Keyword Research Analyst Job Description [Updated for 2025]

In the era of digital marketing, the emphasis on Keyword Research Analysts is more pronounced than ever before.

As online landscapes evolve, the demand for proficient individuals who can decode, optimize, and protect our digital marketing strategies is growing.

But let’s delve deeper: What is the actual expectation from a Keyword Research Analyst?

Whether you are:

• A job aspirant trying to understand the true nature of this role,
• A recruiter attempting to outline the perfect candidate,
• Or simply fascinated by the intricacies of keyword research,

You’re at the right destination.

Today, we present a customizable Keyword Research Analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Keyword Research Analyst Duties and Responsibilities

Keyword Research Analysts play a crucial role in digital marketing strategies, using their expertise to identify the most effective keywords for SEO and content marketing campaigns.

They are responsible for understanding the digital landscape and how consumers use search engines.

Keyword Research Analysts have the following duties and responsibilities:

• Analyze keyword data and identify trends to maximize visibility and ranking in search engine results
• Conduct competitive analysis to understand the keyword strategies of competitors
• Collaborate with content and marketing teams to implement keyword strategies
• Track and analyze keyword performance using SEO tools and Google Analytics
• Provide recommendations for content creation based on keyword research
• Create detailed reports on keyword research findings and performance metrics
• Optimize website and social media content for best SEO results
• Stay up-to-date with the latest trends and changes in SEO and major search engine algorithms
• Contribute to the development of the overall digital marketing strategy

 

Keyword Research Analyst Job Description Template

Job Brief

We are seeking a skilled Keyword Research Analyst to help optimize our online content.

The Keyword Research Analyst is primarily responsible for using keyword analysis and SEO techniques to improve our website’s visibility on search engines.

The ideal candidate will have a strong understanding of SEO best practices, content strategy, and the ability to work with cross-functional teams to drive the implementation of selected keywords.

 

Responsibilities

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

 

Qualifications

• Proven work experience as a Keyword Research Analyst or similar role
• Familiarity with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience with website analysis using a variety of analytics tools including Google Analytics and internal reporting tool
• Experience working with popular keyword tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• BS/BA degree preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Keyword Research Analyst
• Work Environment: This role is primarily office-based, but may offer opportunities for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the SEO Manager or Digital Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Keyword Research Analyst Do?

Keyword Research Analysts typically work for digital marketing agencies, SEO firms, or within the marketing department of a company.

They can also work as freelancers.

Their primary role is to identify popular words and phrases that people enter into search engines like Google.

This is essential in planning for search engine optimization (SEO) and pay-per-click (PPC) strategies.

Keyword Research Analysts use various tools and analytics software to find these keywords.

They perform competitive analysis to understand what keywords their clients’ competitors are ranking for.

Besides identifying the right keywords, they also need to understand the intent behind these keywords to align them with the business goals effectively.

They categorize keywords based on several factors, including search volume, competition, and relevance to the product or service.

They work closely with content creators, SEO specialists, and digital marketing strategists to incorporate these keywords into website content, blog posts, ad campaigns, social media content, and more.

They monitor the performance of these keywords and adjust strategies as necessary.

Their ultimate goal is to help improve the visibility of their client’s website on search engines, attract more quality traffic, and increase conversions or sales.

 

Keyword Research Analyst Qualifications and Skills

A proficient Keyword Research Analyst should possess a range of skills and qualifications to effectively analyze and recommend keyword strategies, including:

• Analytical skills to effectively research and interpret keyword data and identify trends.
• Excellent knowledge of SEO practices and techniques to improve website ranking and visibility.
• Strong understanding of search engine algorithms and ranking methods.
• Proficient in using keyword research tools such as Google AdWords, Keyword Planner, SEMrush, etc.
• Exceptional communication and reporting skills to convey findings and recommendations to team members and clients.
• Ability to work closely with content and marketing teams to implement keyword strategies.
• Strong problem-solving skills to identify and resolve issues related to website optimization.
• Attention to detail and the ability to keep up with the latest SEO trends and updates.

 

Keyword Research Analyst Experience Requirements

Entry-level Keyword Research Analysts generally have a degree in Marketing, Business, or a related field, with a focus on digital marketing and SEO practices.

During their studies, they may have gained experience through internships, part-time roles, or coursework in SEO, analytics, and keyword research.

