International Sales Manager Job Description [Updated for 2025]

In the era of globalization, the focus on International Sales Managers has never been greater.

As global trade continues to expand, the demand for skilled professionals who can navigate, develop, and safeguard our international sales networks grows stronger.

But let’s delve deeper: What’s really expected from an International Sales Manager?

Whether you are:

• A job seeker trying to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the inner dynamics of international sales,

You’re in the right place.

Today, we present a customizable International Sales Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

International Sales Manager Duties and Responsibilities

International Sales Managers are responsible for the management and direction of a company’s global sales operations.

They strategize to meet sales targets and coordinate the activities of the international sales team to maximize profit.

Their duties and responsibilities include:

• Developing and implementing a strategic international sales plan that expands the company’s customer base and ensures its strong presence in international markets
• Setting realistic and challenging sales targets for the team and ensuring that these targets are met
• Overseeing the activities and performance of the international sales team by tracking sales goals, setting individual sales targets, and facilitating the ongoing training of staff
• Building and maintaining strong, long-lasting customer relationships through partnerships and negotiations
• Forecasting sales objectives and establishing reporting systems
• Identifying emerging markets and market shifts while being fully aware of new products and competition status
• Responding to customer complaints and ensuring high levels of customer satisfaction
• Coordinating with marketing teams to create promotional plans aimed at enhancing international sales
• Understanding and navigating international trade regulations, tariff, and customs
• Preparing detailed reports with sales forecasts, market trends, and competition analysis

 

International Sales Manager Job Description Template

Job Brief

We are looking for a skilled International Sales Manager to lead our international sales team and maintain business relationships with international partners.

The International Sales Manager’s responsibilities include developing key growth sales strategies, tactics and action plans, conducting product demonstrations, negotiating contracts and deals, and attending sales workshops and industry events.

Our ideal candidate has strong leadership skills, a good understanding of business strategies, and proven experience in international sales.

Ultimately, the role of the International Sales Manager is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Developing and implementing effective sales strategies
• Leading nationwide sales team members to achieve sales targets
• Negotiating and closing agreements with large customers
• Managing and overseeing the daily operations of the sales department
• Monitoring and analyzing performance metrics
• Meeting with potential clients to determine their needs
• Building and maintaining profitable partnerships with key stakeholders
• Identifying valuable emerging markets

 

Qualifications

• Proven work experience as an International Sales Manager
• Experience in customer relationship management
• Excellent negotiation skills
• Strong knowledge of international business practices
• Ability to travel as needed
• Proficiency in English; knowledge of additional languages is a plus
• BSc degree in Business Administration, Sales or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: International Sales Manager
• Work Environment: Office setting with frequent travel to meet international clients and partners.
• Reporting Structure: Reports to the Director of Sales or Chief Executive Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $90,000 minimum to $140,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an International Sales Manager Do?

International Sales Managers are typically employed by multinational corporations across a variety of industries.

They can also work for export companies or international trade firms.

They work closely with their sales team, marketing department, and product managers to develop strategic sales plans that expand the company’s customer base in foreign markets.

They are also responsible for developing and managing relationships with key clients and potential customers overseas.

International Sales Managers often oversee the sales operations in different countries or regions and ensure the consistency of the company’s sales and marketing strategies across these areas.

Their job also involves analyzing market trends, identifying potential sales opportunities, and setting sales targets.

They are also responsible for ensuring that their team meets these targets.

International Sales Managers may also be involved in negotiating and closing sales deals with international clients.

This often requires a deep understanding of the clients’ needs as well as the cultural, economic, and legal aspects of doing business in their respective countries.

Additionally, they may also be responsible for training and mentoring their sales team, providing them with the necessary skills and knowledge to succeed in the global market.

 

International Sales Manager Qualifications and Skills

An International Sales Manager requires a mix of technical knowledge, interpersonal abilities, and global market awareness to lead a team and increase international sales, including:

• Proficiency in foreign languages to communicate effectively with international clients and understand the nuances of their business environment.
• Exceptional negotiation and sales skills to close deals and establish beneficial partnerships with foreign clients.
• Ability to adapt to diverse cultures and business practices, demonstrating cultural sensitivity and understanding to build strong relationships with clients from different backgrounds.
• Knowledge of international trade regulations and legalities to ensure compliance with local and international laws.
• Strong leadership skills to guide and motivate an international sales team, fostering a positive and productive work environment.
• Strategic planning and analytical skills to assess market trends, identify growth opportunities, and develop effective sales strategies for different regions.
• Excellent communication skills to clearly convey the company’s offerings, value proposition and goals to clients and team members.
• Problem-solving skills to address international customer complaints, logistical issues, and other challenges that can arise in international sales.

