Market Research Project Manager Job Description [Updated for 2025]

In the world of business, the role of market research project managers has never been more critical.

The pace of markets and consumer behavior accelerates, increasing the demand for proficient individuals who can design, manage, and analyze market research projects.

So, what’s really involved in a market research project manager role?

Whether you are:

• A job seeker striving to understand the core responsibilities of this job,
• A hiring manager looking to define the perfect candidate,
• Or simply curious about the complexities of market research project management,

You’ve come to the right place.

Today, we present a customizable market research project manager job description template, tailored for straightforward posting on job boards or career sites.

Let’s dive right in.

Market Research Project Manager Duties and Responsibilities

Market Research Project Managers play a critical role in providing data-driven insights that aid strategic decision making.

They oversee and manage the collection, analysis, and interpretation of market data, which includes competitor data, market trends, demographic information, consumer behavior, and more.

Their main duties and responsibilities include:

• Designing and managing market research projects, ensuring they are delivered on time and within budget
• Identifying and understanding business questions that require data insights
• Selecting the most appropriate research methodology and techniques
• Developing and designing questionnaires and moderator guides to meet project requirements
• Working with data analysts to interpret data, analyze results, and create reports
• Presenting findings to clients or stakeholders in a clear and concise manner
• Establishing and maintaining relationships with external vendors and partners
• Staying updated on industry trends and changes that can affect market dynamics
• Leading and mentoring junior members of the market research team
• Ensuring compliance with data privacy regulations and ethical standards in market research

 

Market Research Project Manager Job Description Template

Job Brief

We are seeking an experienced Market Research Project Manager to supervise and conduct a wide range of quantitative and qualitative research projects.

The ideal candidate will be responsible for designing research methods, collecting data, analyzing results, and presenting findings to both internal teams and clients.

Market Research Project Managers play a critical role in supporting strategic decision-making by providing insights into consumer behavior, market trends, and competitive analysis.

 

Responsibilities

• Design, implement, and manage research projects from initial concept through final deliverables
• Develop and manage project schedules, ensuring timely completion of tasks
• Design questionnaires and surveys, and conduct in-depth interviews
• Oversee data collection, data entry, and data cleaning processes
• Conduct statistical analysis of data and interpret findings
• Prepare detailed reports and presentations for clients and internal teams
• Present research findings in clear and compelling ways
• Identify and track market trends
• Work closely with various teams (e.g. marketing, sales, product development) to implement strategies

 

Qualifications

• Proven work experience as a Market Research Project Manager or similar role
• Excellent understanding of research methods and data analysis techniques
• Proficiency in statistical analysis software and databases
• Experience with CRM programs
• Exceptional analytical skills with the ability to turn complex data into actionable insights
• Strong project management skills
• Outstanding communication and presentation skills
• BSc degree in Marketing, Business Administration, Statistics or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Market Research Project Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for field research or client meetings.
• Reporting Structure: Reports to the Director of Market Research.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Market Research Project Manager Do?

Market Research Project Managers typically work for market research firms, advertising agencies, or large corporations with a substantial marketing department.

They can also work as self-employed consultants.

These professionals oversee the execution of market research projects, which may range from surveys, focus groups, product testing to internet-based research.

They work closely with Market Researchers, Statisticians, and other professionals to design the research methodology, create a data collection plan, and ensure deadlines are met.

A significant part of their job is to ensure the research project stays within budget, is completed in a timely manner, and achieves its original objectives.

They are also responsible for interpreting the data collected, presenting the findings in a comprehensible format, and making strategic recommendations based on the research findings.

Often, Market Research Project Managers also liaise with clients to understand their needs and expectations, provide regular updates, and address any concerns or issues that may arise during the project.

Their ultimate goal is to provide valuable insights that can guide a company’s marketing strategies and business decisions.

 

Market Research Project Manager Qualifications and Skills

A competent Market Research Project Manager should possess a combination of analytical skills, project management skills and industry knowledge, such as:

• Strong analytical skills to interpret complex market data and identify trends and insights that can guide business decisions.
• Project management skills to oversee all aspects of a market research project, from design to implementation, ensuring it is completed on time and within budget.
• Excellent communication skills to clearly convey research objectives and findings to stakeholders, clients, and team members.
• Problem-solving abilities to address potential issues that may arise during the project and find effective solutions.
• Proficiency in market research tools and software, such as SPSS and SAS, to collect and analyze data.
• Interpersonal skills to collaborate with team members and clients, fostering a productive work environment.
• Attention to detail to ensure all research results are accurate and relevant to the project’s objectives.
• Knowledge of market research methodologies and statistical analysis to design effective research studies.
• Client service skills to understand client needs and ensure the research outcomes align with their business goals.

