How to Become an Advertising Director (Elevating Each Engagement!)
If you’ve ever dreamed of shaping innovative advertising campaigns or wondered what it takes to become an advertising director, you’ve landed on the right page.
In this guide, we’ll delve into the SPECIFIC steps required to kick-start your career as an advertising director. We’ll discuss:
- The skills you need to master.
- The education that can boost your chances.
- Strategies to secure a job as an advertising director.
So, whether you’re a marketing novice or a seasoned professional aiming to level up your career, keep reading.
We’re about to unfold the roadmap to becoming an advertising director.
Let’s dive in!
Steps to Become an Advertising Director
Step 1: Gain an Understanding of the Advertising Industry
Before you can be an advertising director, you need to gain a thorough understanding of the advertising industry.
This means learning about various aspects of advertising including media planning, consumer behavior, creative strategy, market research, and the digital marketing landscape.
You can begin learning about the industry through self-study by reading books, blogs, and industry reports about advertising.
It would also be beneficial to follow industry news on advertising and marketing to stay up-to-date with current trends and the latest technology.
Internships can be an excellent way to gain hands-on experience and insight into the advertising industry.
You can intern at an advertising agency, marketing department, or in a related field.
This will give you the opportunity to observe professionals in the field and learn how the industry operates.
Furthermore, consider taking courses in marketing, communications, and business.
These subjects will provide a solid foundation for understanding the advertising industry.
Some people may choose to pursue a bachelor’s or master’s degree in these fields, although it is not always necessary to secure a job in advertising.
Finally, networking with advertising professionals can provide valuable insights and potential job opportunities.
You can network through attending industry events, joining professional associations, and reaching out to professionals on LinkedIn.
Step 2: Obtain a Relevant Educational Background
To become an Advertising Director, you should gain relevant education in the fields of marketing, business, or communication.
A bachelor’s degree in these areas can provide the foundational knowledge required for this role.
Courses will likely cover topics such as consumer behavior, market research, sales, visual arts, media strategy, and digital marketing.
In addition, pursuing a master’s degree in business administration (MBA) or marketing can be beneficial for those aiming for leadership roles in advertising.
These graduate programs not only advance your understanding of the industry but also enhance your strategic planning, decision making, and management skills.
While in school, consider participating in internships, part-time jobs, or cooperative education programs related to advertising.
This will not only give you practical experience, but will also allow you to apply the theoretical knowledge gained in your coursework.
Optional certifications can also provide an edge.
The American Advertising Federation, for example, offers a Certified Advertising Executive (CAE) program that demonstrates your commitment and proficiency in the field.
Remember, education is not just about earning degrees.
Stay updated with the latest industry trends and technological advances.
Attend workshops, seminars, and webinars.
Being knowledgeable about the latest advertising strategies, digital platforms, and tools will enhance your expertise and make you stand out in this competitive field.
Step 3: Develop a Strong Foundation in Marketing Principles
As you set your sights on the role of an Advertising Director, it is crucial to develop a strong foundation in marketing principles.
This includes understanding concepts such as market research, consumer behavior, product development, pricing strategies, and distribution channels.
Marketing is a wide field and encompasses many aspects.
You should aim to develop a broad understanding of marketing principles, but also consider specializing in an area relevant to advertising, such as consumer behavior or digital marketing.
You can gain this knowledge through a bachelor’s or master’s degree program in marketing, advertising, or a related field.
These programs typically cover important marketing principles and also provide opportunities for practical application through projects and internships.
Additionally, keep yourself updated with the latest industry trends and changes in consumer behavior.
This can be achieved by reading industry publications, attending seminars and webinars, and becoming a part of professional marketing and advertising organizations.
Remember, advertising is essentially a subset of marketing.
Therefore, a strong foundation in marketing principles will not only provide you with the necessary context to create effective advertising campaigns but also equip you with the skills to align your advertising strategies with the broader marketing objectives of your organization.
Step 4: Cultivate Excellent Communication and Creativity Skills
As an aspiring Advertising Director, it is crucial to refine your communication and creativity skills.
These skills will form the foundation of your ability to create compelling marketing strategies and efficiently manage your team.
Being a good communicator means being able to clearly convey ideas, feedback, and instructions to your team, as well as being able to present campaigns to clients and stakeholders effectively.
