Online Content Writer Job Description [Updated for 2025]

In the realm of the digital world, the role of online content writers is undeniably crucial.

As we continue to evolve digitally, the demand for creative minds who can craft, optimize, and invigorate our virtual content grows exponentially.

But what exactly is expected from an online content writer?

Whether you are:

• A job seeker trying to understand the crux of this role,
• A hiring manager conceptualizing the perfect candidate,
• Or simply fascinated by the art of online content writing,

You’ve come to the right place.

Today, we present a customizable online content writer job description template, tailored for effortless posting on job boards or career sites.

Let’s dive straight into it.

Online Content Writer Duties and Responsibilities

Online Content Writers are responsible for creating engaging, relevant content that drives traffic, attracts viewers, and increases brand awareness for websites, blogs, and other digital platforms.

They must be able to accurately convey the desired message in a clear and concise manner.

An Online Content Writer’s duties and responsibilities include:

• Creating compelling headlines and body copy that will capture the attention of the target audience
• Identifying the needs of clients to create content that addresses their needs
• Ensuring all written content meets SEO standards to increase web traffic
• Collaborating with other team members, such as graphic designers and web developers, to improve content and visibility
• Proofreading content for errors and inconsistencies before publication
• Updating website content and reviewing previously published content to ensure relevance and accuracy
• Conducting keyword research and using SEO best practices to optimize content
• Using digital publishing platforms to create structured drafts
• Collaborating with marketing and design teams to plan and develop site content, style and layout
• Complying with copyright and privacy regulations
• Monitoring website traffic and user engagement to suggest and implement content updates

 

Online Content Writer Job Description Template

Job Brief

We are seeking a skilled and creative Online Content Writer to create engaging and compelling written content for our website, blog, and social media platforms.

Your responsibilities will include researching industry-related topics, preparing well-structured drafts, and proofreading and editing blog posts before publication.

Our ideal candidate is familiar with producing online content and has an eye for detail.

Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.

 

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

 

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines
• Hands-on experience with Content Management Systems (e.g., WordPress)
• Knowledge of SEO and web traffic metrics
• BSc in Marketing, English, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Content Writer
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Content Manager or Editor-in-Chief.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal]. Also, please include a portfolio of your writing.

 

What Does an Online Content Writer Do?

Online Content Writers play a significant role in the digital marketing industry.

They can work as freelancers or as part of a team in a marketing agency or corporate communication department.

Their primary responsibility is to create engaging and SEO-friendly content for various online platforms such as websites, blogs, social media, emails, and other digital channels.

Online Content Writers research and develop original content on a wide range of topics, ensuring that the material is relevant, informative, and meets the client’s or employer’s objectives.

They are skilled in maintaining a consistent brand voice and style across different types of content.

They also edit and proofread their work to ensure it is free from errors and aligns with the target audience’s preferences and needs.

Online Content Writers often collaborate with other professionals like SEO specialists, designers, and marketing strategists to optimize the content for search engines, create appealing visuals, and develop a content marketing strategy.

They may also be tasked with updating and repurposing existing content to keep it current and engaging.

This includes monitoring performance metrics and incorporating feedback to continuously improve the quality of content.

In a rapidly evolving digital landscape, Online Content Writers need to stay updated with the latest trends and best practices in content writing and digital marketing.

 

Online Content Writer Qualifications and Skills

An Online Content Writer should possess a versatile set of skills and qualifications, including:

• Exceptional writing and editing skills to create clear, engaging, and informative content that aligns with the brand’s voice and style guide.
• Strong research skills to gather accurate information from reliable sources and incorporate it into content in an understandable and engaging manner.
• Understanding of SEO principles to create content that drives traffic and ranks highly in search engine results.
• Ability to use content management systems (CMS) and other digital tools effectively for content creation and publication.
• Proven skill in creating content for various platforms including websites, blogs, social media, email newsletters, and more.
• Excellent time management skills to meet deadlines and handle multiple projects simultaneously.
• Strong communication skills to collaborate with team members, understand project requirements, and incorporate feedback into revisions.
• Creativity and adaptability to produce fresh, interesting content on a wide range of topics.
• Basic understanding of HTML and web publishing is a plus.

