Media Coordinator Job Description [Updated for 2025]

In the era of digital media, the spotlight on media coordinators has never been more prominent.

As the media landscape evolves, the demand for skilled professionals who can strategize, manage, and optimize our media presence becomes increasingly critical.

But let’s delve a bit deeper: What’s truly expected from a media coordinator?

Whether you are:

• A job seeker trying to understand the essence of this role,
• A hiring manager defining the ideal candidate,
• Or simply intrigued by the world of media coordination,

You’re in the right place.

Today, we present a customizable media coordinator job description template, designed for seamless posting on job boards or career sites.

Let’s dive right into it.

Media Coordinator Duties and Responsibilities

Media Coordinators work closely with the marketing and advertising department, playing a crucial role in the planning and execution of media-related strategies and projects.

They are responsible for coordinating various media activities, including media buying, planning, and research.

They have the following duties and responsibilities:

• Develop and implement media plans and strategies
• Coordinate with media representatives to buy ad space
• Ensure that all media inventory is used efficiently and effectively
• Manage the trafficking of all advertising materials for timely launch
• Monitor and report on the performance and effectiveness of media strategies
• Stay abreast of industry trends and developments
• Assist in the negotiation of media contracts
• Maintain relationships with media vendors
• Prepare media evaluation and performance reports
• Coordinate with the creative team to develop advertising materials
• Manage media budgets and ensure campaigns stay within budget
• Work with the marketing team to develop new media strategies

 

Media Coordinator Job Description Template

Job Brief

We are seeking a highly organized, detail-oriented Media Coordinator to manage and execute our media-related projects.

The Media Coordinator’s responsibilities include liaising with media representatives, purchasing ad space, negotiating advertising contracts, devising media strategies, and coordinating with the marketing and communications team.

Candidates should have a deep understanding of media planning, social media platforms, and be able to analyze, interpret, and utilize complex media data.

 

Responsibilities

• Plan and execute media plans tailored to our business goals
• Negotiate with media channels for best rates and ad placements
• Collaborate with the marketing team to align media strategies with marketing plans
• Monitor and analyze effectiveness of media campaigns
• Coordinate with media representatives and maintain relationships
• Ensure all media projects are completed in a timely manner and within budget
• Stay up-to-date with industry trends and developments
• Prepare and present performance reports

 

Qualifications

• Proven work experience as a Media Coordinator or similar role
• Strong understanding of media planning and buying
• Ability to analyze, interpret, and leverage complex media data
• Familiarity with social media platforms and digital marketing channels
• Excellent negotiation and communication skills
• Strong organizational and multitasking abilities
• BSc degree in Marketing, Advertising, Media Studies or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Media Coordinator
• Work Environment: Office setting with options for remote work. Travel may be required for client meetings and media events.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Media Coordinator Do?

Media Coordinators work in a variety of industries, often within the marketing or communications departments of companies, agencies, or non-profit organizations.

They are responsible for planning, coordinating, and managing different types of media including traditional print, digital, and social media.

Their job includes developing and implementing media plans, coordinating with media vendors, and managing the production of promotional materials.

They also help to negotiate advertising contracts, ensure timely and accurate delivery of promotional campaigns, and monitor and report on their effectiveness.

Media Coordinators are also often responsible for managing social media platforms, creating engaging content, and tracking social media analytics.

They liaise with other departments such as marketing, public relations, or sales to align media strategies with overall company goals.

Additionally, they may be involved in budgeting for media activities, researching new media opportunities, and keeping up with trends in the media landscape.

 

Media Coordinator Qualifications and Skills

A proficient Media Coordinator should possess the following skills and qualifications that align with your job description:

• Excellent verbal and written communication skills for creating, editing, and promoting content.
• Strong organizational and planning skills to manage numerous different projects to tight deadlines.
• A thorough knowledge of social media platforms and digital marketing strategies to effectively target a desired audience.
• Ability to work effectively in a team, liaising with different departments to ensure a cohesive media strategy.
• Strong problem-solving skills to overcome operational or budgeting issues that may arise.
• A keen eye for detail and a creative mind to design visual content.
• Understanding of SEO and web traffic metrics to optimize online content.
• Proficient in software such as Adobe Creative Suite, particularly Photoshop and InDesign, for content creation.
• Excellent customer service skills to handle queries and complaints in a professional manner.

