How to Become an Events Manager (Building Bridges, Not Walls)

If you’ve ever envisioned orchestrating grand events or pondered over the essentials to become an events manager, you’ve come to the right place.

In this guide, we’ll delve into the SPECIFIC steps you need to follow to forge your career as an events manager. We’ll discuss:

The skills you need.
The education that can aid your journey.
How to secure a job as an events manager.

So, whether you’re a beginner in event management or a seasoned professional looking to enhance your skills, stay tuned.

We’re about to unfold the master plan to become an events manager.

Let’s dive in!

Contents show

Steps to Become an Events Manager

Step 1: Understand the Role and Requirements

Before diving into the realm of event management, it is important to grasp a clear understanding of what the role entails and the requirements needed for the job.

As an events manager, your primary duty will be to plan, organize, and manage all aspects of an event.

This could be anything from a small corporate meeting to a large music festival.

You will be responsible for coordinating every little detail, from venue selection, budgeting, and scheduling to arranging for speakers, vendors, and transportation.

The job requires strong organizational skills, excellent time management, and the ability to multitask.

In terms of academic requirements, a bachelor’s degree in event management, hospitality, or a related field is often preferred by employers.

However, practical experience in managing events, even on a smaller scale, is invaluable.

This could be in the form of internships, volunteer work, or organizing events during your school or college years.

In addition, good communication skills are a must since you will be dealing with a wide variety of people including clients, vendors, and team members.

A knack for problem-solving and the ability to stay calm under pressure are also important traits for an events manager.

Having a clear understanding of these responsibilities and requirements will help you decide if this is the right career path for you and what steps you need to take to become an events manager.

Step 2: Obtain a Bachelor’s Degree in a Relevant Field

To become an Events Manager, it is advisable to pursue a bachelor’s degree in a relevant field.

This might include Event Management, Business Administration, Marketing, Hospitality Management, or Tourism.

These programs typically cover areas such as event planning and production, marketing strategies, business operations, and customer service.

During your program, you’ll learn about different types of events—from corporate meetings and trade shows to social events like weddings and concerts—and gain the skills needed to plan, coordinate, and execute these events successfully.

You’ll also learn about crucial aspects like venue selection, budget management, marketing, and event technology.

Internships are a key part of this step, allowing you to gain hands-on experience in the field.

They can provide practical insights into the complexities of event management, helping you understand the industry’s demands and challenges better.

Often, internships can also lead to full-time job offers.

Remember, while obtaining a bachelor’s degree is a significant step, it’s your passion, creativity, and ability to handle pressure that will truly set you apart in this field.

Step 3: Gain Experience in Event Planning

As an aspiring Events Manager, it is crucial to gain practical experience in event planning.

This will not only provide you with a hands-on understanding of the industry, but it will also allow you to develop essential skills and build a robust professional network.

You can start by volunteering in local events such as charity fundraisers, festivals, concerts, or community activities.

Here, you can gain exposure to various aspects of event planning like venue selection, budget management, vendor coordination, and public relations.

Another way to gain experience is by securing internships or part-time roles within event management companies, convention centers, hotels, or non-profit organizations.

Internships provide an excellent opportunity to learn from industry professionals, understand the dynamics of team management, and get a feel for the fast-paced environment that characterizes event management.

Additionally, you can seek to work in roles that involve elements of event planning, such as administrative assistants or marketing coordinators.

These roles often require skills like organization, coordination, and communication, all of which are vital in event management.

Remember that every event you work on, regardless of its size or nature, adds value to your career.

Document all your experiences, the challenges you faced, and how you overcame them.

This documentation will serve as a portfolio that you can showcase to potential employers, demonstrating your capabilities and growth in the field of event management.

Step 4: Learn Key Organizational and Management Skills

As an aspiring Events Manager, it’s crucial to master key organizational and management skills.

These skills are fundamental to manage the various aspects of event planning from inception to execution.

Begin by developing strong organizational skills.

You will be handling multiple tasks like budgeting, scheduling, liaising with vendors, managing guest lists and so on.

It’s important to stay organized to ensure all tasks are completed on time and within budget.

