Keyword Strategist Job Description [Updated for 2025]

In the dynamic landscape of digital marketing, the focus on Keyword Strategists has never been sharper.

As search engine algorithms evolve, the demand for skilled professionals who can create, refine, and optimize our keyword strategies grows ever stronger.

So, what’s really expected from a Keyword Strategist?

Whether you are:

• A job seeker trying to understand the heart of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the nuances of keyword strategy,

You’re in the right place.

Today, we present a customizable Keyword Strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Keyword Strategist Duties and Responsibilities

Keyword Strategists are primarily responsible for identifying the right keywords for Search Engine Optimization (SEO) and Pay-per-click (PPC) campaigns to ensure the visibility and ranking of websites in search engine results.

Their duties and responsibilities often include:

• Performing keyword research to identify high-value search terms for specific industries and businesses
• Developing and implementing SEO strategies based on keyword research to enhance website visibility and ranking
• Monitoring and analysing keyword performance and website traffic to identify trends and opportunities
• Collaborating with content and marketing teams to integrate SEO strategies into content creation and marketing campaigns
• Conducting competitor analysis to understand their SEO practices and keyword usage
• Optimizing website content, landing pages, and PPC campaigns for search engine marketing
• Creating detailed reports on keyword performance, website traffic, and SEO strategy results
• Keeping up to date with the latest SEO trends and search engine algorithm updates

 

Keyword Strategist Job Description Template

Job Brief

We are seeking a detail-oriented, analytical Keyword Strategist to develop and implement effective SEO strategies for our company.

Your responsibilities will involve performing keyword research, analyzing SEO data, making strategy recommendations, and collaborating with content and marketing teams.

The ideal candidate should have a deep understanding of SEO best practices, keyword research tools and the ability to analyze the effectiveness of SEO campaigns.

 

Responsibilities

• Conduct keyword research using various tools (like Keyword Planner and Moz)
• Collaborate with content and marketing teams to develop SEO strategies
• Analyze website and campaign performance using data and analytics, and make recommendations based on these results
• Identify key SEO KPIs and track performance
• Monitor daily performance metrics to understand SEO strategy performance
• Assist with content creation, including providing keyword recommendations, meta tag creation, and relevant SEO-related recommendations
• Stay updated with the latest SEO and digital marketing latest trends and best practices

 

Qualifications

• Proven experience as a Keyword Strategist, SEO Specialist or similar role
• Experience with SEO reporting and keyword research tools(e.g. Google Analytics, Moz)
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BS/BA degree in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Keyword Strategist
• Work Environment: Office setting with the option for remote work. Minimal travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the SEO Manager or Digital Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $90,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Keyword Strategist Do?

Keyword Strategists typically work for digital marketing agencies or as a part of the marketing department in various companies.

They can also work as freelancers.

Their primary task is to identify the most effective words or phrases that will increase the visibility of a website or online content to search engines, thus driving more traffic to the site.

They conduct keyword research using various tools to understand the popularity, competitiveness and relevancy of these keywords.

Keyword Strategists collaborate closely with SEO Specialists, Content Creators, and Digital Marketers to create an effective SEO strategy.

They help in optimizing website content, meta tags, and advertisements with the chosen keywords.

They also track and analyze the performance of the chosen keywords and make necessary adjustments to the keyword strategy.

They ensure that the keywords align with the business goals and objectives.

Keyword Strategists also need to stay updated with the latest trends in SEO and changes in search engine algorithms to adapt their strategies accordingly.

Their ultimate goal is to improve a website’s ranking on search engine results pages and increase organic traffic.

 

Keyword Strategist Qualifications and Skills

A successful Keyword Strategist should have the skills and qualifications that align with your job requirements, such as:

• Understanding of SEO principles and keyword research tools to aid in the creation of effective keyword strategies
• Analytical skills to interpret data and recognize patterns, trends, and opportunities
• Technical knowledge of how search engines work, and the factors that influence search engine rankings
• Research skills to uncover new keyword opportunities and monitor competitor keyword strategies
• Communication skills to effectively present keyword strategies to clients and team members
• Writing skills to create keyword optimized content that is engaging and useful to the audience
• Organizational skills to manage multiple projects simultaneously and deliver results within deadlines
• Problem-solving skills to troubleshoot and resolve issues related to keyword performance and search engine optimization

 

Keyword Strategist Experience Requirements

Keyword Strategists typically start their careers with 1 to 2 years of experience in digital marketing or SEO roles.

This initial experience can be gained through internships, part-time roles, or roles in related fields such as content marketing or social media marketing.

