How to Become a Drone Operations Manager (Take Off in Tech!)
If you’ve ever been captivated by the fascinating world of drones and wondered what it takes to manage drone operations, you’ve landed in the right place.
In this guide, we’ll delve into the PRECISE steps you need to take to kickstart your career as a Drone Operations Manager. We’ll discuss:
- The skills you need.
- The education that can propel you forward.
- How to secure a job as a Drone Operations Manager.
So, whether you’re an aviation enthusiast or a technology-driven individual seeking to upscale, stay with us.
We’re about to demystify the roadmap to becoming a Drone Operations Manager.
Let’s get off the ground!
Steps to Become a Drone Operations Manager
Step 1: Understand the Role and Industry
Before you embark on your journey to become a Drone Operations Manager, it’s crucial to understand the role and the industry as a whole.
The drone industry is a rapidly evolving field with a wide range of applications spanning agriculture, surveying, delivery services, and more.
A Drone Operations Manager is responsible for overseeing and coordinating the activities of drone pilots, ensuring compliance with regulations, managing logistics and maintenance of drones, and often liaising with clients or stakeholders.
The role requires knowledge of drone technology, operational management, and a solid grasp of regulations governing drone operations.
Start by familiarizing yourself with the drone industry, its current state, and future trends.
You can do this by reading industry reports, following drone news, and participating in drone community forums or groups.
Additionally, consider attending drone expos, fairs or conferences, as these can provide valuable networking opportunities and insights into the industry.
This understanding will not only help you decide if this is the right career for you, but will also provide a solid foundation for your future learning and development in the role.
Step 2: Obtain a Basic Education
Before you can become a drone operations manager, you need to obtain a basic education.
This should ideally involve a high school diploma or an equivalent qualification.
However, most roles will require a Bachelor’s degree in a related field such as aviation, aerospace engineering, or electronics.
During your degree, consider taking courses related to drone technology, remote sensing, and geographic information systems to enhance your understanding of the industry.
Additional courses in business management and project management can be beneficial, as the role of a drone operations manager often involves overseeing teams and coordinating projects.
While formal education is crucial, getting hands-on experience with drones is equally important.
Consider joining a drone club or participating in drone competitions to get practical experience.
Some schools and universities also offer specific courses or programs that provide certification in drone piloting, which can give you an advantage when applying for jobs.
Remember, the drone industry is continually evolving, and keeping up-to-date with the latest technology, regulations, and best practices is essential for succeeding in this role.
Step 3: Earn an Unmanned Aircraft Systems Degree or Relevant Certifications
If you are aiming to become a Drone Operations Manager, acquiring an Unmanned Aircraft Systems (UAS) degree or relevant certifications can be a significant step forward.
This step is essential as it provides you with the knowledge and skills that you need to manage drone operations effectively.
You have the option to pursue a Bachelor’s or Master’s degree in Unmanned Aircraft Systems, which will familiarize you with the advanced concepts and technology used in drone systems.
These programs typically cover subjects such as aerial robotics, unmanned vehicle systems, and data management, providing you with a comprehensive understanding of UAS operations.
Alternatively, there are also various certifications that you can obtain to validate your skills and knowledge in drone operations.
For instance, becoming a Certified Drone Pilot by the Federal Aviation Administration (FAA) is a common route.
This involves passing the FAA’s Aeronautical Knowledge Test, which covers areas such as airspace classification, aviation weather sources, drone maintenance, and emergency procedures.
In addition to a drone pilot certification, there are other technical certifications you can earn that focus on specific aspects of drone operations, such as thermography, photogrammetry, or aerial mapping.
These certifications can give you an edge in the job market and open up more opportunities for advancement within the field.
Moreover, joining professional organizations and associations related to drones and unmanned aircraft systems can provide networking opportunities and further enhance your expertise in the industry.
Step 4: Become FAA Certified
To work as a Drone Operations Manager, it is crucial to become FAA certified.
This certification is obtained from the Federal Aviation Administration (FAA), the agency that governs all aspects of civil aviation in the United States.
The first step in this process is to pass the FAA’s Aeronautical Knowledge Test for Unmanned Aircraft Systems (UAS).
This is a 60-question multiple-choice test that covers topics such as airspace classification, flight restrictions, aviation weather sources, drone maintenance, and emergency procedures.
