Japanese Social Media Coordinator Job Description [Updated for 2025]

In the era of global connectivity, the need for Japanese Social Media Coordinators has never been more pronounced.

As social media platforms evolve and expand, the demand for skilled professionals who can manage, enhance, and protect our online presence, especially in the Japanese market, escalates.

But let’s dig deeper: What’s really expected from a Japanese Social Media Coordinator?

Whether you are:

• A job seeker looking to understand the core of this role,
• A hiring manager aiming to draft the perfect candidate profile,
• Or just curious about the dynamics of Japanese social media coordination,

You’ve come to the right place.

Today, we present a customizable Japanese Social Media Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Japanese Social Media Coordinator Duties and Responsibilities

Japanese Social Media Coordinators manage and oversee the company’s Japanese social media presence and develop strategies to boost brand visibility and engagement.

They also monitor and interpret social media trends and analytics and report them to the marketing team.

Their duties and responsibilities include:

• Develop and implement social media strategies aimed at increasing brand awareness and customer engagement
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Monitor, track, analyze and report on performance on social media platforms
• Engage with followers and respond to comments and messages in a timely and professional manner
• Work with the marketing team to create campaigns
• Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
• Monitor social trends, competitor activities and emerging platforms
• Understand, monitor, and ensure compliance with social media laws, regulations, and ethical guidelines in Japan
• Translate or localize content, if necessary, to ensure it’s culturally sensitive and relevant for a Japanese audience

 

Japanese Social Media Coordinator Job Description Template

Job Brief

We are searching for a bilingual Japanese Social Media Coordinator to join our dynamic team.

You will be responsible for creating social media campaigns, developing brand awareness, generating inbound traffic, and managing our company’s Japanese social media profiles.

The Japanese Social Media Coordinator should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

 

Responsibilities

• Manage social media marketing campaigns and day-to-day activities in Japanese
• Create and manage promotions and social ad campaigns in Japanese
• Analyze key metrics and tweak strategy as needed
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Monitor trends in social media tools, applications, channels, design, and strategy
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Communicate with industry professionals and influencers via social media to create a strong network

 

Qualifications

• Proven work experience as a Social Media Coordinator
• Fluency in Japanese language, both written and spoken
• Experience with doing audience and buyer persona research
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Good organizational and time-management skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Japanese Social Media Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Social Media Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Japanese Social Media Coordinator Do?

A Japanese Social Media Coordinator is a professional specialized in managing, creating, and implementing online marketing strategies on various social media platforms specifically for the Japanese market.

These individuals are responsible for developing and implementing a comprehensive social media strategy to increase web traffic and brand awareness.

This includes the creation and scheduling of content in Japanese, along with the translation of content from other languages into Japanese.

They monitor user engagement, implement social media campaigns, and maintain the company’s online reputation.

They may also be required to analyze performance metrics and collaborate with other departments to ensure brand consistency.

Japanese Social Media Coordinators also work closely with the company’s customer service department, as they often interact directly with customers and followers, responding to their comments, questions, and concerns on social media platforms.

Furthermore, they stay up-to-date with the latest digital technologies and social media trends, ensuring that the content is relevant to the Japanese market.

They must understand the cultural nuances and stay informed about popular trends in Japan to engage effectively with the audience.

In some cases, they may also be involved in influencer marketing, working with popular Japanese social media influencers to promote their brand or product.

Their role is crucial in establishing an online presence, enhancing brand image, and connecting with customers in the Japanese market.

 

Japanese Social Media Coordinator Qualifications and Skills

A Japanese Social Media Coordinator should have the skills and qualifications that align with this specific role, including:

• Proficiency in Japanese language, both in written and spoken form to effectively create and translate content.
• Experience in managing and growing social media platforms such as Facebook, Twitter, Instagram and LinkedIn in the Japanese market.
• Strong communication skills to interact with followers, respond to inquiries in a timely manner, and manage any online feedback or complaints.
• Understanding of social media metrics, being able to analyze data, and report on performance and audience engagement.
• Creativity and writing skills to produce interesting and engaging content that will attract and retain audience.
• Awareness of the latest digital trends and understanding of Japanese culture to effectively target audience and create relevant content.
• Ability to work on multiple projects concurrently, maintaining attention to detail and meeting deadlines.
• Knowledge of basic graphic design to create visually appealing posts.

 

Japanese Social Media Coordinator Experience Requirements

Entry-level candidates for a Japanese Social Media Coordinator position usually have 1 to 2 years of experience in managing social media platforms, preferably with a focus on the Japanese market.

This experience can be gained through internships, part-time roles, or voluntary work in digital marketing or social media management.

