Marketing Research Analyst Job Description [Updated for 2025]

In today’s digital landscape, the role of a marketing research analyst is more significant than ever.

As the business world evolves, the demand for skilled professionals who can delve into market trends, understand consumer behavior, and refine marketing strategies grows more urgent.

But what does it really entail to be a marketing research analyst?

Whether you are:

• A job seeker wanting to understand the intricacies of this role,
• A hiring manager defining the perfect candidate,
• Or simply curious about the dynamics of marketing research,

You’ve come to the right place.

Today, we present a tailored marketing research analyst job description template, designed for effortless posting on job boards or career websites.

Let’s dive right in.

Marketing Research Analyst Duties and Responsibilities

Marketing Research Analysts use their skills in marketing, statistics, and survey design to gather and analyze data, so they can understand how products and services might fare in the market.

They have the following duties and responsibilities:

• Design and implement research projects, including surveys, focus groups, and interviews
• Collect and analyze data to understand market trends
• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
• Prepare reports that visually translate complex data into understandable terms
• Use statistical software to analyze and interpret data
• Develop and present recommendations based on research findings to clients or management
• Track and forecast marketing and sales trends, analyzing collected data
• Measure effectiveness of marketing programs and strategies
• Advise on strategies for marketing based on quantitative and qualitative data

 

Marketing Research Analyst Job Description Template

Job Brief

We are seeking a meticulous and adaptable Marketing Research Analyst to join our dynamic team.

The Marketing Research Analyst will be responsible for conducting comprehensive market research, interpreting data, formulating reports, and making recommendations based upon the research findings.

The successful candidate will have the ability to grasp market trends, competitive landscape, and demographic data, and translate these into actionable strategies to drive company growth.

 

Responsibilities

• Conduct thorough market research to identify opportunities and competitor strengths and weaknesses
• Evaluate and interpret collected data, create detailed reports and presentations for senior management
• Monitor and forecast marketing and sales trends, highlighting opportunities for improvements
• Collect and analyze data on customer preferences, demographics, and buying habits to identify potential markets and factors affecting product demand
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Attend staff meetings to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services

 

Qualifications

• Proven market research analysis experience
• Strong communication and presentation skills
• Proficient in statistical software and data analysis
• Ability to interpret large amounts of data and to multi-task
• Strong analytical and critical thinking skills
• Strong knowledge of the industry and its current events
• Strong problem-solving skills
• A degree in Marketing, Statistics or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Research Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for client meetings or industry conferences.
• Reporting Structure: Reports to the Marketing Director or Market Research Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Research Analyst Do?

Marketing Research Analysts work in a variety of sectors such as corporations, consulting firms, or market research agencies.

They may also work independently as consultants or contractors.

Their primary role is to gather data on market conditions, consumer behaviors, and competitive trends.

They do this through various methods such as surveys, focus groups, interviews, and public or purchased data analysis.

They analyze this data using statistical software and techniques to interpret what the data signifies for their organization or client.

This might involve predicting future market trends, understanding customer preferences, or identifying potential new markets.

Marketing Research Analysts then prepare detailed reports and presentations to share their findings with stakeholders, including marketing teams, sales teams, and senior management.

These findings help shape marketing strategies, product development, pricing, and other business decisions.

In addition, they may be required to monitor and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls.

Overall, a Marketing Research Analyst plays a crucial role in helping businesses understand their target market, competition, and how to best reach their potential customers.

 

Marketing Research Analyst Qualifications and Skills

A Marketing Research Analyst should have the skills and qualifications that align with your job description, such as:

• Strong research skills to effectively gather, evaluate, and synthesize data.
• Analytical abilities to interpret large amounts of data and complex information.
• Attention to detail to ensure data accuracy and integrity during collection and interpretation processes.
• Proficiency in software tools and platforms used for data analysis, such as Excel, SPSS, and SAS.
• Strong communication and presentation skills to effectively report findings and recommendations to the marketing team and other stakeholders.
• Understanding of market trends and customer behavior patterns.
• Project management skills to handle multiple projects at once and meet deadlines.
• Problem-solving skills to address any issues that may arise during the data collection or analysis process.
• A degree in marketing, statistics, or a related field, along with relevant industry experience.