Next, work on your project management skills.

As an event manager, you will be managing a team of people that can include staff members, vendors, and volunteers.

Understanding how to delegate tasks, manage team dynamics, and oversee project progress is crucial.

Also important is time management.

The nature of event planning is such that there are strict deadlines to meet.

Being able to prioritize tasks and make the most of your time is a must.

In addition, develop your negotiation skills.

You will often find yourself in situations where you need to bargain with vendors or negotiate contracts.

Being a good negotiator can save your organization money and ensure you get the best possible service.

Lastly, master problem-solving skills.

No matter how well you plan, unexpected problems will arise.

Being able to think on your feet and solve problems quickly and effectively will be a huge asset.

Consider enrolling in a course or workshop focused on these skills, or seek opportunities to develop them through internships, part-time jobs or volunteer work.

These practical experiences will make you a more competent and effective event manager.

Step 5: Volunteer or Intern at Events

For those who are aiming to become an Events Manager, gaining hands-on experience is vital and there’s no better way to do this than by volunteering or interning at events.

This will provide you with a first-hand experience of the dynamics and challenges of managing an event.

You can reach out to local event management companies or event venues and offer your services as a volunteer or intern.

You could also get in touch with non-profit organizations or business associations that regularly hold events.

They often require extra hands and this could be an excellent opportunity for you to learn.

While volunteering or interning, be ready to start with basic tasks such as setting up venues, managing vendors, coordinating schedules, and handling guest registration.

All these are essential components of event management.

It’s also an opportunity to observe and learn how professionals handle unexpected hitches and manage stress.

In addition, this experience provides you with networking opportunities and could lead to more permanent roles.

Make sure to ask questions, take initiative, and learn as much as you can to gain a comprehensive understanding of the role of an Events Manager.

Step 6: Obtain a Professional Certification in Event Management

Having a professional certification in event management can significantly elevate your career prospects.

Many reputable organizations provide certifications that establish your expertise in different aspects of event management.

These might include Certified Meeting Professional (CMP), Certified Professional in Catering and Events (CPCE), or Certified Special Events Professional (CSEP).

These programs cover a wide range of topics, such as event planning, risk management, budgeting, site selection, food and beverage planning, and contract negotiations.

Some of these certifications require a certain number of years of experience in the industry and passing a comprehensive exam.

Earning a professional certification shows prospective employers and clients that you are committed to the profession and have a thorough understanding of the industry’s best practices.

It can also lead to higher earning potential and more job opportunities.

Furthermore, these programs often require ongoing professional development to maintain certification, ensuring that you stay up-to-date with industry trends and developments.

This can be an invaluable asset in a fast-paced and ever-changing industry like event management.

Before choosing a program, make sure to research which certification is best suited to your career goals.

Step 7: Work for an Event Management Company

After acquiring the necessary education and industry certifications, it’s time to get practical experience.

One of the best ways to do this is by working for an event management company.

This gives you the opportunity to learn the ropes from experienced professionals who can help guide your career.

While working at an event management company, you can take on various roles that teach you about different aspects of event planning.

You might work in client services, helping to manage relationships with clients and understand their needs.

Or, you might work on the logistics side, helping to secure venues, manage budgets, and coordinate with vendors.

Your time at an event management company can also give you a chance to develop your portfolio.

As you plan and execute different events, you can take pictures and gather testimonials to show potential employers or clients in the future.

This portfolio will be an invaluable resource as you continue your career as an events manager.

Over time, you can work your way up within the company, potentially taking on more responsibilities and larger events.

This can give you the experience and confidence to eventually start your own event management business, if that’s the path you choose.

Whatever your career goals, working for an event management company is a critical step on your path as an Events Manager.

Step 8: Create a Portfolio of Successful Events

Building an impressive portfolio is an important step in pursuing a career as an Events Manager.

This portfolio should showcase your skills, experience, and successful events you have managed.

It will serve as proof of your capability and expertise in this field and will be a valuable tool when applying for jobs or pitching your services to potential clients.

Your portfolio can include photographs, videos, testimonials, and descriptions of events you’ve handled.