You can cultivate your communication skills through public speaking workshops, networking events, and everyday interactions with colleagues and clients.
Creativity, on the other hand, is what will set your campaigns apart from the rest.
In a field as competitive as advertising, it’s essential to think outside the box and come up with unique ideas that will catch your audience’s attention.
Creativity can be cultivated by keeping up to date with the latest trends in advertising and pop culture, regularly brainstorming ideas with your team, and never being afraid to take risks.
Remember, both communication and creativity are skills that can always be improved upon, no matter how experienced you are in the field.
Always be open to learning and trying new things, as this will help you grow as an Advertising Director.
Step 5: Gain Experience in Advertising or Marketing Roles
Before you can become an advertising director, it’s vital to gain hands-on experience in advertising or marketing roles.
This will give you a deep understanding of the industry and the practical skills needed to lead a team successfully.
You might start with positions such as a copywriter, account manager, or marketing coordinator, learning the ropes of creating successful campaigns, managing client relationships, and coordinating various marketing activities.
Working in these roles will give you a chance to hone your creative and strategic skills, as well as understand the different facets of advertising.
Look for opportunities to take on leadership roles, even if they’re small.
Leading a project or a team can provide valuable experience in decision-making, problem-solving, and team management, all of which are crucial for an advertising director.
Remember, the road to becoming an advertising director is a journey, and every role along the way contributes to developing the necessary skills and expertise.
It’s also beneficial to gain experience in different types of companies such as agencies, corporations, or non-profit organizations, as each provides a unique perspective on advertising strategies and practices.
As you progress in your career, aim to gain a broad understanding of various aspects of the business, including digital marketing, public relations, and sales.
This wide-ranging knowledge will make you a more effective and versatile advertising director.
Step 6: Build a Portfolio of Successful Campaigns
As you progress in your career in advertising, it is crucial to create a portfolio showcasing your successful campaigns.
This portfolio serves as tangible proof of your skills, creativity, and ability to drive results.
Remember, this is not just a collection of your work but a reflection of your journey, showing how your ideas and strategies have evolved and improved over time.
Your portfolio should include a range of campaigns you have worked on, ideally demonstrating a variety of mediums (print, digital, social media, outdoor, etc.) and industries.
For each campaign, provide context such as the client’s brief, your creative strategy, how the campaign was executed, and most importantly, the impact it had on the client’s business.
This could be in terms of increased sales, brand awareness, or customer engagement.
As you advance in your career, aim to include more significant campaigns you’ve managed or directed.
Work that demonstrates your ability to lead a team, manage budgets, and deliver on strategic goals will be particularly valuable.
In today’s digital age, an online portfolio is a must.
This not only allows you to reach a wider audience but also lets you present your work in a dynamic and interactive way.
However, don’t neglect the power of a well-prepared physical portfolio, which can be useful in face-to-face meetings and interviews.
Remember, your portfolio is a living document that should be updated regularly as you create new and exciting campaigns.
It is an essential tool to help you stand out from the crowd and prove your value as an Advertising Director.
Step 7: Understand Digital Marketing and Social Media Trends
As an Advertising Director, you will need a deep understanding of digital marketing and social media trends.
Your ability to craft compelling advertising campaigns will largely depend on how well you understand the platforms on which they will be displayed.
In the digital age, an Advertising Director cannot afford to be left behind in understanding how online marketing channels operate.
To keep up with the fast-paced changes in social media and digital marketing, you should regularly attend webinars, workshops, and conferences.
Engage with relevant blogs, podcasts, and online forums.
Stay updated with the latest news and changes in major social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
You also need to understand the intricacies of SEO, Google AdWords, content marketing, email marketing, and other aspects of digital marketing.
Many free and paid online courses can help you with this.
Moreover, it’s crucial to have a strong grasp on data analytics.
Familiarize yourself with tools like Google Analytics to understand user behavior, measure campaign success, and identify areas for improvement.
Understanding these trends will not only enhance your abilities to direct successful advertising campaigns but also foster communication with your team members, who are likely to be specialists in these areas.
This knowledge enables you to make informed decisions and lead with confidence.
Remember, digital marketing and social media trends evolve fast.
What worked yesterday may not work today.
Thus, the learning process should be ongoing.
