On-campus Marketing Intern Job Description [Updated for 2025]

In the ever-evolving realm of academia, the spotlight on on-campus marketing interns has never been more intense.

Education advances, and with each stride, the demand for savvy students who can create, promote, and protect our on-campus brand grows stronger.

But let’s delve deeper: What’s truly expected from an on-campus marketing intern?

Whether you are:

• A student trying to understand the breadth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the inner workings of on-campus marketing,

You’re in the right place.

Today, we introduce a customizable on-campus marketing intern job description template, designed for easy posting on job boards or university career sites.

Let’s dive right in.

On-campus Marketing Intern Duties and Responsibilities

On-campus Marketing Interns are responsible for assisting in the creation and implementation of marketing strategies specifically targeting the campus population.

This includes both traditional and digital marketing efforts, event planning, and market research.

They have the following duties and responsibilities:

• Assist in the development and implementation of marketing plans and campaigns
• Perform market research to identify new opportunities
• Generate and present ideas for increasing brand awareness on campus
• Assist in the organization and execution of campus events and promotions
• Create and distribute marketing materials, such as posters, flyers, and digital content
• Maintain a strong online presence through social media
• Analyze the effectiveness of marketing campaigns and provide feedback for improvements
• Work closely with team members and other departments to ensure consistent messaging and branding
• Assist in the coordination and execution of outreach initiatives, such as tabling events or information sessions
• Attend meetings, workshops, and other marketing-related events
• Perform other duties as assigned to support the marketing department’s goals and objectives

 

On-campus Marketing Intern Job Description Template

Job Brief

We are seeking an enthusiastic and creative On-campus Marketing Intern to join our team.

In this role, you will be tasked with executing innovative marketing campaigns to spread awareness about our brand and products within the campus community.

You should possess a strong understanding of current marketing trends, excellent communication skills, and the ability to work independently as well as collaboratively.

 

Responsibilities

• Assist in the development and implementation of on-campus marketing campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Generate reports on marketing metrics
• Contribute to collaborative brainstorming sessions
• Coordinate with team members in developing marketing collateral
• Plan and manage events on campus to promote our brand
• Utilize social media platforms to engage with the campus community
• Ensure that the brand message is consistent

 

Qualifications

• Current enrollment in a related Bachelor’s or Master’s degree
• Outstanding verbal and written communication skills
• Demonstrated knowledge of marketing strategies and tactics
• Knowledge of social media platforms and digital marketing trends
• Ability to work independently and as part of a team
• Strong analytical skills with a goal-oriented attitude
• Experience with Microsoft Office Suite (Word, PowerPoint, Excel)

 

Benefits

• Flexible work hours
• Opportunity for job offer after graduation
• Valuable work experience in marketing
• Gain knowledge about strategies and tactics in the marketing industry
• Networking opportunities

 

Additional Information

• Job Title: On-campus Marketing Intern
• Work Environment: On-campus with occasional off-site meetings. Flexibility to work remotely when necessary.
• Reporting Structure: Reports to the Marketing Manager.
• Stipend: Stipend based upon candidate experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Internship
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an On-campus Marketing Intern Do?

An On-campus Marketing Intern typically works for a company that seeks to enhance its reputation and presence among a student population.

They work closely with the company’s marketing team and the institution’s student body to promote the company’s products or services.

Their primary role is to implement and execute marketing strategies on campus.

This may involve organizing events, creating and distributing promotional materials, and utilizing social media platforms to reach the student body.

They may also be responsible for conducting market research to understand student needs and preferences.

On-campus Marketing Interns are also responsible for creating awareness about the company by liaising with various campus groups and associations, and by being visible at campus events, fairs, and gatherings.

They may also be tasked with collecting feedback from students about the company’s products or services and providing this information to the marketing team.

Their role can also involve fostering strong relationships with the university or college’s administration, faculty, and student government to promote the company’s brand and values.

They often work within set budgets and are responsible for tracking and reporting on campaign results and student engagement metrics.

Being the face of the company on campus, they are expected to maintain a high level of professionalism, enthusiasm, and dedication.

 

On-campus Marketing Intern Qualifications and Skills

An on-campus marketing intern should possess a diverse set of skills and qualifications to effectively assist in marketing efforts, including:

• Understanding of basic marketing principles and strategies to assist in the execution of marketing plans and campaigns.
• Excellent communication skills to relay information clearly and effectively, both in writing and verbally, to team members, faculty, and fellow students.
• Strong interpersonal skills to build relationships with potential partners and engage with the student body effectively.
• Ability to work independently and as part of a team, possessing a proactive attitude and the capacity to take on responsibility.
• Flexibility and adaptability to handle varied tasks and work with diverse individuals in a fast-paced campus environment.
• Proficiency in the use of social media and other digital marketing tools for promotional purposes.
• Ability to think creatively and innovatively, coming up with unique marketing ideas to engage the campus community.
• Strong organization skills and attention to detail to manage multiple tasks and projects at the same time.
• Basic knowledge of Microsoft Office suite and any other related software used in marketing.

