How to Become an Enterprise Content Management Consultant (Solving Business Puzzles)
If you’ve ever envisioned advising corporations on content management or pondered about the path to becoming an Enterprise Content Management (ECM) Consultant, you’re at the right spot.
In this guide, we’ll delineate the PRECISE steps you must follow to kick-start your career as an ECM Consultant. We’ll discuss:
- The skills you require.
- The education that can propel your journey.
- How to secure a job as an ECM Consultant.
So, whether you’re a beginner in business management or a tech-savvy professional seeking to expand your skills, stay tuned.
We’re about to reveal the roadmap to become an ECM Consultant.
Let’s dive in!
Steps to Become an Enterprise Content Management Consultant
Step 1: Obtain a Degree in Computer Science or Related Field
To begin your journey towards becoming an Enterprise Content Management (ECM) Consultant, you must first acquire a bachelor’s degree in computer science, information systems, business management or a related field.
This foundational education will provide you with the necessary understanding of computers, software, and systems, which is crucial in the world of enterprise content management.
Courses in these programs will cover areas such as database management, systems analysis, computer programming, and IT project management, providing you with a comprehensive understanding of the technology landscape.
It’s also recommended to take courses in business or management as ECM consultants often need to understand business processes and requirements.
Keep in mind that while a bachelor’s degree is usually the minimum requirement, some employers may prefer candidates with a master’s degree, especially for more senior roles.
A degree in IT management, business administration, or similar could prove invaluable.
During your studies, try to gain hands-on experience through internships or part-time jobs in the field.
This will not only give you practical skills but also help you establish professional connections which could be beneficial when you start job hunting.
Step 2: Gain Knowledge in Enterprise Content Management
As you’re pursuing your education, it’s essential to focus on gaining knowledge in enterprise content management (ECM).
This involves understanding the strategies, methods, and tools used to capture, manage, store, preserve, and deliver content and documents related to an organization’s processes.
Courses in information systems, business analytics, and data management can offer valuable insights into ECM.
You should be familiar with different content management systems (CMS) and how they’re used in business operations.
Besides, it is essential to grasp the basics of document management, digital asset management, and records management.
You may also want to familiarize yourself with popular ECM platforms such as Microsoft SharePoint, IBM FileNet, OpenText, and Alfresco.
These platforms are commonly used across organizations to manage their digital content, so having knowledge of these will give you an edge in the market.
As part of your learning, consider undertaking projects or internships that allow you to apply your theoretical knowledge in a practical setting.
This will not only help solidify your understanding of ECM but also provide you with the hands-on experience that employers value.
It’s also beneficial to keep abreast of the latest trends and developments in ECM, such as cloud-based content management and artificial intelligence’s impact on content management.
This would show potential employers that you’re proactive and passionate about the field.
Step 3: Understand Various ECM Systems and Platforms
As an Enterprise Content Management (ECM) consultant, your role will require a thorough knowledge of different ECM systems and platforms.
These could include systems like Microsoft SharePoint, IBM FileNet, OpenText, Documentum, and other popular ECM platforms.
Familiarize yourself with the functionality, strengths, and limitations of various systems.
You should also understand the application of these systems in various business processes, such as automated workflow, document management, record management, and other content-related tasks.
You might consider signing up for specific courses, webinars or training programs that offer in-depth information about these systems.
Knowledge about how these platforms can be integrated with other enterprise systems, like ERP or CRM, can be a huge advantage.
In addition, understanding the security aspects of these systems, including access control, permission management, and data protection, is crucial.
Each of these systems has its own nuances and specific use cases, and a good ECM consultant should be able to advise on the best fit based on the client’s requirements and existing IT infrastructure.
Therefore, staying up-to-date with the latest trends and developments in ECM platforms is essential.
Step 4: Acquire Certification in Relevant ECM Platforms
As an Enterprise Content Management (ECM) Consultant, it’s important to have solid knowledge of various ECM platforms.
This involves not only understanding how these platforms work but also knowing how to apply them in a business context.
To authenticate your skills and knowledge, you should consider acquiring certifications in the relevant ECM platforms.
Certification programs like Microsoft Certified: Content Services Administrator Associate, OpenText Certified Consultant (OTCC), IBM Certified Specialist for ECM, among others, can provide you with the necessary knowledge and skill set to excel in this role.
