigns for the healthcare facility
• Analyze market trends and competitors to identify unique selling propositions and differentiators
• Coordinate marketing events such as open houses, health fairs, and community events
• Work with various departments to ensure brand consistency
• Measure and report on the success of marketing initiatives
• Build partnerships with local organizations and media
• Manage social media presence and direct programs to improve social media reputation and recognition
• Oversee the production of all promotional materials and marketing campaigns

 

Qualifications

• Proven work experience as a Marketing Manager, preferably in the healthcare industry
• Excellent understanding of healthcare regulations and medical terminology
• Strong analytical skills partnered with a creative mind
• Experience with digital marketing forms such as social media marketing and content marketing
• Proficient in MS Office and marketing software
• Familiarity with customer relationship management and content management system software
• BSc/MSc degree in Marketing, Business Administration, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Healthcare Facility Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for marketing events.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Healthcare Facility Marketing Manager Do?

Healthcare Facility Marketing Managers typically work for hospitals, clinics, nursing homes, or other medical facilities.

Their main job is to develop and implement marketing strategies to promote their facility’s services.

They work closely with other managers, healthcare professionals, and external agencies to create effective marketing campaigns, which may include traditional advertising, digital marketing, social media promotions, public relations, and event sponsorship.

They also conduct market research to identify target audiences, understand their needs and preferences, and tailor their facility’s services and communication strategies accordingly.

Their role includes tracking and analyzing the performance of marketing campaigns and refining them as needed to increase their effectiveness.

Healthcare Facility Marketing Managers also coordinate with internal teams to ensure that all promotional materials align with the facility’s brand image and comply with industry regulations.

Furthermore, they are often responsible for managing the facility’s marketing budget, ensuring that all marketing activities deliver a good return on investment.

Finally, they may also handle patient relations, responding to feedback, and managing the facility’s reputation both offline and online.

Their ultimate goal is to increase patient satisfaction and attract new patients to the facility.

 

Healthcare Facility Marketing Manager Qualifications and Skills

A competent Healthcare Facility Marketing Manager should possess a unique blend of technical and soft skills, including:

• Experience and knowledge in marketing strategies specific to healthcare industry to create and execute effective marketing campaigns.
• Strong leadership abilities to manage and guide the marketing team towards achieving set targets and objectives.
• Superior communication skills to effectively convey marketing plans and strategies to team members, stakeholders, and potential clients.
• Analytical skills to assess market trends, competitor strategies, and customer preferences in order to make informed marketing decisions.
• Ability to work well with others, collaborating with various departments within the facility and external partners using effective interpersonal skills.
• Creativity to develop unique, compelling, and innovative marketing materials and campaigns that resonate with target audiences.
• Strong understanding of digital marketing platforms and strategies, including social media, email marketing, SEO, and content marketing.
• Project management skills to plan, coordinate, and supervise multiple marketing projects simultaneously.
• Financial acumen to manage marketing budgets efficiently and demonstrate a good return on investment.

 

Healthcare Facility Marketing Manager Experience Requirements

Healthcare Facility Marketing Managers typically require a bachelor’s degree in marketing, business administration, or a related field, with a strong focus on courses that cover market research, consumer behavior, sales, visual arts, and technology.

Entry-level candidates usually have 1 to 2 years of experience, often through an internship or part-time role in marketing, sales, or healthcare administration.

They may have experience in roles such as Marketing Coordinator, Sales Representative, or Healthcare Administrator.

Candidates with 3 to 5 years of experience often have a solid understanding of the healthcare industry, and have developed strong marketing strategies, digital marketing skills, and public relations abilities.

They usually build their professional foundation in roles like Marketing Specialist, Healthcare Marketing Consultant, or Public Relations Specialist within the healthcare sector.

Those with more than 5 years of experience often possess leadership experience, are proficient in creating and implementing marketing plans, and have a thorough understanding of healthcare regulations and patient engagement strategies.

These seasoned professionals may have held positions such as Senior Marketing Strategist or Marketing Director in a healthcare facility and are prepared for a managerial position.

A Master’s degree in Business Administration (MBA) or a related field can be advantageous for this role, as it may provide advanced knowledge in strategic planning, market analysis, and leadership.