Step 8: Develop Leadership and Management Skills
As you progress in your advertising career, it’s crucial to develop leadership and management skills.
These skills are key to becoming an Advertising Director, as you will be required to lead a team and manage various advertising campaigns.
One way to develop these skills is through experience in lower-level managerial roles within the advertising industry.
These roles will give you hands-on experience in managing teams and projects, as well as decision-making responsibilities.
Another way to enhance your leadership skills is through professional development courses or workshops.
These can be found through professional organizations, community colleges, or online platforms.
These courses often cover topics like effective communication, strategic decision-making, team motivation, conflict resolution, and project management.
Also, consider seeking a mentor who is a current or former Advertising Director.
They can provide you with valuable insights and guidance about managing in the advertising industry.
Leadership and management skills also involve keeping up-to-date with the latest trends in advertising and understanding how they can be leveraged for your company’s benefit.
This shows initiative and a commitment to continuous learning, both of which are important traits in a successful Advertising Director.
Moreover, good leaders are also good collaborators.
They know how to work with diverse teams, make everyone feel valued, and ensure that the team works together towards the company’s goals.
Developing these skills over time will prepare you for the challenges and rewards of being an Advertising Director.
Step 9: Nurture a Professional Network
Building and nurturing a professional network is a crucial step towards becoming a successful Advertising Director.
This includes making connections with advertising professionals, marketers, brand managers, and sales directors, among others.
These relationships can provide valuable insights, advice, and opportunities that can shape your career trajectory.
Attend industry conferences, seminars, and networking events to meet like-minded individuals.
Participating in these events not only broadens your knowledge but also gives you the chance to interact with professionals who may be able to provide mentorship or job opportunities.
Join professional organizations like the American Advertising Federation (AAF) or the International Advertising Association (IAA).
These organizations often offer resources for continuing education, networking events, and job boards that can aid in your career advancement.
Leverage online platforms such as LinkedIn to connect with industry professionals across the globe.
Participate in relevant groups, share insightful content, and engage in discussions to establish your presence and credibility in the field.
Remember, networking is not only about taking but also giving.
Be willing to share your expertise and help others in their professional journey.
In this way, you can establish strong, reciprocal relationships that will benefit you throughout your career as an Advertising Director.
Step 10: Apply for Positions as an Advertising Director or Similar Leadership Roles
After building a solid foundation in advertising and accumulating a wealth of experience, you can begin applying for positions as an Advertising Director.
This role typically involves leading and managing an organization’s advertising activities, implementing marketing strategies, overseeing campaigns, and ensuring that all efforts align with the overall business goals.
When applying for such positions, emphasize your leadership capabilities, your experience in managing advertising campaigns, and your ability to drive results.
Highlight examples of successful campaigns you’ve been a part of and any improvements in brand recognition or sales that occurred as a result.
In addition, consider roles that are similar or can lead to becoming an Advertising Director, such as Brand Manager, Marketing Manager, or Creative Director.
These positions can provide you with a broader base of experience and may open up pathways to the role you desire.
Remember to tailor your resume and cover letter to each position you apply for, focusing on the specific skills, experiences, and achievements that make you the best fit for that role.
Also, prepare for the interview process by reviewing common questions, honing your negotiation skills, and developing concise yet compelling stories that demonstrate your expertise and results-driven approach.
While the journey to becoming an Advertising Director may be competitive, perseverance, networking, and continuous learning will significantly increase your chances of success.
Step 11: Stay Current with Industry Developments and Innovations
In the fast-paced world of advertising, it’s crucial for an Advertising Director to stay up-to-date with the latest industry trends, technological innovations, and consumer preferences.
This involves a commitment to continuous learning and professional development, often requiring a significant amount of personal time and effort beyond the regular workday.
One way to stay current is through regular reading of industry publications, marketing and business news, and attending advertising or marketing conferences.
These sources often provide valuable insights into emerging advertising strategies, new digital platforms, and changes in consumer behavior.
Additionally, it’s beneficial to participate in professional organizations, such as the American Advertising Federation or the Interactive Advertising Bureau.
These associations often offer resources, seminars, and networking opportunities that can help you keep your finger on the pulse of industry changes.
Lastly, enrolling in courses or workshops related to new advertising techniques or tools can be very beneficial.
This could include studying areas like data analytics, social media algorithms, or emerging trends in content marketing.
