How to Become a Commercial Choreographer (From Leaps to Lucre)
If you’ve ever dreamed of creating captivating dance routines for music videos or commercials, or wondered what it takes to become a commercial choreographer, you’re in the right place.
In this guide, we’ll explore the EXACT steps you need to take to launch your career as a commercial choreographer. We’ll talk about:
- The skills you need.
- The training and education that can propel your career.
- How to land a job as a commercial choreographer.
So, whether you’re a dance enthusiast starting from scratch or a professional dancer looking to broaden your horizons, stay tuned.
We’re about to unravel the blueprint to become a commercial choreographer.
Let’s get started!
Steps to Become a Commercial Choreographer
Step 1: Research the Profession
Before diving into the profession, it’s essential to research and understand the role of a commercial choreographer.
This professional is responsible for creating dance routines for commercials, music videos, television shows, films, and other media.
They often work closely with directors, producers, and artists to help bring a vision to life through movement and dance.
To get a clear picture of what a commercial choreographer does, consider watching various commercials, music videos, and films with a critical eye towards the choreography.
Note the different dance styles and the way the movements convey emotions or help tell a story.
Researching the profession also involves understanding the required skills and qualifications.
In addition to dance expertise, a commercial choreographer must have strong leadership skills, creativity, and the ability to work under pressure.
They also need to be good communicators, as they will need to instruct dancers on how to execute routines.
Furthermore, it’s important to learn about the industry’s realities, including irregular working hours, intense competition, and the need for constant creativity.
Understanding these factors can help you determine if this is the right career path for you.
You could also reach out to professionals already working in the field for firsthand insights.
Lastly, research potential education and training routes.
While there is no set educational path to becoming a commercial choreographer, many professionals in the field have formal training in dance and may hold degrees in dance, choreography, or a related field.
Step 2: Obtain Formal Dance Education
If you aspire to become a commercial choreographer, investing in formal dance education is a crucial step.
This could involve pursuing a bachelor’s degree in dance, fine arts or a related field.
Such degree programs typically offer a mix of practical dance training and theoretical coursework, covering various dance styles, choreography, dance history, and anatomy.
While in school, you may choose to specialize in a certain style of dance such as jazz, ballet, hip-hop, contemporary or ethnic dance forms.
The style you choose to specialize in could shape your future career as a commercial choreographer as different styles are more prevalent in different aspects of the entertainment industry.
In addition to traditional college programs, attending dance workshops, enrolling in specialized dance schools, or training under established choreographers can also contribute to your dance education.
It’s important to recognize that the field of dance demands continuous learning, hence you should remain open to evolving your skills even after your formal education is completed.
Furthermore, you may also consider obtaining teaching certifications, as many choreographers often work as dance teachers to support their careers, especially in the early stages.
This can also improve your understanding of choreography and movement.
Finally, be prepared to create a portfolio showcasing your work and talent, which is an integral part of any dance education program.
This will be a valuable tool as you start your career in commercial choreography.
Step 3: Gain Diverse Dance Experience
To become a successful commercial choreographer, it is crucial to have a diverse dance experience.
This includes learning and mastering multiple dance styles such as contemporary, ballet, hip-hop, jazz, and tap.
The more styles you are comfortable with, the more versatile you are as a choreographer.
This diversity in styles will not only allow you to work with a broader range of clients and projects, but it will also enable you to create more unique and innovative choreographies.
You can start gaining this experience by taking classes at your local dance studios, attending workshops, or getting involved in community dance projects.
Additionally, consider getting performance experience.
Performing in front of an audience can give you a new perspective and understanding of how choreography is perceived by the audience.
This could greatly influence your future work as a commercial choreographer.
Remember, mastery of different dance styles takes time and patience.
Stay committed, consistent, and keep pushing yourself out of your comfort zone to learn and grow.
Step 4: Develop Your Own Choreographic Style
As a commercial choreographer, having a unique and recognizable style can set you apart in the industry.
You should start by exploring various dance genres to understand their movements, techniques and emotional expressions.
These can include contemporary, jazz, hip-hop, ballet, and ethnic dance forms.
