Market Research Manager Job Description [Updated for 2025]

In the ever-evolving world of business, the role of a Market Research Manager has become more crucial than ever.

As market dynamics shift and consumer behaviors change, the demand for proficient professionals who can comprehend, analyze, and predict market trends escalates.

But let’s delve deeper: What’s truly expected from a Market Research Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the complexities of market research,

You’re in the right place.

Today, we are revealing a tailor-made Market Research Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive straight into it.

Market Research Manager Duties and Responsibilities

Market Research Managers play a crucial role in guiding the marketing strategies of a company.

They use various research methodologies to collect and analyze data about customers, competitors and market trends to help companies make informed business decisions.

Their primary duties and responsibilities include:

• Developing and implementing research projects and methodologies
• Collecting data on consumers, competitors and market conditions
• Analyzing data using statistical software and interpreting results
• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• Creating reports and presenting findings to senior management
• Advising on how insights from research can inform business strategies
• Monitoring and forecasting market trends and advising on potential growth opportunities
• Managing research budgets and project schedules
• Coordinating with external agencies or vendors for the execution of research projects
• Ensuring compliance with data privacy laws and ethical standards in market research

 

Market Research Manager Job Description Template

Job Brief

We are seeking a detail-oriented and strategic Market Research Manager to help us understand our customers and market trends.

The Market Research Manager will be responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective.

The successful candidate will be able to analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Your goal will be to help our company understand our customer needs and preferences and effectively communicate findings to the team to help guide our strategy and decision-making.

 

Responsibilities

• Design, plan and execute market research studies
• Analyze and interpret data to identify patterns and solutions
• Manage the entire research process, from developing methodology to presenting findings
• Stay fully informed on market trends and implement best practices
• Work with cross-functional teams to collect and interpret data
• Conduct competitive analysis and market segmentation
• Prepare and present reports using statistical software
• Ensure data quality and integrity
• Manage contractors and external research vendors

 

Qualifications

• Proven work experience as a Market Research Manager
• Experience with statistical analysis software
• Strong analytical and critical thinking skills
• Knowledge of data collection methods
• Experience in report writing and presenting
• Strong organizational and project management skills
• Excellent verbal and written communication skills
• BSc/BA in Marketing, Business Administration or relevant field
• MSc/MA will be a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Market Research Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for research projects or conferences.
• Reporting Structure: Reports to the Director of Marketing
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Market Research Manager Do?

A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase.

They work across a variety of industries, from consumer goods to technology and healthcare.

They design and implement research studies, often through surveys, focus groups, or one-on-one interviews, to gather data on consumer behaviors, needs, and preferences.

They also analyze this data, identifying patterns and trends that can inform business strategies.

Market Research Managers work closely with other departments such as marketing, sales, and product development to ensure the insights they generate are translated into actionable strategies.

They are also responsible for presenting their findings to key stakeholders, including senior management and clients, often through written reports or presentations.

In some cases, Market Research Managers may be involved in monitoring competitors and market conditions to ensure their company maintains a competitive edge.

Their ultimate goal is to provide the insights and intelligence necessary for their company to make informed, data-driven decisions.

 

Market Research Manager Qualifications and Skills

A proficient Market Research Manager should possess the following skills and qualifications:

• Extensive knowledge of research methodologies, data analysis techniques, and market segmentation to effectively carry out market research tasks.
• Exceptional analytical skills to interpret complex market data and translate it into understandable and usable information for the business.
• Strong communication and presentation skills to convey research findings and insights effectively to stakeholders and team members.
• Proficiency in statistical analysis software and databases to gather and analyze data.
• Excellent problem-solving skills to identify business needs and develop effective research strategies to address them.
• Strong project management skills to oversee and manage multiple research projects simultaneously and ensure they are completed on time and within budget.
• Good interpersonal skills to work with a diverse team of analysts, statisticians, and other professionals.
• Attention to detail to ensure accuracy and reliability of research findings and insights.
• Knowledge of current market trends and ability to forecast future trends based on collected data.

