How to Become a Stylist (From Closet Clutter to Couture)
If you’ve ever dreamed of shaping fashion trends or wondered what it takes to become a stylist, you’re in the right place.
In this guide, we’ll explore the EXACT steps you need to take to launch your career as a stylist. We’ll discuss:
- The skills you need.
- The education that can propel you in this direction.
- How to land a job as a stylist.
So, whether you’re a style enthusiast or a fashion-forward individual looking to upscale, stay tuned.
We’re about to reveal the blueprint to become a stylist.
Let’s get started!
Steps to Become a Stylist
Step 1: Research the Styling Industry
Understanding the styling industry is the first important step you need to take if you’re considering a career as a stylist.
Researching the industry will give you an idea of what’s expected, current trends, and the various fields you can specialize in.
Start by getting an idea of what a career as a stylist involves.
This includes understanding the typical daily tasks, skills required, and the potential income you could earn.
You could also read fashion and style blogs, magazines, and books to increase your knowledge about the industry.
Next, look into different areas of the styling industry.
For instance, you might decide to specialize in personal styling, editorial styling, or celebrity styling.
Each of these specialties requires a different set of skills and has its unique challenges and rewards.
You should also research the education and qualifications needed to become a stylist.
This may include a degree in fashion design or related field, and additional training or certifications.
Finally, consider finding a mentor who is already working as a stylist.
They can provide valuable insights, guidance, and advice as you navigate your career path.
Step 2: Gain a Fundamental Education in Fashion and Design
To become a stylist, it’s crucial to have a strong foundational knowledge in fashion and design.
To gain this knowledge, you may want to enroll in a relevant program or course that focuses on these areas.
Pursuing a degree in fashion design, fashion merchandising, visual merchandising, or a related field can provide you with the necessary background and understanding of the fashion industry.
In these programs, you’ll learn about color theory, textiles, art history, and fashion history.
You will also get the opportunity to study the works of famous designers and understand current and past fashion trends.
Additionally, you’ll develop an eye for style, form, and color, and gain a strong understanding of body shapes and how to dress them.
Courses in these programs will often include practical assignments that allow you to experiment and develop your personal style.
You will have opportunities to create mood boards, style models, and even create your own designs.
Completing internships during your studies can also be beneficial.
This real-world experience will not only give you a glimpse into the industry, but it also helps to build a professional network.
Remember, while a formal education in fashion can be incredibly beneficial, it’s not always necessary.
Many successful stylists have built their careers through self-study, dedication, and practical experience.
But, having a strong foundation in the theory and history of fashion can certainly give you a competitive edge in the industry.
Step 3: Develop a Strong Fashion Sense and Knowledge of Trends
Being a stylist means more than just having a keen eye for detail and a good sense of style.
It requires an in-depth knowledge of fashion trends, both current and past, and a clear understanding of how these trends can be personalized to suit individual clients’ style and body types.
You should immerse yourself in fashion, read fashion magazines, attend fashion shows, stay informed about the latest collections from top designers, and understand the historical context of different styles.
You can also leverage the power of social media to stay updated with the latest fashion trends and follow influential fashion figures.
Furthermore, you need to study color theory to understand what colors compliment each other and suit different skin tones.
Understanding fabrics, patterns, and garment construction can also help you make better decisions when styling.
This step is ongoing throughout a stylist’s career since trends change frequently.
By keeping your finger on the pulse of the fashion industry, you can provide your clients with up-to-date advice and innovative style solutions.
Remember, your personal style should not overshadow your professional stylistic ability.
It’s about making your clients look and feel their best, not imposing your personal fashion preferences onto them.
Step 4: Get Hands-On Experience Through Internships or Assistant Roles
As a stylist, it’s crucial to gain practical experience in the industry to understand the nuances of the trade.
This can be achieved through internships or by taking on assistant roles in reputable fashion houses, boutiques or under established stylists.
Internships provide the opportunity to learn the ropes of the industry from professionals.
You’ll gain insights into the daily operations of a stylist, including outfit coordination, developing relationships with designers, and understanding client’s needs.
Working as an assistant stylist is also a valuable experience.
You get to work closely with a professional stylist, which allows you to learn about the practical aspects of styling such as choosing the right accessories, understanding color palettes, and learning how to manage photoshoots.