You can experiment by mixing different elements from each genre and create your own unique fusion style.
The goal is to create a unique movement vocabulary that can communicate your artistic vision effectively.
It’s important to constantly evolve and adapt your style based on the project requirements, the latest dance trends, and your personal growth as an artist.
During this process, you should also consider working as a dance instructor or collaborating with other dancers.
This will give you an opportunity to test and refine your style.
Remember, your choreographic style is like your signature; it should be consistent yet versatile, and it should resonate with the audiences you are trying to reach.
With time and experience, you will be able to create a distinct choreographic identity that can enhance your career prospects in commercial choreography.
Step 5: Network within the Industry
Networking is an essential step for aspiring commercial choreographers.
It allows you to connect with industry professionals, including directors, producers, casting agents, dancers, and other choreographers.
These connections can lead to job opportunities and collaborations.
You can attend dance festivals, workshops, industry meetings, and auditions to meet and interact with these industry professionals.
Joining professional organizations such as the Dance Masters of America or the National Dance Education Organization can provide you with networking opportunities, as well as resources and information about the industry.
Additionally, social media platforms like LinkedIn, Instagram, and YouTube can be effective networking tools where you can showcase your work and interact with others in the dance community.
Remember to be genuine and professional while networking.
Building long-term, positive relationships can greatly contribute to your success as a commercial choreographer.
You should also be open to feedback and willing to learn from others, as this can help you improve your skills and knowledge.
Step 6: Create a Portfolio or Reel
As you gain experience and expertise in the field of choreography, it’s crucial to document your work and achievements.
Building a solid portfolio or reel is an essential step in advancing your career as a commercial choreographer.
This can be a collection of your choreographed performances recorded on video, photographs from shows, or documentation of any choreographic work.
Consider including a wide variety of different styles and genres in your portfolio to showcase your versatility.
This could range from contemporary, hip-hop, jazz, ballroom, or even specific dance routines for commercials, music videos, or stage productions.
Your reel should demonstrate your creativity, style, originality, and ability to tell a story through movement.
It’s a visual resume that potential employers can look at when considering you for a job.
They will want to see your ability to choreograph for a variety of settings, from large group performances to more intimate solos or duets.
Always keep your portfolio or reel updated with your latest work.
Including high-profile gigs, collaborations, or any awards you’ve won can help make you stand out.
Additionally, having a digital version of your portfolio or a reel that you can easily share online or through email can greatly increase your chances of being noticed by potential employers.
Remember, a strong portfolio or reel can make a significant difference in your professional career as a commercial choreographer, making this step an essential part of the process.
Step 7: Assist Established Choreographers
As you continue your journey towards becoming a Commercial Choreographer, your next step should be to gain practical experience by assisting established choreographers.
This can provide you with invaluable insight into the industry, its standards, and the everyday work of a professional choreographer.
It also provides a great opportunity to learn and grow under the guidance of experienced individuals in the field.
You can assist in various commercial projects which include but are not limited to music videos, commercials, corporate events, stage shows, and more.
Through this, you will be exposed to diverse dance styles, routines, and methods of creating a compelling performance.
You will also learn how to handle logistics and administrative tasks, manage dancers, and deal with clients, which are all critical parts of a commercial choreographer’s job.
It’s also a great way to build your network within the industry and gain exposure to potential job opportunities once you’re ready to take the lead.
Remember that every choreographer has a unique style and method, so work with as many as you can to broaden your perspective and develop your own unique approach to choreography.
Step 8: Understand Music Licensing and Copyright Laws
As a commercial choreographer, it’s crucial to understand the legalities around using music for choreographies, particularly in the commercial space where the usage is often broad and public.
Gaining a clear understanding of music licensing and copyright laws will help protect your work and avoid legal issues.
In most cases, you’ll need to obtain a license to use a specific piece of music for commercial purposes.
This process involves reaching out to the song’s copyright holder, often the artist’s record label, and negotiating a fee for usage.
The specifics of the agreement, including the scope and duration of the use, will be documented in a licensing agreement.
