Location Intelligence Analyst Job Description [Updated for 2025]

In the modern era of data-driven decision making, the role of a Location Intelligence Analyst has become increasingly crucial.

As businesses strive to gain a competitive edge, the demand for experts who can analyze, interpret, and apply location-based data to drive business strategies is surging.

But let’s delve deeper: What exactly does a Location Intelligence Analyst do?

Whether you are:

• A job seeker looking to understand the nuances of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the realm of location intelligence,

You’ve come to the right place.

Today, we present a customizable Location Intelligence Analyst job description template, ready for easy posting on job boards or career websites.

Let’s dive right in.

Location Intelligence Analyst Duties and Responsibilities

Location Intelligence Analysts apply geographic data analysis techniques to help businesses understand the spatial patterns and relationships of their data.

They are also responsible for creating location-based strategies and solutions.

They have the following duties and responsibilities:

• Collecting, analyzing, and interpreting geographic data to create maps, graphs, and reports
• Applying statistical analysis methods to understand spatial patterns and trends
• Assisting in decision-making processes by providing geographic insights
• Designing, implementing, and managing GIS applications, systems, and databases
• Conducting research to locate and obtain existing databases
• Using software and programming languages to create location-based visualizations
• Developing and implementing location-based predictive models
• Maintaining accurate records of data, research procedures, and results
• Collaborating with multidisciplinary teams to utilize geographic data in problem-solving
• Revisiting analysis to update findings and address client or stakeholder concerns

 

Location Intelligence Analyst Job Description Template

Job Brief

We are seeking a detail-oriented Location Intelligence Analyst to join our team.

You will be responsible for analyzing, interpreting, and visualizing location and geographic data to help make informed business decisions.

Your role includes understanding the needs of the business, gathering data from various sources, and creating geographic visualization and location-based insights.

Our ideal candidate has excellent analytical skills, a strong understanding of Geographic Information Systems (GIS), and is able to communicate complex data in a clear and concise manner.

 

Responsibilities

• Collect and analyze location-based data from various sources
• Create and maintain geographic visualization and mapping systems
• Produce detailed location intelligence reports to aid decision making
• Work closely with other teams to understand and meet their location intelligence needs
• Ensure data quality and accuracy
• Stay up-to-date with the latest industry trends and advancements in location intelligence
• Identify opportunities to enhance data collection and analysis processes
• Support the implementation of GIS technology across the organization

 

Qualifications

• Proven experience as a Location Intelligence Analyst or similar role
• Strong understanding of GIS, including data collection, analysis, and visualization
• Proficiency with GIS software and database management
• Excellent analytical and problem-solving skills
• Ability to communicate complex data clearly and effectively
• Degree in geography, computer science, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Location Intelligence Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or site visits.
• Reporting Structure: Reports to the Director of Data Analysis or GIS Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Location Intelligence Analyst Do?

A Location Intelligence Analyst typically works for companies across various industries such as retail, real estate, logistics, and telecommunications.

They can also work in consultancy firms that provide location intelligence services.

Their primary role is to collect, process, and analyze spatial data to help businesses make informed decisions.

They use Geographic Information System (GIS) tools to visualize data in the form of maps and graphs, making it easier to understand patterns, trends, and relationships.

Location Intelligence Analysts work closely with other departments within a company, such as marketing, sales, and logistics to aid in strategic decision-making.

For instance, they may analyze customer data to identify potential locations for new stores, determine efficient delivery routes, or target specific demographic groups for marketing campaigns.

They are responsible for maintaining and updating spatial databases, ensuring the accuracy and relevancy of the data.

They might also be involved in designing and implementing location-based applications and systems.

Moreover, they may conduct competitor analysis, examining the geographical distribution of competitors and identifying potential areas for expansion.

They are often tasked with presenting their findings to stakeholders, so strong communication skills are crucial for this role.

 

Location Intelligence Analyst Qualifications and Skills

A competent Location Intelligence Analyst should possess a combination of technical skills, analytical abilities and industry knowledge that align with your job description, such as:

• Strong background in Geographic Information Systems (GIS), remote sensing, and/or geospatial analysis to perform complex tasks related to location data.
• Proficient in using mapping software, spatial analysis tools, and location intelligence platforms to extract and interpret location-based data.
• Excellent analytical skills to interpret complex data, identify trends, and draw meaningful insights.
• Understanding of data management practices and principles to ensure the integrity and security of location data.
• Strong problem-solving abilities to identify, analyze, and resolve issues related to data quality or analysis methodologies.
• Communication skills to effectively present findings and insights to team members, stakeholders, and decision makers. Ability to translate complex data into understandable and actionable information.
• Attention to detail to ensure the accuracy of data analysis results and reports.
• Knowledge of statistical analysis methods and software, such as R or Python.
• Understanding of privacy regulations and ethical considerations related to location data and geospatial analysis.
• Collaboration and teamwork abilities to work with diverse teams, including data scientists, product managers, developers, and marketing professionals.