It should cover a variety of events, such as conferences, weddings, concerts, corporate meetings, and charity events to show your versatility and ability to handle different types of events.

Include any challenges you’ve encountered during the planning and execution process and how you overcame them.

This will demonstrate your problem-solving skills and ability to handle pressure.

Don’t forget to highlight your role in each event, your contributions and the outcomes, such as increased attendance, positive feedback, or any notable achievements.

If you’re new to the industry and don’t have a lot of experience, consider volunteering your time to help manage events for non-profits or local community organizations.

This is a great way to gain hands-on experience and start building your portfolio.

Remember, your portfolio should be a living document that grows and evolves with your career.

Always update it with your latest work, and use it to reflect your growth, skills, and accomplishments in the events management field.

Step 9: Develop Networking and Relationship Building Skills

As an aspiring Events Manager, your interpersonal skills are as crucial as your technical skills.

In this industry, you can’t succeed in isolation.

It’s essential to have a robust network of vendors, clients, and other professionals who can help you with different aspects of event management.

Start by attending industry events, seminars, and workshops.

This will not only give you a chance to learn about the latest trends in the sector but also provide opportunities to connect with people in the industry.

Always carry business cards and be open to initiating conversations.

In addition, join professional associations related to event management.

These associations often host networking events and can provide access to resources that can help you in your career.

Also, consider using online platforms such as LinkedIn to connect with industry professionals.

Remember, networking is not just about taking, it’s also about giving.

So, always be ready to offer help to your contacts when they need it.

Developing strong relationships with your contacts can lead to partnerships, collaborations, and can even help you secure new clients.

It’s also essential for problem-solving during events, as you can reach out to your network for help or advice when challenges arise.

Lastly, practice good communication and listening skills.

These are vital for building strong relationships.

Show genuine interest in the people you meet, ask questions, and take the time to listen to their responses.

This will show them that you value their opinions and are interested in what they have to say.

As a result, they’ll be more likely to want to help you in the future.

Step 10: Stay Updated with Event Trends and Technology

As an Events Manager, you must keep yourself updated with the latest trends in the industry and emerging technologies.

The field of event management is constantly evolving, with new themes, concepts, and technologies emerging every year.

This could be anything from virtual reality experiences, to the use of drones, to new trends in sustainable and eco-friendly events.

Tech advancements are particularly significant in event planning.

They can enhance the event experience, streamline logistical challenges, and offer innovative ways of engagement.

Familiarize yourself with event management software and tools that can help you manage guest lists, invitations, and registrations, and also promote your event online.

Also, regularly follow industry blogs, attend webinars, and participate in relevant trade shows and conferences.

This will not only help you to stay updated but also provide networking opportunities with industry professionals.

Knowledge of the latest trends and technologies can be a significant advantage in your role as an event manager and can help you deliver unique and memorable experiences for your clients.

Maintaining professional development is critical in this fast-paced industry.

Consider earning certifications in new areas of interest, or taking courses to learn about the latest best practices.

Remember, being an Events Manager is about creating experiences, and the more tools and knowledge you have at your disposal, the more successful you’ll be.

Step 11: Consider Specialization within Event Management

In the event management field, there are several areas you can specialize in.

These could include corporate events, weddings, concerts, festivals, charity events, or sports events, among others.

Each of these areas has its own specific requirements and subtleties that can be more easily navigated once you gain experience and expertise.

If you have a passion for a particular type of event, you may find it beneficial to focus your career on that specialty.

For example, if you love music, specializing in concert and festival management could be a great fit.

Alternatively, if you have a knack for organization and love working with businesses, corporate event management might be the perfect route for you.

Choosing a specialization can provide you with a deeper understanding of that particular segment of the industry, and can make you more attractive to potential employers or clients in that field.

As you gain experience in your chosen specialty, you can develop a strong reputation and a valuable network of contacts.

Remember, specialization doesn’t mean you’re limited to one type of event – it merely means you have a particular strength and focus.

Consider attending industry-specific seminars, workshops or conferences for your chosen specialty to expand your knowledge and skills.

