How to Become a Development Communications Consultant (Speak Loud, Speak Clear)
If you’ve ever dreamed of making a significant social impact through strategic communication, or wondered what it takes to become a Development Communications Consultant, you’re in the right place.
In this guide, we’ll explore the EXACT steps you need to take to launch your career in development communications consulting. We’ll discuss:
- The skills you need to excel.
- The education that can give you an edge.
- How to secure a job as a Development Communications Consultant.
So, whether you’re a communications novice or a professional looking to specialize, stay tuned.
We’re about to unravel the blueprint to become a Development Communications Consultant.
Let’s get started!
Steps to Become a Development Communications Consultant
Step 1: Obtain a Relevant Degree
If you’re interested in becoming a Development Communications Consultant, the first step is to obtain a relevant degree.
This role typically requires at least a bachelor’s degree in a related field such as communications, public relations, marketing, journalism, or international development.
These programs will equip you with the necessary knowledge and skills for this career path.
You’ll learn about various communication theories and strategies, and how to apply them in different contexts.
You’ll also gain expertise in areas such as public speaking, writing, project management, research, and more.
In addition to your major, consider taking courses in business, political science, sociology, or other related fields.
These can provide valuable insights into the social and economic factors that influence development projects.
If you aspire to take on a leadership role or work in a specialized area, you might want to consider pursuing a master’s degree or a doctorate in a related field.
Advanced degrees can provide more in-depth knowledge and may give you a competitive edge in the job market.
While you’re in school, try to get hands-on experience through internships or part-time jobs in relevant fields.
This can help you apply what you’re learning in a practical setting and build a professional network.
Step 2: Gain Work Experience in Communication or Development Fields
To start your journey as a Development Communications Consultant, gaining experience in the communications or development sectors is crucial.
This can be achieved by landing internships or entry-level jobs in these areas.
These roles could be in public relations, marketing, journalism, or social development organizations.
This experience will expose you to the realities of the field, allow you to understand the intricacies of communication strategies, project management, and stakeholder engagement.
You will also learn how to develop and implement communication plans and campaigns, write press releases, create promotional materials, and manage relationships with media outlets.
Simultaneously, it would be beneficial to gain experience in the development sector as well.
This could include working with non-profit organizations, social enterprises, or other development agencies, where you can get a better understanding of development issues and solutions.
Consider seeking roles that allow you to work closely with both the communication and development teams.
This would provide an opportunity to bridge the gap between these two sectors and comprehend how they can work hand in hand towards achieving development goals.
Remember, the more practical experience you gain, the better equipped you will be to advise clients as a Development Communications Consultant.
You can leverage this experience to demonstrate your competence and establish credibility in your future consulting role.
Step 3: Learn the Principles of Development Communication
As a development communications consultant, it’s crucial to have a deep understanding of the principles of development communication.
These principles include strategies for behavior change, participatory communication methods, and the use of communication for social change.
You can learn these principles by taking relevant courses in college or through online learning platforms.
The courses often cover topics such as communication theory, media and development, communication for social change, and more.
They will teach you how to develop strategic communication plans, create compelling messages, and evaluate the effectiveness of communication strategies.
An understanding of the principles of development communication will also help you grasp how communication can contribute to social development.
These principles highlight the importance of cultural sensitivity, participatory approaches, and strategic planning in communication initiatives.
They also stress the need for evaluation and learning.
In addition, real-world experience is beneficial.
Volunteering or interning for a nonprofit organization or a development agency can offer hands-on experience.
This will give you an opportunity to apply the theoretical knowledge you’ve gained and get a feel for the kind of work you’ll be doing as a development communications consultant.
Moreover, attending seminars, workshops, and conferences on development communication can provide further learning and networking opportunities.
By networking with professionals in the field, you can gain insights into the industry and learn about potential job opportunities.
Step 4: Understand the Sector You Wish to Work in (e.g., Healthcare, Education)
As a Development Communications Consultant, you will need to have a solid understanding of the sector you wish to serve.
This understanding is crucial as each sector (e.g., healthcare, education, non-profit organizations, etc.) has its unique communication needs, stakeholders, and challenges.
If, for example, you decide to work in the healthcare sector, you will need to be familiar with medical terminologies, the latest advancements in healthcare, the healthcare system’s structure, and the various stakeholders, including patients, healthcare professionals, and regulatory bodies.