These roles also provide a platform to network with industry professionals which can be beneficial for your future career.
Remember, the more experience you have, the better equipped you’ll be to handle the challenges and demands of a stylist role.
During this period, make sure to develop a portfolio showcasing your work and skills, as this will be a valuable tool when applying for jobs or attracting clients.
Step 5: Learn the Business of Fashion
In order to succeed as a stylist, understanding the business side of fashion is essential.
This includes being knowledgeable about the latest trends, the current market, and the dynamics of the fashion industry.
As part of this, a stylist needs to be familiar with different brands, designers, and retailers.
This knowledge can be obtained through various means such as subscribing to and reading fashion magazines, attending fashion shows, and following influential people in the industry.
One can also consider taking business or marketing courses that focus on the fashion industry to gain a deeper understanding.
In addition, good networking skills are crucial in this industry.
Building strong relationships with designers, photographers, and others in the industry can help you in finding clients and establishing a good reputation.
Be ready to attend industry events and parties, and make sure to present yourself professionally and stylishly.
It’s also important to understand the financial aspects of being a stylist.
This includes knowing how to price your services, negotiate contracts, and manage your finances.
Consider working with a mentor or hiring a business coach to learn more about the business side of being a stylist.
In summary, being a successful stylist is not just about having a good eye for style.
It’s about understanding and navigating the business of fashion.
Step 6: Build a Professional Portfolio
Building a professional portfolio is a crucial step in your journey as a stylist.
This portfolio will serve as a visual resume, showcasing your personal styling skills, creativity, and versatility.
It should include before-and-after shots of clients you’ve worked with, showing your ability to transform their look and enhance their personal style.
You can also include images from your own fashion shoots, collaborations with photographers, or even your personal style.
Make sure to include a wide range of looks and styles, to show potential clients your adaptability and knowledge of different fashion trends and aesthetics.
In addition to photographs, your portfolio should also include testimonials from satisfied clients, industry awards or recognition, and any press features or publications your work has appeared in.
Remember, your portfolio is a reflection of your brand and your capabilities as a stylist.
Therefore, it should be professional, organized, and updated regularly.
Nowadays, having an online portfolio or website is highly advantageous.
This allows you to reach a global audience and makes it easier for potential clients to find and hire you.
Don’t forget to leverage social media platforms, especially visually-oriented ones like Instagram and Pinterest, to showcase your work and interact with potential clients.
They can also be a great way to network with other industry professionals and keep up-to-date with the latest trends.
Step 7: Network with Industry Professionals
Building a network is crucial in the fashion industry, and this is especially true for stylists.
You need to connect with industry professionals such as designers, photographers, models, and other stylists.
The connections you make can provide you with valuable opportunities and resources to help grow your career.
Networking can also open doors to internships, job opportunities, and potential clients.
In-person networking is essential, but don’t ignore online networking.
Social media platforms like LinkedIn, Facebook, Instagram, and Twitter are excellent tools for connecting with industry professionals and showcasing your work.
Engage with professionals by leaving thoughtful comments on their posts, and share your own content regularly to build your online presence.
Attending industry events such as fashion weeks, trade shows, and networking events is also crucial.
Here, you can meet industry professionals in person and establish strong professional relationships.
Remember to be authentic, be passionate about your work, and always follow up with the connections you make.
Finally, consider joining professional organizations related to fashion and styling.
These organizations often offer networking events, resources, and training that can help advance your career.
Step 8: Specialize in a Type of Styling (e.g., Personal, Editorial, Celebrity)
As your career as a stylist progresses, it’s important to consider specializing in a specific type of styling.
This can include personal styling, where you work one-on-one with individuals to improve their personal image; editorial styling, where you create looks for magazine photoshoots and other media; or celebrity styling, where you help celebrities look their best for red carpet events, performances, and public appearances.
By choosing a specific area to focus on, you can narrow down your clientele and develop an expertise that sets you apart from other stylists.
This can also help you to build a strong portfolio and reputation in your chosen specialty.
If you’re unsure which area to specialize in, consider your personal interests and experiences.
If you enjoy working closely with individuals and helping them feel confident in their own skin, personal styling may be a good fit.
If you love the fast-paced world of media and fashion, editorial styling could be the right path.
And if you’re fascinated by the glitz and glamour of Hollywood, celebrity styling may be your calling.