Networking with other professionals in your specialty can also open up job opportunities and collaborations.

Step 12: Apply for Event Management Positions

As you begin your job search in the field of event management, it’s crucial to make sure your resume and cover letter are updated and tailored to the specific job listing.

Highlight your experience in planning and managing events, your ability to handle budgets and logistics, and any relevant certifications you hold.

Don’t forget to mention any special skills you’ve picked up along the way such as negotiation, problem-solving, and creative thinking.

Start by looking for positions in areas that interest you most, whether that be in corporate events, non-profit fundraisers, conferences, wedding planning, or another area of event management.

There are many different types of event management roles available, and finding the right fit can lead to a more fulfilling career.

Use job search engines, network with professionals in the field, and leverage your contacts to learn about open positions.

Be prepared to start in an entry-level position, especially if you are just getting started in this field.

These positions can provide valuable experience and opportunities for advancement.

Finally, prepare for your interviews.

Be ready to provide examples of how you’ve handled challenging situations, stayed organized under pressure, and successfully managed events from start to finish.

Being able to demonstrate your skills and experience can help you stand out from other candidates.

Events Manager Roles and Responsibilities

Events Managers are responsible for planning, organizing, and executing a variety of events to meet the objectives of clients or companies.

They often work with various stakeholders, including vendors, sponsors, and attendees, to ensure the event runs smoothly and successfully.

They have the following roles and responsibilities:

Event Planning

Plan and organize events according to customer requirements.
Determine the purpose and objective of each event.
Create detailed plans for execution and coordination of event elements.

Coordination

Coordinate with vendors, sponsors, and other event stakeholders.
Oversee event logistics, including registration and attendee tracking.
Manage on-site event production and clean-up.

Budget Management

Create and manage event budgets.
Negotiate contracts with vendors and sponsors.
Control and manage event costs to adhere to budget.

Marketing and Promotion

Plan and execute marketing strategies to promote the event.
Use social media, digital campaigns, and other promotional tools.
Work with designers to create promotional materials.

Vendor Management

Select and manage event vendors.
Negotiate contracts and ensure vendors meet contractual obligations.
Oversee delivery and setup of equipment and decorations.

Guest Management

Coordinate accommodation and transportation for attendees.
Manage attendee registration and ticketing.
Ensure guest satisfaction and handle any issues that arise.

Reporting

Compile and present reports on event performance.
Track event key performance indicators (KPIs).
Provide post-event evaluation and outcomes analysis.

Legal Compliance

Ensure compliance with insurance, legal, health, and safety obligations.
Manage event permits, licenses, and insurance.

Team Management

Recruit, supervise, and train event staff.
Coordinate tasks for staff and volunteers.
Manage event day’s agenda and ensure staff understand their duties.

Crisis Management

Prepare and implement emergency plans.
Handle any crisis that may occur during the event.

Continuous Learning

Keep up-to-date with current trends in the event industry.
Attend industry conferences, trade shows, and training programs.

What Does an Events Manager Do?

An Events Manager is primarily responsible for planning, organizing, and executing events of various scales and purposes.

These can range from corporate meetings, product launches, conferences, and trade shows to social events such as weddings, birthdays, and anniversaries.

They often work for event management companies, corporations, non-profit organizations, or they could be self-employed.

They may specialize in specific types of events, such as corporate events or weddings.

Their job begins with understanding the client’s needs and objectives for the event.

They are then responsible for creating a detailed plan that includes elements like the event’s location, budget, schedule, and theme.

Events Managers negotiate with vendors and contractors for services such as catering, audio-visual equipment, and decor.

They also coordinate with marketing and PR teams to promote the event and attract attendees.

During the event, they oversee all operations, solve problems that arise, and ensure that the event runs smoothly and meets the client’s expectations.

After the event, they may also be responsible for evaluating its success and providing feedback for future events.

