Mobile App Content Strategist Job Description [Updated for 2025]

In the era of digital communication, the focus on Mobile App Content Strategists is increasing rapidly.

As technology evolves, the demand for skilled professionals who can create, enhance, and manage our mobile content strategy is on the rise.

But what does it really mean to be a Mobile App Content Strategist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or just curious about the world of mobile app content strategy,

You’ve come to the right place.

Today, we present a customizable Mobile App Content Strategist job description template, tailored for effortless posting on job boards or career websites.

Let’s dive in.

Mobile App Content Strategist Duties and Responsibilities

A Mobile App Content Strategist is involved in planning, development and execution of content strategies for mobile applications.

This role requires a deep understanding of user behaviors, needs, and motivations in relation to mobile app usage.

The duties and responsibilities of a Mobile App Content Strategist include:

• Research and understand user needs and behaviors to inform mobile app content strategy
• Develop content strategies that align with business goals and user needs
• Work closely with UX/UI designers, product managers, and developers to create an engaging and intuitive user experience
• Create, manage, and update content for mobile apps, including writing and editing copy
• Plan and create content for app updates and new feature releases
• Perform content audits to ensure all content is up-to-date, accurate, and consistent across all platforms
• Use data and analytics to evaluate content performance and user engagement, and make necessary adjustments
• Create and maintain editorial calendars and content workflows
• Ensure content follows SEO best practices to increase app visibility in app stores
• Stay up-to-date with mobile app trends and suggest new ideas to enhance user experience

 

Mobile App Content Strategist Job Description Template

Job Brief

We are searching for a creative and analytical Mobile App Content Strategist to join our team.

Your responsibilities will include understanding user requirements, defining app functionality, and strategizing content to enhance user engagement.

The ideal candidate should be experienced in curating engaging content and understanding the user experience (UX) for mobile applications.

The role of the Mobile App Content Strategist is to design engaging, high-quality, and user-friendly content that aligns with our company’s goals and customer needs.

 

Responsibilities

• Develop and execute content strategies for mobile applications
• Collaborate with UX/UI designers, developers, and marketing teams to ensure seamless user experience
• Create engaging, user-centered content that drives app usage and retention
• Conduct content audits to assess how well existing content is performing
• Perform user research and incorporate findings into content strategies
• Track and analyze app metrics to assess the impact of content strategies
• Ensure all content is consistent in terms of style, quality, and tone of voice
• Stay up-to-date with mobile app trends and user preferences

 

Qualifications

• Proven work experience as a Content Strategist, Content Manager or similar role
• Experience in project management is a plus
• Ability to understand and translate user behavior into content strategies
• Familiarity with content management systems
• Excellent written and verbal communication skills
• Strong analytical and critical thinking skills
• BS degree in Marketing, Journalism, Communications or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Mobile App Content Strategist
• Work Environment: This role is primarily office-based with the flexibility for remote work. Occasional travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Lead Content Strategist or Marketing Manager.
• Salary: Salary is dependent upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Mobile App Content Strategist Do?

A Mobile App Content Strategist typically works for digital marketing agencies, IT firms, or as a part of an in-house marketing team.

They can also be self-employed as freelance consultants.

Their main role is to plan, create, and manage the content of mobile applications to ensure that it effectively engages users and meets business goals.

They work closely with UX/UI designers, developers, and marketers to ensure the content is aligned with the app’s functionality and branding.

They are responsible for understanding the target audience’s needs and crafting content that appeals to them.

This includes creating engaging app descriptions, user guides, push notifications, in-app messages, and marketing materials.

They may also conduct A/B testing to understand what type of content works best, analyze user feedback, and adjust the content strategy accordingly.

Additionally, they often coordinate with SEO specialists to optimize the app’s visibility in app stores.

They also ensure that the content within the app is updated and relevant, and they may work on localization of content for different regions.

The Mobile App Content Strategist plays a crucial role in enhancing user experience, increasing user retention, and ultimately driving the success of the mobile application.

 

Mobile App Content Strategist Qualifications and Skills

A mobile app content strategist must have qualifications and skills that align with the demands of creating compelling content for mobile applications.

This includes:

• Understanding of mobile user experience (UX) and user interface (UI) to develop content that is user-friendly, engaging, and easy to navigate.
• Exceptional writing and editing skills to create clear, compelling, and concise content that aligns with the app’s purpose and the company’s brand voice.
• Strong research skills to understand the needs, preferences, and behavior of the app’s target audience and to stay current with industry trends and competition.
• Experience with content management systems (CMS), SEO practices, and analytics tools to develop, implement, and track the performance of content strategies.
• Strong organizational and project management skills to manage multiple tasks and deadlines effectively.
• Exceptional communication and collaboration skills to work effectively with different teams, such as designers, developers, and marketing teams.
• Problem-solving skills to identify and address any issues or challenges that may affect the content’s quality or the app’s performance.
• Ability to understand and interpret complex technical information to create simple, easy-to-understand content.