Similarly, if you choose to work in the education sector, you will need to understand the current trends in education, the role of educators and parents, and the dynamics of the education system.
Once you have chosen a sector, you should immerse yourself in it.
You can do this by reading relevant literature, attending industry conferences and workshops, following industry leaders and organizations on social media, and networking with professionals in the field.
This will not only increase your knowledge about the sector but also help you to understand the specific communication needs and challenges of the sector.
Moreover, it would be beneficial to undertake internships or volunteer for projects within the chosen sector.
Such experiences will give you real-world insights into the sector’s workings and help you build a network of contacts, which can be valuable when you start your career as a Development Communications Consultant.
Step 5: Develop Skills in Public Speaking and Writing
As a Development Communications Consultant, your role will largely involve working with teams, clients, and other stakeholders to deliver effective communication strategies.
This requires a high level of proficiency in public speaking and writing.
You should strive to develop your public speaking skills, as you might be required to present plans and strategies to various audiences, ranging from small team meetings to larger gatherings of executives or external stakeholders.
Consider joining organizations such as Toastmasters, or take public speaking courses to improve your confidence and skill in presenting.
Writing skills are also crucial, as much of the communication you’ll handle will be written.
You might be required to draft press releases, project updates, internal communications, or even social media content.
It’s important to be able to articulate your thoughts clearly, persuasively, and professionally.
Consider enrolling in writing workshops or seeking out resources online to improve your writing skills.
Remember, as a Development Communications Consultant, your ability to communicate effectively is directly tied to your success in the role.
By honing these skills, you not only increase your employability, but also your capacity to excel in your career.
Step 6: Learn to use Digital Communication Tools and Platforms
In today’s fast-paced, tech-centric world, a Development Communications Consultant must be proficient in using various digital communication tools and platforms.
These may include social media platforms, content management systems, email marketing tools, web analytics tools, and other digital technologies that are crucial in creating, implementing, and managing effective communication strategies.
Start by familiarizing yourself with popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. These are key channels for delivering messages, engaging with audiences, and creating visibility for the projects you work on.
Understand the unique characteristics, user demographics, and marketing potential of each platform.
Get hands-on experience with content management systems like WordPress, Joomla, or Drupal.
These tools are essential for website content creation and management.
Knowing how to use them effectively will enable you to maintain a consistent online presence for your projects.
Learn to use email marketing tools such as MailChimp, Constant Contact, or Drip.
These tools will enable you to send out newsletters, announcements, and other communications to large groups of people efficiently.
Familiarize yourself with web analytics tools like Google Analytics.
These tools will help you measure the impact of your communication strategies, monitor user behavior, and adjust your strategies based on data-driven insights.
Finally, keep yourself updated with the latest digital communication trends and technologies.
The digital landscape is constantly evolving, and staying on top of these changes will help you devise innovative communication strategies.
Remember, practical experience is as valuable as theoretical knowledge.
So, apply what you learn in real-world scenarios.
You can do this through internships, volunteering, or even managing the online presence for a small business or a non-profit organization.
This hands-on experience will greatly enhance your skills and make you a more competent Development Communications Consultant.
Step 7: Gain Experience in Project Management
As a Development Communications Consultant, you’ll often be tasked with overseeing various communication projects.
To do this effectively, you must gain experience in project management.
This experience can be obtained in many ways, such as through previous jobs, internships, or relevant courses in project management.
Understanding the dynamics of project management involves comprehending the project lifecycle, project budgeting, time management, risk analysis, and team leadership.
This knowledge will help you plan and execute communication strategies more efficiently, ensuring they are delivered on time and within budget.
You can consider getting certified in project management.
Institutions such as the Project Management Institute (PMI) offer globally recognized certifications like the Project Management Professional (PMP).
This certification can significantly boost your credibility, making you more appealing to potential employers or clients.
Additionally, being involved in volunteer projects or taking on leadership roles in community organizations can also provide valuable project management experience.
Such opportunities will allow you to apply theoretical concepts in real-world scenarios, further enhancing your skills.
Remember, as a Development Communications Consultant, your project management skills will often be just as critical as your communication skills, so make sure to continue to develop and refine these abilities throughout your career.