Candidates might have experience in developing and implementing social media strategies, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, and analyzing social media data.

Candidates with more than 3 years of experience often have a deeper understanding of the social media landscape in Japan, including the specific preferences and trends of Japanese users.

They may have experience in managing multiple social media accounts, developing large-scale social media campaigns, and using advanced social media analytics tools.

Those with more than 5 years of experience might have leadership experience, having managed a team of social media specialists or digital marketers.

They may be ready to take on managerial roles, overseeing the overall social media strategy for a company or organization targeting the Japanese market.

Proficiency in Japanese language and culture is essential for this role.

Furthermore, a degree in Marketing, Communications, or a related field, along with certification in social media management or digital marketing, could be advantageous.

 

Japanese Social Media Coordinator Education and Training Requirements

A Japanese Social Media Coordinator typically has a bachelor’s degree in communication, marketing, or a related field.

Proficiency in Japanese language is a must, both written and spoken, as the role involves coordinating social media activities for Japanese markets.

The candidate should either be a native Japanese speaker or hold a certification in Japanese language proficiency, such as the Japanese Language Proficiency Test (JLPT).

Knowledge of social media platforms and trends is vital for this role, and so a diploma or certification in digital marketing or social media management can be advantageous.

Experience with content management systems, graphic design software, and analytical tools is often required.

Many employers also look for candidates with excellent communication and creative skills.

In addition to formal education, on-the-job training is common in this field.

This training often covers the employer’s specific social media strategies, tools, and software.

As social media trends evolve, continuous learning and staying updated with the latest social media marketing strategies is essential.

Thus, attending workshops, seminars, and courses can be beneficial for career advancement.

 

Japanese Social Media Coordinator Salary Expectations

A Japanese Social Media Coordinator earns an average salary of $46,721 (USD) per year.

The earnings may fluctuate depending on the individual’s proficiency in Japanese, experience in managing social media platforms, and the location of the job.

It also depends on the size and industry of the employing company.

 

Japanese Social Media Coordinator Job Description FAQs

What skills does a Japanese Social Media Coordinator need?

A Japanese Social Media Coordinator should have excellent communication skills, both in English and Japanese, as they will be required to create content, communicate with followers, and respond to queries in both languages.

They should have a good understanding of social media platforms and how to use them effectively to engage audiences and promote a brand.

They also need strong writing and editing skills, creativity, and the ability to work well in a team.

Knowledge about the latest digital technologies and social media trends in Japan is a plus.

 

Do Japanese Social Media Coordinators need a degree?

While having a degree in marketing, communications, or a related field is beneficial, it’s not strictly necessary.

What matters more is having relevant experience and demonstrated skills in managing social media platforms, particularly in a Japanese context.

Knowledge of the Japanese language and culture is crucial, so a degree or certification in Japanese studies could also be beneficial.

 

What should you look for in a Japanese Social Media Coordinator resume?

Look for experience in managing social media platforms, creating content, and engaging with audiences.

Proficiency in Japanese, both written and spoken, is a must, so look for certifications or other proof of language proficiency.

Any experience working in Japan or with Japanese brands could be an added advantage.

Knowledge of social media trends and digital marketing strategies in Japan would also be a plus.

 

What qualities make a good Japanese Social Media Coordinator?

A good Japanese Social Media Coordinator is creative, proactive, and has a deep understanding of Japanese culture and social media trends.

They should have excellent communication skills and be able to effectively engage with an online audience in a culturally sensitive manner.

An eye for detail, adaptability, and the ability to handle multiple tasks efficiently are also important qualities.

 

Is it difficult to hire a Japanese Social Media Coordinator?

It can be challenging to hire a Japanese Social Media Coordinator if you’re seeking someone who is fluent in Japanese and has a deep understanding of the culture, especially if your business is based outside of Japan.

However, with the right hiring strategies and a focus on attracting candidates with the right skills and cultural knowledge, it is certainly achievable.

Offering remote work options can also widen your pool of potential candidates.

 

Conclusion

So there you have it.

Today, we’ve demystified the engaging world of a Japanese Social Media Coordinator.

And guess what?

It’s not just about posting content.

It’s about shaping conversations, crafting cultural connections, and promoting brand narratives on a global scale.

With our handy Japanese Social Media Coordinator job description template and practical examples, you’re primed for your next career leap.

But why stop there?

Venture further with our job description generator. It’s your pathway to sharp, detailed job listings or honing your resume to absolute excellence.

Remember:

Every social media post is a piece of the bigger brand story.

Let’s narrate that story. Together.

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