Local SEO Specialist Job Description [Updated for 2025]

In this digital era, the demand for Local SEO Specialists has never been greater.

As technology continues its relentless advancement, the need for skilled professionals who can optimize, enhance, and protect our local digital presence grows more urgent.

But let’s strip this back: What’s truly expected from a Local SEO Specialist?

Whether you are:

• A job hunter trying to understand the core of this role,
• A hiring manager mapping out the perfect candidate,
• Or merely fascinated by the realm of local SEO,

You’ve come to the right place.

Today, we’re revealing a versatile Local SEO Specialist job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right in.

Local SEO Specialist Duties and Responsibilities

Local SEO Specialists work to enhance a company’s online presence within specific geographic areas.

They use a variety of SEO strategies to ensure the company’s website ranks highly in local search results and drives local traffic.

The duties and responsibilities of a Local SEO Specialist include:

• Conducting local SEO audits and developing strategies to improve local search visibility
• Optimizing Google My Business profiles and other local business listings
• Performing keyword research to understand what local customers are searching for
• Creating and optimizing content to rank for local search terms
• Building and maintaining a strong online reputation through reviews and ratings
• Working with web developers to ensure websites are locally optimized and mobile-friendly
• Monitoring and reporting on local search performance and analytics
• Staying updated on the latest local SEO trends and best practices
• Collaborating with other teams, such as social media or content marketing, to integrate local SEO strategies

 

Local SEO Specialist Job Description Template

Job Brief

We are looking for a dedicated Local SEO Specialist to optimize our online presence in local markets.

The Local SEO Specialist responsibilities include managing all SEO activities such as keyword strategy, link building, content strategy, and local search optimization to increase rankings on all major search networks.

The ideal candidate should have in-depth experience with SEO practices, a good understanding of mobile strategies, and familiarity with multiple analytics and tracking tools.

Ultimately, you will apply effective SEO strategies to ensure our website and local listings appear at the top of local search results and improve our overall search rankings.

 

Responsibilities

• Manage all aspects of the company’s local SEO, including on-page and off-page optimization
• Identify and execute strategies for increasing site traffic through organic search listings without being blacklisted
• Research and analyze competitor advertising links and local ranking strategies
• Develop and implement link building strategy
• Perform ongoing keyword discovery, expansion and optimization
• Ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Track, report, and analyze website analytics and local search performance

 

Qualifications

• Proven work experience as a Local SEO Specialist or similar role
• Experience with Google My Business, Bing Places and other local search services
• Familiarity with web analytics tools such as Google Analytics and Webmaster Tools
• Knowledge of ranking factors and search engine algorithms
• Experience with SEO reporting and managing projects to ensure continued success
• Knowledge of local search optimization tactics and strategies
• Excellent verbal and written communication skills
• BSc degree in IT, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Local SEO Specialist
• Work Environment: Office setting with options for remote work. Some local travel may be required for meetings or consultations.
• Reporting Structure: Reports to the Marketing Manager or SEO Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Local SEO Specialist Do?

A Local SEO Specialist works for corporations, small businesses, or digital marketing firms, where they are responsible for optimizing a company’s online presence to attract local customers.

Their primary duties include conducting keyword research to determine the most effective words to use in a company’s web content.

They also optimize webpages for these keywords, which includes adding meta tags and descriptions, and creating valuable content.

They also ensure that a company’s contact information is consistent across various online directories and social media platforms, which is crucial for local search engine rankings.

This process is known as citation building.

A Local SEO Specialist is responsible for managing online reviews and ratings to improve the company’s reputation.

They also track and analyze website traffic and rankings using tools such as Google Analytics, and provide regular reports to company executives.

They work closely with other marketing professionals to develop and implement SEO strategies that align with the company’s goals and objectives.

They also keep up-to-date with the latest SEO trends and Google algorithm updates to ensure their strategies remain effective.

Overall, their aim is to increase the visibility of a company’s website in local search results, drive more traffic to the website, and ultimately, generate more business leads and conversions.

 

Local SEO Specialist Qualifications and Skills

A Local SEO Specialist should possess a unique blend of analytical, technical, and creative skills to optimize the online presence of a business in a localized area, including:

• Proficiency in using SEO tools, Google Analytics, and Google Search Console to track and analyze website performance and generate reports.
• Strong understanding of search engine algorithms, ranking strategies, and core SEO principles along with the ability to implement these understandings in a localized context.
• Knowledge of keyword research, link building, and SEO writing to enhance website visibility and click-through rates.
• Competence in conducting SEO audits and implementing corrective measures for website optimization.
• Excellent communication skills to liaise with clients, understand their requirements, and deliver results in line with their objectives.
• Proficiency in using social media platforms and understanding how they can be leveraged for local SEO.
• Understanding of HTML, CSS, and website administration to ensure that the technical aspects of SEO are properly implemented.
• Strong problem-solving skills to diagnose and rectify any issues affecting search engine performance.
• Ability to stay updated with the latest trends and changes in SEO and digital marketing industry.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

 

Local SEO Specialist Experience Requirements

A Local SEO Specialist typically requires at least 1 to 3 years of experience in the field of Search Engine Optimization or Digital Marketing.

