On-Page SEO Expert Job Description [Updated for 2025]

In the era of digital marketing, the focus on On-Page SEO experts has never been more pronounced.

As digital marketing advances, the demand for skilled professionals who can optimize, enhance, and secure our online visibility grows stronger.

But let’s delve deeper: What’s truly expected from an On-Page SEO expert?

Whether you are:

• A job seeker trying to grasp the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of On-Page SEO,

You’re in the right place.

Today, we present a customizable On-Page SEO expert job description template, designed for easy posting on job boards or career sites.

Let’s get started.

On-Page SEO Expert Duties and Responsibilities

On-Page SEO Experts use a specialized understanding of search engine algorithms and website structures to improve a website’s visibility on search engine result pages (SERPs).

They focus on optimizing different parts of a website that affect search engine rankings.

They have the following duties and responsibilities:

• Conduct thorough keyword research to identify high-value keywords relevant to the business
• Implement keyword optimization strategies on the website to increase organic search rankings
• Ensure that website content is of high quality, relevant, and properly optimized for targeted keywords
• Optimize metadata, such as page titles, descriptions, and header tags, for each page of the website
• Analyze the website structure and layout to ensure it is SEO-friendly
• Work with the content team to incorporate SEO best practices in content creation
• Monitor and analyze site performance using tools like Google Analytics and Google Search Console
• Identify and fix on-page SEO issues such as broken links, duplicate content, and loading speed
• Stay updated with the latest SEO trends and Google algorithm updates
• Perform regular competitor analysis and suggest strategies to stay ahead in the organic search results

 

On-Page SEO Expert Job Description Template

Job Brief

We are seeking a skilled On-Page SEO Expert to optimize our online content and improve our website’s search engine rankings.

The role involves thorough keyword research, understanding ranking factors, and adjusting website content accordingly.

The ideal candidate will have a strong understanding of search engine algorithms and experience in improving website visibility.

They will also be responsible for undertaking competitive analysis and utilizing the findings to enhance our SEO efforts.

Ultimately, the On-Page SEO Expert’s role is to ensure that our content is easily discoverable by search engines, in order to drive organic traffic and conversions.

 

Responsibilities

• Perform thorough keyword research and identify optimal keywords for content optimization
• Update website content to include focused keywords
• Ensure all website pages, including homepage and product pages, are fully optimized for search engine visibility
• Analyze website performance and report on key SEO metrics
• Conduct SEO audits and implement necessary changes for better optimization
• Monitor and analyze competitor websites for insights to improve our own SEO efforts
• Work closely with content and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

 

Qualifications

• Proven work experience as an SEO expert or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting and SEO analytics tools
• Strong organizational, time management, and analytical skills
• Excellent verbal and written communication skills
• BSc degree in Computer Science, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: On-Page SEO Expert
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Digital Marketing Manager or SEO Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an On-Page SEO Expert Do?

An On-Page SEO Expert works within the digital marketing field, specializing in optimizing web content to improve a website’s visibility in search engine results.

They perform keyword research to understand the terms and phrases that potential customers use when searching for products or services related to a specific business.

They strategically place these keywords in meta tags, headings, and content to improve search engine rankings.

They also ensure that the content on the website is relevant, informative, and easily readable by both humans and search engine bots.

On-Page SEO Experts also focus on optimizing the website’s structure to make it user-friendly.

This includes improving website navigation, URL structure, and ensuring each page of the website has a clear purpose and is easily accessible.

They often work closely with content writers and web developers to implement SEO strategies and monitor their effectiveness.

They regularly audit the website to identify any issues or areas that can be improved, and track the website’s performance using various tools and analytics.

Moreover, they stay up-to-date with the latest SEO trends and algorithm updates to ensure that their strategies align with current best practices.

They also work on improving the website’s loading speed, mobile-friendliness, and implementing schema markup to enhance the website’s visibility in SERPs.

Their ultimate goal is to increase organic traffic to the website, improve its online visibility, and ultimately drive more conversions or sales.

 

On-Page SEO Expert Qualifications and Skills

An On-Page SEO Expert utilizes a combination of technical and analytical skills, as well as a deep understanding of search engine algorithms to improve website performance.

The necessary qualifications and skills include:

• Proficient understanding of SEO principles and techniques, particularly those related to on-page SEO, such as the proper use of keywords, meta tags, and header tags.
• Excellent analytical skills to evaluate website performance, conduct keyword research, and assess competitor strategies.
• Strong technical skills to optimize website structure, improve page load speed, and ensure the website is mobile-friendly.
• Excellent communication skills to effectively convey SEO strategies and goals to clients and stakeholders.
• Problem-solving skills to identify and resolve issues that may affect website ranking and performance.
• Knowledge of SEO tools, such as Google Analytics, SEMrush, or Ahrefs, to track website performance and make data-driven decisions.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Strong writing and editing skills for effective content creation and optimization.
• Attention to detail to ensure all aspects of on-page SEO are properly implemented and maintained.