Essential Events Manager Skills

Organizational Skills: As an event manager, the ability to plan and coordinate various elements of an event, from logistics to guest lists, is crucial. This requires attention to detail, time management, and strategic planning.
Communication: Event managers must communicate effectively with a range of stakeholders, including clients, vendors, event staff, and attendees. This may involve presenting proposals, providing clear instructions, and resolving conflicts.
Negotiation: Negotiation skills are key when securing venues, hiring vendors, or working within a budget. Being able to strike a balance between what a client wants and what is achievable is vital.
Problem-solving: Unexpected issues can arise during the planning and execution of events. Event managers must be able to think on their feet, analyze the situation, and devise creative solutions.
Flexibility: Event management often involves adapting to changes and managing unexpected situations. Being flexible and able to manage stress effectively is essential.
Technical Skills: Familiarity with event technology, such as ticketing systems, audiovisual equipment, and event management software, can enhance efficiency and event experience.
Marketing and Promotion: Understanding marketing strategies, social media promotion, and public relations is important for drawing attention to events and attracting attendees.
Budget Management: Event managers must work within financial constraints. This involves accurate budgeting, cost estimating, and financial reporting.
Leadership: Leading a team, delegating tasks, and coordinating efforts towards a common goal are part of an event manager’s role.
Customer Service: Providing excellent service to clients and attendees is paramount. This involves being receptive to needs, managing expectations, and resolving issues promptly.
Vendor Management: Building and maintaining relationships with vendors, negotiating contracts, and ensuring timely delivery of services are key aspects of event management.
Creativity: Creating unique and memorable events often requires a touch of creativity. This can involve everything from theme development to problem-solving.
Project Management: Events are projects that need to be managed from inception to completion. Understanding project management principles helps to ensure successful event execution.
Risk Management: Identifying potential risks and developing contingency plans is crucial for successful event management.
Knowledge of Safety Regulations: Ensuring the safety of all event participants is a key responsibility. This involves understanding and complying with safety regulations and guidelines.

Events Manager Career Path Progression

The Foundation: Assistant Events Manager

As an aspiring Events Manager, you often start as an Assistant Events Manager.

This stage is all about learning the ropes, helping to plan and execute a variety of events, and gaining practical experience in the field.

Here’s how to succeed:

Understand the Basics: Gain a strong understanding of the planning process, vendor management, and logistics of event management.
Develop Organizational Skills: Events management requires meticulous planning and attention to detail. Keep everything organized and ensure no detail is overlooked.
Networking: Establish strong relationships with suppliers, venues, and clients. Building a strong network can make your job easier in the long run.

The Ascent: Events Manager

With enough experience and knowledge, you will progress to the position of an Events Manager.

In this role, you will be responsible for planning, organizing, and executing events from start to finish.

Here’s how to excel:

Problem Solving: Every event will have its own unique challenges. Develop strong problem-solving skills to handle unexpected situations.
Leadership: Lead your team effectively, ensuring everyone knows their role and responsibilities.
Customer Satisfaction: Make client satisfaction your top priority. Always strive to exceed their expectations.

Reaching New Heights: Senior Events Manager

The Senior Events Manager role is the next step in your career progression.

At this level, you oversee large-scale events, manage a team of event planners, and contribute to the strategic planning of events.

To succeed:

Mentorship: Train and mentor junior members of your team.
Strategic Planning: Develop event strategies that align with client objectives and deliver a memorable experience for attendees.
Financial Management: Manage budgets efficiently and negotiate contracts to get the best value for clients.

Beyond the Horizon: Director of Events

As a Director of Events, you’ll oversee the entire event management department, develop event strategies at the organizational level, and manage relationships with key clients.

Here’s what you should focus on:

Leadership: Exhibit strong leadership and decision-making skills.
Business Development: Identify new business opportunities and expand client base.
Industry Trends: Keep up-to-date with the latest trends in event management and incorporate them into your strategies.

Pinnacle of Success: Vice President of Events

At the peak of your career, you may become the Vice President of Events.

In this role, you’ll be responsible for developing and implementing the company’s event strategies, managing a large team, and making critical business decisions.

Your experience, leadership, and strategic thinking skills will be instrumental in this role.

Events Manager Salary

Entry-Level Events Manager

Median Salary: $40,000 – $60,000 per year
Entry-level events managers typically have 0-2 years of experience and usually hold a bachelor’s degree in event management, hospitality, or related fields.