This experience often comes through roles such as SEO Intern, Digital Marketing Assistant or related positions.

This role also requires a solid understanding of website analytics, keyword research, and SEO copywriting, often gained through hands-on experience in these areas.

Many Local SEO Specialists may also have experience with popular SEO tools like Google Analytics, SEMRush, or Moz.

Candidates with more than 3 years of experience in SEO are usually expected to have developed a strategic understanding of SEO and are often proficient in optimizing for local search, managing Google My Business profiles, and conducting competitor analysis.

Those with more than 5 years of experience usually have advanced technical SEO skills and may have experience managing a team or overseeing large SEO projects.

These candidates are often well-versed in local search ranking factors, citation building, and local link building.

Continuing education and staying up-to-date with the latest SEO trends and Google algorithm updates is also a critical aspect of the role.

Hence, any experience that demonstrates a commitment to learning and staying current in the field is highly beneficial.

 

Local SEO Specialist Education and Training Requirements

Local SEO Specialists typically require a bachelor’s degree in marketing, business, information systems, or a related field.

The key foundation of this role is an understanding of Search Engine Optimization (SEO) principles, therefore, additional certification in SEO or digital marketing is highly beneficial.

Knowledge of HTML, CSS and website administration is often required, as Local SEO Specialists frequently need to work with website coding.

In-depth understanding of local search algorithms, local listing management, review management, and Google My Business is also important.

As this field is continually evolving, Local SEO Specialists should be committed to ongoing learning in order to stay up-to-date with SEO trends and changes in algorithms.

Advanced training or a master’s degree in marketing or business can be advantageous for higher-level or leadership roles.

While not always required, several years of relevant work experience along with a demonstrated track record of improving the local search presence of businesses can also be highly beneficial for this role.

 

Local SEO Specialist Salary Expectations

The average salary for a Local SEO Specialist is approximately $52,613 (USD) per year.

However, the actual compensation may vary based on factors such as experience, skills, geographical location, and the company for which they work.

 

Local SEO Specialist Job Description FAQs

What skills does a Local SEO Specialist need?

A Local SEO Specialist should have a strong understanding of search engine algorithms, keyword research, and SEO copywriting.

They should be proficient in website analysis and be able to use SEO tools for tracking, analyzing and reporting on keyword and SEO performance.

Additionally, they should possess strong analytical skills, as well as excellent communication and problem-solving abilities.

 

Do Local SEO Specialists need a degree?

While not always required, a degree in Marketing, Business, or a related field can be beneficial for a Local SEO Specialist.

However, hands-on experience with SEO strategies, analytics tools, and content management systems is often more important.

Certifications from recognized SEO platforms such as Google Analytics and AdWords can be a strong advantage.

 

What should you look for in a Local SEO Specialist resume?

When reviewing a Local SEO Specialist’s resume, look for evidence of successful SEO strategies that have improved online visibility and increased web traffic.

Experience with keyword research, website audits, content creation, and link building should be clearly outlined.

Additionally, familiarity with SEO tools like Google Analytics, SEMrush or Moz is a must.

 

What qualities make a good Local SEO Specialist?

A good Local SEO Specialist is analytical, detail-oriented, and always up-to-date with the latest SEO trends and search engine updates.

They must have a deep understanding of the local market, be able to analyze competitors, and create SEO strategies that are tailored to the local audience.

They also need to be proactive, results-driven, and possess strong project management skills.

 

Is it difficult to hire a Local SEO Specialist?

Hiring a Local SEO Specialist can be challenging due to the technical and analytical skills required for the role.

It’s important to look for candidates who not only have the necessary technical skills, but also a creative mindset to develop effective SEO strategies.

Offering competitive salaries and continuous learning opportunities can help attract qualified candidates.

 

Conclusion

And that wraps it up.

Today, we’ve unveiled the nitty-gritty of being a Local SEO Specialist.

Surprise, surprise?

It’s not just about optimizing websites.

It’s about shaping the local digital landscape, one keyword at a time.

Armed with our comprehensive Local SEO Specialist job description template and practical examples, you’re ready to take the leap.

But don’t just stop there.

Dig deeper with our job description generator. It’s your gateway to meticulously crafted listings or refining your resume to perfection.

Always remember:

Every keyword is a piece of a larger puzzle.

Let’s optimize that future. Together.

How to Become a Local SEO Specialist (Complete Guide)

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