These certifications often require passing a comprehensive exam which evaluates your understanding of the respective platform and its application.
Getting certified can distinguish you from other professionals in the field and increase your chances of securing a job.
It shows that you are a committed professional who has invested time and effort into mastering your craft.
The certification also ensures that you stay updated with the latest developments and trends in the ECM field.
Remember to always consider the industry you’re targeting when choosing which ECM platform certification to pursue.
Some industries may prefer certain platforms over others, so it’s wise to know your target market before investing in certification.
Step 5: Gain Practical Experience in ECM Implementation
As an Enterprise Content Management (ECM) Consultant, hands-on experience with ECM solutions is a critical step in your career progression.
Practical experience can be gained through internships, co-op positions, or entry-level roles at organizations that utilize ECM systems.
During this stage, aim to work on actual ECM implementation projects.
This will provide you with a detailed understanding of various ECM systems, their installation, configuration, and integration with other business systems.
You will learn how to analyze business requirements, map them to ECM features, and customize the system to meet those needs.
Additionally, this practical experience will give you a chance to understand the common challenges faced during ECM implementation and how to overcome them.
You’ll also gain knowledge about the latest ECM trends and technologies, which will be beneficial in providing effective solutions to clients.
Working on real-life projects will not only solidify your technical skills but also help you improve your project management and communication skills.
This is crucial as ECM Consultants often act as a bridge between the technical team and the business stakeholders.
Remember, the more experience you gain, the more likely you are to be trusted with larger, more complex projects.
This step is crucial in becoming a seasoned ECM Consultant.
Step 6: Develop Skills in Project Management and Consulting
As an Enterprise Content Management (ECM) Consultant, you will frequently be tasked with managing and coordinating projects.
Therefore, you need to build solid project management skills.
This may involve learning how to define project scope, allocate resources, manage timelines, and mitigate risks.
You can consider taking project management courses or attaining certifications such as the Project Management Professional (PMP).
Simultaneously, you must also cultivate your consulting skills.
This will require you to learn how to work closely with clients, understand their needs, and provide appropriate solutions.
You should be adept at problem-solving, communicating effectively, and adapting to a variety of business environments.
Remember, consulting is all about providing valuable insights and services to your clients.
Therefore, you should constantly stay updated with the latest trends and advancements in ECM and related fields.
It is also beneficial to gain experience in different industries to understand how ECM solutions can be applied in various contexts.
To hone these skills, you can start by taking up roles that involve client-facing responsibilities or working on projects that require you to manage multiple tasks simultaneously.
Be proactive in seeking opportunities that help you grow both as a project manager and consultant.
With time and experience, you will be better equipped to excel as an ECM consultant.
Step 7: Enhance Communication and Problem-Solving Skills
As an Enterprise Content Management (ECM) Consultant, it is crucial that you possess strong communication and problem-solving skills.
These skills are vital as your work will involve interacting with various teams, stakeholders, and clients, understanding their needs, and providing viable solutions.
You will often be required to communicate complex technical information to non-technical individuals, so it’s important to have the ability to break down this information into easily understandable terms.
You can enhance your communication skills by participating in workshops, online courses, or even through practical experiences such as presenting at meetings or leading project teams.
Problem-solving skills are another essential competency for an ECM Consultant.
In your role, you may encounter a variety of challenges such as issues with data migration, integration, or content management system customization.
To enhance your problem-solving skills, consider enrolling in courses that focus on critical thinking, decision making, or conflict resolution.
Real-life experience in troubleshooting and resolving technical issues can also greatly improve these skills.
Remember, the more you practice, the more proficient you will become.
Continually improving these skills will make you more effective in your role and could lead to more career advancement opportunities.
Step 8: Start Working in IT or Consulting Firms
After acquiring the necessary certifications, education, and skills, it is time to start gaining practical experience in the field.
Many Enterprise Content Management (ECM) Consultants begin their career in IT or consulting firms.
This could be in the form of an internship, a part-time job, or a full-time entry-level position.
Working in these firms provides a valuable opportunity to apply what you’ve learned and develop your technical skills further.
You’ll also learn about the day-to-day operations in the field, including how to manage projects, interact with clients, and troubleshoot any issues that arise.
This practical experience is invaluable for understanding the roles, responsibilities, and challenges you will face as an ECM consultant.