In these initial roles, they start to gain an understanding of keyword research, SEO best practices, and digital marketing strategies.

Knowledge in various keyword tools, like Google Keyword Planner and SEMrush, is also acquired at this stage.

Candidates with more than 3 years of experience often have more in-depth knowledge of keyword strategy and SEO.

This experience may be gained through roles such as SEO Specialist, Digital Marketing Specialist or Content Strategist.

These candidates are often familiar with developing and implementing comprehensive keyword strategies to improve online visibility and audience engagement.

Those with more than 5 years of experience may have leadership experience, having led teams or projects in their previous roles.

They are comfortable managing keyword strategies across multiple platforms and are adept at training and guiding junior team members.

Senior Keyword Strategists are also proficient in analyzing and interpreting data to guide strategic decision-making.

In addition to experience, successful Keyword Strategists often have a strong understanding of SEO, content marketing, digital marketing, and analytics.

A background in marketing or a related field is often preferred.

 

Keyword Strategist Education and Training Requirements

Keyword Strategists typically hold a bachelor’s degree in marketing, business, communications, or a related field.

They should have an understanding of SEO (Search Engine Optimization), digital marketing, and online content strategy.

As part of their coursework, they may study market research, consumer behavior, search engine algorithms, and digital analytics.

Although not mandatory, obtaining a master’s degree in digital marketing or a related field can provide more extensive training and potentially make a candidate more competitive in the job market.

A background in, or familiarity with, software tools like Google Analytics, Google AdWords, SEMRush, and other keyword research tools is often required.

Certification in these tools, as well as SEO and digital marketing certification programs, can enhance a keyword strategist’s credentials.

Continual learning is crucial in this role, as search algorithms and digital marketing trends are constantly evolving.

Therefore, ongoing professional development and training are often part of a keyword strategist’s career path.

 

Keyword Strategist Salary Expectations

The average salary for a Keyword Strategist is approximately $60,000 (USD) per year.

However, the actual compensation can vary considerably depending on factors such as industry experience, educational background, the scale of the employer’s business, and the location of the job.

 

Keyword Strategist Job Description FAQs

What skills does a Keyword Strategist need?

A Keyword Strategist should have strong analytical skills to understand and interpret data from search engine analytics tools.

They need to have excellent research skills to identify relevant keywords and understand the competition.

A keyword strategist also needs to have a good understanding of SEO and content marketing, as well as excellent communication skills to present their findings and collaborate with content creators and SEO specialists.

 

Do Keyword Strategists need a degree?

While a degree is not a strict requirement, most Keyword Strategists have a degree in marketing, business, or a related field.

However, more important than a degree is having knowledge and experience in SEO, keyword research, and digital marketing.

Certifications in Google Analytics, Google AdWords, or other SEO tools can also be advantageous.

 

What should you look for in a Keyword Strategist resume?

A Keyword Strategist resume should highlight experience in SEO, keyword research, and digital marketing.

It should demonstrate a strong understanding of search engine algorithms, SEO tools, and analytics.

Proficiency in tools such as Google AdWords and Google Analytics is a plus.

Look for any certifications related to SEO or digital marketing.

 

What qualities make a good Keyword Strategist?

A good Keyword Strategist is analytical and has a data-driven approach to their work.

They should be curious and persistent, willing to dig deep into data to uncover the best keywords.

They need to be detail-oriented to track the performance of keywords over time and adjust strategies as necessary.

A good Keyword Strategist should also be able to work well with a team, communicating their findings and collaborating on content and SEO strategies.

 

What are the daily duties of a Keyword Strategist?

A Keyword Strategist typically starts their day by analyzing the performance of existing keywords and identifying opportunities for optimization.

They conduct keyword research to identify new opportunities, monitor SEO trends, and stay up to date with changes in search engine algorithms.

They collaborate with content creators and SEO specialists to implement their keyword strategies and monitor the results.

They may also prepare reports on keyword performance and present their findings to stakeholders.

 

Conclusion

There you have it.

Today, we’ve taken a closer look at what it really means to be a keyword strategist.

You know what?

It’s not just about finding keywords.

It’s about shaping the digital strategy, one keyword at a time.

With our comprehensive keyword strategist job description template and real-world examples, you’re fully equipped to take the next step.

But why not go further?

Delve deeper with our job description generator. It’s your handy tool for creating precise job listings or refining your resume to perfection.

Keep in mind:

Every keyword is a part of the larger digital strategy.

Let’s shape that future. Together.

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