Online Content Manager Job Description [Updated for 2025]

In the digital age, the emphasis on Online Content Managers has never been greater.

As the internet continues to evolve, the demand for skilled professionals who can create, manage, and enhance our digital content grows stronger.

But let’s delve deeper: What’s truly expected from an Online Content Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or simply curious about the intricacies of online content management,

You’re in the right place.

Today, we present a customizable Online Content Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Online Content Manager Duties and Responsibilities

Online Content Managers are responsible for overseeing the creation, editing, posting, and updating of online content for a company’s website or digital platforms.

This might include written content, graphics, videos, and other multimedia elements.

They have the following duties and responsibilities:

• Develop and implement content strategies in line with the company’s goals
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention
• Coordinate with external writers or content teams to ensure high-quality content
• Manage the updating and removal of outdated content

 

Online Content Manager Job Description Template

Job Brief

We are searching for a highly creative and strategic Online Content Manager to oversee all aspects of our digital marketing including our website, blogs, and social media platforms.

The chosen candidate will be expected to drive web traffic and lead generation efforts.

The Online Content Manager’s responsibilities include producing and publishing content, writing, editing and proofreading, formulating content strategies among others, while staying current on latest marketing technologies and social media.

 

Responsibilities

• Create and publish engaging content
• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Qualifications

• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Content Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Digital Marketing Manager or the Head of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Content Manager Do?

Online Content Managers generally work for digital marketing agencies, publishing companies, or any business with a significant online presence.

They can also work as freelancers, offering their services to multiple clients.

Their primary responsibility is to oversee the creation, publication, and management of content on websites, blogs, social media platforms, email campaigns, and other online channels.

This includes written content, such as articles, blog posts, and product descriptions, as well as multimedia content, like videos, podcasts, and infographics.

They work closely with content creators, editors, designers, and marketing teams to ensure that all content aligns with the brand’s voice, style, and target audience.

They are also responsible for creating and maintaining a content calendar to manage publication schedules and deadlines.

Online Content Managers often utilize SEO (Search Engine Optimization) strategies to improve website visibility and increase organic traffic.

This includes keyword research, on-page SEO optimization, and monitoring website analytics to measure the effectiveness of their strategies.

They also ensure that all content is in compliance with copyright laws and is free of issues relating to libel or defamation.

Moreover, they often serve as the point of contact for external content contributors and coordinate with them to ensure timely and consistent content delivery.

Their role may also involve managing the company’s online reputation by responding to comments or complaints from customers, promoting positive reviews, and addressing negative feedback in a professional manner.

 

Online Content Manager Qualifications and Skills

An Online Content Manager should possess a broad range of skills and qualifications in order to manage digital content across all platforms effectively.

These may include:

• Strong writing and editing skills to produce and review content that is engaging, free of errors, and aligns with the brand’s voice and style.
• Proficiency with content management systems (CMS) to upload, edit, and organize digital content effectively.
• Understanding of SEO principles to ensure the content is discoverable and ranks well on search engines.
• Excellent communication skills to coordinate with multiple teams and stakeholders, and to convey content strategies clearly and effectively.
• Strong organizational skills to manage large volumes of content and ensure it is published on time and in the correct channels.
• Knowledge of web analytics tools (e.g., Google Analytics) to analyze content performance and make data-driven decisions.
• An understanding of digital marketing and social media trends to ensure the content remains relevant and competitive.
• Experience with graphic design tools, video editing software, and other multimedia production tools to create visually compelling content.
• Ability to use critical thinking to identify potential content gaps and come up with creative content ideas.
• Problem-solving skills to troubleshoot issues related to content publishing and performance.

 

Online Content Manager Experience Requirements

Online Content Managers are often required to have a bachelor’s degree in marketing, journalism, communication or a related field.

Entry-level roles usually require at least 2 years of experience in digital content management, content creation, or a similar role.

Internship experience in content creation, editing, SEO practices, or social media management is a great advantage for aspiring content managers.

They can also gain experience by managing personal blogs, websites, or social media accounts.