Moreover, understanding copyright laws is also essential to protect your choreographic works.
Under certain jurisdictions, choreographic works are recognized as intellectual property and are subject to copyright protection.
As such, you can legally prevent others from using your choreography without your permission.
You might consider taking some legal courses or consulting with a lawyer to better understand these aspects.
Understanding the ins and outs of these laws not only ensures that you are legally compliant but also reinforces your professional credibility in the industry.
Remember, the music and choreography go hand in hand in a performance.
Therefore, keeping up-to-date with the changes and updates in music licensing and copyright laws should be an ongoing process throughout your career as a commercial choreographer.
Step 9: Take Business and Marketing Classes
As a commercial choreographer, you’re not just creating dance routines; you’re also running a business.
It’s important to take business and marketing classes to understand how to manage your finances, market your services, and navigate the business world.
These classes can provide you with a better understanding of the financial aspects of running a business, such as budgeting, taxation, and financial planning.
Marketing classes are equally important, as they can teach you how to promote your choreography business effectively.
You’ll learn about brand development, digital marketing strategies, and leveraging social media platforms to reach potential clients.
Remember, your choreography skills can only take you so far.
To be truly successful in the commercial realm, you need to be able to effectively run and promote your business.
You may consider obtaining a minor in business or marketing while pursuing your dance degree, or taking online courses after graduation.
This step is crucial, as it can greatly influence your ability to make a sustainable living as a commercial choreographer.
Understanding business and marketing principles can also give you an edge when negotiating contracts and understanding the financial aspects of a performance or production.
Step 10: Seek Choreography Opportunities in Commercials
Once you have acquired the necessary skills, experience, and industry connections, it’s time to look for commercial choreography opportunities.
This can involve reaching out to advertisement agencies and production companies, or responding to casting calls for choreographers.
When starting out, you might have to take up smaller projects or even offer your services for free to build a portfolio.
It’s important to be open to different types of commercials and adapt your choreography accordingly, whether it’s a high-energy dance sequence for a sportswear brand or a subtle routine for a soap commercial.
Maintain a strong online presence showcasing your work, as it can attract potential clients.
Social media platforms like Instagram and YouTube are particularly beneficial for this.
Also, consider joining professional organizations such as the Stage Directors and Choreographers Society, which can provide further networking opportunities and potentially lead to more job offers.
Remember, persistence is key in this competitive field.
With every project, you’ll gain more experience and recognition, gradually establishing yourself as a reputable commercial choreographer.
Step 11: Stay Updated with Current Dance Trends
As a commercial choreographer, it is essential to keep up with the latest trends in dance styles and music.
These trends evolve rapidly, and being up-to-date with them will increase your ability to create innovative and relevant choreographies that resonate with audiences and meet client expectations.
You can stay updated by attending dance workshops, festivals, and competitions, both locally and internationally.
These events are often platforms where new styles and techniques are introduced.
They can also give you a sense of the direction in which the industry is moving.
In addition, follow popular dance shows, music videos, and social media channels of influential dancers and choreographers.
They often showcase the latest dance trends and can inspire you with new ideas for your choreography.
Reading dance-related books, magazines, and online articles can also provide insights into the latest trends and methodologies in the choreography world.
Finally, continually practicing and experimenting with new dance styles can help you adapt to these trends.
Remember, as a commercial choreographer, your creativity and ability to innovate are as important as your technical dance skills.
So, consistently learning and adapting to new trends will not only enhance your repertoire but also keep your work fresh and exciting.
Step 12: Continue Personal Development and Training
As a commercial choreographer, it’s crucial that you consistently work on your personal development and training, even after you’ve established your career.
The dance industry is dynamic and constantly evolving, so it’s essential to stay updated with the latest dance styles, music trends, and technology used in choreography.
Enroll in dance workshops and classes to learn new styles and techniques, and engage with other choreographers to gain insights into their work.
It can be beneficial to learn from different instructors as each one brings their unique perspective and style to dance.
Network with others in the dance industry, such as dancers, instructors, studio owners, and producers.
Not only will this open up new opportunities for collaboration and work, but it also allows you to learn from their experiences and perspectives.
