Hospitality Marketing Manager Job Description [Updated for 2025]

hospitality marketing manager job description

In the modern world, the emphasis on Hospitality Marketing Managers has never been more significant.

The hospitality industry continues to evolve, and with each innovation, the demand for skilled professionals who can create, promote, and manage our hospitality marketing strategies increases.

But let’s delve deeper: What’s truly expected from a Hospitality Marketing Manager?

Whether you are:

  • A job seeker trying to understand the essence of this role,
  • A hiring manager formulating the ideal candidate profile,
  • Or simply intrigued by the dynamic world of hospitality marketing management,

You’ve come to the right place.

Today, we reveal a customizable Hospitality Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s get started.

Hospitality Marketing Manager Duties and Responsibilities

Hospitality Marketing Managers are responsible for planning, organizing, and directing marketing efforts in a hospitality business such as a hotel, resort, or restaurant.

They use a variety of strategies to promote their company’s services and enhance its public image.

The duties and responsibilities of a Hospitality Marketing Manager include:

  • Developing and implementing a comprehensive marketing strategy to increase brand visibility and market share
  • Conducting market research to identify new opportunities and competitors’ strengths and weaknesses
  • Overseeing the production of promotional materials, such as brochures, ads, and online content
  • Working closely with sales, public relations, and other departments to align strategies and goals
  • Organizing and attending marketing events and trade shows to promote the company’s services
  • Tracking marketing performance and return on investment and preparing regular reports for senior management
  • Developing relationships with key stakeholders, including clients, suppliers, and media, to enhance the company’s reputation and profitability
  • Managing the marketing budget and ensuring all marketing activities are cost-effective
  • Monitoring industry trends and adapting marketing strategies accordingly
  • Managing social media platforms and company website to engage with customers and promote the brand.

 

Hospitality Marketing Manager Job Description Template

Job Brief

We are seeking a highly skilled and innovative Hospitality Marketing Manager to help us continuously optimize our growth and branding strategies.

The Hospitality Marketing Manager will be responsible for developing and implementing marketing strategies, assessing customer satisfaction, and creating targeted branding campaigns.

Our ideal candidate is someone with excellent leadership qualities, who is customer-focused and has a keen understanding of the hospitality industry trends.

Ultimately, you will help us build and maintain a strong and consistent brand image, increase customer retention, and drive sales growth.

 

Responsibilities

  • Develop and implement comprehensive marketing strategies, including social media, email, print, and online advertising campaigns
  • Analyze market trends and competitor activity to identify opportunities and key issues
  • Monitor customer satisfaction and feedback to ensure our services meet client expectations
  • Manage marketing budget and expenditures
  • Coordinate with the sales team to generate leads and convert them into paying customers
  • Organize and attend marketing activities or events to raise brand awareness
  • Prepare reports on marketing performance and metrics for senior management
  • Oversee the development and management of company branding
  • Manage relationships with vendors and partner agencies

 

Qualifications

  • Proven work experience as a Marketing Manager or similar role in the Hospitality industry
  • Experience with CRM software and digital marketing tools and techniques
  • Strong analytical skills with a goal-oriented attitude
  • Excellent communication and leadership skills
  • Strong understanding of how a business operates and successful candidates will have a proven track record demonstrating their understanding and business acumen
  • BSc degree in Marketing, Hospitality, Business Administration, or relevant field

 

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

 

Additional Information

  • Job Title: Hospitality Marketing Manager
  • Work Environment: This role requires a blend of working in an office setting and travel for event coordination and networking.
  • Reporting Structure: Reports to the Director of Marketing.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $72,000 minimum to $110,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Hospitality Marketing Manager Do?

A Hospitality Marketing Manager works within the hospitality industry, which includes sectors like hotels, resorts, restaurants, travel agencies, and similar establishments.

Their main task is to promote their company’s services to potential clients.

They use various marketing strategies and tools to attract and retain customers.

This includes implementing promotional campaigns, managing social media platforms, and organizing events.

Hospitality Marketing Managers work closely with other departments such as sales and public relations to ensure a consistent brand image.

They also analyze market trends and competitor activities to develop competitive marketing strategies.

They may also be involved in customer service, responding to client feedback and ensuring their satisfaction.

This might involve resolving any complaints, as well as implementing changes based on customer feedback to improve the services offered.

Hospitality Marketing Managers are also responsible for tracking the success of their marketing efforts, using metrics like customer acquisition costs, customer lifetime value, and return on marketing investment.

 

Hospitality Marketing Manager Qualifications and Skills

A proficient Hospitality Marketing Manager should have the skills and qualifications that align with your job description, such as:

  • Strong understanding of the hospitality industry and market trends to develop effective marketing strategies.
  • Excellent communication skills to effectively convey marketing plans to team members, stakeholders, and clients.
  • Strong leadership abilities to guide and motivate the marketing team towards achieving set objectives.
  • Highly creative and innovative, with the ability to develop and implement unique marketing campaigns that capture the target audience and promote the business.
  • Excellent analytical skills to assess the effectiveness of marketing campaigns and make necessary adjustments.
  • Expert knowledge in various marketing tools and platforms, including social media, email marketing, content creation, SEO, and more.
  • Superior customer service skills, understanding the importance of customer satisfaction in the hospitality industry and incorporating this into marketing strategies.
  • Demonstrated ability to manage budgets, project timelines, and resources effectively.
  • Proficiency in leveraging data and analytics to drive decision making and marketing strategies.
  • Strong negotiation skills for dealing with vendors and partners.