You must score at least 70% to pass the test.
After passing the test, you need to fill out FAA Form 8710-13 for a remote pilot certificate (FAA Airman Certificate and/or Rating Application) and submit it through the FAA’s Integrated Airman Certificate and/or Rating Application System (IACRA).
Once your application is approved by the FAA, you will receive a temporary certificate via email, which allows you to operate drones commercially immediately.
The official, permanent certificate will arrive by mail.
This certificate must be renewed every two years by passing a recurrent knowledge test.
Obtaining an FAA certificate not only establishes your legal ability to operate drones but also sets you apart as a professional in the drone industry.
It makes you more attractive to employers and can open up a wider range of job opportunities.
Step 5: Gain Hands-On Experience with Drone Operations
As a Drone Operations Manager, hands-on experience with managing drone operations is a critical step in your career progression.
This experience can be gained through working in drone-related jobs, internships, or volunteering in projects that involve drone usage.
You may start out as a drone pilot or technician to understand the nuances of drone operations.
It is important to acquire a broad range of skills such as flight planning, drone maintenance, understanding weather conditions, regulatory compliance, and emergency procedures.
Having actual flight time and experience in coordinating drone operations will make you a stronger candidate for a managerial role.
Additionally, exposure to different types of drones and industries where drones are used can be beneficial.
This includes industries such as aerial photography, agricultural surveys, emergency response, or construction site monitoring.
By gaining hands-on experience, you’ll learn about the challenges and opportunities within the drone industry, which will be invaluable as you move forward in your career.
Remember, the more real-world experience you have, the more prepared you will be to handle the responsibilities of a Drone Operations Manager.
Try to seek out mentorship opportunities with experienced professionals in the industry and continuously learn about the advancements in drone technology.
Step 6: Understand Drone Technology and Maintenance
As a Drone Operations Manager, it’s crucial to have an in-depth understanding of the technology used in drones, including GPS, sensors, cameras, and the software that controls them.
A comprehensive knowledge of how drones work will allow you to troubleshoot any technical issues and ensure smooth operations.
Moreover, understanding drone maintenance is essential to prolong the drones’ life and keep them in optimal condition.
This includes knowing when and how to replace drone parts, such as propellers, batteries, and motors, as well as understanding the software updates necessary to keep the drone functioning at its best.
Hands-on experience is often the best teacher.
Consider getting a drone of your own to practice with and learn more about its technical aspects.
In addition, staying updated with the latest advancements in drone technology will be beneficial for your role as a manager.
Also, take advantage of online courses, workshops, and seminars on drone technology and maintenance.
These learning platforms can provide you with valuable insights and practical knowledge on managing and maintaining drones.
Remember, the more you know about drones and their maintenance, the better equipped you’ll be to lead a team of drone operators and ensure the success of your operations.
Step 7: Learn About Safety Regulations and Compliance Standards
As a Drone Operations Manager, it is crucial to understand and comply with all relevant safety regulations and compliance standards.
This includes knowledge of both local and national laws regarding drone usage.
Regulations may include airspace restrictions, drone registration requirements, privacy laws, and more.
Various organizations and agencies such as the Federal Aviation Administration (FAA) in the United States have set specific rules and regulations for drone operations.
As an operations manager, you need to stay updated on these regulations and ensure that your team is compliant.
Aside from law compliance, you should also have a thorough understanding of safety procedures when operating a drone.
This includes pre-flight checks, emergency procedures, and safety measures to protect both the public and your team.
Consider attending industry conferences or workshops, or enrolling in a course specifically designed to provide comprehensive knowledge about drone regulations and safety.
This education will not only equip you with the necessary knowledge but also demonstrate your commitment to safety and regulatory compliance in your role.
Remember, non-compliance can result in hefty fines and may damage your reputation or even halt your operations.
Thus, keeping updated and ensuring compliance is not just a step in becoming a Drone Operations Manager, it’s a continuous process to ensure successful, safe, and legal operations.
Step 8: Gain Experience in Project Management
As a drone operations manager, one of your key responsibilities will be overseeing projects, coordinating teams, and ensuring the success of operations.
This requires a good grasp of project management principles and practices.
You can gain this experience by taking on leadership roles in drone-related projects, whether they’re small personal projects, larger team projects, or even academic research.
