Insurance Sales Manager Job Description [Updated for 2025]

In the ever-evolving insurance industry, the role of Insurance Sales Managers becomes increasingly crucial.

As insurance needs fluctuate and policies become more complex, the demand for experienced professionals who can effectively manage sales teams, create new opportunities, and safeguard the company’s portfolio, grows exponentially.

But what exactly is expected from an Insurance Sales Manager?

Whether you are:

• A job seeker trying to understand the nuances of this role,
• A hiring manager outlining the ideal candidate,
• Or simply interested in the dynamics of insurance sales management,

You’ve come to the right place.

Today, we present a customizable Insurance Sales Manager job description template, designed for easy posting on job boards or career sites.

Let’s delve into the details.

Insurance Sales Manager Duties and Responsibilities

Insurance Sales Managers are responsible for leading a team of insurance agents, and ensuring they achieve their sales objectives.

They are also tasked with recruiting and training new agents, setting sales targets, and developing strategies to increase the customer base.

Their duties and responsibilities include:

• Recruit, hire and train new insurance sales agents
• Provide guidance, strategies and ideas to sales team to help them reach their sales targets
• Monitor the performance of individual agents and the team as a whole to ensure sales targets are met
• Develop and implement effective sales strategies to attract and retain clients
• Maintain a comprehensive knowledge of all insurance products and services offered by the company
• Resolve any issues or complaints raised by customers
• Prepare regular reports on sales metrics and present to senior management
• Coordinate and manage the sales team’s schedule, appointments and meetings
• Ensure all sales practices are in compliance with legal and ethical standards

 

Insurance Sales Manager Job Description Template

Job Brief

We are seeking a motivated and highly skilled Insurance Sales Manager to lead our sales team and maximize our insurance sales.

The Insurance Sales Manager’s responsibilities will encompass recruiting and training insurance agents, setting sales goals, developing leads, overseeing insurance sales and ensuring all sales targets are met.

Our ideal candidate has a deep understanding of the insurance industry and possesses exceptional leadership and sales skills.

Ultimately, the role of the Insurance Sales Manager is to drive our sales team towards achieving increased sales targets and ensuring our clients’ insurance needs are adequately met.

 

Responsibilities

• Recruit, mentor and develop insurance agents and nurture them to reach their full potential
• Set clear objectives and establish sales targets for the team
• Generate leads and ensure optimal conversion ratios
• Monitor sales progress and keep up to date with latest insurance products and regulations
• Oversee all insurance sales, from initial contact to policy completion
• Resolve customer complaints regarding sales and service
• Prepare budgets and approve budget expenditures
• Prepare sales reports for senior management

 

Qualifications

• Proven work experience as an Insurance Sales Manager or similar role
• Excellent knowledge of the insurance industry and its products
• Strong analytical and leadership skills
• Ability to develop strategy and sales plans
• Excellent communication, negotiation and sales skills
• Strong customer service skills and a deep understanding of customer service procedures
• BSc degree in Business Administration, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Insurance Sales Manager
• Work Environment: Office setting with occasional travel for client meetings or team training sessions
• Reporting Structure: Reports to the Sales Director or Business Development Manager
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal]

 

What Does an Insurance Sales Manager Do?

Insurance Sales Managers typically work for insurance companies or agencies, where they are responsible for managing a team of insurance sales agents and brokers.

Their primary role involves setting sales goals, developing sales strategies, and ensuring the team meets those targets.

They work closely with their team, providing training, motivation and guidance to ensure optimal performance.

Their job also includes hiring new sales agents, providing them with product information, sales techniques and overseeing their performance.

Insurance Sales Managers are also responsible for building and maintaining relationships with clients, addressing their needs and ensuring customer satisfaction.

They may also participate in negotiations with clients, assist in resolving disputes and handle complex insurance queries.

In addition to this, they analyze market trends and competitor strategies to identify opportunities for growth and expansion.

Overall, the goal of an Insurance Sales Manager is to drive sales performance, enhance revenue and contribute to their company’s profitability.

 

Insurance Sales Manager Qualifications and Skills

An adept Insurance Sales Manager should possess the following qualifications and skills to excel in the role:

• Outstanding communication skills to explain complex insurance policies to clients and answer any queries they may have.
• Strong sales abilities to meet and exceed sales targets, and motivate team members to do the same.
• Excellent leadership and management skills to guide, train, and supervise the sales team effectively.
• Knowledge and understanding of insurance policies, regulations, and laws to ensure accurate advice and compliance.
• Interpersonal skills to build lasting relationships with clients, creating loyalty and client retention.
• Critical thinking and problem-solving skills to address client issues and concerns.
• Ability to strategize and implement marketing techniques to attract new clients and retain existing ones.
• Organizational skills to manage multiple clients and policies while ensuring all documentation is accurate and up-to-date.
• Customer service skills to provide clients with an excellent experience from the first contact through policy maintenance.