Finally, focus on refining your craft and style.
This could mean further developing your unique choreography style, improving your teaching skills, or enhancing your ability to communicate and collaborate with dancers and production teams.
Remember, as a choreographer, your growth and development are never-ending processes.
The more you commit to personal development and training, the more diverse and adaptable your choreography will become, opening up more opportunities in the commercial dance industry.
Commercial Choreographer Roles and Responsibilities
Commercial Choreographers create dances and movement sequences for various commercial platforms such as films, music videos, commercials, and live performances.
They have the following roles and responsibilities:
Choreography Development
- Create and design dance routines for various performances and projects.
- Adapt existing choreography to suit different performance spaces and styles.
- Make changes to choreography based on director, client, or performer feedback.
Training and Rehearsals
- Teach dance routines to performers, ensuring they understand the steps and movements.
- Lead rehearsals and provide guidance to performers to perfect their movements and timing.
- Work closely with performers to ensure they interpret the choreography as intended.
Performance Direction
- Direct performances, ensuring dancers meet the artistic and technical standards required.
- Coordinate with stage and production staff to ensure smooth performances.
Auditions and Casting
- Conduct auditions to select dancers for specific roles or performances.
- Make casting decisions based on dancers’ abilities and the requirements of the choreography.
Collaboration
- Collaborate with directors, designers, and other creative staff to realize a unified vision for the performance.
- Work with music directors to select or create the appropriate music for the choreography.
Documentation
- Create and maintain documentation of choreography, including notes and dance notations.
- Document rehearsals and performances for future reference and analysis.
Health and Safety
- Ensure dancers’ safety during rehearsals and performances.
- Teach and enforce proper dance techniques to prevent injuries.
Maintenance and Updates
- Oversee performances and make adjustments to choreography as needed.
- Address any issues or problems that arise during rehearsals or performances.
Communication
- Communicate effectively with a diverse team of performers, directors, and production staff.
- Present choreographic ideas and concepts clearly and concisely.
Continuous Learning
- Stay updated on the latest dance techniques and trends.
- Attend workshops, training programs, and performances to expand dance knowledge and skills.
What Does a Commercial Choreographer Do?
Commercial Choreographers typically work in the entertainment industry, including film, television, music videos, commercials, and live performances.
They create original dance routines and sequences for performers to execute.
Their main job is to convey a story, theme or mood through movement and dance.
They work closely with directors, producers and performers, and have to adapt their choreography to fit the capabilities and style of the performers, as well as the requirements of the production.
Commercial Choreographers are also responsible for teaching the routines to the performers, often leading rigorous rehearsals to ensure that the performers master the choreography.
They have to continually revise and refine their choreography based on feedback from directors, producers, and performers, and the needs of the production.
In addition, Commercial Choreographers may also be involved in auditioning and selecting performers for specific roles in the performance.
They may work on a freelance basis for different projects, or be employed by a specific production company or entertainment venue.
Essential Commercial Choreographer Skills
- Creativity: Commercial choreography is all about creating unique and engaging dance routines. Choreographers must have a creative mind to design original performances that capture the audience’s attention.
- Musicality: A deep understanding of music, rhythm, and timing is essential. Choreographers must be able to translate music into meaningful movement and synchronise dance routines to the beat.
- Dance Skills: Proficiency in a range of dance styles is crucial. Commercial choreographers may work across various genres, including hip-hop, contemporary, ballet, and more. They must have the technical skills to execute and demonstrate dance moves.
- Teaching: Choreographers are also teachers. They need excellent communication and instructional skills to teach dancers the routines effectively. Patience and clarity in instruction are crucial.
- Leadership: As the person in charge of the dance routine, a choreographer must be a strong leader. This includes setting a positive tone, motivating dancers, making tough decisions, and handling conflicts.
- Physical Fitness: Choreography is a physically demanding job. Choreographers must have the stamina to demonstrate moves, work long hours, and maintain their own level of dance fitness.
- Cultural Awareness: Dance is influenced by different cultures. A good commercial choreographer should have an understanding of various cultural influences and respect for diversity in dance.
