Mobile SEO Expert Job Description [Updated for 2025]

In the era of smartphones, the focus on Mobile SEO Experts has never been greater.

As technology evolves, the demand for proficient individuals who can optimize, develop, and protect our mobile search engine visibility escalifies.

But let’s break it down: What’s really expected from a Mobile SEO Expert?

Whether you are:

• A job seeker trying to grasp the fundamentals of this position,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of mobile search engine optimization,

You’re in the right place.

Today, we present a customizable Mobile SEO Expert job description template, designed for effortless posting on job boards or career sites.

Let’s delve right into it.

Mobile SEO Expert Duties and Responsibilities

A Mobile SEO Expert is specialized in optimizing websites for mobile technology and improving search engine rankings for mobile searches.

They are skilled in current mobile technology, understand the latest search engine algorithms, and are able to leverage their knowledge to provide effective SEO strategies.

The duties and responsibilities of a Mobile SEO Expert include:

• Perform keyword research to optimize existing content and uncover new opportunities
• Implement and manage Search Engine Optimization (SEO) on-page and off-page activities
• Develop and implement effective search engine optimization (SEO) strategies for mobile users
• Coordinating the creation of SEO-friendly content for websites and blogs
• Monitor daily performance metrics with SEO tools such as Google Analytics and Search Console
• Provide recommendations and execute strategies for content development in coordination with SEO goals
• Keep up-to-date with the latest trends and changes in SEO and major search engine algorithms
• Review and analyze websites for areas that need to be improved, deleted, or revised for better mobile optimization
• Develop link building strategies for mobile to increase the number of quality links to the website
• Work with social media and PPC teams to optimize campaigns
• Ensure the website is easily accessible on mobile platforms and improves user experience

 

Mobile SEO Expert Job Description Template

Job Brief

We are seeking a skilled Mobile SEO Expert to improve the visibility of our mobile applications on search engine result pages.

The Mobile SEO Expert will be responsible for identifying strategies, techniques and tactics to increase the number of visitors to our mobile apps and achieve higher app rankings.

The ideal candidate should be up to date with the latest trends and best practices in SEO and mobile app optimization, have excellent problem-solving skills, and have an in-depth understanding of keyword research.

 

Responsibilities

• Develop and implement effective search engine optimization (SEO) strategies for mobile apps
• Cooperate with web developers and marketing team
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

 

Qualifications

• Proven experience as Mobile SEO Manager, SEO Executive or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BSc/BA in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Mobile SEO Expert
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Marketing or SEO Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Mobile SEO Expert Do?

A Mobile SEO Expert is a specialized role within the digital marketing field, primarily focusing on optimizing websites and content for mobile search engine results.

They are responsible for ensuring that a website is easily accessible, user-friendly, and appealing to mobile users.

They do this by optimizing site design, site structure, page speed, and other elements to improve mobile web experience.

They also implement strategies to improve a website’s mobile search engine rankings by researching and identifying appropriate keywords, improving on-page SEO, and developing quality backlink profiles.

Mobile SEO Experts also perform tests, collect and analyze data and results, identify trends and insights in mobile user behaviour, and advise on changes in website layout and content to optimize it for mobile search engines.

They closely follow the latest trends in mobile SEO and the digital marketing industry to ensure the strategies they develop are up-to-date and effective.

Their role is critical for businesses aiming to increase their online presence and reach their target audience through mobile devices, which is increasingly becoming the primary platform for internet browsing.

 

Mobile SEO Expert Qualifications and Skills

A Mobile SEO Expert should have the skills and qualifications that align with the job role such as:

• Strong understanding of Google’s mobile-first indexing and how it impacts SEO.
• Experience with mobile SEO tools like Google Search Console, Google Analytics, and other industry tools.
• Excellent technical skills to perform tasks like mobile site audits, mobile keyword research, link building, and content creation.
• Strong analytical skills to analyze and interpret data from various sources to understand the performance of mobile sites.
• Understanding of mobile UX/UI design principles to provide recommendations that can enhance user experience and improve mobile SEO performance.
• Problem-solving skills to identify and address technical issues that may hinder mobile site performance on search engines.
• Excellent communication skills to effectively communicate strategies, recommendations, and results to clients and team members.
• Being updated with the latest SEO trends and Google algorithm changes to ensure the mobile site stays compliant and performs well in search results.
• Ability to work closely with web developers and designers to ensure mobile sites are optimized for SEO.

 

Mobile SEO Expert Experience Requirements

For an entry-level Mobile SEO Expert position, candidates are generally expected to have at least 1-2 years of experience in Search Engine Optimization (SEO), with a special focus on mobile platforms.

This experience can be gained through internships, part-time roles, or even freelance work.

