Internal Communications Manager Job Description [Updated for 2024]

In the dynamic world of business, the role of an Internal Communications Manager has never been more crucial.

As organizations grow and evolve, the demand for skilled professionals who can streamline, enhance, and protect our internal communication systems escalates.

But let’s delve deeper: What’s truly expected from an Internal Communications Manager?

Whether you are:

• A job seeker trying to understand the intricacies of this role,
• A hiring manager outlining the ideal candidate,
• Or simply fascinated by the field of internal communications,

You’re in the right place.

Today, we present a customizable Internal Communications Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Internal Communications Manager Duties and Responsibilities

Internal Communications Managers play a crucial role in managing, streamlining, and enhancing the flow of information within an organization.

Their work involves creating strategies for effective communication, promoting corporate culture, and handling internal crisis communication.

Internal Communications Managers have the following duties and responsibilities:

• Developing an internal communications strategy and implementing communication plans
• Working closely with management and executives to develop messages and draft communications
• Editing and writing company publications, such as newsletters, emails, announcements, and intranet updates
• Planning, editing, and creating content for a variety of internal communication mediums
• Ensuring internal communication messages are consistent with external communication messages
• Handling the internal communication response to crisis situations which affect organizational perception and reputation
• Organizing town hall meetings, Q&A sessions, and other internal events for enhancing employee engagement
• Ensuring internal communications messages are consistent across all mediums and for different departments of the organization
• Monitoring staff feedback and adjusting communications content accordingly
• Providing communication coaching to top executives and management as needed

 

Internal Communications Manager Job Description Template

Job Brief

We are searching for an experienced Internal Communications Manager to develop and implement effective communication strategies within our organization.

The successful candidate will be responsible for creating and distributing informative content, including company announcements, newsletters, and other internal messaging platforms.

Our ideal candidate has exceptional writing and editing skills, with an ability to adapt their communication style to suit different audiences.

They should also have experience in project management and be able to handle a diverse workload.

Ultimately, the role of the Internal Communications Manager is to ensure all staff members are informed about internal events, updates, and company goals, promoting a transparent and unified working culture.

 

Responsibilities

• Create and implement internal communication strategies and initiatives
• Write and edit communications content including newsletters, emails, and company announcements
• Collaborate with various departments to ensure company-wide understanding and alignment
• Plan, edit and write content for a variety of internal communications mediums
• Organize company-wide events and initiatives to foster a positive company culture
• Measure and analyze the effectiveness of internal communication strategies
• Ensure internal communication messages are consistent with external communication messages
• Handle sensitive information with confidentiality and tact

 

Qualifications

• Proven experience as an Internal Communications Manager, Communications Officer or similar role
• Excellent verbal and written communication skills
• Experience with project management and stakeholder management
• Experience with content management systems, social media platforms and email newsletters
• Ability to handle sensitive information with discretion and tact
• Strong attention to detail
• BSc degree in Communications, Journalism, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Internal Communications Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or company-wide events.
• Reporting Structure: Reports to the Director of Communications or Chief Executive Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Internal Communications Manager Do?

An Internal Communications Manager primarily works within an organization’s communication department.

Their role spans across industries, from corporations, non-profits, to governmental agencies.

Their primary responsibility is to develop, oversee, and implement the company’s internal communication strategy.

This includes creating and managing communication materials such as newsletters, emails, webcasts, and intranet content to ensure all employees are informed about company updates and initiatives.

They often collaborate with various departments, such as human resources, marketing, and executive leadership, to ensure the consistency of messages across all internal channels and to align them with the organization’s culture and goals.

In addition to creating communication strategies, Internal Communications Managers may also be responsible for crisis communications and change management.

This involves crafting sensitive or critical messages and making sure they are delivered effectively to staff.

They are also responsible for monitoring and measuring the effectiveness of internal communications, gathering feedback from employees, and making necessary adjustments to improve communication efficiency.

An Internal Communications Manager plays a crucial role in fostering a positive and transparent work environment by promoting open communication and enhancing employee engagement.

 

Internal Communications Manager Qualifications and Skills

The role of an Internal Communications Manager often requires a broad set of skills and qualifications, including:

• Strong communication skills to effectively convey information between different departments and levels within the organization.
• Experience in creating and implementing internal communication strategies to ensure consistent and clear messaging across the organization.
• Excellent writing skills for crafting newsletters, emails, and other internal communication materials.
• Project management skills to coordinate and oversee the execution of various internal communications projects and initiatives.
• Interpersonal skills to engage with a variety of stakeholders and build strong relationships across the organization.
• Understanding of digital communication channels and tools such as intranet systems, employee apps, and social media platforms.
• Problem-solving skills to address communication-related issues and challenges within the organization.
• Ability to analyze and measure the effectiveness of internal communication strategies using various metrics and feedback systems.