Mid-Level Events Manager

Median Salary: $60,000 – $85,000 per year
Mid-level events managers have 2-5 years of experience and often take on more complex event planning and execution responsibilities. They may oversee a small team and assist with vendor management.

Senior Events Manager

Median Salary: $85,000 – $120,000 per year
Senior events managers have 5+ years of experience and are responsible for leading large-scale events, strategic planning, and budget management. They often lead and mentor a team of event coordinators.

Director of Events / Events Department Manager

Median Salary: $100,000 – $150,000+ per year
These roles require significant experience and involve strategic planning, team leadership, and high-level decision making regarding the organization’s events.

Vice President of Events

Median Salary: $130,000 – $200,000+ per year
These high-level positions require extensive experience, and deep event management expertise. They are often responsible for setting the strategic direction for all events within a company.

Events Manager Work Environment

Events Managers typically operate in a variety of environments, including event planning agencies, hotels, corporations, non-profit organizations, and independent contracting.

The work space may range from an office setting to on-site locations where events are being held.

This could include indoor venues like conference centers and banquet halls, or outdoor venues like parks and festival grounds.

Events Managers often have to work irregular hours, including evenings and weekends, to meet with clients, supervise events, and deal with any potential issues.

Their schedules can be hectic and demanding, particularly in the lead up to an event.

Over time, with a wealth of experience and an extensive network of contacts, an Events Manager may choose to open their own event management company, allowing for more control over their working hours and the types of events they manage.

FAQs About Becoming an Events Manager

What is needed to become an Events Manager?

To become an Events Manager, you typically need a strong foundation in project management, marketing, and public relations.

This can be achieved through a combination of formal education (such as a bachelor’s degree in event management, hospitality, or a related field), work experience, and internships.

Key skills include exceptional organizational abilities, strong communication and negotiation skills, problem-solving abilities, ability to handle stress, financial management, and a good understanding of marketing and PR.

Knowledge of event management software can also be beneficial.

How long does it take to become an Events Manager?

The time it takes to become an Events Manager can vary depending on your educational path and experience level.

If you pursue a traditional bachelor’s degree in event management or a related field, it typically takes four years.

However, gaining practical experience through internships, volunteering at local events, or working in a related role, such as public relations or marketing, can also help you transition into event management.

Can I be an Events Manager without a degree?

Yes, while a degree in event management or a related field can be beneficial, many successful Events Managers have entered the field through experience.

Gaining practical experience by volunteering at events, working in hospitality, or in roles that involve planning and organizing can help you develop the necessary skills.

Training through professional organizations or obtaining industry-recognized certifications can also boost your prospects.

Is being an Events Manager a stressful job?

Events Management can be a high-pressure job, as it often involves working to tight deadlines, managing multiple tasks simultaneously, and dealing with unforeseen issues.

However, the satisfaction of successfully planning and executing an event can make up for the stress.

Good organizational skills, problem-solving abilities, and resilience can help manage the stress of the role.

What are the prospects for Events Managers in the next decade?

The prospects for Events Managers look positive in the next decade.

There’s a growing demand for professionals who can create and manage virtual events, due to the increasing trend of remote work and digital meetings.

Furthermore, as companies and organizations continue to recognize the importance of events in marketing and community engagement, opportunities in the field are expected to grow.

Conclusion

There you go.

Embarking on a journey to become an events manager is no small endeavor, but it’s certainly fulfilling.

Equipped with the right skills, education, and perseverance, you’re primed to make a substantial impact in the world of events.

Remember, the path may be daunting, but the opportunities are boundless. Your creativity and organizational skills could lead to the next grand event that alters how we celebrate, network, and socialize.

So, take that first step. Immerse yourself in knowledge. Connect with industry professionals. And most importantly, never stop planning.

Because the world is waiting for the experiences you can curate.

And if you’re seeking personalized guidance on starting or advancing your career in event management, explore our AI Career Path Advisor.

This complimentary tool is designed to offer tailored advice and resources to help you navigate your career path effectively.

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