- Collaboration: Choreographers often work with a team of dancers, directors, and other crew members. The ability to work well with others and contribute to a shared vision is vital.
- Flexibility: Commercial choreographers must be flexible and adaptable. They need to be open to changes, feedback, and able to adjust their routines to suit different skill levels or performance spaces.
- Project Management: Choreographers are responsible for managing dance projects from conceptualisation to performance. This includes planning rehearsals, coordinating with other team members, managing time effectively, and meeting deadlines.
- Storytelling: Dance is a form of expression. Choreographers must be able to tell a story through movement, using dance to convey emotions and narratives.
- Knowledge of Current Trends: As with other forms of art, dance evolves. Commercial choreographers should stay updated with the latest dance trends and techniques to keep their work relevant and engaging.
- Auditioning: A key part of a choreographer’s role is selecting dancers for routines. This requires an eye for talent, understanding of specific dance skills, and ability to judge performance under pressure.
- Professionalism: Respecting professional boundaries, maintaining a high level of work ethics and discipline, and being punctual and prepared are important qualities of a commercial choreographer.
- Resilience: The commercial dance industry can be competitive and challenging. Choreographers need resilience to deal with criticism, rejection, and the pressures of the job.
Commercial Choreographer Career Path Progression
The Foundation: Junior Choreographer
The journey to becoming a Commercial Choreographer often starts at the stage of a Junior Choreographer.
In this phase, you absorb knowledge and gain firsthand experience by assisting senior choreographers.
You may get to choreograph small dance sequences or parts of larger routines.
Here are some success tips for this role:
- Continuous Learning: Stay current with dance trends and techniques through training and workshops.
- Seek Guidance: Learn from senior choreographers’ expertise and don’t hesitate to ask for advice.
- Active Participation: Show enthusiasm in contributing to the choreography and be open to feedback.
The Ascent: Choreographer
With adequate experience and increased confidence, you transition into the role of a Choreographer.
You will design and create your own dance routines, teach performers and lead rehearsals.
You also coordinate with directors on the integration of dance with other elements of a production.
Here’s how to thrive at this stage:
- Creativity: Develop unique and expressive dance sequences that align with the production’s theme.
- Collaboration: Work effectively with directors, performers, and other choreographers. Clear communication is key.
- Instruction: Perfect your teaching techniques to efficiently impart dance routines to performers.
Reaching New Heights: Senior Choreographer
As a Senior Choreographer, you will be recognised for your creativity and leadership.
You may supervise other choreographers, make major decisions regarding the dance elements of productions, and lead large-scale dance projects.
To excel as a Senior Choreographer:
- Mentorship: Impart your knowledge and help budding choreographers develop their skills.
- Project Management: Handle large-scale productions and ensure the successful execution of dance routines.
- Leadership: Inspire others with your creativity, work ethic, and innovative choreography.
Beyond the Horizon: Lead Choreographer and Beyond
As your career advances, you might take up roles like Lead Choreographer or Artistic Director, each involving greater responsibilities, leadership, and strategic decision-making.
Here’s what to focus on:
- Creative Leadership: Drive creative initiatives and shape the artistic direction of your projects and teams.
- Management Skills: Develop strong leadership and communication skills to effectively guide your team.
- Innovation: Continue to innovate and push the boundaries of commercial dance.
Pinnacle of Success: Artistic Director or VP of Choreography
At the peak of your career, you might find yourself in roles like Artistic Director or VP of Choreography.
Here, you’ll shape the overall artistic strategy of an organization, make critical creative decisions, and manage larger teams of choreographers.
Commercial Choreographer Salary
Entry-Level Commercial Choreographer
- Median Salary: $30,000 – $45,000 per year
- Entry-level commercial choreographers typically have 0-2 years of experience and may have a bachelor’s degree in dance or a similar field, or extensive training in dance.
Mid-Level Commercial Choreographer
- Median Salary: $45,000 – $65,000 per year
- Mid-level commercial choreographers have 2-5 years of experience and often choreograph more complex routines for commercials and other small-scale productions.