 

Internal Communications Manager Experience Requirements

Internal Communications Manager candidates generally have around 5 to 7 years of experience in the field of communications, often starting in roles such as Communications Coordinator or Communications Specialist.

Throughout their careers, these professionals gain valuable experience in creating, implementing, and overseeing internal communication programs within a variety of business settings.

They should also have a solid background in working closely with various department leaders to ensure clear, effective, and consistent communication throughout an organization.

In addition to general communications experience, these candidates should have knowledge of various internal communication channels, including intranet, newsletters, emails, and face-to-face meetings.

Candidates with more than 7 years of experience often have significant strategic planning experience and may have led a team of communication professionals in the past.

This leadership experience is often a prerequisite for more senior-level Internal Communications Manager roles.

Those with more than 10 years of experience may be ready to take on Director or Vice President level roles in the internal communications field, often overseeing a team of communication managers and shaping the overall communication strategy for an organization.

 

Internal Communications Manager Education and Training Requirements

An Internal Communications Manager usually possesses a bachelor’s degree in Communications, Public Relations, Journalism, Business Administration, or a related field.

They are expected to have a thorough understanding of communication strategies and practices, including public relations and crisis management.

Many positions require a minimum of 3-5 years of experience in communications, often within a corporate environment.

Experience in management can also be helpful, as these professionals frequently lead teams and projects.

In certain industries or larger organizations, a master’s degree in Communications or a related field may be preferred.

This advanced education can provide a deeper understanding of internal communication strategies and tactics, as well as broader business principles.

There are also numerous professional certifications available for communications professionals, such as the Accredited in Public Relations (APR) or the Certified Communications Professional (CCP).

While not always required, these certifications can demonstrate a commitment to continued learning and professional development.

Additionally, Internal Communications Managers should have excellent writing, speaking, and interpersonal skills.

They should also be comfortable using various communication tools and platforms, including social media, newsletters, and intranet sites.

A working knowledge of data analytics and measurement tools can also be beneficial in this role.

 

Internal Communications Manager Salary Expectations

The average salary for an Internal Communications Manager is $81,454 (USD) per year.

The actual earnings can vary greatly depending on the individual’s experience, the size of the company, and the geographical location.

 

Internal Communications Manager Job Description FAQs

What skills does an Internal Communications Manager need?

Internal Communications Managers should have excellent written and verbal communication skills to craft and disseminate effective messages across the organization.

They should possess strong interpersonal skills for interacting with different stakeholders.

Other essential skills include strategic thinking, project management, problem-solving, and the ability to work in a fast-paced environment.

Familiarity with various internal communication channels and platforms is also crucial.

 

Do Internal Communications Managers need a degree?

Yes, typically, Internal Communications Managers are required to have a bachelor’s degree in Communications, Journalism, Business Administration, or a related field.

However, some organizations may also consider applicants with relevant work experience in lieu of a degree.

Advanced degrees or certifications in relevant fields can be advantageous.

 

What should you look for in an Internal Communications Manager’s resume?

An Internal Communications Manager’s resume should showcase a solid background in strategic internal communications, including planning and execution.

Look for experience in creating various types of internal communication materials, using different communication channels, and interacting with diverse stakeholders.

Project management experience and familiarity with communication technologies are also key.

Any evidence of leadership, problem-solving abilities, and creativity should be considered positively.

 

What qualities make a good Internal Communications Manager?

A good Internal Communications Manager is adept at creating clear, engaging, and effective messages that resonate with a diverse audience.

They are empathetic and understand the perspectives of different stakeholders.

They are also strategic thinkers who can align communication initiatives with organizational objectives.

Good Internal Communications Managers are proactive, adaptable, and are able to manage multiple projects simultaneously.

 

Is it difficult to hire an Internal Communications Manager?

Finding the right Internal Communications Manager can be challenging as it requires a mix of communication, strategic thinking, and leadership skills.

Additionally, candidates need to be well-versed in modern communication technologies and trends.

Therefore, hiring for this role might take more time and resources compared to other roles.

However, effective recruitment strategies and attractive job offers can help attract suitable candidates.

 

Conclusion

And there you have it.

Today, we’ve delved into the intricacies of what it truly means to be an Internal Communications Manager.

Surprised?

It’s not just about sending emails.

It’s about creating a seamless flow of information, one message at a time.

With our go-to Internal Communications Manager job description template and real-world examples, you’re fully equipped to make your move.

But why stop there?

Go further with our job description generator. It’s your ultimate tool to create precision-crafted job listings or fine-tune your resume to perfection.

Remember:

Every message is a part of the bigger communication landscape.

Let’s shape that landscape. Together.

How to Become an Internal Communications Manager (Complete Guide)

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