Industry-specific certifications like Certified Medical Marketing Manager (CMMM) can also add value to a candidate’s profile.

 

Healthcare Facility Marketing Manager Education and Training Requirements

Healthcare Facility Marketing Managers typically have a bachelor’s degree in marketing, business administration, health administration or a related field.

Their education must equip them with a solid foundation in business principles and strategies, along with a deep understanding of the healthcare industry.

They also need strong skills in communication, public relations, market research, and digital marketing.

Some positions may require a master’s degree in healthcare administration, marketing, business administration or a related field.

This provides the advanced knowledge needed for strategic planning and decision-making in healthcare marketing.

In addition to their degree, Healthcare Facility Marketing Managers may choose to earn relevant certifications, such as the Certified Medical Marketing Manager (CMMM) or the Certified Healthcare Marketing Professional (CHMP).

These certifications can demonstrate their expertise and commitment to the field.

Continuing education is also critical in this role as it helps keep the managers updated with the latest marketing strategies, technologies, and industry trends.

They may attend workshops, seminars, or courses for the same.

Experience in healthcare marketing is highly desirable, with many organizations preferring candidates who have spent several years working in the field.

This experience can include roles in marketing, public relations, or communications within a healthcare setting.

 

Healthcare Facility Marketing Manager Salary Expectations

A Healthcare Facility Marketing Manager can expect to earn an average salary of $86,807 (USD) per year.

This salary can vary based on a variety of factors, including years of experience in the healthcare or marketing industries, the size and location of the healthcare facility, and the complexity of the marketing strategies to be managed.

 

Healthcare Facility Marketing Manager Job Description FAQs

What skills does a Healthcare Facility Marketing Manager need?

A Healthcare Facility Marketing Manager needs to possess a broad range of skills, including strategic planning, strong communication, creativity, and analytical abilities.

They should also have knowledge of healthcare systems and be able to understand the specific marketing needs of a healthcare facility.

Digital marketing skills are also crucial due to the growing importance of online and social media marketing in the healthcare sector.

 

Do Healthcare Facility Marketing Managers need a degree?

Most Healthcare Facility Marketing Manager roles require a bachelor’s degree in marketing, business, or a related field.

Some organizations may prefer candidates with a master’s degree.

Along with formal education, a background in healthcare, marketing, or public relations is often required.

 

What should you look for in a Healthcare Facility Marketing Manager resume?

Look for a strong background in marketing, preferably within the healthcare industry.

Evidence of successful marketing campaigns, digital marketing skills, and a clear understanding of healthcare systems should be apparent.

Management experience is also a plus as they will likely be leading a team.

Additional certifications in marketing or healthcare administration can also be an asset.

 

What qualities make a good Healthcare Facility Marketing Manager?

A good Healthcare Facility Marketing Manager is a strategic thinker and a problem solver who is also comfortable working in a fast-paced, dynamic environment.

They should be passionate about healthcare and have a deep understanding of the industry’s unique challenges.

Communication skills, leadership, creativity, and a results-driven approach are key qualities for success in this role.

 

Is it difficult to hire a Healthcare Facility Marketing Manager?

Hiring a Healthcare Facility Marketing Manager can be challenging due to the unique combination of skills and experience required for the role.

It’s not just about finding a skilled marketer; it’s about finding someone who understands the nuances of the healthcare industry and can effectively communicate a facility’s value to its target audiences.

Offering competitive salaries, opportunities for professional growth, and a clear mission can help attract the right candidates.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricacies of being a Healthcare Facility Marketing Manager.

Surprised?

It’s not just about selling a service.

It’s about shaping the future of healthcare, one marketing campaign at a time.

With our handy Healthcare Facility Marketing Manager job description template and real-world examples, you’re fully equipped to take the next step.

But why stop here?

Dig deeper with our job description generator. It’s your subsequent move to meticulously crafted job listings or refining your resume to perfection.

Remember:

Every marketing campaign is a part of the bigger healthcare picture.

Let’s shape that future. Together.

How to Become a Healthcare Facility Marketing Manager (Complete Guide)

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