 

International Sales Manager Experience Requirements

International Sales Managers usually have a minimum of 5 years of sales experience, preferably in an international context.

This experience often comes from roles such as Sales Representative or Business Development Manager, where they develop their expertise in sales tactics and strategies.

Candidates may also gain essential international exposure and cross-cultural communication skills through global internships or study abroad programs.

Additional experience in specific industries may be required, depending on the nature of the company’s product or service.

This helps ensure that the International Sales Manager understands the unique challenges and opportunities of that particular market.

Those with more than 7 years of experience have typically progressed through several sales roles, gaining experience in managing teams and accounts.

At this level, they may have significant experience in strategic planning, market analysis and customer relationship management.

International Sales Managers with over 10 years of experience often have a proven track record of meeting or exceeding sales targets in various international markets.

These professionals may have robust global networks and the ability to navigate complex international business environments.

They may be ready for higher-level roles, such as Director of International Sales.

 

International Sales Manager Education and Training Requirements

An International Sales Manager typically requires a bachelor’s degree in business, marketing, or a related field.

Deep knowledge in international trade laws, foreign market analysis, and understanding of cultural differences is also necessary.

Strong proficiency in more than one language is often desired due to the global nature of the role.

Knowledge of the specific language or languages pertinent to the sales region is particularly useful.

A master’s degree in international business or a similar field can give candidates an edge, as it provides more in-depth knowledge about global markets, trade policies, and international business strategies.

Certification in sales management or international business, although not mandatory, can also demonstrate a candidate’s dedication to the profession and mastery of critical competencies.

Some companies might require several years of sales experience, often in an international context, before promoting or hiring someone into this role.

Continuing education and staying updated with global market trends, international trade laws, and advancements in sales methodologies are often necessary for success in this role.

 

International Sales Manager Salary Expectations

The average salary for an International Sales Manager is $97,261 (USD) per year.

However, this can differ significantly based on factors such as the individual’s experience, the size of the company, the industry, and the geographical location where the role is based.

 

International Sales Manager Job Description FAQs

What skills does an International Sales Manager need?

An International Sales Manager should have strong leadership and management skills to oversee a team.

Excellent communication and interpersonal skills are essential to interact effectively with people from different cultures and backgrounds.

They also need to be skilled in negotiation, market research, and customer relations.

Being proficient in a second language can be an advantage in this role.

 

Do International Sales Managers need a degree?

While some companies might accept extensive experience in sales and management in lieu of a degree, most businesses prefer candidates with a bachelor’s or master’s degree in Business Administration, Marketing, International Business, or a related field.

Courses in foreign languages, economics, and international law can also be beneficial.

 

What should you look for in an International Sales Manager resume?

You should look for a proven track record in sales and experience in leading a team.

Expertise in developing and executing sales strategies, an understanding of international market trends, and experience dealing with different cultures can be strong indicators of a candidate’s suitability.

Also, check for a degree in a relevant field and language proficiency if required by your business operations.

 

What qualities make a good International Sales Manager?

A good International Sales Manager is adaptable and able to understand and react to differing cultural norms and business practices.

They should be strategic thinkers, able to identify new market opportunities and devise plans to capitalise on them.

Excellent problem-solving abilities, self-motivation, and resilience are also key qualities.

Lastly, they should be proficient in building and maintaining strong relationships with clients and team members alike.

 

Is it difficult to hire International Sales Managers?

Hiring International Sales Managers can be challenging due to the specific combination of skills, experience, and cultural understanding required for the role.

Offering competitive salaries, clear progression opportunities, and comprehensive training programs can help attract top talent.

It may also be beneficial to seek the assistance of recruitment agencies that specialize in international sales placements.

 

Conclusion

And that’s the long and short of it.

Today, we’ve just demystified what it truly entails to be an international sales manager.

And guess what?

It’s not just about closing deals.

It’s about forging global partnerships, one sale at a time.

With our comprehensive international sales manager job description template and real-world examples, you’re all geared up to make a move.

But why stop there?

Take a deeper dive with our job description generator. It’s your next step to creating precision-drafted job listings or refining your resume to perfection.

Remember:

Every deal you close is a part of a larger global vision.

Let’s create that vision. Together.

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