This allows you to understand the intricacies of managing a project from start to finish, including resource allocation, risk management, and communication among team members.
It might be helpful to take courses or certifications in project management, as these can provide you with a structured understanding of the processes and techniques used in the field.
Recognized certifications such as Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) from the Project Management Institute can add considerable weight to your resume.
As you gain experience, try to work on projects of increasing complexity and scale.
This could involve more sophisticated drone technology, larger teams, or more ambitious objectives.
Each project will provide valuable learning experiences and prove your abilities as a competent drone operations manager.
Remember, the goal is to demonstrate your ability to successfully deliver projects on time, within budget, and to the required quality, all while managing the associated risks and issues that may arise during the drone operations.
Step 9: Stay Updated with Emerging Trends and Technologies in Drone Industry
As a Drone Operations Manager, it’s critical to stay updated with the latest trends and technological developments in the drone industry.
Advancements in drone technology are rapidly evolving, with new systems, software, and applications being introduced regularly.
Being knowledgeable about these developments can help you manage your operations more effectively and maintain a competitive edge in the market.
You can stay updated by regularly reading industry publications, attending drone expos, and participating in online forums and communities that focus on drone technology.
These platforms can give you insights into the newest drone models, software updates, changes in regulations, and innovative uses of drone technology.
In addition, consider participating in relevant training programs or courses that offer insights into the latest advancements in drone technology.
Many organizations offer certification programs that can help you gain in-depth knowledge of new drone systems and software.
Being proactive in learning and adopting new technologies can significantly enhance your proficiency as a Drone Operations Manager.
It can also open up opportunities for innovation in your operations, leading to better results and increased efficiency.
Step 10: Network With Professionals in the Field
Networking is an essential step in pursuing a career as a Drone Operations Manager.
Building relationships with other professionals in the field can provide you with guidance, new opportunities, and potential references for future job applications.
You can begin networking by attending conferences, seminars, or workshops related to drones and drone operations.
These events not only offer great learning opportunities but also provide a platform to meet and connect with industry experts.
Participate actively in discussions, ask questions, and share your ideas to make a lasting impression.
Joining professional associations such as the Association for Unmanned Vehicle Systems International (AUVSI) can also be beneficial.
These associations often host networking events and provide resources that can help you stay updated with the latest advancements in the drone industry.
Additionally, consider joining online forums and social media groups dedicated to drone technology and operations.
These platforms can help you connect with a wider network of professionals globally and keep you informed about the industry trends, challenges, and opportunities.
Remember, networking is not just about taking; it’s also about giving.
So, share your knowledge, offer help when you can, and show genuine interest in others.
This will help you build strong and mutually beneficial relationships in the industry.
Step 11: Apply for Drone Operations Manager Positions
Once you have the necessary training, certifications, and experience, it’s time to start applying for jobs as a Drone Operations Manager.
Begin by researching companies that have a requirement for this role.
This could include fields like agriculture, real estate, construction, law enforcement, or any other industries that utilize drone technology.
Craft a comprehensive resume that highlights your skills, knowledge, and experience in drone operations.
Be sure to detail your FAA certification, any specialized training you’ve completed, and your hands-on experience with various drones and drone software.
Remember to include any managerial or leadership roles you’ve held, as these are critical for a Drone Operations Manager position.
Next, write a compelling cover letter that complements your resume by explaining why you’re passionate about drone technology and how you can bring value to the company.
Be sure to tailor each cover letter to the specific company and role you’re applying for.
Lastly, prepare for potential job interviews.
Practice answering questions about your experience with drones, your leadership style, and your understanding of the industry.
Make sure to do a background check on the company to understand their needs and operations, so that you can showcase how your skills and experience align with their requirements.
Remember, landing the right job may take time.
Stay patient and persistent in your job hunt, and consider any feedback you receive as a learning opportunity to improve your chances of landing the job.
Step 12: Continuously Expand Your Knowledge and Skills
As a Drone Operations Manager, the technology and regulations surrounding drone use are continually evolving.
Hence, it is vital to keep expanding your knowledge and skills in this area.
Consider subscribing to industry publications, joining drone enthusiasts groups, and attending seminars, workshops, or conferences that focus on the latest advancements in drone technology.
Continuous education can also involve obtaining additional certifications that can enhance your skill set and increase your marketability.