 

Media Coordinator Experience Requirements

Media Coordinators typically possess a degree in marketing, communications, or a related field, where they gain foundational theoretical knowledge.

For entry-level roles, candidates often have 1 to 2 years of experience, frequently gained through internships or part-time positions in marketing, advertising, or media-related roles.

These professionals may also gain valuable experience in roles such as Social Media Assistant, Marketing Assistant, or Content Creator.

Media Coordinators with 3 to 5 years of experience usually have honed their skills in developing media plans, coordinating advertising campaigns, and analyzing their effectiveness.

They may have gained this experience in roles such as Media Planner, Marketing Coordinator, or even as a Junior Media Coordinator.

Those with more than 5 years of experience likely have substantial knowledge in the field and may have leadership experience.

They could be prepared for a more managerial role, such as Media Manager or Director of Media Services, and are often expected to have a strong track record in overseeing successful media campaigns and coordinating with various stakeholders.

 

Media Coordinator Education and Training Requirements

Media Coordinators typically have a bachelor’s degree in mass communication, journalism, marketing, or a related field.

During their studies, they should gain a solid understanding of media planning, advertising, digital marketing, and public relations.

Knowledge in areas such as social media management, graphic design, and video production can also be beneficial.

In addition, Media Coordinators should have strong communication and organization skills.

They should be able to work effectively in a team, manage multiple projects simultaneously, and meet deadlines.

Some roles may require Media Coordinators to have a master’s degree in communication or a related field.

This advanced education can help them develop more strategic perspectives and leadership skills.

There are also numerous certifications available for Media Coordinators.

These certifications, which can be obtained through professional organizations or software companies, can enhance their skills in specific areas such as social media management, digital marketing, or media planning.

Many Media Coordinators also participate in ongoing training and professional development opportunities.

These can help them stay updated with the latest trends and technologies in the media industry.

 

Media Coordinator Salary Expectations

A Media Coordinator can expect to earn an average salary of $46,770 (USD) per year.

The actual earnings can differ based on factors such as experience, skill set, the industry they are working in, and their geographical location.

 

Media Coordinator Job Description FAQs

What skills does a Media Coordinator need?

A Media Coordinator needs to have excellent communication and organizational skills.

They should have a good understanding of different media platforms and how to use them effectively for marketing and communication purposes.

Additionally, they should be detail-oriented and be able to multitask, managing multiple projects simultaneously.

Knowledge of media analytics and the ability to generate reports is also essential.

 

Do Media Coordinators need a degree?

Typically, Media Coordinators should have a bachelor’s degree in marketing, communications, or a related field.

However, some employers may prioritize experience over formal education.

Therefore, practical experience in media coordination, marketing, or public relations could be highly beneficial.

 

What should you look for in a Media Coordinator resume?

A Media Coordinator’s resume should highlight their experience in managing and coordinating media activities, whether in a corporate, agency, or non-profit setting.

Look for experience in media planning, buying, and analytics.

Knowledge of digital marketing tools and platforms, such as social media, SEO, and email marketing, is also important.

Also, look for evidence of strong organizational, project management, and communication skills.

 

What qualities make a good Media Coordinator?

A good Media Coordinator is organized, detail-oriented, and able to multitask.

They should be analytical thinkers, capable of making informed decisions based on media analytics.

Excellent communication skills are essential for coordinating with different departments and stakeholders.

Creativity is also beneficial as they often need to come up with innovative media strategies.

 

What are the daily duties of a Media Coordinator?

A Media Coordinator’s daily duties can include meeting with the media team to discuss strategies, coordinating with different departments to gather necessary materials, planning and buying media, and analyzing the effectiveness of media campaigns.

They might also be tasked with monitoring the media budget, negotiating with media vendors, and staying up-to-date with the latest media trends and technologies.

 

Conclusion

And there you have it.

Today, we have unravelled the intricate details of what it truly means to be a Media Coordinator.

Surprise, surprise!

It’s not just about managing social media posts.

It’s about shaping public perception, one post at a time.

With our practical Media Coordinator job description template and authentic examples, you’re well-prepared to take the next step.

But why pause there?

Dig deeper with our job description generator. It’s your blueprint to crafting compelling job listings or polishing your resume to excellence.

Remember:

Every post, tweet or update is a piece of a larger narrative.

Let’s create that narrative. Together.

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