 

Marketing Research Analyst Experience Requirements

Entry-level Marketing Research Analyst candidates typically have up to 2 years of experience, often gained through internships, part-time roles or academic projects involving market research, data analysis, or related fields.

These professionals can also gain on-the-job experience in roles such as Marketing Assistant, Junior Research Analyst, or Data Analyst.

Candidates with between 3 and 5 years of experience often develop their analytical, research, and report writing skills in roles such as Research Analyst, Data Analyst, or Market Research Specialist.

They are usually adept at using marketing research tools, software, and techniques.

Those with more than 5 years of experience in the field of marketing research are often considered for senior roles.

They are likely to have experience in managing complex research projects, utilizing advanced data analysis techniques, and presenting insights to stakeholders.

Some of these experienced professionals may also have leadership experience, showcasing their ability to manage teams, delegate tasks and mentor junior staff.

These individuals are often considered for managerial or team-lead positions within the marketing research department.

 

Marketing Research Analyst Education and Training Requirements

Marketing Research Analysts typically require a bachelor’s degree in marketing, business administration, statistics, or related field.

An important part of their education involves courses in research methodology, marketing, statistics, and consumer behavior.

An understanding of data analysis software and programming can also be beneficial.

For higher-level positions or specialized roles, a master’s degree in marketing research or a related field may be required.

This advanced degree generally includes coursework in research methods, marketing, and statistics, but may also delve into areas such as strategic planning and market segmentation.

Some Marketing Research Analysts choose to earn a Professional Researcher Certification (PRC) from the Marketing Research Association.

This certification demonstrates a commitment to the field and a dedication to staying updated on best practices and emerging trends.

In addition to formal education, Marketing Research Analysts often need strong analytical skills, the ability to communicate effectively, and a deep understanding of consumer behavior and market trends.

 

Marketing Research Analyst Salary Expectations

A Marketing Research Analyst can expect to earn an average salary of $63,120 (USD) per year.

However, the actual income can significantly vary based on factors such as years of experience, the scale of the employer, level of education, and location.

 

Marketing Research Analyst Job Description FAQs

What skills does a Marketing Research Analyst need?

Marketing Research Analysts should possess strong analytical and critical thinking skills to interpret complex data.

They should be adept at using statistical software to analyze and organize information.

Excellent communication and presentation skills are important to share findings with colleagues and stakeholders.

Familiarity with various types of research methods and excellent problem-solving abilities are also vital.

 

Do Marketing Research Analysts need a degree?

Typically, Marketing Research Analysts need a bachelor’s degree in marketing, business, statistics, or a related field.

Some roles may require a master’s degree, particularly in marketing research or a related quantitative field.

Practical experience with statistical software and data analysis could potentially substitute formal education in some cases.

 

What should you look for in a Marketing Research Analyst resume?

Look for a solid background in data analysis and market research.

A strong resume should show experience in conducting market research, understanding consumers’ behavior, analyzing data using statistical software, and creating reports.

Additionally, any experience in marketing, business, or a related field will be beneficial.

Certifications, such as Professional Researcher Certification (PRC), can also add value.

 

What qualities make a good Marketing Research Analyst?

A good Marketing Research Analyst is detail-oriented and has the ability to analyze and interpret large amounts of data.

They should be a critical thinker with strong problem-solving skills.

Having a high level of curiosity can help them to explore data and derive insights.

Excellent communication skills are also important, as they often need to present findings to non-technical colleagues and stakeholders.

 

How can a Marketing Research Analyst contribute to business growth?

A Marketing Research Analyst plays a crucial role in business growth by providing insights about market trends, consumer behavior, and competition.

These insights can guide strategic decisions related to product development, marketing strategies, and customer engagement.

By accurately predicting market trends and consumer behavior, they can help businesses stay competitive and capture new market opportunities.

 

Conclusion

And there you have it.

Today, we’ve delved into the intriguing world of being a marketing research analyst.

Surprise, surprise!

It’s not just about crunching numbers.

It’s about shaping business strategies, one market insight at a time.

With our go-to marketing research analyst job description template and real-world examples, you’re ready to take the leap.

But why put the brakes on now?

Explore further with our job description generator. It’s your next step to creating pinpoint-accurate listings or honing your resume to precision.

Always remember:

Every piece of data is a part of the bigger strategy.

Let’s shape that future. Together.

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