Staying updated and adapting to these changes not only ensures your strategies are effective and relevant but also positions you as a forward-thinking leader in your organization and the broader industry.
Your ability to anticipate changes and steer your team towards innovative solutions can be a significant factor in your success as an Advertising Director.
Step 12: Consider Further Education or Professional Certifications
Continuing education or professional certification can play a crucial role in advancing your career as an Advertising Director.
Although this step is not mandatory, it can provide you with an edge over other professionals in the field.
Consider pursuing a Master’s degree in Business Administration (MBA) with a specialization in marketing or advertising.
This advanced degree can provide a broader business perspective and an in-depth understanding of marketing strategies, which can be beneficial in leadership roles in advertising.
Besides, numerous professional certifications in advertising are available, such as the Certified Professional Marketer (CPM) or the American Advertising Federation’s Certified Advertising Executive (CAE).
These certifications can demonstrate your expertise and commitment to the field of advertising to potential employers.
Investing in further education and certification can also help you stay up-to-date with the latest trends and developments in the advertising industry.
You can gain advanced skills in digital advertising, social media marketing, content creation, and analytics, which are highly relevant in today’s market.
Remember that lifelong learning and self-improvement are key to staying competitive and achieving success in the ever-evolving field of advertising.
Advertising Director Roles and Responsibilities
Advertising Directors are responsible for developing and implementing advertising campaigns that align with the company’s brand strategy.
They also oversee the work of the advertising team and coordinate with other departments to ensure effective promotion of products or services.
They have the following roles and responsibilities:
Advertising Strategy Development
- Develop and implement effective advertising strategies that align with business objectives.
- Identify and understand the target audience to tailor the advertising message.
- Work with creative teams to develop engaging advertising content.
Team Management
- Supervise and guide the advertising team to ensure alignment with the advertising strategy.
- Provide feedback and assistance to team members to support their career development.
Collaboration
- Work closely with other departments, such as marketing and sales, to coordinate advertising efforts.
- Collaborate with outside agencies and vendors as needed.
Advertising Campaign Management
- Oversee the planning and execution of advertising campaigns.
- Monitor campaign progress and adjust strategies as needed.
- Ensure that advertising projects are completed on time and within budget.
Budget Management
- Develop and manage the advertising budget, ensuring cost-effectiveness.
- Negotiate contracts with vendors and media outlets to optimize budget allocation.
Market Research
- Research market trends and competitor strategies to inform advertising decisions.
- Use data analytics tools to track the success of advertising campaigns and make adjustments as necessary.
Quality Control
- Ensure that all advertising materials align with brand guidelines and meet quality standards.
- Review and approve all advertising content before release.
Reporting
- Prepare and present reports on advertising campaign performance to stakeholders.
- Use campaign analytics to make data-driven decisions and recommendations.
Regulatory Compliance
- Ensure all advertising activities comply with legal and ethical standards.
- Stay updated on advertising regulations and industry best practices.
Continuous Learning
- Stay updated on latest advertising trends and technologies.
- Attend industry workshops, conferences, and training programs.
What Does an Advertising Director Do?
Advertising Directors are typically employed by advertising agencies, media companies, or they may work in the marketing department of businesses across a broad range of industries.
They are primarily responsible for the development, implementation, and management of a company’s advertising strategy.
This involves creating and executing advertising campaigns that align with the company’s brand and target audience.
Their job involves working closely with a team of creative professionals, including copywriters, graphic designers, and media planners, to produce compelling ads for various media platforms such as print, television, radio, online, and social media.
Advertising Directors review and approve the creative materials, oversee the budget of advertising campaigns, and evaluate the effectiveness of the advertising strategies.
They also liaise with clients, manage relationships with advertising vendors, and stay updated with the latest trends and technologies in the advertising industry.
In larger companies, Advertising Directors may also have the responsibility of supervising and leading a team of advertising managers and coordinators.
In such cases, they are responsible for talent development, setting performance goals, and ensuring their team achieves the company’s advertising objectives.
Essential Advertising Director Skills
- Leadership: As a director, strong leadership qualities are essential. The ability to inspire, motivate, and guide team members to meet advertising goals is crucial.
- Communication: Excellent communication skills are necessary to effectively convey ideas, collaborate with various teams, and negotiate with clients.