Step 8: Develop Your Networking Skills
As a Development Communications Consultant, networking plays a vital role in your career progression.
This requires building and maintaining professional relationships within your field.
Start by attending industry events, conferences, and seminars where you can meet people who are influential in your line of work.
Participate in discussions, ask insightful questions, and engage with other attendees to establish a rapport.
Social media platforms, particularly LinkedIn, can be effective tools for networking.
Make sure to create a professional and appealing profile that showcases your skills, experience, and achievements in development communications.
You can join LinkedIn groups related to your field and actively participate in conversations, share insights, and respond to other member’s posts.
Networking isn’t just about meeting new people, but also maintaining relationships.
Regularly reach out to your contacts, share relevant information, ask for advice, and provide assistance when needed.
Remember, networking is not just about taking, but also about giving and adding value to others.
As you build your network, you will be better placed to learn about job openings, projects, or opportunities for consultants in the development communication field.
Networking can also provide you with mentors who can guide you in your career, offer advice, or provide references when needed.
Step 9: Stay Updated with Current Trends in Development Communication
As a Development Communications Consultant, it is essential to stay updated with the most recent trends, insights, and discussions in the field of development communication.
This can involve various aspects such as new techniques for effective communication, innovative strategies for engaging stakeholders, digital technologies for development communication, and recent case studies.
You can keep yourself updated through a variety of methods.
Subscribing to industry-specific publications, following influential figures and organizations in the field on social media, attending webinars, workshops, and conferences are all great ways to keep yourself informed.
Additionally, joining professional networks or forums can provide opportunities for peer learning and staying up-to-date with the latest happenings in the industry.
Staying updated will not only make you a more informed consultant, but it will also enhance your credibility, make your advice and strategies more relevant, and enable you to provide better value to your clients.
It will also equip you to adapt to changes and innovate in your approaches, which are critical skills in the dynamic field of development communication.
Remember, continuous learning and staying at the forefront of industry trends is a key component of your career as a Development Communications Consultant.
Step 10: Begin Applying for Roles as a Development Communications Consultant
After all your preparation, it’s finally time to start applying for roles as a Development Communications Consultant.
This process can vary depending on the industry, company size, and job market.
Start by creating a tailored resume that highlights your experiences in development communications.
This should include your education, practical experience from internships or work, specific projects you have worked on, and the skills you have acquired.
Make sure to highlight your experience working on development programs, your knowledge of the industry, and your ability to communicate effectively.
Next, write a compelling cover letter that complements your resume.
This should tell your personal story, explain why you are interested in development communications and how you can contribute to the organization’s success.
Then, start searching for job opportunities.
You can check job listing websites, company websites, LinkedIn, and even social media for vacancies.
Attend job fairs and networking events, and connect with professionals in the field who could provide referrals or job leads.
When applying, pay attention to the requirements and responsibilities of the role to ensure it aligns with your skills and interests.
Tailor each application to the specific job role by highlighting relevant skills and experiences.
Finally, prepare for interviews.
Review common interview questions for this role, practice your responses, and research the company and industry trends.
Be ready to discuss your experiences, problem-solving abilities, and how your skills would benefit the organization.
The job hunting process might be long and require patience.
Don’t get discouraged if you don’t get a response immediately.
Keep refining your application materials, networking, and seeking feedback to improve your chances of landing your dream job as a Development Communications Consultant.
Step 11: Consider Further Education or Certifications in Related Fields
As a Development Communications Consultant, you might contemplate continuing your education or pursuing certifications in related disciplines to bolster your marketability and expertise.
For instance, you could consider obtaining a master’s degree or a doctoral degree in areas such as International Development, Public Relations, Marketing, or Business Administration.
These advanced degrees can deepen your understanding of complex development issues and enhance your strategic communication skills.
Pursuing professional certifications can also be beneficial.
There are many professional bodies offering relevant certifications, such as the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC).
These certifications can provide you with an edge, showcasing your commitment to staying abreast of industry trends and best practices.
Also, consider gaining certifications or training in digital tools used in development communication like content management systems, social media analytics, and other digital marketing tools.
This technical competence will provide a significant boost in the increasingly digital landscape of development communication.
Remember, in-depth knowledge and broad skills can make you more appealing to potential employers or clients, and can provide better career advancement opportunities.