Remember, choosing a specialty doesn’t mean you’re limited to that area.
Many stylists work in multiple areas, and gaining experience in different types of styling can provide valuable skills and connections.
Ultimately, it’s about finding the area that you’re most passionate about and where you can make the greatest impact.
Step 9: Establish a Personal Brand and Online Presence
In the beauty and fashion industry, your personal brand and online presence can be just as important as your professional skills.
As a stylist, you’re expected to have a deep understanding of different aesthetics, trends, and styles.
This understanding should reflect in your personal brand.
Start by defining your unique style and niche.
This could be anything from vintage styling, minimalist aesthetics, street style, or luxury fashion.
Next, build an online presence around your brand.
This could be a professional website showcasing your portfolio, an Instagram account featuring your work, or a YouTube channel where you share styling tips and tutorials.
Your online presence should not only showcase your work but also your personality and unique sense of style.
The fashion and beauty industry is highly visual, so high-quality images and well-curated content are a must.
It’s also important to engage with your audience, reply to comments, and build a community around your brand.
Moreover, keep up-to-date with the latest fashion trends, attend industry events, and network with other professionals in the field.
This can help you increase your visibility in the industry, attract potential clients, and create opportunities for collaboration.
Remember, building a personal brand and online presence takes time and consistent effort.
But with patience and perseverance, it can significantly boost your career as a stylist.
Step 10: Land Your First Clients or Job
Landing your first clients or job is a crucial step in kickstarting your career as a stylist.
To do this, start by building a strong portfolio showcasing your work and unique style.
This can be done by volunteering or offering discounted services at first.
Your portfolio should include before and after photos of clients, as well as different styles and looks that you’re capable of creating.
Begin networking with people in the fashion industry, such as photographers, fashion designers, makeup artists and even models.
Attend industry events and fashion shows to meet potential clients and employers.
Social media platforms can also be a great tool for marketing your services and connecting with potential clients.
When applying for jobs, it’s important to have a well-designed resume that shows your experience, creativity and skills.
Some possible job opportunities for stylists include retail stores, fashion magazines, celebrity styling, and personal styling.
Remember, success doesn’t happen overnight.
It may take time to land your first client or job, so stay patient and persistent.
Continue to learn and improve your skills, and always keep an eye out for opportunities.
Eventually, your hard work will pay off.
Step 11: Stay Current with Fashion and Industry Trends
As a stylist, it’s essential to be up-to-date with the latest fashion trends, new collections, and emerging designers.
The fashion industry is dynamic and ever-changing, and clients expect their stylists to guide them towards choices that are trendy and fashionable.
You can stay current with industry trends by subscribing to fashion magazines, following fashion influencers on social media, attending fashion weeks, and frequently visiting both high-end and high-street stores.
Moreover, take note of color trends, pattern trends, and the overall mood of each season’s collections.
In addition to fashion trends, stylists must also keep track of industry trends.
This includes understanding how technology is changing the way people shop, how sustainable fashion is shaping the industry, and how the lines between genders in fashion are blurring.
Remember, your expertise and knowledge about fashion trends and the industry is what sets you apart as a stylist.
So, invest time in learning and staying current with the industry.
Step 12: Continuously Improve Your Skills and Portfolio
In the ever-evolving world of fashion and styling, continuous self-improvement is a must.
As a stylist, it’s essential that you stay on top of the latest trends and techniques in your field.
This could be achieved through attending workshops, webinars, fashion shows, and expos.
It’s also beneficial to read fashion magazines and follow influential people in the industry to get inspiration and stay updated.
In addition, it’s important to consistently improve your portfolio.
Your portfolio is your calling card – it’s what you use to show potential clients your style, creativity, and skills.
Regularly adding new works that reflect your growth and versatility as a stylist is vital.
Updating your portfolio is not just about adding more content, but it’s also about curating and showcasing your best work.
This could mean removing older projects that no longer represent your current skills and style.
Also, consider diversifying your portfolio to show your range – include different types of projects, such as editorial styling, personal styling, and commercial styling.
Moreover, don’t forget to leverage social media platforms.
Regularly posting your work on platforms like Instagram can help increase your visibility and attract potential clients.
Remember, as a stylist, your job is to stay relevant and appealing, and the same applies to your portfolio.