 

Insurance Sales Manager Experience Requirements

Insurance Sales Managers typically require a significant amount of experience in the insurance industry, often gained through entry-level roles or internships in insurance sales.

Most positions require a minimum of 3-5 years of sales experience in the insurance sector, with a strong track record in meeting or exceeding sales targets.

Many roles also prefer candidates who have experience in a leadership or management position, demonstrating the ability to coach, motivate, and develop a team of insurance sales agents.

This could be a role as a team lead, supervisor, or department head in an insurance company.

In addition to sales and leadership experience, Insurance Sales Managers should have a deep understanding of the insurance industry, its products, services, and regulations.

This can be gained through continuous learning, training, and hands-on experience.

Candidates with more than 7 years of experience may already have a significant amount of managerial experience, proving their competence in strategic planning, budgeting, and decision making.

These individuals are likely ready for more senior-level management or executive positions within the organization.

Experience with CRM software, data analysis, and reporting are also often required, as these skills are essential to tracking sales goals, forecasting, and understanding market trends.

Moreover, some roles may require specific licenses or certifications, like a Property and Casualty License or Life and Health Insurance License, which demonstrate a candidate’s specialized knowledge and commitment to the field.

 

Insurance Sales Manager Education and Training Requirements

Insurance Sales Managers typically hold a bachelor’s degree in business, economics, finance or a related field.

They need a strong background in sales, customer service, and knowledge of insurance products and services.

Insurance Sales Managers are also expected to have relevant work experience in insurance sales.

This experience is usually gained through direct work in an insurance agency or as an insurance sales agent.

Many states require Insurance Sales Managers to be licensed, especially if they will be directly selling insurance policies.

To acquire a license, managers must pass a state-approved course and examination.

The licensing requirements vary by state and by the type of insurance the company sells.

Some Insurance Sales Managers may also hold certifications, such as the Chartered Property Casualty Underwriter (CPCU) or the Certified Insurance Counselor (CIC).

These certifications may provide additional credibility and indicate a manager’s dedication to professional development.

Leadership skills are crucial for this role as Insurance Sales Managers are expected to lead and manage a team of agents.

To improve these skills, some managers may pursue courses or training in management and leadership.

In addition to formal education and training, an Insurance Sales Manager must stay updated with new insurance laws and policies, market conditions, and advancements in technology related to the field.

 

Insurance Sales Manager Salary Expectations

An Insurance Sales Manager earns an average salary of $78,865 (USD) per year.

However, this can vary based on factors such as years of experience, the size and type of the company, and geographical location.

Additionally, the total earnings may also include commissions from the sale of insurance policies.

 

Insurance Sales Manager Job Description FAQs

What skills does an Insurance Sales Manager need?

An Insurance Sales Manager needs excellent communication and customer service skills to interact with clients effectively.

They should have strong leadership skills to manage their team and drive them towards their targets.

Proficient knowledge of insurance policies and regulations is a must, along with good analytical skills to assess client needs and choose the appropriate insurance plans.

 

Do Insurance Sales Managers need a degree?

While a degree is not always necessary, most Insurance Sales Managers have a bachelor’s degree in business, finance, or a related field.

However, prior experience in insurance sales is often more important.

Many also hold professional licenses and certifications specific to the insurance industry.

 

What should you look for in an Insurance Sales Manager resume?

When reviewing an Insurance Sales Manager resume, look for prior sales and management experience, preferably within the insurance industry.

Certifications and licenses in insurance are a plus.

Evidence of strong leadership, ability to meet or exceed sales goals, and knowledge of various insurance products and regulations are also key.

 

What qualities make a good Insurance Sales Manager?

A good Insurance Sales Manager is goal-oriented, with the ability to motivate and lead their team towards achieving sales targets.

They should have a deep understanding of insurance products and market trends.

Exceptional communication and interpersonal skills are vital for building and maintaining relationships with clients and team members.

An effective Insurance Sales Manager is also ethical and trustworthy, always prioritizing the best interest of the client.

 

Is it difficult to hire Insurance Sales Managers?

Hiring an Insurance Sales Manager can be challenging due to the specific skill sets and industry knowledge required.

The candidate not only needs to be a skilled salesperson but also needs to have an understanding of various insurance products, policies, and regulations.

Therefore, an extensive screening process is often required to ensure the candidate is capable of leading a team and driving sales in the insurance industry.

 

Conclusion

And there you have it.

Today, we’ve shed light on what it really means to be an insurance sales manager.

Surprised?

It’s not just about selling insurance policies.

It’s about building trust, understanding risks and ensuring the financial security of your clients.

Armed with our ready-to-use insurance sales manager job description template and real-world examples, you’re ready to leap forward.

But why limit yourself?

Delve deeper with our job description generator. It’s your guide to crafting razor-sharp job listings or fine-tuning your resume to absolute perfection.

Always remember:

Every policy sold is a step towards a more secure future.

Let’s secure that future. Together.

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