 

Hospitality Marketing Manager Experience Requirements

Hospitality Marketing Managers often require a minimum of 3 to 5 years of experience in marketing, business development, or a related field, ideally within the hospitality industry.

This experience may have been obtained through full-time roles or a series of internships and part-time roles in the hospitality sector.

Prior roles may include Marketing Coordinator, Sales Representative, or Event Planner.

It is also beneficial for these professionals to have experience in digital marketing, as a significant part of their role involves promoting hotels, restaurants, or other hospitality businesses online.

Experience with social media management, SEO, and content creation can be very valuable.

Candidates with more than 5 years of experience often have a solid background in developing and implementing marketing strategies and campaigns.

They may also have experience managing a team and working with other departments to coordinate efforts.

Those with more than 7 years of experience in the field are typically considered for senior-level roles.

These individuals likely have a history of successful marketing initiatives, strong leadership skills, and a deep understanding of the hospitality industry.

They may also have a proven track record of driving revenue growth, improving customer engagement, and strengthening brand awareness within the hospitality sector.

 

Hospitality Marketing Manager Education and Training Requirements

A Hospitality Marketing Manager typically holds a bachelor’s degree in marketing, business administration, hospitality management or a related field.

They are required to have a strong foundation in various areas of marketing including digital marketing, brand management, and market research.

Additionally, understanding consumer behavior, strategic planning and advertising are other key areas of knowledge.

Experience or education in the hospitality industry is often preferred, to understand the unique challenges and opportunities it presents.

This can be gained through internships, work experience or specialized hospitality courses.

Many positions may require a master’s degree in marketing or business administration, particularly for higher level or strategic roles.

This advanced degree often demonstrates a candidate’s potential for leadership and strategic thinking.

Professional certifications, like Certified Hospitality Marketing Executive (CHME) or Certified Hospitality Sales Professional (CHSP) can also be advantageous.

These certifications represent a commitment to ongoing learning and professional development in the field.

Additionally, it’s important for a Hospitality Marketing Manager to have excellent communication and people skills, as they will often be working with diverse teams and clientele.

They should also be familiar with the latest trends and technologies in marketing and the hospitality industry.

 

Hospitality Marketing Manager Salary Expectations

A Hospitality Marketing Manager earns an average salary of $62,171 (USD) per year.

The actual compensation can vary based on factors such as the individual’s level of experience, the size of the company, and the geographical location.

 

Hospitality Marketing Manager Job Description FAQs

What skills does a Hospitality Marketing Manager need?

Hospitality Marketing Managers should possess strong interpersonal and communication skills to best collaborate with team members and interact with clients.

They need to be creative and innovative, with the ability to develop and implement effective marketing strategies.

This role also requires excellent analytical skills to assess market trends and measure the effectiveness of marketing efforts.

Organizational and project management skills are key for successfully managing multiple campaigns and initiatives at once.

 

Do Hospitality Marketing Managers need a degree?

Typically, Hospitality Marketing Managers should have a bachelor’s degree in marketing, hospitality management, or a related field.

Some roles may require a master’s degree or equivalent experience.

Most importantly, they should have a solid background in marketing and a thorough understanding of the hospitality industry.

 

What should you look for in a Hospitality Marketing Manager resume?

A Hospitality Marketing Manager’s resume should demonstrate a strong background in marketing with a focus on the hospitality industry.

Look for experience in developing and implementing marketing strategies, managing budgets, and leading teams.

They should also be familiar with digital marketing tools and techniques, including social media, SEO, and content marketing.

Additionally, any certifications in marketing or hospitality management would be a plus.

 

What qualities make a good Hospitality Marketing Manager?

A good Hospitality Marketing Manager is strategic, innovative, and results-driven.

They should have a strong understanding of the hospitality industry and be able to identify and capitalize on market trends.

A knack for relationship-building is essential, as they’ll often be collaborating with various stakeholders and clients.

Strong leadership qualities are also important, as they will be leading a team and making key decisions.

 

What is the difference between a Hospitality Marketing Manager and a General Marketing Manager?

While both roles involve developing and implementing marketing strategies to promote a product or service, a Hospitality Marketing Manager specifically focuses on the hospitality industry.

This can include hotels, restaurants, travel services, and more.

They need a deep understanding of this industry and its unique challenges and opportunities.

On the other hand, a General Marketing Manager may work across various industries and may not have the specialized knowledge needed for the hospitality sector.

 

Conclusion

And there you have it.

Today, we’ve unraveled the true essence of being a hospitality marketing manager.

Surprised?

It’s not just about promoting hotels and restaurants.

It’s about shaping memorable experiences, one marketing campaign at a time.

With our definitive hospitality marketing manager job description template and real-world examples, you’re ready to take the next step.

But why stop there?

Immerse yourself further with our job description generator. It’s your next tool for meticulously crafted job listings or refining your resume to perfection.

Remember:

Every marketing campaign is a part of a larger guest experience.

Let’s craft those unforgettable experiences. Together.

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