Step 12: Continuously Develop and Improve Your Skills and Knowledge.
As a Development Communications Consultant, it’s crucial to continuously enhance your skills and expand your knowledge base.
The field of development communications is always evolving, with new strategies and technologies emerging regularly.
You should engage in lifelong learning, which could take the form of attending workshops, taking relevant courses, participating in webinars, or reading industry-related books and articles.
You can also join professional organizations where you can network with others in your field and stay informed about the latest trends and best practices.
In addition to broadening your knowledge of development communications, it’s important to keep developing your consulting skills.
This includes enhancing your ability to understand client needs, developing tailored communication strategies, and improving your project management and team leadership abilities.
Furthermore, you should stay updated on the latest digital marketing trends, data analytics tools, and social media platforms that can be used to deliver effective communication campaigns.
Remember, in the world of consultancy, clients look for experts with the most up-to-date knowledge and skills.
Therefore, committing to continuous improvement and development is not just optional but is key to your success and relevance in the field.
Development Communications Consultant Roles and Responsibilities
A Development Communications Consultant uses their expertise in communications, public relations, and marketing to support the development initiatives of an organization.
This can encompass a range of activities from media relations and campaign development to event planning and content production.
They have the following roles and responsibilities:
Strategic Planning
- Create and implement strategic communication plans to support development goals.
- Identify key messages and target audiences.
- Develop branding strategies to enhance the organization’s reputation and visibility.
Content Creation
- Write and edit content for various communication platforms such as websites, newsletters, annual reports, and social media.
- Create compelling stories and narratives to engage donors and stakeholders.
- Produce multimedia content, including videos and infographics.
Media Relations
- Develop and maintain relationships with media representatives.
- Prepare press releases and coordinate media coverage for events and campaigns.
- Manage crisis communications and respond to media inquiries.
Event Planning
- Plan and execute events to raise funds, increase awareness, and engage the community.
- Coordinate event logistics, including venue selection, catering, and publicity.
- Manage event budgets and evaluate event success.
Donor Relations
- Develop and implement strategies to attract and retain donors.
- Manage donor communications and express appreciation for their support.
- Prepare donor reports and updates on project progress.
Market Research
- Conduct research to understand market trends, donor behaviors, and competitor strategies.
- Analyze data to measure the effectiveness of communication strategies.
Staff Training
- Train staff on communication strategies and media handling.
- Provide guidance on best practices in development communications.
Collaboration
- Work closely with various departments, such as fundraising, programming, and volunteer management.
- Coordinate with external partners, such as advertising agencies and event sponsors.
Documentation
- Create and maintain documentation of communication plans, campaigns, and events.
- Develop style guides and templates to ensure consistent messaging.
Continuous Learning
- Keep up-to-date with the latest trends in communications, public relations, and philanthropy.
- Attend workshops, seminars, and conferences to enhance skills and knowledge.
What Does a Development Communications Consultant Do?
A Development Communications Consultant typically works for organizations in the nonprofit sector, as well as in foundations, government agencies, and international development institutions.
They may also work independently, offering their expertise to various clients.
Their primary role is to help these organizations effectively communicate their mission, projects, and impact to their stakeholders, which can include donors, beneficiaries, the general public, and the media.
They work closely with the organization’s leadership and project teams to understand their work and translate it into clear, compelling messages.
This often involves producing a variety of communication materials, such as press releases, newsletters, social media posts, annual reports, and fundraising appeals.
A Development Communications Consultant also develops and implements communications strategies, which may include brand management, media relations, digital marketing, and stakeholder engagement.
They are tasked with enhancing the organization’s visibility and reputation, as well as promoting its fundraising and advocacy efforts.
In addition, they may be responsible for conducting communications training for the organization’s staff and volunteers, and for evaluating the effectiveness of their communications activities.
Being aware of the latest trends in communications and development, understanding the specific needs and interests of the organization’s stakeholders, and adhering to the principles of ethical communication are all part of a Development Communications Consultant’s job.
Essential Development Communications Consultant Skills
- Communication: Clear and effective communication, both written and verbal, is key. The ability to present complex ideas in an understandable and engaging way to various stakeholders is essential.
- Strategic Planning: Understanding how to develop and implement communication strategies to support organizational growth and mission achievement.