 

On-Page SEO Expert Experience Requirements

Starting a career as an On-Page SEO Expert often begins with a foundational understanding of SEO principles, content management systems, and web development, which can be gained through a relevant degree or training program.

Entry-level candidates may have 1 to 2 years of experience, often through an internship or part-time role in digital marketing, content creation, or SEO management.

During this period, they should be able to demonstrate their expertise in keyword research, meta tag optimization, URL structuring, and content optimization.

Candidates with more than 3 years of experience would typically have a deeper understanding of advanced SEO strategies.

They would have shown their ability to increase organic search traffic, improve website visibility, and successfully implement on-page SEO tactics.

Those with over 5 years of experience may have managerial experience, overseeing SEO strategies for various websites, coordinating with content and marketing teams, and leading projects to increase a website’s ranking on search engines.

They may also possess strong analytical skills, proficiently using tools like Google Analytics to monitor and adjust strategies based on performance data.

 

On-Page SEO Expert Education and Training Requirements

On-Page SEO Experts typically have a bachelor’s degree in marketing, business, information systems, computer science, or a related field.

Understanding the fundamentals of SEO is a must, including keyword research, meta-tags, alt tags, SEO-friendly URLs, and content optimization, among others.

Many On-Page SEO Experts also pursue specific certifications in digital marketing or SEO such as Google’s SEO Certification, Moz’s SEO Training Course, or SEMrush’s SEO Toolkit Course.

These certifications not only validate their skills but also keep them abreast of the latest SEO trends and strategies.

Some positions may require experience with certain tools and platforms such as Google Analytics, WordPress, HTML, CSS, JavaScript, and others.

Having a master’s degree in digital marketing or a similar field may be beneficial but is not typically required.

However, it can indicate the candidate’s leadership potential and dedication to continuous learning in the ever-evolving field of SEO.

In addition to formal education and certifications, On-Page SEO experts should have excellent analytical skills, a strong understanding of how search engines work, and the ability to stay updated on changes in the industry.

Practical experience, whether obtained through internships, freelancing, or employment, is also highly valued in this field.

 

On-Page SEO Expert Salary Expectations

An On-Page SEO Expert can expect to earn an average salary of $52,000 (USD) annually.

The actual salary may vary depending on factors such as their level of experience, the location in which they work, and the size and type of their employing company.

 

On-Page SEO Expert Job Description FAQs

What skills does an On-Page SEO Expert need?

An On-Page SEO Expert should have strong knowledge of SEO strategies, tactics, and techniques.

They should possess excellent analytical skills to interpret SEO data and understand how to leverage that information for improvement.

Good understanding of HTML, CSS, and web development structures is also necessary.

Additionally, they should have strong copywriting and editing skills for creating and optimizing content.

 

Do On-Page SEO Experts need a degree?

A degree is not always necessary to become an On-Page SEO Expert, although having a degree in Marketing, Computer Science, or a related field can be beneficial.

Most important is the knowledge of SEO best practices, website development, and an understanding of how search algorithms work.

Continuous learning is a must in this field due to frequent updates in search engine algorithms.

 

What should you look for in an On-Page SEO Expert’s resume?

An ideal resume for an On-Page SEO Expert should show experience in optimizing web content, familiarity with keyword research, and understanding of SEO tools like Google Analytics and Search Console.

Certifications in Google Analytics, Google Ads, or other SEO-related courses are a plus.

Look for candidates who have a history of improving website rankings and increasing web traffic.

 

What qualities make a good On-Page SEO Expert?

A good On-Page SEO Expert should be detail-oriented, as minor changes can significantly impact a website’s search engine ranking.

They should be analytical, able to interpret complex data and translate it into actionable strategies.

Creativity is also important, as SEO often involves crafting engaging, high-quality content.

They should also be patient and persistent, as SEO improvements can take time to show results.

 

How important is the role of an On-Page SEO Expert for a business?

The role of an On-Page SEO Expert is crucial for a business’s online visibility.

They ensure that the website’s content is easily discoverable by search engines, leading to higher rankings in search results.

Higher visibility generally translates to increased web traffic, which can lead to higher conversion rates.

In a digital age where online presence is crucial, an On-Page SEO Expert plays a significant role in a business’s success.

 

Conclusion

And that’s the inside scoop.

Today, we’ve deconstructed the essence of an On-Page SEO expert.

Surprised?

It’s not just about plugging in keywords.

It’s about sculpting the online presence, one carefully optimized page at a time.

Armed with our ready-to-use On-Page SEO expert job description template and practical examples, you’re ready to jump into action.

But why halt your momentum?

Dig deeper with our job description generator. It’s your stepping stone to creating laser-focused job listings or refining your resume to pristine perfection.

Bear in mind:

Every optimized page contributes to the grand scheme of the web.

Let’s shape that online presence. Together.

How to Become an On-Page SEO Expert (Complete Guide)

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