Moreover, it allows you to build a professional network, which could be beneficial for future job opportunities or partnerships.
During this time, it’s a good idea to start specializing in a particular ECM system, like SharePoint, Documentum, or OpenText.
Knowing the ins and outs of a specific system can make you more marketable to potential employers.
Remember, while experience is essential, continuous learning is also vital in this field due to the rapid pace of technological advancements.
As such, always keep abreast of the latest tools, technologies, and best practices in the ECM sphere.
After gaining sufficient experience and confidence, you may decide to branch out on your own as an independent consultant, or you might prefer to climb the corporate ladder within your firm.
Whatever path you choose, ensure that it aligns with your career goals and aspirations.
Step 9: Stay Updated With Latest Trends in ECM
Being an Enterprise Content Management (ECM) Consultant requires you to stay updated with the latest trends in ECM.
The field of content management is rapidly evolving with new technologies and methodologies emerging regularly.
You need to be on top of these changes to provide the most effective and relevant solutions to your clients.
Participate in webinars, workshops, seminars, and industry events that focus on ECM.
These platforms often serve as the launching ground for new tools, strategies, and trends in the industry.
Also, subscribe to industry publications and blogs that provide insightful articles on the latest developments in ECM.
Staying updated also involves getting hands-on experience with the latest ECM tools and technologies.
Many software providers offer free trials or demo versions of their latest products.
Use these opportunities to familiarize yourself with the new features and understand their potential benefits for different business scenarios.
Lastly, consider joining professional organizations or online communities related to ECM.
These groups often have forums where members can share their experiences, insights, and questions about the latest trends in ECM.
This peer-to-peer learning can be invaluable in staying current in this fast-paced field.
Remember, as an ECM Consultant, your clients rely on your expertise to navigate the complexities of content management.
Staying abreast of the latest trends ensures that you can continue to provide them with the best possible advice and solutions.
Step 10: Network With Professionals in the Field
Networking is a crucial component for the career progression of an Enterprise Content Management (ECM) Consultant.
By connecting with seasoned professionals and experts in the field, you can gain valuable insights and knowledge about the industry, learn about new trends and technologies, and potentially discover job opportunities.
You can join industry-related associations, groups, or forums focused on ECM to meet like-minded professionals.
Participate in their meetings, webinars, and conferences to stay updated and build your network.
LinkedIn is also an excellent tool for networking.
Follow industry leaders, join relevant groups, and participate in discussions.
You can also reach out directly to professionals you admire or wish to learn from, politely asking them for advice or a brief informational interview.
Remember, networking is not just about getting something but also about offering something.
Share your insights, help others, and cultivate relationships with reciprocity in mind.
This will help to establish your reputation in the industry and could lead to opportunities down the line.
Finally, don’t forget to network within your current organization.
Developing strong relationships with colleagues, managers, and other internal stakeholders is just as valuable.
These relationships can offer mentorship opportunities, internal job openings, and references that could be advantageous for your career progression as an ECM consultant.
Step 11: Apply for ECM Consultant Positions
Start applying for Enterprise Content Management (ECM) Consultant positions once you have gained the necessary skills, knowledge, and experience.
You can find various job postings on online job boards, company websites, professional networking sites such as LinkedIn, or job fairs.
When applying, make sure your resume and cover letter clearly highlight your relevant experience and skills in ECM.
Include specific projects or accomplishments that demonstrate your ability to effectively manage enterprise content and improve business processes.
Prepare for interviews by reviewing common ECM consultant interview questions and practice explaining your past ECM projects and experiences.
In addition, research the company you’re applying to and understand their business needs so you can demonstrate how your ECM skills can benefit them.
Remember, each company might use different ECM systems or have different business needs, so you may need to be flexible and willing to learn new systems or skills as required.
It could be beneficial if you’re certified or have hands-on experience with the ECM system that the company is using.
Keep applying and networking until you land a job as an ECM consultant.
It can be a challenging and time-consuming process, but perseverance and patience can help you succeed.
Step 12: Continue Professional Development and Learning
As an Enterprise Content Management (ECM) Consultant, keeping abreast of the latest trends, technologies, and best practices in the field is critical.
The ECM industry is continuously evolving, with new tools and strategies emerging regularly.
Therefore, continuing professional development and learning should be a constant activity throughout your career.