Always strive to make it an accurate and engaging representation of your personal brand.
Step 13: Expand Your Services and Clientele
As a stylist, you’ve likely started with a core set of services that you’re comfortable with and a handful of clients.
Now, it’s time to expand both.
To increase your services, consider investing in further education or training.
This could be in the form of specialized courses on new styling techniques, hair color trends, makeup application, or even clothing and personal styling.
The more diverse your skill set, the wider the range of services you can offer, attracting more diverse clientele.
Moreover, stay updated with the latest trends in fashion and beauty by subscribing to industry magazines, attending fashion shows or following popular stylists on social media.
This will help you to offer trendy and latest styles to your clients, setting you apart from the competition.
In terms of expanding your clientele, word of mouth is your most powerful tool.
Encourage your current clients to refer their friends or family members to you by offering them a discount or a free service.
Building an online presence is also essential in attracting new clients.
Showcasing your work on social media platforms or on your website can attract potential clients who are seeking a stylist with your specific skills and talents.
Be sure to regularly update your online portfolio to reflect your latest work and styles.
Finally, consider partnering with local businesses or event organizers.
Offering your stylist services at events, photoshoots, or fashion shows can not only broaden your exposure but also allow you to network with potential clients and industry professionals.
This can lead to more opportunities for you to showcase your talents and expand your clientele.
Stylist Roles and Responsibilities
Stylists utilize their understanding of fashion trends and personal style to provide fashion advice and create original looks for individuals, fashion shows, photo shoots and media appearances.
They have the following roles and responsibilities:
Fashion Advice
- Provide guidance on outfits, accessories, and hairstyles that enhance clients’ appearances.
- Assess clients’ wardrobes and suggest additions or alterations.
- Advise on the right colors, shapes and styles for each client.
Styling
- Create unique looks that match clients’ personal style and occasion.
- Coordinate outfits, accessories, and hairstyles for photo shoots or events.
- Arrange clothing and accessories for fashion editorials or retail displays.
Trend Forecasting
- Stay updated with latest fashion trends and industry developments.
- Predict upcoming trends and incorporate them into client looks.
- Understand and interpret fashion trends to meet client requirements.
Personal Shopping
- Help clients shop for new pieces to add to their wardrobes.
- Coordinate shopping trips and select items for consideration.
- Assist clients in making fashion purchase decisions.
Customer Service
- Build and maintain strong relationships with clients.
- Listen to client needs and preferences to provide suitable advice.
- Handle client inquiries, complaints, and provide appropriate solutions.
Collaboration
- Work with photographers, designers, makeup artists, and hairstylists.
- Coordinate with event planners for fashion shows or photoshoots.
- Collaborate with retail stores for personal shopping sessions.
Business Management
- Manage bookings and schedule appointments with clients.
- Maintain records of client profiles, purchases, and preferences.
Networking
- Establish and maintain relationships within the fashion industry.
- Attend fashion events, shows, and exhibits to network with industry professionals.
Continuous Learning
- Stay updated with fashion history, designers, brands, and fabric types.
- Participate in workshops, courses, and seminars to enhance styling skills.
Communication
- Effectively communicate styling ideas and advice to clients.
- Interact and negotiate with vendors and suppliers.
What Does a Stylist Do?
A Stylist, also known as a fashion stylist, works in the fashion industry and is responsible for creating a specific look or theme for their clients or projects.
These can range from individuals, fashion magazines, music videos, public figures, advertising campaigns to fashion shows.
They work closely with designers, photographers, hair and makeup artists, models, and other related professionals to bring their vision to life.
They are often involved in the entire process from conceptualization to execution.
A stylist selects clothing, accessories, shoes, and props for photoshoots, runway shows, or any public appearances.
They also coordinate with photographers and models to ensure the images align with the desired theme.
In addition to this, a stylist often conducts research on different fashion trends, designers, and styling techniques.
They may also provide fashion advice to clients and help them develop their personal style.
They may be required to source or buy items for shoots, or for clients’ personal wardrobes.
This could involve visiting a variety of stores, designers, or showrooms to pick the perfect pieces.
Stylists are also often responsible for returning borrowed items or managing returns and exchanges for purchased items after photoshoots or events.
Moreover, they usually maintain a comprehensive understanding of the fashion industry and keep up-to-date with the latest trends and designs.