- Strategic Thinking: An advertising director must be able to develop and implement effective advertising strategies to achieve the company’s objectives and meet client needs.
- Creativity: This is a crucial skill in the advertising industry. An advertising director must be able to think outside the box and come up with unique, compelling advertising concepts and campaigns.
- Market Research: Understanding market trends, consumer behavior, and competitor activities is essential for creating successful advertising strategies.
- Budget Management: An advertising director must have the ability to manage budgets effectively, ensuring that advertising campaigns are cost-effective and deliver a high return on investment.
- Project Management: Managing multiple advertising projects simultaneously, meeting deadlines, and ensuring high-quality output is a critical skill for an advertising director.
- Media Planning: Familiarity with different media channels (traditional and digital) and the ability to choose the most effective ones for specific campaigns is important in this role.
- Data Analysis: The ability to analyze advertising data and use the insights to make informed decisions is a valuable skill. This includes knowledge of metrics, analytics tools, and performance tracking.
- Client Relationship Management: Maintaining strong relationships with clients, understanding their needs, and ensuring their satisfaction is a key part of the role.
- Teamwork: An advertising director should be able to work effectively within a team, fostering a collaborative environment that encourages idea sharing and collective success.
- Advertising Law Knowledge: Familiarity with advertising laws and regulations is important to ensure that all campaigns are compliant and ethical.
- Digital Marketing Knowledge: With the rise of digital media, having a strong understanding of digital marketing techniques, including SEO, SEM, social media advertising, and content marketing, is beneficial.
- Time Management: The ability to prioritize tasks, handle pressure, and meet tight deadlines is crucial in this fast-paced industry.
- Negotiation: Having strong negotiation skills is important for securing the best media spaces, vendor contracts, and client deals.
Advertising Director Career Path Progression
The Foundation: Junior Advertising Executive
Your journey typically begins as a Junior Advertising Executive.
At this stage, you are gathering industry knowledge and gaining practical experience.
Your responsibilities may include assisting with campaigns, conducting market research, and working closely with senior executives.
Here are some tips for success in this role:
- Continuous Learning: Stay informed about the latest trends in advertising and consumer behavior.
- Seek Guidance: Look to senior colleagues for mentorship and don’t hesitate to ask questions.
- Active Participation: Engage actively in all assigned tasks and show a keen interest in learning the dynamics of advertising.
The Ascent: Advertising Executive
With experience and knowledge, you’ll transition into the role of an Advertising Executive.
You’ll handle more complex campaigns, interact with clients, and contribute significantly to the creative process.
Here’s how to excel in this stage:
- Creativity: Develop unique and innovative advertising ideas to set your campaigns apart.
- Collaboration: Work effectively with your team, clients, and other stakeholders.
- Customer Insight: Understand and apply customer insights to develop effective advertising strategies.
Reaching New Heights: Senior Advertising Executive
The next step up is the Senior Advertising Executive position.
In this role, you’re recognized for your expertise and leadership within the team.
You may lead campaigns, guide strategic decisions, and mentor junior executives.
To thrive as a Senior Advertising Executive:
- Mentorship: Share your insights and experience with junior executives to help them grow.
- Strategic Thinking: Consider the wider strategic implications of your advertising campaigns.
- Leadership: Inspire your team with your work ethic, creativity, and decision-making skills.
Beyond the Horizon: Managerial Roles and Beyond
As you continue to progress, you may specialize in a particular area or move into managerial roles such as an Advertising Manager or Creative Director.
These roles involve greater responsibilities, leadership, and strategic decision-making.
Here’s what to focus on:
- Creative Leadership: Drive creative initiatives and shape the creative direction of your campaigns and teams.
- Management Skills: Develop strong leadership and communication skills to guide your team effectively.
- Market Innovation: Stay abreast of advertising trends and continue to innovate in your campaigns.
Pinnacle of Success: Advertising Director
You may reach the role of Advertising Director at the pinnacle of the advertising career ladder.
Here, you’ll be responsible for shaping the overall advertising strategy of the organization, making critical decisions, and managing larger teams.
Advertising Director Salary
Entry-Level Advertising Director
- Median Salary: $45,000 – $65,000 per year
- Entry-level advertising directors typically have 0-3 years of experience in the advertising industry and may hold bachelor’s degrees in marketing, advertising, or related fields. They assist in the planning and execution of advertising strategies.