Candidates with 1 to 2 years of experience usually have worked in digital marketing roles where they have learned to use keyword research tools and understand the principles of SEO.

They might have gained on-the-job experience in roles such as SEO Specialist, Content Marketer, or Digital Marketing Assistant.

Those with 3 to 5 years of experience often have a deeper understanding of SEO strategies, website analytics, and content marketing.

They are typically skilled in using various keyword research tools, interpreting data, and making strategic recommendations based on their findings.

Analysts with more than 5 years of experience often have a strong track record of improving search engine rankings and driving web traffic.

They may have leadership experience and may be ready for a senior or managerial position in a digital marketing team.

These seasoned professionals are often proficient in strategizing and executing complex SEO campaigns, forecasting trends, and educating team members on best practices.

 

Keyword Research Analyst Education and Training Requirements

A Keyword Research Analyst generally has a bachelor’s degree in Marketing, Business, Communications or related fields.

They must have a good understanding of search engine optimization (SEO) practices, internet algorithms, and how they affect page ranking in search engine results.

Knowledge in using keyword tools like Google Keyword Planner, SEMRush, or Moz Keyword Explorer is crucial for this role.

Familiarity with data analysis and reporting tools such as Google Analytics or Tableau can also be beneficial.

In-depth knowledge in areas such as pay-per-click (PPC) advertising, digital marketing strategies, and content marketing can be advantageous.

Some roles may require a candidate to have a master’s degree in digital marketing or a related field.

Certifications in SEO, Google Analytics, or PPC can enhance a candidate’s chances of landing a job.

These certifications indicate the candidate’s commitment to their career and ongoing learning.

Continuous learning is essential in this role due to the ever-evolving nature of search engine algorithms and SEO tactics.

Therefore, attending webinars, courses or conferences on latest SEO practices, keyword research strategies and digital marketing trends is highly recommended for career advancement.

 

Keyword Research Analyst Salary Expectations

A Keyword Research Analyst earns an average salary of $50,229 (USD) per year.

The actual salary may vary based on factors like work experience, specialized skills, industry of employment, and geographical location.

 

Keyword Research Analyst Job Description FAQs

What skills does a Keyword Research Analyst need?

A Keyword Research Analyst should have a deep understanding of SEO and keyword research tools.

They need to possess strong analytical skills to interpret complex data and transform it into actionable strategies.

Communication and presentation skills are also important, as they often need to explain their findings to others in a comprehensible manner.

They should also be familiar with content management systems and have a solid understanding of marketing and online business.

 

Do Keyword Research Analysts need a degree?

Most employers prefer Keyword Research Analysts to have a degree in Marketing, Business, Communications, or a related field.

However, practical experience with keyword research, SEO, and online marketing can also be highly valuable.

Certification in Google Analytics or other related programs could also strengthen a candidate’s profile.

 

What should you look for in a Keyword Research Analyst’s resume?

Look for a strong background in SEO and keyword research.

Experience with different keyword research tools and a proven track record of improving a website’s search ranking is a must.

Other important aspects could include a background in marketing or a related field, experience with content management systems, and familiarity with web analytics tools.

 

What qualities make a good Keyword Research Analyst?

A good Keyword Research Analyst should be detail-oriented, as keyword research requires careful and meticulous data analysis.

They should have the ability to think creatively to find the best keywords for their clients’ needs.

Patience and tenacity are key, as keyword research can be a time-consuming process.

Strong communication skills are also important, as they must be able to present their findings effectively.

 

Is it difficult to hire a Keyword Research Analyst?

Hiring a Keyword Research Analyst can be challenging due to the specialized skill set required for the role.

It requires a unique blend of analytical thinking, technical knowledge, and creativity.

However, with a careful screening process and clear job description, it is possible to find qualified candidates for the role.

 

Conclusion

And there we have it.

Today, we’ve revealed the true essence of being a keyword research analyst.

Surprised?

It’s not just about searching for popular words.

It’s about shaping the digital marketing strategy, one keyword at a time.

Armed with our comprehensive keyword research analyst job description template and real-world examples, you’re ready to hit the ground running.

But why not take it further?

Delve deeper with our job description generator. It’s your next step to meticulously constructed job listings or refining your resume to the very best.

Keep in mind:

Every keyword is a piece of the larger SEO puzzle.

Let’s solve that puzzle. Together.

How to Become a Keyword Research Analyst (Complete Guide)

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