 

On-campus Marketing Intern Experience Requirements

On-campus Marketing Intern candidates are usually current students pursuing a degree in Marketing, Business, Communication, or a related field.

They may have prior experience or familiarity with marketing concepts through their coursework or through participation in extracurricular activities such as student organizations, clubs, or competitions.

A basic understanding of marketing principles, strong communication skills, creativity, and proficiency in social media platforms are often expected in these roles.

Experience with digital marketing tools, Google Analytics, SEO, email marketing software, or content management systems can be a plus.

Previous internship experience in marketing or a related field can be beneficial but is not always necessary.

Some candidates may have experience in customer service roles, sales, or event planning, which can provide transferrable skills for a marketing internship.

Candidates with leadership roles in student organizations, including those that require planning, promoting, and executing events, might have the practical experience that can be highly beneficial for an On-campus Marketing Intern role.

Finally, any experience that demonstrates a candidate’s ability to work well in teams, manage multiple projects, and interact effectively with diverse groups of people can be beneficial for a marketing intern role.

 

On-campus Marketing Intern Education and Training Requirements

On-campus Marketing Interns are typically undergraduate students pursuing a degree in marketing, business, communications, or a related field.

Prior coursework or knowledge in marketing, consumer behavior, and business strategy is beneficial for this role.

Interns are expected to have some basic understanding of marketing principles and a keen interest in learning more about the industry.

An intern may also benefit from having knowledge or experience in digital marketing tools and platforms, social media, content creation, and data analysis.

While not mandatory, any certification in digital marketing, Google Ads, or SEO can give candidates an edge.

Moreover, the intern should exhibit strong communication, creativity, teamwork, and problem-solving skills.

Finally, participation in marketing clubs or related extracurricular activities can be an added advantage to get practical exposure to marketing strategies and campaigns.

 

On-campus Marketing Intern Salary Expectations

An On-campus Marketing Intern can expect to earn an average of $13.00 (USD) per hour.

This salary can fluctuate based on factors such as the prestige of the institution, the region, and the specific department or project they are working on.

 

On-campus Marketing Intern Job Description FAQs

What skills does an On-campus Marketing Intern need?

An On-campus Marketing Intern should have strong communication skills to effectively relay the brand’s message to the student body.

They should also possess creative thinking skills for planning and executing engaging marketing strategies.

Basic knowledge of marketing principles and digital media is also beneficial.

Furthermore, organizational skills are necessary for juggling multiple tasks, and interpersonal skills are crucial for building relationships with students and staff.

 

Do On-campus Marketing Interns need a degree?

On-campus Marketing Interns are typically college students working towards a degree, but the degree does not necessarily need to be in marketing.

Students in business, communications, public relations or similar fields can also excel in this role.

The most important factor is a strong interest in marketing and a willingness to learn.

 

What should you look for in an On-campus Marketing Intern resume?

Look for evidence of strong communication skills, creativity, and a proactive attitude.

This could come in the form of previous internships or work experience, class projects, or extracurricular activities.

Any experience with social media management, event planning, or promotion is also a plus.

Lastly, the candidate should be enrolled in your institution or willing to relocate to the campus.

 

What qualities make a good On-campus Marketing Intern?

A good On-campus Marketing Intern should be motivated, reliable, and have a knack for engaging with others.

They should have a good understanding of the student body and be able to leverage this knowledge to create effective marketing campaigns.

Creativity and resourcefulness are also important, as they will often need to create big results with limited resources.

 

Are there specific courses an On-campus Marketing Intern should have completed?

While there are no specific courses required for an On-campus Marketing Intern, courses in marketing, communications, public relations, or business can provide valuable knowledge and skills for the role.

Practical courses that cover digital marketing, social media marketing, or event planning can also be beneficial.

However, the most important aspect is a willingness to learn and apply new marketing strategies.

 

Conclusion

That concludes our tour!

Today, we’ve given you a behind-the-scenes peek at what it truly means to be an on-campus marketing intern.

Surprised?

It’s not just about distributing flyers and promoting events.

It’s about shaping the campus culture, one marketing strategy at a time.

Armed with our comprehensive on-campus marketing intern job description template and real-world examples, you’re ready to make your mark.

But why stop there?

Dive deeper with our job description generator. It’s your next step to creating laser-focused listings or perfecting your resume to stand out from the crowd.

Remember:

Every marketing strategy contributes to the broader campus narrative.

Let’s shape that culture. Together.

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