 

Location Intelligence Analyst Experience Requirements

An entry-level Location Intelligence Analyst may have 1 to 2 years of experience, usually gained through an internship or part-time role related to geographic information systems (GIS), data analysis, or a similar field.

These candidates often have practical experience in the use of mapping tools, spatial analysis, and GIS software, along with understanding of statistical analysis.

They could have also gained experience from roles like GIS Technician, Data Analyst, or Geospatial Analyst.

Candidates with more than 3 years of experience typically have a deeper understanding of spatial data, proficiency in using advanced GIS tools, and expertise in data visualization.

They have often developed their skills in roles such as Senior GIS Analyst or Geospatial Data Scientist.

Those with over 5 years of experience may be proficient in project management and strategic decision making, based on the analysis of geographic data.

They may have some leadership experience and are often ready for a managerial or team-lead position, such as a GIS Manager or Location Intelligence Manager.

In all cases, most employers prefer candidates with a background in Geography, Computer Science, Engineering, Data Science, or a related field.

 

Location Intelligence Analyst Education and Training Requirements

Location Intelligence Analysts usually hold a bachelor’s degree in Geography, Geospatial Sciences, Computer Science, Data Science or a related field.

They need a strong foundation in Geographic Information Systems (GIS), data analysis, and statistical methods.

Familiarity with mapping tools and software like ArcGIS, QGIS, MapInfo, and spatial databases are essential.

Knowledge of programming languages like Python, SQL, and R, particularly for data manipulation and analysis, is often required.

An understanding of Machine Learning and AI for predictive modelling can also be beneficial.

In some positions, a master’s degree in GIS, Geoinformatics, or a related field may be preferred, particularly for roles that involve complex spatial data analysis or research.

Certifications such as the GIS Professional (GISP) or Esri Technical Certification can enhance a candidate’s job prospects and demonstrate their expertise in the field.

Continuous learning and staying up-to-date with the latest trends in location intelligence, data analysis and visualization techniques is crucial in this rapidly evolving field.

 

Location Intelligence Analyst Salary Expectations

A Location Intelligence Analyst can expect to earn an average salary of $70,000 (USD) per year.

This amount can fluctuate based on factors such as experience, level of education, and the geographical area in which they are employed.

Additional influencing factors include the size and industry of the employing company.

 

Location Intelligence Analyst Job Description FAQs

What skills does a Location Intelligence Analyst need?

A Location Intelligence Analyst should possess strong analytical skills and have a deep understanding of geographic information systems (GIS).

They should be proficient in spatial analysis, data visualization and should have a good grasp of statistical analysis.

It’s also essential that they have strong problem-solving skills and are able to communicate complex ideas effectively.

 

Do Location Intelligence Analysts need a degree?

Location Intelligence Analysts often have a degree in a related field such as geography, computer science, or urban planning.

They might also have a background in GIS, data analysis, or environmental science.

Some roles may require a master’s degree in GIS or a related field.

Many Location Intelligence Analysts also hold professional GIS certification.

 

What should you look for in a Location Intelligence Analyst resume?

A Location Intelligence Analyst resume should demonstrate strong analytical and problem-solving skills, as well as proficiency in GIS software.

This could be demonstrated through academic projects, previous work experience or internships.

It may also be beneficial if the candidate has experience in data analysis or a related field.

Knowledge of programming languages such as Python or SQL could be an added advantage.

 

What qualities make a good Location Intelligence Analyst?

A good Location Intelligence Analyst should be detail-oriented and have a keen interest in geography and data analysis.

They should be capable of managing and interpreting large amounts of data, as well as presenting this data in a way that is easy to understand.

Good communication skills are also important, as they may need to explain their findings to people from non-technical backgrounds.

 

What are the daily duties of a Location Intelligence Analyst?

On a typical day, a Location Intelligence Analyst may spend time collecting and managing data, conducting spatial analysis, creating visual representations of data, and communicating their findings to stakeholders.

They might also spend time troubleshooting any issues with the GIS software, staying up-to-date on the latest industry trends, and collaborating with other team members on larger projects.

 

Conclusion

And there we have it.

Today, we’ve delved into the fascinating world of a location intelligence analyst.

Surprised?

It’s not just about interpreting geographical data.

It’s about shaping the future of business decisions, one data set at a time.

Armed with our comprehensive location intelligence analyst job description template and real-world examples, you’re ready to make your mark.

But why stop there?

Go further with our job description generator. It’s your ultimate tool for crafting accurate job listings or finessing your resume to perfection.

Remember:

Every data point contributes to a bigger narrative.

Let’s shape that narrative. Together.

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