Media Buyer Job Description [Updated for 2024]

media buyer job description

In the digital age, the demand for media buyers has surged like never before.

As media landscape continues to evolve, the need for professionals who can skillfully negotiate, purchase and monitor advertising space on behalf of their clients grows significantly.

But let’s take a closer look: What’s exactly expected from a media buyer?

Whether you are:

  • A job seeker trying to unravel the complexity of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply intrigued by the dynamics of media buying,

You’re in the right place.

Today, we present a customizable media buyer job description template, crafted for effortless posting on job boards or career websites.

Let’s dive right in.

Media Buyer Duties and Responsibilities

Media Buyers play a crucial role in advertising and marketing by purchasing advertising time and space to help reach the target audience of their clients effectively.

They must possess strong negotiation skills, excellent analytical abilities, and a deep understanding of the media landscape.

Their duties and responsibilities often include:

  • Negotiating with media sales companies to buy advertising space in newspapers, magazines, on websites, television, and radio
  • Understanding the target audience of their clients and identifying the media outlets that would reach this audience most effectively
  • Monitoring and optimizing the effectiveness of the advertising campaign
  • Managing budgets and ensuring cost-effectiveness
  • Maintaining records of purchases, invoices, and contacts
  • Researching the market trends and staying updated with the industry trends
  • Developing strategic media plans based on the client’s marketing goals
  • Evaluating the success of media strategies and campaigns
  • Working closely with colleagues, clients, and media sales staff to ensure the campaign is successful


Media Buyer Job Description Template

Job Brief

We are looking for a savvy Media Buyer to be responsible for purchasing advertising space in various media outlets.

The Media Buyer will work closely with advertisers and their clients to identify the best ad spaces that align with campaign objectives, target audiences, and budget constraints.

The ideal candidate is a strong negotiator, well versed in media trends and has a keen eye for detail.

The primary goal of a Media Buyer is to ensure advertisements reach their target audiences through high-quality media placements.



  • Negotiating ad space and airtime with various media outlets.
  • Developing effective media buying strategies.
  • Monitoring purchased media to ensure that the advertisements appear as planned.
  • Working closely with media planners to understand and meet client’s requirements.
  • Comparing and evaluating offers from different media outlets.
  • Optimizing plans and budgets according to the best media mix.
  • Preparing schedules and adjusting when needed.
  • Experiments with new platforms and channels.
  • Ensuring ads are creative and displayed appropriately.
  • Maintaining good relationships with media sales staff.



  • Proven experience as a Media Buyer or similar role; experience in digital media is preferred.
  • Working knowledge of media analytics software.
  • Excellent communication and negotiation skills.
  • Organizational and multitasking abilities.
  • Attention to detail and critical thinking.
  • Proficient in MS Office and comfortable with working with numbers.
  • BSc/BA in Marketing, Advertising or related field.



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Media Buyer
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
  • Reporting Structure: Reports to the Media Director or Advertising Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $50,000 minimum to $75,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Media Buyer Do?

Media Buyers are typically employed by advertising agencies, marketing firms, or in the advertising departments of large companies.

Their main task is to negotiate, purchase and monitor advertising space and airtime on behalf of clients.

The aim is to reach the maximum number of people in the target audience at the lowest possible cost.

They strategically select media platforms that best suit the brand or product that will be advertised, which can include television, radio, cinema, online, social media, and print outlets.

Media Buyers use market research information, including demographic data and viewing habits, to decide on the most effective media combination for a given client or campaign.

They often work closely with clients and colleagues to negotiate purchase rates, to develop media strategies, and to adjust campaigns as necessary to achieve marketing objectives.

Media Buyers must stay updated on industry trends and the ever-changing landscape of the media world to ensure the best placements and value for their clients.

They may also be required to provide post-buy analysis and make recommendations for future purchases.


Media Buyer Qualifications and Skills

A proficient Media Buyer should possess a range of technical skills, interpersonal skills, and industry knowledge, including:

  • Strong negotiation skills to secure cost-effective ad placements and media space.
  • Effective communication skills to liaise with various parties such as media salespeople, clients and internal teams.
  • Deep understanding of the media landscape, staying current with trends and knowing where to find the best media for the client’s needs.
  • Analytical skills to interpret market research data and media statistics.
  • Ability to manage budgets and calculate return on investment and key performance indicators.
  • Detail-oriented and able to work on multiple campaigns simultaneously, ensuring accurate implementation and results tracking.
  • Proficiency in media buying software and tools, as well as Microsoft Office suite.
  • Problem-solving skills to overcome campaign obstacles and achieve client objectives.
  • Flexibility and adaptability to respond to changes in clients’ needs and market conditions.