For instance, you could consider courses on drone photography, videography, or GIS mapping.
Staying current on federal and local drone regulations is equally important.
These regulations can change often, and non-compliance can lead to serious legal implications for your organization.
Lastly, always stay informed about the latest drone models, software, and hardware.
This ongoing knowledge will ensure you can effectively manage your team, make informed purchasing decisions, and keep your company’s operations at the forefront of the industry.
Remember, in a rapidly progressing field like drone technology, continuous learning is essential to maintain your competitive edge.
Drone Operations Manager Roles and Responsibilities
Drone Operations Managers oversee the operation of drones, ensure compliance with regulations, and manage the team of drone operators.
They are responsible for maintaining safety, efficiency, and quality in all drone operations.
They have the following roles and responsibilities:
Operations Management
- Oversee the day-to-day operations of drone flights.
- Ensure compliance with local, state, federal, and international regulations for drone operations.
- Coordinate and schedule drone missions based on priorities and resources.
Staff Management
- Manage a team of drone operators, ensuring they are properly trained and certified.
- Conduct performance evaluations and provide guidance and feedback to team members.
Safety Management
- Ensure that all drone operations are carried out safely.
- Develop and implement safety policies and procedures.
- Monitor operations to detect potential risks and enforce safety regulations.
Quality Assurance
- Monitor and ensure the quality of data collected by drones.
- Ensure equipment is well-maintained and operational.
Regulatory Compliance
- Stay updated on changes to laws and regulations related to drone operations.
- Ensure all operations are in compliance with regulatory standards.
- Handle necessary permits and licenses for drone operations.
Equipment Management
- Oversee the maintenance, repair, and replacement of drone equipment.
- Ensure proper use and storage of drone equipment.
Data Management
- Ensure the secure storage and handling of data collected by drones.
- Analyze and interpret drone data and provide reports as required.
Communication
- Liaise with clients, stakeholders, and team members to ensure smooth operations.
- Communicate effectively with external agencies and regulatory bodies.
Training
- Arrange for and provide necessary training to drone operators.
- Keep team members updated on the latest drone technologies and operating techniques.
Continuous Learning
- Stay updated on the latest advancements in drone technology.
- Continuously improve operational procedures and safety protocols.
What Does a Drone Operations Manager Do?
A Drone Operations Manager typically works in industries such as technology, logistics, law enforcement, and agriculture, among others.
They can be employed by corporations, government entities, or specialized drone service companies.
Their primary role is to oversee and coordinate the operation of unmanned aerial vehicles (UAVs) or drones.
This includes planning, scheduling, and managing drone flights in accordance with regulations and organizational policies.
Drone Operations Managers are responsible for ensuring the safe and efficient operation of drones.
They work closely with pilots, technicians, and other stakeholders to troubleshoot any technical issues and ensure smooth operation.
They also coordinate maintenance and repairs, ensuring that all drones are in good working condition.
Furthermore, they may play a crucial role in the selection and purchasing of new drone equipment.
Another key aspect of their job is ensuring compliance with local and national aviation laws and safety guidelines.
This involves staying up-to-date with the latest regulations, conducting safety briefings, and implementing necessary changes in operations.
Drone Operations Managers may also be involved in training new drone pilots, helping to develop their skills and knowledge, and ensuring they adhere to all safety procedures and regulations.
Lastly, they often serve as the point of contact for any drone-related inquiries or issues, both internally within their organization and externally with clients or regulatory bodies.
This requires strong communication and problem-solving skills.
Essential Drone Operations Manager Skills
- Technical Knowledge: Understanding the technical aspects of drones including their operation, maintenance, and repair is a must. This includes knowledge of flight controls, drone programming, and safety precautions.
- Regulatory Compliance: Knowledge of aviation laws and regulations related to drone operations is crucial. This includes understanding privacy laws, altitude restrictions, and flight path regulations.
- Flight Planning: The ability to plan and manage drone flight paths efficiently, while accounting for factors like weather conditions, battery life, and mission objectives, is necessary.
- Data Analysis: Drones often collect a vast amount of data, so the ability to analyze this data and draw meaningful conclusions is important. This may include proficiency in mapping software and data visualization tools.
- Team Leadership: As a manager, the ability to lead and manage a team of drone operators effectively is vital. This includes communication, delegation, and conflict resolution skills.
