Online Campaign Manager Job Description [Updated for 2025]

In today’s digital era, the focus on Online Campaign Managers is more significant than ever.

As the digital landscape continues to grow and evolve, so does the demand for skilled professionals who can strategize, implement, and oversee online campaigns effectively.

So, what exactly is expected from an Online Campaign Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager defining the perfect candidate,
• Or simply fascinated by the complexities of online campaign management,

You’ve come to the right place.

Today, we present a customizable Online Campaign Manager job description template, ideal for effortless posting on job boards or career sites.

Let’s delve right into it.

Online Campaign Manager Duties and Responsibilities

Online Campaign Managers are responsible for planning, implementing, and monitoring online marketing campaigns to drive brand recognition and generate leads.

They work closely with various teams to optimize campaigns and ensure their success.

Their duties and responsibilities include:

• Developing and executing comprehensive digital marketing campaigns across various online platforms like social media, email marketing, and search engine optimization
• Assessing campaign metrics and performance and making necessary adjustments to meet the campaign objectives
• Creating and managing project budgets for online campaigns
• Coordinating with content creators, designers, and other stakeholders to create engaging and relevant campaign materials
• Working closely with SEO specialists to optimize content and boost visibility
• Running A/B testing for various campaign elements to determine the most effective approach
• Monitoring and analyzing competitors’ marketing activities and adjusting strategies accordingly
• Staying up-to-date with digital marketing trends and potential new channels and strategies
• Producing and presenting detailed reports on the campaign’s performance to the upper management
• Ensuring all online campaigns comply with industry policies and regulations

 

Online Campaign Manager Job Description Template

Job Brief

We are looking for an experienced and result-driven Online Campaign Manager to join our marketing team.

The Online Campaign Manager will be responsible for planning, implementing, managing, and monitoring the company’s digital marketing campaigns across all digital networks.

Our ideal candidate is someone with experience in marketing, art direction, and social media management.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Campaign Manager
• Work Environment: Office setting with flexibility for remote work. May require some travel for industry events and conferences.
• Reporting Structure: Reports to the Director of Marketing or Chief Marketing Officer.
• Salary: Salary is commensurate with experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $110,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a brief outline of your relevant experience and skills to [email address or application portal].

 

What Does an Online Campaign Manager Do?

Online Campaign Managers, often known as Digital Marketing Managers, typically work for advertising or marketing agencies, corporations, or as self-employed individuals.

They are responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services.

They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers.

Online Campaign Managers typically work closely with other marketing professionals and teams to create and launch campaigns and to identify the target audience.

They would then strategically plan, execute, and manage marketing campaigns online to reach these audiences.

Their job also includes tracking and analyzing the performance of these campaigns, using tools such as Google Analytics, to measure their impact and make necessary improvements.

They are responsible for the optimization of campaigns to maximize ROI, ensuring the campaign objectives align with the company’s overall business goals.

Online Campaign Managers can also be involved in content development, SEO efforts, social media management, and email marketing.

They must stay current with digital marketing trends and potential new channels and strategies, including updates to social media platforms, PPC, SEM, and programmatic media buying.

 

Online Campaign Manager Qualifications and Skills

An accomplished Online Campaign Manager should have the skills and qualifications that align with your job description, such as:

• Strong analytical skills to interpret and measure the success of online campaigns, using tools like Google Analytics, to ensure maximum ROI.
• Proficiency in using online advertising platforms such as Google AdWords, Bing, Facebook Ads Manager, and other social media advertising tools.
• Excellent communication and presentation skills to effectively convey campaign strategies and results to clients and team members.
• Demonstrated project management skills, with the ability to handle multiple campaigns simultaneously, meet deadlines and manage budgets.
• Creativity in the design and execution of campaigns, ensuring they are engaging, innovative, and align with the brand image and objectives.
• Interpersonal skills to work effectively within a team, collaborating with designers, copywriters, and other stakeholders to achieve campaign goals.
• Understanding of SEO and SEM principles, to ensure campaigns are optimized for visibility and engagement.
• Problem-solving skills to address and resolve any issues or obstacles that may arise during the life of a campaign.

 

Online Campaign Manager Experience Requirements

Online Campaign Managers often start in entry-level marketing or digital advertising roles where they gain initial experience in the field, typically for 1 to 2 years.

This could be through internships, part-time roles, or positions in smaller organizations where they are involved in online campaign management tasks.

They often get experience with online advertising platforms like Google Ads or Facebook Advertising, and tools for email marketing, SEO, and analytics.