- Media Relations: Familiarity with media operations and knowing how to leverage media outlets to broadcast messages effectively.
- Public Relations: Ability to manage the organization’s image and cultivate relationships with the public through various communication channels.
- Writing Skills: Ability to create compelling content for various platforms including press releases, newsletters, blogs, social media, and websites.
- Research: Skills in researching trends, analyzing data, and understanding audience preferences to create impactful communication strategies.
- Digital Marketing: Knowledge of digital marketing strategies including SEO, content marketing, and social media marketing is crucial.
- Crisis Management: Ability to effectively handle crisis situations and manage communications during such times to maintain the organization’s reputation.
- Project Management: Proficiency in managing multiple projects simultaneously, meeting deadlines, and ensuring communication plans are effectively executed.
- Interpersonal Skills: Ability to build relationships with stakeholders including donors, media representatives, and the community.
- Brand Management: Understanding how to maintain and enhance the brand reputation of the organization through effective communication.
- Social Media: Familiarity with various social media platforms and how to use them to engage audiences and disseminate information.
- Design: Basic design skills to create engaging visual content, including infographics and social media graphics.
- Analytics: Ability to interpret and utilize data from analytics tools to measure the effectiveness of communication strategies.
- Flexibility: Ability to adapt to changing situations and revise communication strategies as needed to ensure organizational goals are met.
Development Communications Consultant Career Path Progression
The Foundation: Junior Development Communications Consultant
The journey begins as a Junior Development Communications Consultant.
During this phase, you’ll be honing your skills, grasping the industry’s nuances, and understanding the importance of effective communication in development projects.
Your tasks might involve research, data collection, and assisting with communication strategies.
Here are some tips for success:
- Learn Continuously: Keep updating yourself with new communication tools and strategies in the development sector.
- Seek Mentorship: Don’t be shy to ask questions. Learn from the experience of senior consultants.
- Active Participation: Take initiative in every project, showing dedication and willingness to learn.
The Ascent: Development Communications Consultant
As you gain expertise and confidence, you transition into the role of a Development Communications Consultant.
You’ll handle bigger projects, design communication strategies, and become a vital part of the development team.
Here’s how to thrive:
- Strategy Building: Work on developing effective communication strategies that align with project goals.
- Collaboration: Work closely with different stakeholders, understanding their perspectives and including them in your communication plans.
- Quality Work: Ensure your communication strategies are clear, precise, and effective, driving the project towards success.
Reaching New Heights: Senior Development Communications Consultant
The next step is the Senior Development Communications Consultant.
In this role, you’re recognized for your communication expertise and leadership.
You may mentor new hires, guide communication strategies, and lead projects to successful completion.
To excel:
- Mentorship: Guide junior consultants, sharing your knowledge and experience.
- Strategic Thinking: Consider the larger impact of communication on the project’s success. Your strategies should reflect this.
- Leadership: Inspire others with your dedication, creativity, and commitment to the project’s success.
Beyond the Horizon: Lead Roles and Beyond
As you progress, you may choose to specialize in a particular area, such as becoming a Principal/Lead Consultant, Project Manager, or even a Communications Director.
Each of these roles involves greater responsibilities and strategic decision-making.
Here’s what to focus on:
- Leadership in Communication: Drive communication initiatives and shape the direction of your projects.
- Management Skills: If you transition into management, develop strong leadership and communication skills to guide your team effectively.
- Innovation: Stay ahead of trends in development communication and incorporate innovative strategies in your work.
Pinnacle of Success: Director of Communications or VP of Communications
You may reach roles like Director of Communications or VP of Communications, where you’ll shape the overall communication strategy of the organization, make critical decisions, and manage larger teams.
Development Communications Consultant Salary
Entry-Level Development Communications Consultant
- Median Salary: $45,000 – $60,000 per year
- Entry-level development communications consultants typically have 0-2 years of experience. They often hold a bachelor’s degree in communications, public relations, or related fields and work on drafting messages, coordinating communications, and supporting outreach efforts.
Mid-Level Development Communications Consultant
- Median Salary: $60,000 – $80,000 per year
- Mid-level development communications consultants have 2-5 years of experience and often handle more complex communications projects, including strategic planning and implementation, and liaising with internal and external stakeholders.