- Problem-solving: Ability to troubleshoot technical issues related to drones and to devise efficient solutions. This includes maintaining operational efficiency and dealing with unexpected situations during missions.
- Project Management: Drone operations often involve complex projects. Project management skills, including task prioritization, time management, and risk management, are essential for ensuring successful project completion.
- Communication: Excellent communication skills are necessary to liaise between different teams, stakeholders, and regulatory authorities. They also help in training and instructing drone operators.
- Attention to Detail: Managing drone operations requires a high level of attention to detail to ensure safety and compliance with regulations. This also includes meticulous record-keeping and reporting.
- Software Proficiency: Familiarity with flight software, drone management systems, and data analysis tools is important. This may include programs like DroneDeploy, Pix4D, and GIS software.
- Operational Safety: Understanding and enforcing safety standards is crucial in drone operations. This includes conducting safety briefings, ensuring proper equipment maintenance, and implementing risk mitigation strategies.
- Customer Service: Providing excellent service to clients and addressing their needs and concerns is necessary, especially in commercial drone operations.
- Training and Development: The ability to train and develop drone operators, ensuring they are competent and updated with the latest drone technologies and regulations, is a key skill.
- Decision Making: Quick and effective decision-making skills are important in managing drone operations, especially in dealing with emergencies or unexpected situations.
- Technology Adaptability: Drones and their related technologies are constantly evolving. The ability to learn and adapt to new technologies quickly is highly beneficial.
Drone Operations Manager Career Path Progression
The Foundation: Drone Operator
Your career journey starts as a Drone Operator.
At this point, your main task is to operate and maintain drones, ensuring they are flight-ready at all times.
Your responsibilities may include conducting pre-flight checks, controlling the drone during flights, and troubleshooting minor technical issues.
To succeed in this role:
- Acquire Knowledge: Stay updated with the latest drone technology and aviation regulations.
- Enhance Skills: Improve your piloting skills, technical knowledge, and understanding of drone systems.
- Safety First: Always prioritize safety during operations and follow all established protocols.
The Ascent: Drone Pilot
After gaining sufficient experience as a Drone Operator, you may step into the role of a Drone Pilot.
Your responsibilities would now include planning and executing complex drone missions, coordinating with other team members, and maintaining flight logs.
To excel in this stage:
- Advanced Flying: Hone your flying skills and adapt to different flying conditions and terrains.
- Teamwork: Foster strong relationships with your team members and ensure effective communication during missions.
- Attention to Detail: Be meticulous with mission planning, flight logs, and safety checks.
Reaching New Heights: Senior Drone Pilot
As a Senior Drone Pilot, you are recognized for your expertise and leadership abilities.
You will be responsible for training new pilots, planning complicated missions, and making key decisions during missions.
To succeed as a Senior Drone Pilot:
- Mentorship: Pass on your knowledge and experience to new drone pilots.
- Decision Making: Develop strong decision-making skills to handle emergency situations and challenges during missions.
- Leadership: Take the lead in complex missions and inspire your team with your dedication and skills.
Beyond the Horizon: Drone Operations Supervisor
Once you have mastered the art of drone piloting, you can move to a supervisory role where you will be managing a team of pilots, maintaining drone equipment, and developing operational strategies.
Here’s what to focus on:
- Management Skills: Develop strong leadership skills to manage a team of pilots effectively.
- Operational Strategies: Plan and implement strategies to enhance the efficiency of drone operations.
- Innovation: Stay updated with the latest developments in drone technology and introduce innovative solutions to operational challenges.
Pinnacle of Success: Drone Operations Manager
The topmost level in this career path is the role of a Drone Operations Manager.
In this position, you’ll be in charge of the entire drone operation, managing teams, developing operational policies, and ensuring compliance with regulatory authorities.
It’s a role that requires a deep understanding of drone technology, excellent leadership skills, and a strategic mindset.
Drone Operations Manager Salary
Entry-Level Drone Operations Manager
- Median Salary: $50,000 – $70,000 per year
- Entry-level drone operations managers typically have 0-2 years of experience and are required to have a solid understanding of drone technology, often holding a bachelor’s degree in a related field.