Media Buyer Experience Requirements

Media Buyers generally have a bachelor’s degree in marketing, advertising, or a related field.

Some have gained practical experience through internship or part-time roles in marketing, advertising, or public relations agencies.

Entry-level candidates may have 1 to 2 years of experience, often through internships or part-time roles in media planning and buying.

Such roles give them experience in negotiating with media sales companies, researching audience trends, and developing media buying strategies.

Candidates with 3 to 5 years of experience often have improved their strategic planning and negotiation skills in previous Media Buyer roles.

They may have also gained experience in using media analytics tools and software.

Those with more than 5 years of experience often have some leadership experience, having managed campaigns or led teams.

They may be ready for a position as a Media Buying Manager or Director of Media Buying.

These professionals typically have a deep understanding of market trends, media pricing, and audience behavior, along with superior negotiation skills.


Media Buyer Education and Training Requirements

Media Buyers typically possess a bachelor’s degree in marketing, advertising, business, or a related field.

In their coursework, they should gain a solid understanding of marketing principles, media channels, consumer behavior, and market research.

A foundation in basic business principles such as finance and business strategy is also advantageous for this role.

Knowledge of digital media, including online advertising and social media, is particularly important in today’s digital age.

Therefore, additional courses or certifications in digital marketing or related areas can greatly benefit aspiring Media Buyers.

Some companies may prefer Media Buyers with a master’s degree in marketing or business administration, particularly for more senior roles.

Media Buyers should also have strong analytical skills to interpret market research data and media statistics.

Therefore, courses in statistics or data analysis could prove beneficial.

Knowledge of specific media planning software and tools may also be required by some employers, and relevant training or certifications can enhance job prospects.

Work experience, often gained through internships, is also highly valuable in this field.

This practical experience can provide insights into audience behaviors, media trends, negotiation tactics, and the operations of a media department or advertising agency.

Continuing education and staying updated with the latest media trends and technology advancements is also important for career growth in this field.


Media Buyer Salary Expectations

A Media Buyer can expect to make an average of $57,260 (USD) per year.

However, this salary can vary greatly depending on their level of experience, the location in which they work, and the company they are employed by.


Media Buyer Job Description FAQs

What skills does a Media Buyer need?

Media Buyers should possess strong analytical skills as they need to analyze data, understand trends and draw conclusions to make informed buying decisions.

They should also have excellent negotiation skills to successfully negotiate the best prices and slots for media space.

Good communication and interpersonal skills are also essential for building relationships with media sales companies.


Do Media Buyers need a degree?

While a specific degree may not be necessary, many employers prefer Media Buyers to have a bachelor’s degree in advertising, marketing, business, or a related field.

Practical experience in the industry, possibly through internships, can also be beneficial.

Knowledge of media planning tools and software is often required.


What should you look for in a Media Buyer resume?

When reviewing a Media Buyer resume, look for previous experience in media buying or a related field such as advertising or marketing.

Check for knowledge of media planning tools and software.

Strong negotiation and communication skills should also be evident.

Any experience or knowledge in data analytics can be a bonus.


What qualities make a good Media Buyer?

A good Media Buyer is detail-oriented, analytical, and possesses strong negotiation skills.

They should be comfortable handling large budgets and making important financial decisions.

The ability to work well under pressure and meet tight deadlines is also critical.

Furthermore, a good Media Buyer is always updated with the latest media trends and adapts their strategies accordingly.


Is it challenging to hire Media Buyers?

Hiring Media Buyers can be challenging due to the specific skills and experiences required for the role.

It’s important to look for candidates who not only have the technical skills but also possess the ability to negotiate and communicate effectively.

Offering competitive salaries and opportunities for professional development can help attract qualified candidates.



And there you have it.

Today, we’ve given you an insider’s view of what it truly means to be a media buyer.

But guess what?

It’s not just about negotiating ad space.

It’s about shaping the media landscape, one ad buy at a time.

With our handy media buyer job description template and real-world examples, you’re ready to make your next move.

But why stop there?

Dive deeper with our job description generator. It’s your next step to creating precise, compelling job listings or honing your resume to perfection.


Every ad buy is a part of the larger media narrative.

Let’s shape that narrative. Together.

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