Influencer Marketing Manager Job Description [Updated for 2025]

In the era of digital platforms, the importance of Influencer Marketing Managers is increasingly paramount.

As social media continues to evolve, so does the demand for skilled professionals who can strategize, implement, and manage influencer campaigns to amplify brand messages.

But let’s delve deeper: What is really expected from an Influencer Marketing Manager?

Whether you are:

• An aspiring candidate looking to understand the core of this role,
• A hiring manager formulating the perfect job profile,
• Or simply curious about the world of influencer marketing,

You’ve come to the right place.

Today, we present a customizable Influencer Marketing Manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive right in.

Influencer Marketing Manager Duties and Responsibilities

Influencer Marketing Managers are responsible for developing and executing effective influencer marketing strategies and creative campaigns to enhance brand awareness and generate leads.

They collaborate with influencers, evaluate their effectiveness, and handle negotiations and contracts.

Their duties and responsibilities are as follows:

• Develop and implement influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Negotiate contracts and terms with influencers
• Ensure that agreed-upon contract terms are met by both parties
• Analyze and report on the results of influencer campaigns
• Work closely with the marketing team to synchronize social media strategies and campaigns
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on influencer marketing, social media platforms, best practices, and technologies
• Ensure that influencer content is in line with brand identity and values
• Coordinate with the legal department to ensure compliance with regulations and laws governing influencers and sponsored content
• Manage a budget for influencer marketing activities

 

Influencer Marketing Manager Job Description Template

Job Brief

We are seeking a creative and innovative Influencer Marketing Manager to join our marketing team.

The Influencer Marketing Manager will be responsible for creating and implementing our influencer marketing strategies to amplify our brand message, drive brand awareness, and generate leads.

The ideal candidate will have a proven track record in influencer marketing, ideally within our industry.

They will also possess strong negotiation and relationship building skills, as well as an understanding of social media trends and analytics.

 

Responsibilities

• Identify and build relationships with prominent influencers and thought leaders
• Develop and execute influencer marketing strategies and creative campaigns
• Collaborate with marketing and sales teams to align influencer campaigns with business goals
• Track and analyze the performance and effectiveness of influencer partnerships
• Negotiate contracts and terms with influencers
• Monitor trending topics, competitor strategies, and market updates
• Ensure that all influencer content adheres to brand guidelines and values
• Manage and maintain influencer database and relationships
• Coordinate with the legal team to ensure contracts are fair and protect the company’s interests

 

Qualifications

• Proven work experience as an Influencer Marketing Manager or similar role
• Strong understanding of the social media landscape and influencer community
• Excellent communication, negotiation, and relationship-building skills
• Ability to analyze data and interpret insights
• Proficient in social media analytics tools
• Excellent project management skills
• BA/BS degree in Marketing, Communications, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Influencer Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings and events.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Influencer Marketing Manager Do?

An Influencer Marketing Manager primarily works for organizations across a multitude of industries where they develop and execute influencer marketing strategies and creative campaigns.

They identify and build relationships with prominent influencers and thought leaders in their industry.

This role involves reaching out to influencers, negotiating contracts, and setting a clear set of deliverables for influencer campaigns.

The Influencer Marketing Manager acts as the liaison between influencers and the brand.

This involves coordinating with influencers on content creation, ensuring brand alignment, and managing deadlines.

They also monitor and measure the success of influencer marketing efforts, using a variety of metrics such as engagement rate, reach, impressions, and conversion rates.

These metrics are used to assess campaign performance, provide insights, and optimize future campaigns.

Additionally, they may be responsible for managing a budget, conducting market research, and staying up-to-date with the latest social media trends and tools.

Their role is critical in building brand awareness, improving brand credibility, and driving sales through influencer collaborations.

 

Influencer Marketing Manager Qualifications and Skills

An Influencer Marketing Manager should have the skills and qualifications that are crucial in promoting brand awareness and visibility, such as:

• Exceptional communication and negotiation skills to effectively liaise with influencers and manage partnerships.
• Strong understanding of social media trends, influencer landscape, and digital marketing strategies to identify potential influencers that align with the brand.
• Ability to analyze and interpret social media data to make informed decisions regarding influencer partnerships and campaigns.
• Strong project management and organizational skills to manage multiple influencer campaigns simultaneously and ensure they are delivered on time and within budget.
• Excellent interpersonal skills to build and maintain relationships with influencers and team members.
• Creativity to conceptualize and implement innovative influencer marketing campaigns.
• Customer service skills to address any concerns or issues raised by influencers or the internal team.
• Understanding of FTC guidelines and regulations related to influencer marketing to ensure compliance.