Mid-Level Advertising Director
- Median Salary: $65,000 – $90,000 per year
- Mid-level advertising directors have 3-7 years of experience and often manage a team of advertising professionals, overseeing the implementation of comprehensive advertising campaigns and projects.
Senior Advertising Director
- Median Salary: $90,000 – $130,000 per year
- Senior advertising directors possess 7+ years of experience and are responsible for leading major advertising projects, making key strategic decisions, and managing the advertising budget.
Executive Advertising Director / Advertising Vice President
- Median Salary: $130,000 – $180,000+ per year
- These roles require significant experience and often involve overseeing all advertising operations, setting advertising strategies, and making key decisions that impact the company’s brand image.
Chief Advertising Officer
- Median Salary: $180,000 – $250,000+ per year
- This high-level position requires extensive experience and deep expertise in advertising strategy and execution. The Chief Advertising Officer is responsible for setting the advertising strategy and vision of the entire organization.
Advertising Director Work Environment
Advertising Directors typically work in advertising agencies, marketing firms, or in the advertising departments of larger companies.
They often have office environments but due to the creative and collaborative nature of the role, they might also be found in brainstorming sessions, client meetings, or on sets for commercial shoots.
Their schedules can be demanding and long, especially when working to meet campaign deadlines or during the launch of a new product or service.
Travel may also be a substantial part of the job, as they may need to visit clients, production locations, or other offices within their company.
With enough experience and a strong network, an Advertising Director may choose to start their own advertising agency or work as a freelance consultant.
FAQs About Becoming an Advertising Director
What is needed to become an advertising director?
To become an Advertising Director, you typically need a bachelor’s degree in advertising, marketing, communications, or a related field.
Prior experience in advertising or marketing roles is critical, with a strong understanding of market research, consumer behavior, and creative development.
Key skills include strategic thinking, creativity, leadership, project management, and excellent communication abilities.
A master’s degree in business administration or marketing may also be beneficial.
How long does it take to be an advertising director?
The time it takes to become an advertising director can vary significantly depending on your education and career path.
After completing a four-year bachelor’s degree, you’ll likely need at least 5-10 years of experience in the advertising industry, with progressive responsibilities, to qualify for a directorial position.
Earning a master’s degree and gaining additional certifications can also accelerate your career progression.
Can I become an advertising director without a degree?
While it’s possible to work your way up within an advertising agency without a degree, most advertising directors have at least a bachelor’s degree.
Practical experience, a portfolio showcasing your successful campaigns, and a track record of leadership in the field are crucial.
Nevertheless, a degree in advertising, marketing, or a related field can equip you with the theoretical knowledge and skills needed for this role and may give you a competitive edge.
Is being an advertising director a stressful job?
Being an advertising director can be stressful due to the high stakes and responsibility involved in overseeing the strategic direction of a company’s advertising efforts.
The role often involves managing multiple projects, teams, and deadlines, as well as making critical decisions that can impact the company’s brand and profitability.
However, this job also brings a high level of satisfaction and creativity, and many advertising directors thrive in this fast-paced, dynamic environment.
What are the prospects for advertising directors in the next decade?
The prospects for advertising directors are promising, as companies continue to invest in advertising to maintain their market presence and reach their target audience.
The shift towards digital media offers new opportunities for innovative and tech-savvy advertising directors.
However, the field is also highly competitive, and directors who continuously update their skills and knowledge, particularly in digital advertising strategies, will likely have the best prospects.
Conclusion
There you have it.
Launching a career to become an advertising director is no small task, but it’s definitely fulfilling.
Equipped with the necessary skills, education, and tenacity, you’re well on your way to making a significant mark in the advertising industry.
Remember, the journey may be demanding, but the potential for growth is boundless. Your creative ideas could lead to the next breakthrough campaign that revolutionizes how we engage, consume, and interact with brands.
So, take that initial leap. Immerse yourself in learning. Connect with industry experts. And most importantly, never stop innovating.
Because the advertising world is eagerly anticipating what you can conceive.
And if you’re seeking personalized guidance on initiating or progressing your career in advertising direction, explore our AI Career Path Advisor.
This complimentary tool is designed to provide tailored advice and resources to help you navigate your career trajectory effectively.
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