Senior Commercial Choreographer
- Median Salary: $65,000 – $90,000 per year
- Senior commercial choreographers possess 5+ years of experience and are responsible for creating and managing choreography for high-budget commercials, as well as mentoring junior choreographers.
Lead Commercial Choreographer / Dance Director
- Median Salary: $90,000 – $130,000+ per year
- These roles come with significant experience and often involve managing a team of choreographers, planning and directing complex choreography for large scale commercials and productions.
Artistic Director / VP of Choreography
- Median Salary: $100,000 – $200,000+ per year
- These high-level positions require extensive experience, creativity, and deep knowledge of dance and often involve setting choreographic strategies for a company or production house.
Commercial Choreographer Work Environment
Commercial Choreographers typically operate in a variety of settings, including dance studios, theaters, film sets, and television studios.
They may also work in schools, colleges, or other educational institutions, providing dance instruction and choreographing performances for students.
A career as a Commercial Choreographer often involves irregular hours, with evenings and weekends frequently required to accommodate rehearsals, performances, and other events.
They might need to travel frequently, especially if they are working on tours or in film and television production.
Commercial Choreographers often work closely with a team that may include dancers, directors, producers, and other members of a production staff.
This requires effective collaboration and communication skills.
After gaining significant experience and establishing their reputation in the field, some Commercial Choreographers may choose to open their own dance studios or production companies.
FAQs About Becoming a Commercial Choreographer
What is needed to become a commercial choreographer?
To become a commercial choreographer, you need to have a deep understanding and knowledge of various dance styles, and the ability to create unique and engaging routines.
This can be gained through formal training in dance and choreography, and practical experience.
Key skills include creativity, physical fitness, leadership, and the ability to work with diverse groups of people.
Knowledge of music, acting, and stage production is also beneficial.
In addition, commercial choreographers should have good networking skills as they often need to work with directors, producers, and other professionals in the entertainment industry.
How long does it take to become a commercial choreographer?
The timeline to become a commercial choreographer can greatly vary.
Some people may start their journey in their early years by attending dance classes and gradually develop their choreography skills over time.
Others may pursue a bachelor’s degree in Dance or Performing Arts, which typically takes four years, and then gain experience by working as a dancer or assistant choreographer.
It’s crucial to note that commercial choreography requires not only technical skills but also creativity and originality which can take years to develop.
Can I become a commercial choreographer without a degree?
Yes, it is possible to become a commercial choreographer without a degree.
Experience, talent, and networking are often more important in this field than formal education.
Many successful commercial choreographers have started their careers as dancers and gradually transitioned into choreography.
Participating in dance workshops, competitions, and other industry events can provide valuable experience and connections.
Is commercial choreography a stressful job?
Commercial choreography can be stressful due to factors such as tight rehearsal schedules, creative differences, and the physical demands of the job.
However, many choreographers find the process of creating and teaching dance routines to be deeply rewarding and stimulating, which can counterbalance the stress.
Good time management, communication, and self-care habits are also important for handling stress in this profession.
What are the prospects for commercial choreographers in the next decade?
The prospects for commercial choreographers are expected to remain steady or grow in the next decade.
The demand for innovative dance routines in music videos, movies, TV shows, concerts, and commercials is likely to continue.
Moreover, the popularity of dance reality shows and online platforms has opened up new opportunities for choreographers.
Conclusion
And there you have it.
Embarking on a journey to become a commercial choreographer is no small task, but it’s undoubtedly exhilarating.
Equipped with the right training, creativity, and tenacity, you’re well on your way to making a significant impact in the performing arts industry.
Remember, the path may be demanding, but the opportunities are boundless. Your choreography could be the next big sensation that changes how we perceive dance and performance.
So, take that first step. Immerse yourself in learning. Network with professionals. And most importantly, never stop dancing.
Because the stage is eagerly waiting for your masterpiece.
And if you’re looking for personalized guidance on starting or advancing your career in commercial choreography, check out our AI Career Path Advisor.
This free tool is designed to offer customized advice and resources to help you navigate your career path effectively.
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