Professionals with a background in digital marketing, web development, or a related field can easily transition into a Mobile SEO Expert role, given they have sufficient knowledge and hands-on experience with mobile SEO.

Candidates who have 3-5 years of dedicated experience in mobile SEO often have a deeper understanding of the field and have typically managed end-to-end SEO campaigns.

They are comfortable with analytics tools, know how to optimize website speed and performance for mobile platforms, and have experience optimizing content for local search.

Those with more than 5 years of experience in mobile SEO are usually considered seasoned professionals.

These candidates often have a track record of improving mobile site rankings and driving web traffic.

They may also have some experience leading a team, strategizing SEO campaigns, and training junior team members.

It’s important to note that, while the duration of experience is significant, the quality and relevance of the experience are equally vital in a rapidly changing field like mobile SEO.

As such, candidates who continually update their skills and stay abreast of the latest SEO trends are often more in demand, regardless of the number of years under their belt.

 

Mobile SEO Expert Education and Training Requirements

Mobile SEO Experts typically hold a bachelor’s degree in marketing, business, information technology, or another related field.

A strong understanding of search engine optimization (SEO) practices is crucial, and knowledge of mobile marketing strategies is essential.

They also need familiarity with programming languages like HTML, CSS, and JavaScript, as these are often used in mobile website design and optimization.

Some positions may require Mobile SEO Experts to have a master’s degree or additional certificates in digital marketing, SEO, or a related field.

Certifications such as Google’s Mobile Sites Certification, SEO Certification from SEMrush, or Mobile Marketing Certification from eMarketing Institute can help professionals stand out in this competitive field.

Professionals in this field are expected to keep themselves updated with the latest SEO trends, algorithm updates, and technological advancements.

This can be achieved through regular training, attending workshops, webinars, and industry events.

Strong analytical skills, knowledge of analytics tools, and an understanding of user experience (UX) principles are also important for a Mobile SEO Expert.

 

Mobile SEO Expert Salary Expectations

A Mobile SEO Expert earns an average salary of $63,000 (USD) per year.

The actual earnings may vary based on factors such as years of experience, certifications, the size of the company, and the location of the job.

 

Mobile SEO Expert Job Description FAQs

What skills does a Mobile SEO Expert need?

A Mobile SEO Expert needs to have a deep understanding of mobile platforms and how they interact with search engines.

They should be proficient in keyword research, on-page optimization, and link building specifically for mobile.

They must also have strong analytical skills to gauge the success of SEO strategies and make necessary adjustments.

Understanding of HTML, CSS, JavaScript, and other programming languages is also necessary.

 

Do Mobile SEO Experts need a degree?

While having a degree in computer science or a related field can be beneficial, it’s not a strict requirement.

Many successful Mobile SEO Experts are self-taught or have gained their knowledge and skills through various online courses and certifications.

However, employers might prefer candidates with formal education in the field.

 

What should you look for in a Mobile SEO Expert’s resume?

Look for a solid understanding of SEO principles and how they apply to mobile platforms.

Experience in increasing mobile site visibility and traffic is a big plus.

Proficiency in SEO tools, analytics, and various mobile platforms should be apparent.

Also, check for any certifications from recognized SEO and digital marketing institutions.

 

What qualities make a good Mobile SEO Expert?

A good Mobile SEO Expert is always up-to-date with the latest SEO trends and search engine algorithms.

They should be analytical and data-driven to make effective SEO strategies.

Excellent problem-solving skills are needed to address any SEO issues that may arise.

They should also be proactive and capable of working independently.

 

Is it difficult to hire a Mobile SEO Expert?

Finding a qualified Mobile SEO Expert can be challenging due to the technical and analytical skills required for the job.

The field is also constantly evolving, so the candidate needs to be adaptable and always willing to learn.

Offering competitive salaries and opportunities for professional development can attract skilled Mobile SEO Experts.

 

Conclusion

And there we have it.

Today, we’ve unravelled the mystery behind being a mobile SEO expert.

And you know what?

It’s not just about optimizing websites for mobile devices.

It’s about shaping the mobile digital landscape, one search engine result at a time.

With our handy mobile SEO expert job description template and real-life examples, you’re ready to make your mark.

But why stop there?

Explore further with our job description generator. It’s your gateway to meticulously curated job listings or perfecting your resume to the finest detail.

Remember:

Every optimized search result is a part of the bigger digital picture.

Let’s shape that future. Together.

How to Become a Mobile SEO Expert (Complete Guide)

The AI Job Wave: Professions on the Brink of Automation

Out of the Box Occupations: The Weirdest Jobs in the Market

Amazing Jobs Alert: Careers That Are Fun and Financially Rewarding

Working Hard for Less: A Look at the Least Paying Jobs in America