 

Market Research Manager Experience Requirements

Market Research Managers typically require a significant amount of experience in market research or related fields.

Entry-level candidates may have 2 to 3 years of experience, often through roles like Market Research Analyst or Data Analyst, where they learn about data collection, analysis, and reporting.

Intermediate-level candidates usually have 4 to 6 years of experience and will have honed their skills in areas such as trend identification, competitive analysis, and customer behavior understanding.

At this level, they may have begun to oversee junior analysts and manage small research projects.

Candidates for Market Research Manager positions generally have more than 7 years of experience and have developed a deep understanding of market research methodologies and tools.

They are expected to have project management skills and the ability to lead a team of researchers.

In addition to their professional experience, they often hold a bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.

Many also possess a master’s degree or other advanced qualification in a relevant discipline.

It is also beneficial for Market Research Managers to have experience in the industry in which they are working, as this will provide them with specific insights that can be valuable in their research.

 

Market Research Manager Education and Training Requirements

Market Research Managers typically require a bachelor’s degree in marketing, business, statistics, or a related field.

They should have a strong background in research methodologies, data analysis, and understanding of consumer behavior.

Knowledge of statistical software and expertise in both qualitative and quantitative research are also crucial for this role.

Further education, such as a Master’s degree in Marketing Research or related field is often preferred or required for more senior positions.

This higher level of education often indicates a deep understanding of market trends, competitive analysis, and complex data interpretation.

Some Market Research Managers may also pursue professional certifications such as Professional Researcher Certification (PRC) from the Insights Association.

This certification recognizes the skills and knowledge of market research professionals, enhancing their credibility in the field.

Continuous learning is important in this role, as market research tools and techniques continually evolve.

Therefore, regular training and updates in statistical software and research methodologies are also essential.

 

Market Research Manager Salary Expectations

A Market Research Manager earns an average salary of $81,402 (USD) per year.

However, this figure can fluctuate depending on factors such as individual experience, the industry in which they work, their level of education, and the geographical location of their employment.

 

Market Research Manager Job Description FAQs

What skills are important for a Market Research Manager?

Market Research Managers need strong analytical skills to interpret complex data and draw accurate conclusions.

Communication skills are essential for presenting information to clients and team members.

They also need good project management skills to oversee research projects from start to finish, ensuring they are completed on time and within budget.

 

What qualifications does a Market Research Manager need?

A bachelor’s degree in marketing or a related field is typically required for this role.

Some employers prefer candidates with a master’s degree in marketing research or a related discipline.

Professional experience in market research or a related field is also important.

Some positions may require specific knowledge of a certain industry.

 

What should you look for in a Market Research Manager’s resume?

Look for a combination of education, experience, and skills.

A good Market Research Manager should have a degree in a related field and several years of experience in market research.

Look for experience with both quantitative and qualitative research methods.

They should also have experience managing projects and teams.

Skills to look for include data analysis, communication, and project management.

 

What qualities make a good Market Research Manager?

A good Market Research Manager is detail-oriented, analytical, and curious.

They have a keen interest in understanding consumer behavior and trends.

They are good at managing time and resources, and they work well under pressure.

They also have strong communication skills to effectively share their findings with clients and colleagues.

 

Is it difficult to hire a Market Research Manager?

Hiring a Market Research Manager can be challenging because the role requires a unique blend of analytical and managerial skills.

They not only need to understand complex data, but also manage teams and projects effectively.

Therefore, finding a candidate with the right combination of skills, experience, and education can be a complex task.

 

Conclusion

And there you have it.

Today, we’ve unveiled the truth behind the role of a market research manager.

Surprised?

It’s not just about crunching numbers.

It’s about shaping the business landscape, one piece of data at a time.

With our detailed market research manager job description template and real-world examples, you’re ready to take the leap.

But why limit yourself?

Go further with our job description generator. It’s your ticket to creating precise job listings or refining your resume to perfection.

Remember:

Every data point tells a story about the bigger market.

Let’s shape the business world. Together.

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