Online Community Manager Job Description [Updated for 2025]

In the digital era, the role of an online community manager is increasingly crucial.

As the world becomes more interconnected, the need for proficient individuals who can cultivate, manage, and protect our online communities is heightened.

But what does it really mean to be an online community manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or simply curious about the day-to-day tasks of an online community manager,

You’re in the right place.

Today, we present a customizable online community manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Online Community Manager Duties and Responsibilities

Online Community Managers are responsible for managing and creating connections in a virtual community.

Their ultimate goal is to cultivate a positive community environment where members feel valued, engaged, and connected to the brand or cause.

The duties and responsibilities of an Online Community Manager include:

• Creating and implementing community engagement campaigns and strategies
• Moderating user-generated content and managing day-to-day activities within the community
• Monitoring, responding to, and driving discussions with community members
• Escalating any issues, observations, opportunities, and insights to the relevant departments
• Generating and sharing regular reports on community metrics, trends, and growth
• Identifying and reaching out to potential community influencers and advocates
• Organizing and hosting online events to boost community engagement
• Designing and implementing rules and guidelines for community interaction
• Working closely with the marketing team to ensure brand consistency
• Addressing customer service issues and coordinating with customer service team to resolve them
• Utilizing social media management tools for scheduling, analytics, and reporting

 

Online Community Manager Job Description Template

Job Brief

We are seeking a motivated and enthusiastic Online Community Manager to join our team.

You will be responsible for creating, managing, and cultivating an active online community.

This includes managing social media accounts, forums, and other platforms where our customers and users interact with us and each other.

Our ideal candidate will have a knack for engaging with people online, a deep understanding of social media trends, and an ability to track and analyze online behavior.

Ultimately, the role of the Online Community Manager is to act as the face and voice of our brand and manage all community communications.

 

Responsibilities

• Setting and implementing social media and communication campaigns to align with marketing strategies
• Providing engaging text, image and video content for social media accounts
• Responding to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in events to build community and boost brand awareness
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency
• Liaise with Development and Sales departments to stay updated on new products and features
• Stay up-to-date with digital technology trends

 

Qualifications

• Proven work experience as a community manager
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Excellent verbal communication skills
• Excellent writing skills
• Hands on experience with social media management for brands
• Ability to interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels
• Attention to detail and ability to multitask
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Community Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for events and conferences.
• Reporting Structure: Reports to the Marketing Director or Social Media Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $56,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Community Manager Do?

An Online Community Manager is a professional who builds, cultivates, and manages online communities around a brand or cause.

They are primarily responsible for developing the community strategy to increase engagement and foster a positive online environment.

They act as a bridge between the brand and its community, playing an integral role in community development, engagement, and public relations.

They manage all community communications, content sharing, crisis management, customer service, and moderating user-generated content.

Online Community Managers also measure the success of the community, tracking and analyzing key metrics such as engagement rates, member growth, and community health.

They use these insights to improve community strategies and report back to the company’s senior management.

Additionally, they may manage or coordinate with a team of moderators or volunteers to help manage the community, and they often work closely with other departments such as marketing, product development, or customer service to ensure a consistent brand message and to relay customer feedback.

Understanding the needs and behaviors of the community, they design and implement social media campaigns and events to foster engagement and increase visibility.

Their ultimate goal is to create a welcoming and engaging environment where community members feel valued and heard.

 

Online Community Manager Qualifications and Skills

An Online Community Manager should possess a diverse set of skills and qualifications to effectively manage an online community and promote positive interactions, including:

• Strong knowledge of social media platforms and their community standards to effectively manage and grow an online community.
• Outstanding communication skills to foster dialogue and discussion within the community, as well as to address any potential issues or conflicts in a diplomatic manner.
• Excellent interpersonal skills to build relationships with community members, understand their needs and concerns, and create an inclusive, welcoming environment.
• Analytical skills to track and interpret community metrics, understand user behavior, and use this data to improve community engagement and satisfaction.
• Problem-solving skills to handle any issues or conflicts that arise within the community and implement effective solutions.
• Awareness of digital trends and emerging platforms to keep the community up-to-date and competitive.
• Creativity and innovation for developing engaging content and campaigns to promote community growth and activity.
• Customer service skills to provide support and assistance to community members and respond to their inquiries and feedback in a timely, respectful manner.