Consider joining professional associations and organizations related to content management.
These often provide members with valuable resources such as research publications, webinars, and conferences.
Attending industry events or subscribing to industry magazines and online publications can also help you stay informed about the latest ECM trends and technologies.
Besides this, it’s crucial to continue expanding your knowledge in related areas like business process management, data privacy regulations, and IT infrastructure, as these can directly impact your work as an ECM consultant.
Consider pursuing advanced certifications in ECM systems and tools.
Numerous vendors and independent bodies offer such certifications, which can deepen your expertise and make you more marketable to employers.
Lastly, always be open to new learning opportunities.
Whether it’s a new project at work, a new tool to master, or a new trend in the industry, these opportunities can help you stay ahead in your career as an Enterprise Content Management Consultant.
Enterprise Content Management Consultant Roles and Responsibilities
Enterprise Content Management Consultants are responsible for implementing and maintaining content management systems for businesses.
Their role involves analyzing and understanding the organization’s content needs and translating them into effective content management strategies and solutions.
They have the following roles and responsibilities:
Enterprise Content Management Strategy
- Design, implement, and maintain enterprise content management systems.
- Identify the organization’s content needs and propose effective solutions.
- Collaborate with stakeholders to define content management strategies.
System Deployment and Integration
- Deploy and integrate content management systems into existing IT infrastructure.
- Coordinate with IT teams to ensure seamless integration and migration of content.
Training and Support
- Provide training to staff on how to use the content management system.
- Offer ongoing support and troubleshooting for the content management system.
Documentation
- Create and maintain documentation for the content management system, its features, and its usage.
- Document any changes and updates made to the system.
Collaboration
- Work closely with other teams (IT, operations, marketing) to ensure content is managed effectively.
- Collaborate with vendors and third parties for system implementation and support.
System Evaluation and Optimization
- Evaluate the performance of the content management system regularly.
- Recommend and implement system improvements and optimizations.
Compliance
- Ensure the content management system complies with industry standards and regulations.
- Implement security measures to protect content and data.
Project Management
- Manage content management projects, ensuring they are completed on time and within budget.
- Coordinate with other teams and stakeholders to ensure project success.
Technical Research
- Stay updated on the latest trends and technologies in content management.
- Research and evaluate new tools and systems for potential implementation.
Communication
- Communicate effectively with both technical and non-technical stakeholders.
- Report on system performance, issues, and project progress.
Continuous Learning
- Continuously update skills and knowledge in content management and related technologies.
- Participate in professional development activities, such as training and workshops.
What Does an Enterprise Content Management Consultant Do?
Enterprise Content Management Consultants typically work for IT consulting firms or as independent consultants, providing services to corporations across various industries.
They are responsible for designing, implementing, and maintaining content management systems that allow businesses to store, organize, and retrieve their digital content efficiently.
These consultants work closely with clients to understand their business processes, content needs, and compliance requirements.
Based on this understanding, they recommend appropriate ECM solutions, either off-the-shelf or custom-built, that meet the client’s needs.
The consultants also manage the migration of content from old to new systems, ensuring that all data is transferred accurately and securely.
They develop strategies for content tagging and organization to make it easily retrievable.
They collaborate with other IT professionals to integrate the ECM system with other business applications and set up user access controls to protect sensitive content.
Moreover, they provide training to users on how to use the new system, and they offer ongoing technical support.
These consultants also continuously monitor the system’s performance and recommend upgrades or modifications as necessary to ensure it continues to serve the client’s needs effectively.
In addition to technical skills, Enterprise Content Management Consultants need excellent communication and project management skills, as they often lead teams and must explain complex technical concepts to non-technical stakeholders.
Essential Enterprise Content Management Consultant Skills
- Content Management Systems: Proficiency in enterprise-level content management systems (CMS), including Microsoft SharePoint, IBM FileNet, or Alfresco, is a must. Knowledge of how these systems work and how to best leverage their features is essential.
- Consulting: Strong consulting skills are important. This includes the ability to assess client needs, provide appropriate solutions, and effectively communicate with both technical and non-technical stakeholders.
- Data Governance: Understanding data governance principles is crucial, as it ensures that high data quality is maintained throughout the enterprise. Knowledge of data access, data integration, data privacy, and data security is also important.