Essential Stylist Skills
- Creativity: Stylists need to think creatively and innovatively to come up with new styles that suit the unique tastes and preferences of each client.
- Fashion Knowledge: A deep understanding of fashion trends, clothing design, and fashion history is crucial. They should also be aware of the latest trends and styles in the market.
- Communication Skills: Excellent communication skills are required to understand clients’ needs and preferences. They also need to convey their ideas effectively to clients and fashion teams.
- Visual Flair: A great stylist has a keen eye for color, shape, and style. They should be able to visualize a look before they create it.
- Interpersonal Skills: Stylists work directly with people and need to build positive relationships with clients. They should be approachable, friendly, and empathetic.
- Attention to Detail: A stylist must have an eye for detail. This can range from spotting minor flaws in clothing to ensuring that the final outfit is put together perfectly.
- Flexibility: A stylist should be adaptable and flexible. They may need to work with a variety of clients, styles, and budgets.
- Organization: Managing appointments, keeping track of client preferences, and staying organized are all crucial skills for a stylist.
- Time Management: Stylists often work on multiple projects at a time and need to manage their time effectively to meet deadlines.
- Problem-Solving: There will be times when a stylist will need to come up with quick solutions to unexpected problems, such as a last-minute change in a client’s preferences or a wardrobe malfunction.
- Business Knowledge: Understanding the business aspects, like maintaining inventory, managing budgets, and promoting their services, is also important for stylists who want to run their own business.
- Knowledge of Fabrics and Materials: A good stylist should understand the different types of fabrics and materials, their characteristics, and how they can be used to create different looks.
- Dexterity: A stylist should have good hand-eye coordination, as they may need to perform tasks like cutting and tailoring clothes.
- Patience: Working with clients requires patience, as a stylist might have to deal with difficult customers or spend a considerable amount of time achieving the desired look.
- Passion: Passion for fashion, style, and helping others look their best is a key quality of a successful stylist.
Stylist Career Path Progression
The Foundation: Junior Stylist
Your journey in the styling world typically starts as a Junior Stylist.
This is a time of learning and exploration where you assist senior stylists, understand client requirements, and gain hands-on experience.
Here are some tips for success in this role:
- Build Your Skills: Invest time in learning about various trends, styles, and techniques.
- Listen and Learn: Pay attention to the advice and guidance of senior stylists. They have a wealth of knowledge to share.
- Client Satisfaction: Understand the needs and preferences of clients and strive to exceed their expectations.
The Ascent: Stylist
After gaining some experience and skills, you will transition to the role of a Stylist.
You will have more responsibilities, like managing clients, creating unique styles, and perhaps even leading a small team.
Here’s how to thrive in this stage:
- Creativity: Constantly explore new styles and trends. Don’t be afraid to think outside the box and create unique looks.
- Communication: Develop strong communication skills. You must effectively convey your ideas to clients and your team.
- Detail-Oriented: Pay attention to details. Even the smallest aspect can make a huge difference in styling.
Reaching New Heights: Senior Stylist
The next step on your career ladder is to become a Senior Stylist.
At this point, you will not only be creating styles but also leading larger teams, training junior stylists, and managing a significant clientele.
To excel as a Senior Stylist:
- Mentorship: Share your expertise and help junior stylists develop their skills.
- Leadership: Show strong leadership skills. As a senior member of the team, others will look to you for guidance.
- Customer Service: Go above and beyond to satisfy your clients. Their referrals and loyalty can greatly benefit your career.
Beyond the Horizon: Head Stylist and Beyond
As you continue to progress in your career, you might become a Head Stylist or Salon Manager.
These roles involve not only styling but also managing the business side of things.
Here’s what to focus on:
- Business Acumen: Understand the workings of the business, including marketing, finance, and operations.
- Team Management: Learn how to manage a team effectively. This includes hiring, training, and motivating your team members.
- Innovation: Keep up with the latest trends and find innovative ways to keep your salon’s offerings fresh and exciting.
Pinnacle of Success: Salon Owner
Owning your own salon represents the pinnacle of a stylist’s career.
As the owner, you’ll be responsible for everything from setting the direction of your salon to managing staff and clientele.
This requires a mix of styling expertise, business acumen, and leadership skills.