 

Mobile App Content Strategist Experience Requirements

Aspiring Mobile App Content Strategists should ideally have at least 2 to 3 years of experience in digital content creation, preferably within the mobile app or tech industry.

Experience in content strategy, UX writing, or digital marketing is also beneficial.

Entry-level candidates may possess experience gained through internships, part-time roles, or freelance projects.

This experience can be as a Content Writer, Digital Marketer, or UX Designer, where they’ve developed an understanding of content planning, user experience, and mobile app functionality.

Candidates with 3 to 5 years of experience often have a more comprehensive understanding of the mobile app industry.

They are likely to have honed their skills in creating and managing app content, and to have worked closely with development and design teams to integrate the content effectively.

Those with more than 5 years of experience are often seasoned professionals who have had leadership roles in their previous positions.

They may have managed a team or an entire content strategy department, have overseen large projects, and are well-versed in the complete lifecycle of app content strategy.

Such candidates are typically ready for senior or managerial positions.

 

Mobile App Content Strategist Education and Training Requirements

Mobile App Content Strategists typically have a bachelor’s degree in marketing, communications, journalism, or a related field.

They need a strong understanding of user experience (UX) design principles and content management systems.

Proficiency in data analysis and knowledge of SEO strategies are also important.

Specialized courses or certification in content strategy, mobile app development, or UX design could be beneficial, even though not required.

Experience in writing and editing for digital platforms is often necessary.

Also, knowledge of HTML, CSS, and experience with popular content management systems can be an advantage.

Continual learning and staying updated with the latest trends in mobile app content strategy, social media, and emerging technologies are crucial for this role.

Master’s degree in a relevant field or further certification in digital marketing or mobile app development could indicate a candidate’s commitment towards their professional growth.

 

Mobile App Content Strategist Salary Expectations

A Mobile App Content Strategist can expect an average salary of $76,904 (USD) per year.

However, the actual salary can vary greatly based on factors such as experience, the size and type of the company, and the geographical location.

 

Mobile App Content Strategist Job Description FAQs

What skills does a Mobile App Content Strategist need?

A Mobile App Content Strategist should have excellent written and verbal communication skills, as they are responsible for creating the narrative for apps.

They should also have strong analytical skills to understand user behavior and preferences, and use this information to optimize content.

A background in marketing or SEO could also be beneficial, as these strategists need to ensure the app is discoverable and attractive to potential users.

 

Do Mobile App Content Strategists need a degree?

While not always required, many Mobile App Content Strategists hold a bachelor’s degree in Marketing, Communications, or a related field.

Experience in content development, user experience, or mobile app development can also be beneficial.

Some roles may require knowledge of specific industries, depending on the nature of the app.

 

What should you look for in a Mobile App Content Strategist’s resume?

Look for experience in content creation and strategy, particularly for mobile apps.

The candidate should also demonstrate an understanding of user experience and interface design.

Familiarity with SEO, social media, and digital marketing strategies can also be advantageous.

It’s also important to consider the candidate’s creativity and problem-solving skills, as they will often need to come up with innovative ways to engage users and enhance the app’s success.

 

What qualities make a good Mobile App Content Strategist?

A good Mobile App Content Strategist is creative, strategic, and user-focused.

They should have a knack for understanding what kind of content resonates with users and drives engagement.

They must also be adaptable, able to quickly react to changes in user behavior or market trends.

Strong communication and presentation skills are also valuable, as they will often need to present their strategies and ideas to other team members or stakeholders.

 

Is it difficult to hire a Mobile App Content Strategist?

Finding a qualified Mobile App Content Strategist can be challenging, given the specific set of skills required for the job.

The ideal candidate not only needs to be proficient in content strategy and creation, but also needs to understand mobile app development and user experience principles.

Therefore, hiring for this position may take more time and effort compared to other roles.

 

Conclusion

And there you have it.

Today, we’ve offered you an insider’s glimpse into the life of a mobile app content strategist.

Surprising, isn’t it?

It’s more than just coming up with catchy lines.

It’s about creating engaging and meaningful mobile app experiences, one compelling content piece at a time.

Armed with our trusty mobile app content strategist job description template and real-life examples, you’re ready to take the leap.

But why stop at being ready?

Go the extra mile with our job description generator. It’s your ultimate tool to create razor-sharp job listings or to polish your resume to shining perfection.

Remember:

Every piece of content contributes to a more engaging user experience.

Let’s revolutionize mobile app experiences. Together.

How to Become a Mobile App Content Strategist (Complete Guide)

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