- Business Analysis: The ability to understand and document business processes, translate business requirements into technical requirements, and identify areas for process improvement is vital.
- Project Management: These professionals often work on complex projects involving multiple stakeholders. Project management skills, including task prioritization, time management, and Agile methodologies, are important.
- IT Skills: Knowledge of IT infrastructure and systems, including servers, databases, networks, and software applications. This can help in better integrating content management systems with existing IT environment.
- Problem-Solving: The ability to identify issues, analyze them, and develop creative and efficient solutions is important. This skill aids in troubleshooting technical issues and implementing effective content management solutions.
- Training: The ability to train users on new systems and processes is invaluable. This includes creating user guides, conducting training sessions, and providing ongoing support.
- Teamwork: Collaboration is vital in this role. Enterprise Content Management Consultants must work effectively within teams, share knowledge, and contribute to collective success.
- Change Management: Understanding change management principles and strategies can aid in the successful implementation of new content management systems and processes.
- Information Architecture: Knowledge of information architecture, including how to structure and categorize information for ease of access and use.
- Communication: Excellent verbal and written communication skills are necessary. These professionals often have to explain complex technical concepts to non-technical stakeholders.
- Vendor Management: The ability to manage relationships with vendors and service providers is crucial, especially when implementing third-party content management solutions.
- Compliance: Knowledge of regulatory compliance related to information management, such as GDPR or HIPAA, is essential.
- Customer Service: Strong customer service skills, including responsiveness, empathy, and problem-solving, are important for ensuring client satisfaction.
Enterprise Content Management Consultant Career Path Progression
The Foundation: Junior ECM Consultant
The career as an Enterprise Content Management (ECM) Consultant begins at the Junior ECM Consultant level.
Your primary tasks would involve working under the guidance of senior consultants, understanding the basics of ECM systems, and providing technical support.
Here are some recommendations for success at this level:
- Continuous Learning: Keep updating your knowledge about the latest ECM systems and technologies.
- Ask for Guidance: Don’t hesitate to seek advice and ask questions from senior consultants.
- Active Participation: Show dedication and contribute actively to the projects you’re assigned to.
The Ascent: ECM Consultant
With increasing experience and skills, you will progress to the role of an ECM Consultant.
Your roles will now involve managing projects, customizing ECM solutions based on client requirements, and providing troubleshooting support.
Here are some tips to succeed at this stage:
- Problem Solving: Refine your problem-solving skills by dealing with complex ECM issues and finding effective solutions.
- Teamwork: Embrace team spirit, collaborate with team members, and communicate efficiently with clients.
- Customer Focus: Stay focused on meeting customer requirements and improving their experience with ECM solutions.
Reaching New Heights: Senior ECM Consultant
The next step on the ladder is the Senior ECM Consultant.
At this stage, your expertise and leadership skills are recognized.
You will be involved in high-level decision making, mentoring junior consultants, and leading major projects.
To excel in this role:
- Mentorship: Share your expertise and help junior consultants to grow.
- Strategic Thinking: Consider the bigger picture and make strategic decisions to enhance the effectiveness of ECM solutions.
- Leadership: Set an example through your work ethic and decision-making abilities.
Beyond the Horizon: ECM Manager and Beyond
As you continue to progress, you may choose to become an ECM Manager or even an ECM Director.
These roles involve more responsibility, leadership, and strategic decision-making.
Here are some key points to focus on:
- Leadership: Lead technical initiatives, guide your team, and shape the direction of ECM projects.
- Management Skills: Develop strong leadership and communication skills to manage your team effectively.
- Innovation: Stay updated with latest trends and continue to innovate to keep your company at the forefront of ECM solutions.
Pinnacle of Success: Chief Technology Officer or VP of Technology
At the peak of your career, you might reach roles like Chief Technology Officer or VP of Technology.
In these positions, you would be responsible for shaping the overall technological strategy of the organization, making critical decisions, and leading larger teams.
Enterprise Content Management Consultant Salary
Entry-Level Enterprise Content Management Consultant
- Median Salary: $55,000 – $75,000 per year
- Entry-level consultants typically have 0-2 years of experience and may hold bachelor’s or master’s degrees in information technology or related fields. They often assist in the implementation of ECM systems under the supervision of more experienced consultants.