Knowledge of content management systems like WordPress and graphic design tools like Adobe Creative Suite could also be part of their experience.

Candidates with more than 3 years of experience would usually have a strong understanding of digital marketing strategies and online campaign development.

They would have experience in managing and optimizing online campaigns, analyzing and interpreting campaign performance data, and making data-driven decisions to improve campaign performance.

Those with more than 5 years of experience may have significant experience in managing large-scale online campaigns, coordinating with other departments or teams, and leading a team of marketers or advertisers.

They may also have experience in managing budgets for online campaigns, and in dealing with clients or stakeholders directly.

While formal education in marketing, communications, or a related field is common, the focus in this role is often more on hands-on experience in online campaign management and digital marketing.

 

Online Campaign Manager Education and Training Requirements

An Online Campaign Manager typically holds a bachelor’s degree in marketing, communications, digital media, or a similar field.

This role requires a comprehensive understanding of online marketing, advertising, and social media strategies.

Therefore, coursework or experience in search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content management systems can be advantageous.

Many employers prefer candidates with a master’s degree in marketing or a related field, or with a professional certification in digital marketing such as Google Ads certification, Facebook Blueprint certification, or HubSpot Inbound Marketing certification.

Strong skills in data analysis and interpretation are crucial, as Online Campaign Managers often need to evaluate campaign performance and modify strategies accordingly.

Therefore, knowledge of tools like Google Analytics, Tableau, or similar analytics platforms can be beneficial.

In addition to formal education and training, practical experience in managing online campaigns, either through internships, part-time roles, or full-time positions, is often required.

Continued professional development is crucial in this rapidly evolving field, and many Online Campaign Managers participate in ongoing training, workshops, webinars, and industry conferences to stay updated with the latest digital marketing trends and technologies.

 

Online Campaign Manager Salary Expectations

The average salary for an Online Campaign Manager is $63,742 (USD) per year.

However, the specific earnings can vary considerably depending on factors such as the level of experience, the size and type of the employing company, and the geographical location.

 

Online Campaign Manager Job Description FAQs

What skills does an Online Campaign Manager need?

An Online Campaign Manager should possess excellent digital marketing skills, with a keen understanding of SEO, PPC, social media, and content marketing.

They should also have superb analytical skills, enabling them to interpret campaign data effectively.

Strong project management abilities are key, as is creativity for innovative campaign ideas.

Additionally, they should have excellent communication skills to work seamlessly with team members and stakeholders.

 

Do Online Campaign Managers need a degree?

While not always required, a degree in Marketing, Business, or a related field can be beneficial for an Online Campaign Manager.

However, practical experience in digital marketing or campaign management, proven skills, and a track record of successful online campaigns are often more important.

 

What should you look for in an Online Campaign Manager resume?

An Online Campaign Manager’s resume should demonstrate experience in planning, executing, and analyzing online marketing campaigns.

Look for proficiency in key digital marketing tools and platforms, like Google Ads and Analytics, social media platforms, and CRM software.

Certifications in digital marketing are also a plus.

Lastly, the ability to manage a team, a knack for creativity, and excellent communication skills are valuable traits.

 

What qualities make a good Online Campaign Manager?

A good Online Campaign Manager is analytical, able to dissect campaign data to identify trends and make informed decisions.

They are innovative, always seeking new and creative ways to reach campaign goals.

Excellent communication skills are crucial to coordinate with team members and report to stakeholders.

Additionally, they should be organized, able to handle multiple projects simultaneously while maintaining keen attention to detail.

 

Is it difficult to hire an Online Campaign Manager?

Hiring an Online Campaign Manager can be challenging because the role requires a unique blend of technical know-how, creativity, and leadership skills.

Also, due to the rapidly evolving nature of digital marketing, finding a candidate who is up-to-date with the latest trends and technologies can be tough.

Offering competitive salaries, opportunities for growth, and a creative work environment can help attract top talent.

 

Conclusion

And there we have it.

Today, we’ve revealed the truth about what it means to be an online campaign manager.

And guess what?

It’s not just about managing social media accounts.

It’s about shaping the digital landscape, one campaign at a time.

With our handy online campaign manager job description template and real-world examples, you’re ready to take the next step.

But why stop at readiness?

Go beyond with our job description generator. It’s your secret weapon for creating razor-sharp listings or refining your resume to perfection.

Remember:

Every online campaign contributes to a bigger digital strategy.

Let’s shape that future. Together.

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