Senior Development Communications Consultant
- Median Salary: $80,000 – $110,000 per year
- Senior development communications consultants possess 5+ years of experience and are responsible for leading communications strategies, managing complex projects, and advising on communications issues.
Lead Development Communications Consultant / Development Communications Manager
- Median Salary: $100,000 – $140,000+ per year
- These roles come with significant experience and often involve leadership and decision-making responsibilities, such as establishing communications policies, overseeing a team of consultants, and driving overarching communications strategies.
Director of Development Communications / VP of Communications
- Median Salary: $140,000 – $200,000+ per year
- These high-level positions require extensive experience and deep expertise in communications. They often involve setting communications strategies for an organization, managing large teams, and making critical decisions that affect the organization’s image and outreach.
Development Communications Consultant Work Environment
Development Communications Consultants often work in a variety of settings, including nonprofit organizations, international development agencies, foundations, and social enterprises.
They may also work independently as freelance consultants.
These professionals typically work in office environments but the job often demands travel to the field to gather information, monitor programs and meet with stakeholders.
In today’s digital age, they can also work remotely, communicating with clients and colleagues through digital platforms.
The work schedule of a Development Communications Consultant can vary greatly depending on the nature of the project and the demands of the client.
They may need to work outside of traditional office hours when coordinating with international teams across different time zones.
With experience and a strong network, a Development Communications Consultant may choose to set up their own consulting firm to provide strategic communications advice to multiple clients.
FAQs About Becoming a Development Communications Consultant
What is needed to become a Development Communications Consultant?
To become a Development Communications Consultant, you need a combination of formal education and professional experience.
A bachelor’s degree in communications, public relations, journalism, or a related field is typically required, while a master’s degree in a related field can enhance your prospects.
Key skills include excellent written and verbal communication, strategic planning, project management, and understanding of development communication strategies.
Knowledge of digital and social media strategies, public speaking, and the ability to work with diverse groups of people is also crucial.
Experience working with non-profit organizations, government agencies, or international development organizations can be advantageous.
How long does it take to be a Development Communications Consultant?
The time it takes to become a Development Communications Consultant can vary depending on your educational path and professional experience.
If you pursue a bachelor’s degree in a related field, it typically takes four years.
Most consultants also have several years of work experience in related roles before transitioning into consultancy, which can take an additional 2-5 years.
Therefore, it could take anywhere from 6 to 9 years to become a Development Communications Consultant, including education and work experience.
Can I be a Development Communications Consultant without a degree?
While it’s technically possible to become a Development Communications Consultant without a degree, it can be quite challenging as most employers require at least a bachelor’s degree in a related field.
The knowledge and skills obtained through a degree program are critical for success in this role.
However, if you have significant relevant experience and can demonstrate strong communication, strategic planning, and project management skills, you may still be considered for some positions.
Is being a Development Communications Consultant a stressful job?
Being a Development Communications Consultant can be demanding at times, as it involves managing multiple projects, meeting tight deadlines, and addressing the needs of diverse stakeholders.
However, the stress level can vary depending on the specific role, the organization you are working for, and your personal stress management strategies.
Many consultants find the work rewarding and enjoy the opportunity to make a positive impact through their communication strategies.
What are the prospects for Development Communications Consultants in the next decade?
The prospects for Development Communications Consultants are quite promising.
As organizations increasingly recognize the value of strategic communications in advancing their objectives, the demand for skilled consultants in this field is expected to grow.
Those with experience in digital and social media strategies, along with an understanding of international development issues, are likely to have the best opportunities.
Conclusion
There you have it.
Setting out on the road to become a Development Communications Consultant is not a walk in the park, but it’s undeniably fulfilling.
Equipped with the right expertise, education, and resolve, you’re well on your path to making a significant difference in the realm of development communications.
Bear in mind, the journey may be rigorous, but the possibilities are endless. Your strategic communication approaches could lead to the next transformative development project that changes how we live, work, and communicate.
So, make that first move. Immerse yourself in continuous learning. Connect with professionals in the field. And most importantly, never stop communicating effectively.
Because the world is anticipating the changes you can initiate.
And if you’re seeking personalized guidance on initiating or progressing your career in development communications, have a look at our AI Career Path Advisor.
This complimentary tool is designed to offer tailored advice and resources to assist you in navigating your career trajectory efficiently.
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