 

Online Community Manager Experience Requirements

Online Community Managers often have a background in Communications, Marketing, or a related field with at least 2 years of experience in a relevant role such as Social Media Coordinator, Digital Marketing Specialist, or Content Creator.

This experience helps them understand the digital landscape and the behavior of online communities.

Some professionals may gain practical experience through internships or part-time roles where they learn how to manage online platforms, create engaging content, and respond to community feedback.

Candidates with more than 3 years of experience are typically expected to have developed strong skills in community engagement and crisis management.

They may also have expertise in using various social media platforms and community management tools.

Those with more than 5 years of experience are often considered for leadership roles within the community management team.

They may have a track record of successfully growing and managing large online communities and have in-depth knowledge of online community strategies and best practices.

Moreover, more experienced Online Community Managers may have a history of managing complex situations within the community, showing their ability to maintain a positive environment and handle conflicts efficiently.

 

Online Community Manager Education and Training Requirements

Online Community Managers generally need to have a bachelor’s degree in marketing, communications, public relations, or a related field.

They must have an understanding of social media platforms and tools, and how to leverage them to build and engage with online communities.

Experience in creating and executing social media strategies and campaigns is also vital.

This includes content creation and moderation, customer service, and developing relationships with key influencers and community members.

Knowledge of online marketing and marketing channels, SEO, and web analytics tools is also beneficial for this role.

Some roles may require a certification in digital marketing or social media management, while others may emphasize the importance of experience in community management, either through internships or previous job roles.

Having a master’s degree in a related field or a certification in digital marketing or social media can further boost a candidate’s credentials.

Strong written and oral communication skills, multitasking ability, and a customer-centric approach are also essential soft skills for an Online Community Manager.

Continued learning through workshops, webinars, or online courses on emerging social media trends and algorithms can further enhance career growth in this field.

 

Online Community Manager Salary Expectations

An Online Community Manager earns an average salary of $56,365 (USD) per year.

The actual income can fluctuate based on factors such as experience, the size and type of the online community being managed, geographical location, and the company that employs them.

 

Online Community Manager Job Description FAQs

What skills does an Online Community Manager need?

An Online Community Manager should have excellent communication and interpersonal skills, as they will be interacting with different members of the community on a regular basis.

They should also have good organizational skills to manage and monitor the community effectively.

Knowledge about digital marketing and social media platforms is vital for this role.

Lastly, a good understanding of the brand’s values, mission, and customer base is essential for an Online Community Manager to engage members effectively.

 

Do Online Community Managers need a degree?

While a degree is not strictly necessary for an Online Community Manager, a bachelor’s degree in Marketing, Communications, or a related field can be beneficial.

However, relevant experience in managing online communities, social media platforms, customer service, or digital marketing can outweigh the need for a degree.

 

What should you look for in an Online Community Manager resume?

In an Online Community Manager’s resume, look for experience in managing online communities, be it on social media or other platforms.

Knowledge of digital marketing and experience in customer service is a plus.

Check for their ability to engage with people and manage conflicts.

Also, look for evidence of their organization and planning skills, as they will need to manage and monitor the community effectively.

 

What qualities make a good Online Community Manager?

A good Online Community Manager is empathetic, understanding, and able to build strong relationships with community members.

They should be creative, coming up with new and engaging content for the community.

A good manager is also proactive, anticipating issues before they arise and taking steps to prevent them.

They should have strong problem-solving skills to manage any conflicts within the community.

Lastly, they should be dedicated to the brand and its values, reflecting these in their management of the community.

 

How important is an Online Community Manager to a brand?

An Online Community Manager is very important to a brand.

They are the bridge between the brand and its customers, representing the brand to the community while also relaying feedback from the community back to the brand.

They help build brand loyalty, engage with customers, and can influence the brand’s reputation.

They can also provide valuable customer insights, which can guide the brand’s marketing strategies and product development.

 

Conclusion

So there you have it.

Today, we’ve explored the dynamic role of an online community manager.

And guess what?

It’s not just about posting content.

It’s about cultivating engaging digital communities and fostering meaningful relationships, one interaction at a time.

With our comprehensive online community manager job description template and real-world examples, you’re fully equipped to take the next step.

But why stop there?

Go further with our job description generator. It’s your ultimate guide to crafting precise job listings or refining your resume to absolute excellence.

Remember:

Every community interaction contributes to the bigger picture.

Let’s cultivate that vibrant online community. Together.

How to Become an Online Community Manager (Complete Guide)

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