Mid-Level Drone Operations Manager
- Median Salary: $70,000 – $90,000 per year
- Mid-level drone operations managers usually have 2-5 years of experience. They handle more advanced responsibilities, such as overseeing drone operations, ensuring compliance with regulations, and coordinating with other teams.
Senior Drone Operations Manager
- Median Salary: $90,000 – $120,000 per year
- Senior drone operations managers have over 5 years of experience. Their duties involve creating operational strategies, implementing new technologies, and leading a team of drone operators.
Lead Drone Operations Manager / Drone Operations Director
- Median Salary: $120,000 – $150,000+ per year
- These higher-level positions come with extensive experience and involve leading large-scale drone operations, managing budgets, and decision-making.
Principal Drone Operations Manager / VP of Drone Operations
- Median Salary: $150,000 – $200,000+ per year
- These executive-level positions require extensive experience, deep technical expertise, and superior leadership skills. They involve setting operational strategies for the drone department and liaising with top-level management.
Drone Operations Manager Work Environment
Drone Operations Managers typically work in industries such as construction, agriculture, real estate, emergency services, and film production, where drone technology is rapidly being integrated.
Their work environment can vary greatly, from offices where they plan and coordinate drone operations, to outdoor sites where they supervise drone flights.
Their work schedule may not follow the typical 9 to 5, as drone operations may need to be conducted during specific weather conditions or times of day.
Some managers may also be required to travel to different locations to oversee drone operations.
As the industry continues to grow, Drone Operations Managers may have the opportunity to start their own drone consulting or services company, providing their expertise to a variety of sectors.
FAQs About Becoming a Drone Operations Manager
What is needed to become a Drone Operations Manager?
To become a Drone Operations Manager, you typically need a strong background in unmanned aerial systems (UAS), aviation, or a related field.
A bachelor’s degree in aviation, aerospace, or a similar discipline can be beneficial.
Essential skills include knowledge of drone technology and operation, understanding of the regulations related to drone use, and project management skills.
You’ll also need strong leadership, communication, and problem-solving abilities.
Some roles may require certification or licensing, such as the Part 107 Certification from the Federal Aviation Administration (FAA) in the United States.
How long does it take to be a Drone Operations Manager?
The time it takes to become a Drone Operations Manager can vary depending on your background and experience level.
If you have a degree in a related field, and gain practical experience through internships or entry-level positions, you might be able to step into the role in about 2-5 years.
This timeline could be shortened or lengthened based on the complexity of the role and the specific requirements of the employer.
Can I be a Drone Operations Manager without a degree?
Yes, it is possible to become a Drone Operations Manager without a traditional four-year degree.
Many employers prioritize skills and practical experience over formal education.
You can acquire the necessary skills through self-study, online courses, and hands-on experience flying drones.
However, having a degree related to aviation or management may provide a competitive edge and open up more opportunities, especially in certain industries or for higher-level positions.
Is being a Drone Operations Manager a stressful job?
Like many management roles, being a Drone Operations Manager can be stressful at times, as it often involves meeting tight deadlines, ensuring regulatory compliance, and managing multiple projects at once.
However, the level of stress can vary depending on the organization, the specific role, and the individual’s work-life balance and coping strategies.
Many Drone Operations Managers find the work to be rewarding and enjoy the opportunity to work with cutting-edge technology.
What are the prospects for Drone Operations Managers in the next decade?
The prospects for Drone Operations Managers are very promising in the next decade.
As drone technology continues to advance and its commercial and industrial applications expand, the demand for skilled professionals to manage drone operations is expected to grow significantly.
Emerging fields like drone delivery, aerial surveying, and disaster management offer exciting opportunities.
Conclusion
There you have it.
Stepping into the role of a Drone Operations Manager is no small task, but it’s certainly rewarding.
Equipped with the appropriate skills, education, and perseverance, you’re well on your way to making a significant impact in the field of drone technology.
Remember, the journey may be tough, but the possibilities are endless. Your management strategies could lead to the next breakthrough in drone technology, revolutionizing the way we live, work, and interact.
So, take that first step. Immerse yourself in learning. Connect with industry professionals. And most importantly, keep exploring the world of drones.
Because the world is anticipating what you can achieve.
And if you’re seeking personalized guidance on starting or enhancing your career in drone operations management, check out our AI Career Path Advisor.
This complimentary tool is designed to provide tailored advice and resources to help you efficiently navigate your career path.
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