Stylist Salary
Entry-Level Stylist
- Median Salary: $20,000 – $30,000 per year
- Entry-level stylists typically have 0-2 years of experience and may have completed cosmetology school or have comparable training in fashion or beauty.
Mid-Level Stylist
- Median Salary: $30,000 – $45,000 per year
- Mid-level stylists have 2-5 years of experience and often take on more complex responsibilities, including personal client relationships and managing their own bookings.
Senior Stylist
- Median Salary: $45,000 – $60,000 per year
- Senior stylists possess 5+ years of experience and are often tasked with training junior stylists, overseeing salon operations, and maintaining high-profile client relationships.
Lead Stylist / Salon Manager
- Median Salary: $60,000 – $80,000+ per year
- These roles come with significant experience and often involve salon management, including personnel, inventory, and customer service.
Artistic Director / Salon Owner
- Median Salary: $70,000 – $100,000+ per year
- These high-level positions require extensive experience and deep expertise in beauty and fashion. Responsibilities often include setting the creative vision for the salon, managing a team, and ensuring client satisfaction.
Stylist Work Environment
Stylists typically work in a variety of environments including hair salons, fashion houses, retail stores, film sets or photography studios.
They can also offer their services as freelancers, working on special events like weddings, photo shoots, fashion shows or private consultations.
The work schedule of a stylist can be quite varied and often demanding.
It may include working evenings and weekends, especially during peak times or when working on a special project.
The role can sometimes involve travel, particularly for stylists working in fashion or film.
However, depending on their clientele and area of expertise, a stylist may also have the option to work from their own studio or home.
As stylists gain experience and build a reputation, they may choose to open their own styling business or consultancy.
This can offer increased flexibility and control over their work, but also involves additional responsibilities like marketing and business management.
FAQs About Becoming a Stylist
What is needed to become a stylist?
To become a stylist, you need a keen sense of fashion, an understanding of body shapes and color theories, and an eye for detail.
This can be acquired through practical experience or formal education such as a diploma or degree in fashion, design, or a related field.
Key skills include good communication, creativity, and staying up-to-date with the latest fashion trends and designers.
You should also have the ability to work under pressure and satisfy your client’s needs.
A good portfolio showcasing your work can increase your chances of being hired.
How long does it take to be a stylist?
The time it takes to become a stylist can vary depending on your educational path and experience level.
If you decide to pursue a degree in fashion, it typically takes four years.
However, you can also start as an intern or assistant to a stylist and learn on the job.
This could allow you to become a stylist in a shorter time frame.
Building a strong portfolio and network can also accelerate your career progression.
Can I be a stylist without a degree?
Yes, it’s possible to become a stylist without a degree.
Many employers and clients prioritize creativity, practical skills, and a good portfolio over formal education.
However, a degree or diploma in fashion or a related field can give you a solid foundation in fashion theories and techniques.
Workshops, online courses, and internships also provide valuable training opportunities.
Is being a stylist a stressful job?
Being a stylist can be stressful at times, as it often involves working under tight deadlines, managing multiple clients, and constantly keeping up with changing fashion trends.
However, the level of stress can vary depending on your working environment and your ability to handle pressure.
Many stylists find the job rewarding and enjoy the creativity and variety it offers.
What are the prospects for stylists in the next decade?
The prospects for stylists are bright in the next decade.
The demand for personal stylists is expected to grow with the increasing emphasis on personal branding and image.
Furthermore, the rise of digital media and e-commerce provides more opportunities for stylists to work in advertising, photoshoots, and online fashion platforms.
The need for stylists in the film and television industry is also expected to remain strong.
Conclusion
And there you have it.
Embarking on a journey to become a stylist is no small feat, but it’s undoubtedly rewarding.
Equipped with the right skills, education, and a flair for fashion, you’re well on your way to making a significant mark in the world of style.
Remember, the path may be challenging, but the opportunities are boundless. Your unique style sensibilities could lead to the next big trend that changes how we dress, express, and present ourselves.
So, take that first step. Delve into learning. Connect with industry professionals. And most importantly, never stop experimenting with style.
Because the world is waiting for the unique fashion statement you can create.
And if you’re looking for personalized guidance on starting or advancing your career in styling, check out our AI Career Path Advisor.
This free tool is designed to offer customized advice and resources to help you navigate your fashion career path effectively.
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