Mid-Level Enterprise Content Management Consultant
- Median Salary: $75,000 – $100,000 per year
- Mid-level consultants have 2-5 years of experience. They play a key role in the planning, implementation, and customization of ECM solutions. They often work directly with clients to understand their needs and provide tailored solutions.
Senior Enterprise Content Management Consultant
- Median Salary: $100,000 – $140,000 per year
- Senior consultants possess 5+ years of experience and are responsible for leading ECM projects, making critical decisions about system architecture, and mentoring less experienced consultants.
Enterprise Content Management Consultant Manager
- Median Salary: $120,000 – $170,000+ per year
- These roles require extensive experience and often involve overseeing a team of ECM consultants, managing multiple projects, and making strategic decisions about ECM implementation and use within an organization.
Enterprise Content Management Consultant Director / VP of Content Management
- Median Salary: $140,000 – $200,000+ per year
- These high-level positions require extensive experience and deep technical expertise in ECM. They often involve setting strategies for content management within a company and overseeing all aspects of ECM projects from planning to execution.
Enterprise Content Management Consultant Work Environment
Enterprise Content Management (ECM) Consultants often work in office settings, but they can also find employment in technology and consulting firms, large corporations, and government agencies.
These consultants usually work full-time and may have to work extra hours to meet project deadlines.
This job often involves collaboration with a team of other IT professionals such as software developers, analysts, and project managers.
Depending on the organization, an ECM Consultant may have the opportunity to work remotely.
After gaining substantial experience and building a strong professional network, an ECM consultant may choose to establish their own consulting firm or work as an independent contractor, providing them with greater control over their work schedules and client base.
FAQs About Becoming an Enterprise Content Management Consultant
What qualifications do I need to become an Enterprise Content Management Consultant?
To become an Enterprise Content Management (ECM) Consultant, you’ll typically need a bachelor’s degree in a related field such as Information Technology, Computer Science, or Business Management.
A strong understanding of content management systems, knowledge of business processes, and expertise in ECM solutions like Documentum, SharePoint, or OpenText is essential.
Also, industry certifications such as AIIM’s Certified Information Professional (CIP) can enhance your credentials.
Strong communication and analytical skills are also necessary.
How long does it take to become an Enterprise Content Management Consultant?
The timeline to become an ECM Consultant can vary based on your educational path and work experience.
Typically, after completing a bachelor’s degree, gaining 2-4 years of experience in ECM systems or related IT fields is beneficial.
If you’re transitioning from a different IT role, you may need additional time to learn specific ECM tools and methodologies.
Can I become an ECM Consultant without an IT background?
While it’s possible to become an ECM Consultant without a traditional IT background, it might be challenging.
This role requires a comprehensive understanding of ECM systems and business process management, which is often gained through IT-related education and experience.
However, if you have a strong business background and are willing to learn and get certified in ECM, you might be able to make the transition.
Is the ECM Consultant role highly technical?
Yes and No. While ECM Consultants need to have strong technical skills, they also need to understand the business processes to align technology with business objectives.
They should be able to analyze the organization’s content management needs, implement suitable ECM solutions, provide training, and support continuous improvement.
This role requires a blend of technical, business, and interpersonal skills.
What is the job market like for ECM Consultants?
The job market for ECM Consultants is promising.
As businesses continue to recognize the importance of managing their content effectively for operational efficiency, regulatory compliance, and competitive advantage, the demand for professionals who can help them implement and optimize ECM systems is expected to grow.
However, the field is also competitive, so continuous learning and certification in the latest ECM technologies and methodologies can help you stand out.
Conclusion
So, there you have it.
Venturing into the realm of becoming an Enterprise Content Management Consultant may seem daunting, but the rewards are indeed plentiful.
Equipped with the right expertise, training, and tenacity, you are well on your way to making substantial contributions to the world of digital content management.
Remember, the journey may be rigorous, but the prospects are endless. Your insights could lead to the next major innovation that transforms how we manage, share, and interact with enterprise content.
So, take that initial leap. Immerse yourself in continuous learning. Connect with industry professionals. And most importantly, keep evolving your knowledge and skills.
Because the world is eagerly anticipating the solutions you can provide.
And if you’re seeking personalized guidance on beginning or advancing your career in Enterprise Content Management, check out our AI Career Path Advisor.
This complimentary tool is designed to provide tailored advice and resources to help you effectively navigate your career path.
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