 

Market Research Project Manager Experience Requirements

To qualify for the role of a Market Research Project Manager, candidates should ideally possess a minimum of 3 to 5 years of experience in the field of Market Research.

This experience could be gained through various roles such as Market Research Analyst, Research Coordinator, or other similar positions, where they would have honed skills like data collection, analysis, and interpretation.

Candidates with experience in planning and executing market research studies, managing client relationships, and coordinating with research teams are also highly sought after.

Those with more than 5 years of experience in the field may have some degree of leadership experience, having supervised a team or managed a project independently.

They are well-versed in strategic planning, resource allocation, and have a proven track record in delivering projects on time and within budget.

This level of experience could qualify them for senior-level positions or roles with more responsibility.

Furthermore, some roles might require experience with specific research methodologies or industry-specific knowledge.

For instance, a Market Research Project Manager role in the healthcare sector might require prior experience in healthcare market research.

 

Market Research Project Manager Education and Training Requirements

Market Research Project Managers typically require a bachelor’s degree in marketing, statistics, business administration or a related field.

These programs equip students with an understanding of business operations, consumer behavior, and statistical analysis.

In addition to the degree, it is highly beneficial for individuals to have experience with data collection methods such as surveys, polls, and focus groups.

For more advanced or specialized roles, a master’s degree in market research, business administration (MBA), or statistics may be preferred.

This advanced degree typically provides a deeper understanding of market trends, data interpretation, and project management.

Moreover, Market Research Project Managers often require skills in statistical analysis software, such as SPSS, and familiarity with customer relationship management (CRM) systems.

Relevant professional certifications, like the Professional Researcher Certification (PRC) from the Insights Association, can also be beneficial.

This can demonstrate a commitment to the profession and a mastery of the core skills required in market research.

Continual professional development is also important in this role, as market research methodologies and technologies are constantly evolving.

As such, regular training and staying abreast of industry trends can be beneficial for career advancement.

 

Market Research Project Manager Salary Expectations

A Market Research Project Manager can expect to earn an average salary of $82,160 (USD) per year.

The actual salary may fluctuate based on factors such as experience, education, the size of the project being managed, and the geographical location of the employer.

 

Market Research Project Manager Job Description FAQs

What skills does a Market Research Project Manager need?

A Market Research Project Manager needs strong analytical skills to interpret complex data and draw valuable insights.

They should also have excellent communication skills to articulate research findings to various stakeholders.

Project management skills are essential to oversee the entire research process and ensure everything is on track.

Knowledge of statistical software and market research methods is also critical.

 

Do Market Research Project Managers need a degree?

Yes, a Market Research Project Manager typically needs a bachelor’s degree in business, statistics, market research, or a related field.

Some employers may prefer candidates with a master’s degree.

Additionally, some roles may require certification in project management or market research.

 

What should you look for in a Market Research Project Manager’s resume?

A Market Research Project Manager’s resume should showcase a strong background in market research and project management.

Look for experience with data analysis, statistical software, and other research methods.

The candidate should demonstrate the ability to handle multiple projects concurrently and communicate effectively with various stakeholders.

Further education, such as a master’s degree or professional certification, can be an added advantage.

 

What qualities make a good Market Research Project Manager?

A good Market Research Project Manager is highly analytical, detail-oriented, and has a strong sense of curiosity.

They are good problem solvers who can make sense of complex data and draw insightful conclusions.

Excellent communication skills are crucial to articulate findings and make recommendations.

They should also be good team players who can work collaboratively with various departments.

 

What are the daily duties of a Market Research Project Manager?

On a typical day, a Market Research Project Manager might meet with team members to discuss ongoing projects, review data collection processes, analyze research data, and prepare reports.

They also communicate with clients or internal stakeholders to understand their research needs and update them about the progress of the projects.

They are also responsible for ensuring the research projects stay within budget and are completed on time.

 

Conclusion

And so, the mystery unfolds.

Today, we’ve lifted the veil on what it means to be a Market Research Project Manager.

Surprise, surprise?

It’s not just about analyzing numbers.

It’s about shaping the business landscape, one data-driven decision at a time.

Armed with our practical Market Research Project Manager job description template and real-life examples, you’re ready to take the next leap.

But why halt your journey here?

Delve further with our job description generator. It’s your passport to crafting precise job listings or refining your resume to perfection.

Bear this in mind:

Every piece of data is a part of the bigger business puzzle.

Let’s decode the future. Together.

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