Candidates for mid-level roles often require more than 3 years of experience in managing online content.

This includes experience in planning, creating, publishing, and analyzing content.

They should also have experience in using content management systems and tools for analytics, SEO, and social media management.

For senior roles, Online Content Managers usually need more than 5 years of experience.

This includes proven experience in managing a team, overseeing a content strategy, and driving engagement and growth through content.

They should also have a strong understanding of content marketing strategies, SEO, web traffic metrics, and social media practices.

In all levels, it is beneficial if the candidate has strong writing and editing skills, and a knack for storytelling.

They should also be able to stay up-to-date with the latest industry trends and customer preferences.

 

Online Content Manager Education and Training Requirements

An Online Content Manager often requires a bachelor’s degree in marketing, communications, journalism, or a related field.

The curriculum for these programs typically includes courses in web design, SEO principles, content creation, and social media management.

Online Content Managers need strong writing skills and a deep understanding of how different types of content resonate with various audiences on different platforms.

Experience with content management systems (CMS) and understanding of HTML and CSS may also be required.

To further their knowledge and skills, Online Content Managers can pursue certification programs in digital marketing, content strategy, or SEO.

These certifications can provide a competitive edge and highlight an individual’s commitment to the role.

Some positions, particularly those at a higher level, may prefer candidates with a master’s degree in a related field or significant experience in content management and digital marketing.

Continual learning is crucial for this role, as digital marketing trends and the online landscape are constantly evolving.

As such, successful Online Content Managers often engage in regular professional development and stay updated with the latest digital marketing strategies and tools.

 

Online Content Manager Salary Expectations

The average salary for an Online Content Manager is $61,937 (USD) per year.

However, this figure can fluctuate based on factors such as the individual’s level of experience, the size and industry of the employing company, and the cost of living in the job location.

 

Online Content Manager Job Description FAQs

What skills does an Online Content Manager need?

An Online Content Manager should have excellent written and verbal communication skills, as they will be responsible for creating and editing content.

They should be proficient in content management systems (CMS) and have a good understanding of SEO principles.

Knowledge of basic HTML and web publishing is also beneficial.

They need to have strong organizational and project management skills to manage multiple projects simultaneously.

 

Do Online Content Managers need a degree?

While not always required, most employers prefer candidates with a bachelor’s degree in journalism, marketing, communications, or a related field.

However, relevant work experience and a strong portfolio can often offset the lack of a degree.

Some roles may also require knowledge or certification in specific areas such as SEO or digital marketing.

 

What should you look for in an Online Content Manager resume?

In addition to a degree or relevant work experience, look for familiarity with content management systems, SEO, and social media platforms.

Also, look for skills in project management, team leadership, and excellent written and verbal communication.

Experience in creating and implementing content strategies is also beneficial.

 

What qualities make a good Online Content Manager?

A good Online Content Manager has an eye for detail, ensuring that all published content meets the company’s quality standards.

They should be proactive and able to work well under pressure to meet tight deadlines.

Creativity is key for this role, as they’ll need to come up with innovative content ideas regularly.

They should also be analytical, able to use data to inform their content strategies.

 

What is the role of an Online Content Manager in a company’s digital marketing strategy?

An Online Content Manager plays a critical role in a company’s digital marketing strategy.

They are responsible for creating, editing, and publishing engaging content that enhances brand awareness, drives web traffic, and generates leads.

They work closely with the marketing and sales teams to align content with the company’s overall marketing goals.

They also analyze content performance and make necessary adjustments to optimize results.

 

Conclusion

And there you have it.

Today, we’ve unveiled the ins and outs of being an Online Content Manager.

Surprise, surprise?

It’s not just about creating content.

It’s about shaping the digital narrative, one piece of compelling content at a time.

With our go-to online content manager job description template and real-world examples, you’re primed to make your move.

But why limit yourself?

Expand your horizons with our job description generator. It’s your next milestone for creating finely crafted job listings or perfecting your resume to a T.

Don’t forget:

Every piece of content is a fragment of a larger story.

Let’s write that future. Together.

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