 

Influencer Marketing Manager Experience Requirements

Entry-level candidates for the role of Influencer Marketing Manager typically require at least 2 to 3 years of experience in the marketing field, preferably with a focus on social media or digital marketing.

This experience can be gained through internships, part-time roles, or by managing smaller scale influencer marketing campaigns.

Candidates with around 3 to 5 years of experience often have demonstrated success in influencer marketing strategies, including developing campaigns, identifying and reaching out to potential influencers, and tracking the success of influencer marketing initiatives.

They might have also gained experience in broader marketing roles, or in related fields such as public relations or advertising.

Those with more than 5 years of experience are often well-versed in all aspects of influencer marketing, from strategic planning to execution.

They typically have a track record of successful influencer partnerships and campaigns, and may have developed strong relationships with influencers in various niches.

At this level, they may also have experience managing teams and budgets, and may be ready for a leadership role in influencer marketing.

 

Influencer Marketing Manager Education and Training Requirements

Influencer Marketing Managers generally require a bachelor’s degree in marketing, communication, public relations or a closely related field.

They must also have a strong understanding of social media platforms, digital marketing trends, and influencer partnership strategies.

Courses or certifications in digital marketing, social media management, or content marketing can be beneficial to an Influencer Marketing Manager.

These programs often provide practical experience in developing marketing campaigns, analyzing data, and creating strategic partnerships.

Experience in influencer marketing or related fields is typically desired, such as a background in public relations, brand management, or social media.

Some positions, especially those in larger companies or those requiring specialized tasks, may prefer candidates with a master’s degree in marketing or business administration.

Strong communication skills, both verbal and written, are essential, along with the ability to build relationships and negotiate with influencers.

Professional development through industry seminars, webinars, and networking events can also be beneficial for staying updated with the latest trends and best practices in influencer marketing.

A professional certification in digital marketing or a related field can also be advantageous and indicates a candidate’s dedication to continuous learning and professional growth.

 

Influencer Marketing Manager Salary Expectations

An Influencer Marketing Manager can expect to earn an average salary of $59,612 (USD) per year.

The actual earnings can vary greatly based on the person’s experience, the size and type of the company they work for, as well as the geographical location.

Some Influencer Marketing Managers working for large corporations in high-cost cities may earn well into six figures.

 

Influencer Marketing Manager Job Description FAQs

What skills does an Influencer Marketing Manager need?

Influencer Marketing Managers need to be adept at both marketing and public relations.

They should have strong communication and negotiation skills for liaising with influencers and brands.

A deep understanding of social media platforms, influencer strategies, and trends is also important.

Additionally, they should have analytical skills to measure the success of campaigns and return on investment.

 

Do Influencer Marketing Managers need a specific degree?

While there is no specific degree required, a bachelor’s degree in Marketing, Communications, Advertising, or related fields can be helpful.

Experience in digital marketing, social media management, or public relations can also be beneficial.

However, proven success in developing and managing influencer campaigns can outweigh formal education.

 

What should you look for in an Influencer Marketing Manager’s resume?

Look for experience in developing and executing influencer marketing strategies, as well as managing relationships with influencers.

Expertise in using social media analytics tools to track campaign performance is also important.

Any experience in content creation, public relations, or brand management can be a plus.

 

What qualities make a good Influencer Marketing Manager?

A good Influencer Marketing Manager is creative, adaptable, and has a keen eye for trends.

They should have strong interpersonal skills to build and maintain relationships with influencers and clients.

They must also be analytical to assess campaign performance and make data-driven decisions.

 

Is it difficult to hire an Influencer Marketing Manager?

Hiring an Influencer Marketing Manager can be challenging due to the relatively new and rapidly evolving nature of the field.

It requires finding a candidate who not only understands the traditional aspects of marketing and public relations, but also the unique dynamics of influencer marketing.

However, with a clear job description and recruitment strategy, it’s entirely possible to find a suitable candidate.

 

Conclusion

And there you have it.

Today, we’ve taken a closer look at what it truly means to be an Influencer Marketing Manager.

Surprise, surprise!

It’s not just about posting pretty pictures.

It’s about shaping the future of digital marketing, one influencer campaign at a time.

With our trusty Influencer Marketing Manager job description template and real-world examples, you’re perfectly equipped to make your move.

But why stop at just equipped?

Explore more with our job description generator. It’s your comprehensive tool to crafting pixel-perfect job listings or refining your resume to absolute excellence.

Keep in mind:

Every influencer campaign is a pixel in the bigger digital marketing picture.

Let’s shape that future. Together.

How to Become an Influencer Marketing Manager (Complete Guide)

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