 

Online Content Writer Experience Requirements

Entry-level Online Content Writers may have 1 to 2 years of experience, often gained through internships or part-time roles in content writing or related fields such as journalism, communications, or marketing.

They may also have gained experience through maintaining their own blogs, contributing to student newspapers, or freelance writing.

Candidates with 2 to 3 years of experience have typically developed their writing skills and knowledge in a variety of formats such as blogs, articles, social media posts, and web copy.

At this stage, they may have specialized knowledge in a particular industry or type of writing and may have experience working with content management systems (CMS), search engine optimization (SEO), and using social media strategically.

Online Content Writers with more than 5 years of experience often have a proven track record of producing engaging and effective content for a variety of platforms.

They may have led content strategy projects, managed a team of writers, or worked closely with marketing and design teams to produce cohesive brand messaging.

These seasoned professionals are often ready to take on higher-level roles, such as Content Manager, Editor, or Creative Director.

 

Online Content Writer Education and Training Requirements

Online Content Writers often have a bachelor’s degree in English, Journalism, Communication, or a related field.

Their education typically includes training in creative writing, technical writing, and web writing.

Some content writers might also have a background in marketing or advertising.

Knowledge and understanding of Search Engine Optimization (SEO) is crucial for this role as it enables them to produce web content that can rank highly on search engine results.

Familiarity with content management systems (CMS) like WordPress, and basic HTML and CSS knowledge can be beneficial, as well as the ability to use analytics tools to assess the impact of their content.

Some positions might require Online Content Writers to have a master’s degree in a specific field depending on the nature of the content required.

For example, a medical content writer might need a degree in a health-related field.

While not mandatory, certification in digital marketing, content writing, or SEO can give candidates an edge, as it demonstrates their commitment to continual learning and mastering their craft.

Practical experience, such as internships or freelance writing, can also be advantageous as it provides hands-on experience in writing, editing, and publishing content online.

 

Online Content Writer Salary Expectations

An Online Content Writer can expect to earn an average salary of $48,712 (USD) per year.

The actual salary may vary based on factors such as the writer’s experience, expertise in a specific niche, geographical location, and the budget of the hiring company.

 

Online Content Writer Job Description FAQs

What skills does an Online Content Writer need?

Online Content Writers should have a strong command over grammar, punctuation, and style, along with the ability to write in a variety of formats and voices.

They must also possess excellent research skills to gather and interpret information from reliable sources.

Other important skills include SEO knowledge, proficiency in CMS (like WordPress), and a strong understanding of the target audience.

 

Do Online Content Writers need a degree?

While having a degree in Journalism, English, Communication or a related field can be advantageous, it’s not always necessary.

Many employers prioritize writing skills, creativity, and understanding of the digital landscape over formal education.

However, a portfolio showcasing the writer’s work is often required.

 

What should you look for in an Online Content Writer’s resume?

An Online Content Writer’s resume should demonstrate their experience with writing web content and managing it using a CMS.

Familiarity with SEO best practices and keyword research is also critical.

Look for evidence of their ability to write in different styles, meet deadlines, and work independently.

A strong resume may also show experience with social media management and content strategy development.

 

What qualities make a good Online Content Writer?

A good Online Content Writer is creative, adaptable, and detail-oriented.

They should have a knack for storytelling and be able to engage readers with compelling, easy-to-understand content.

They must also be disciplined to meet deadlines, and proactive in staying current with industry trends and developments.

 

What is the expected salary range for an Online Content Writer?

The salary for an Online Content Writer can vary widely, depending on factors like the industry, the writer’s level of experience, and the location of the job.

According to Payscale, the average salary for a content writer in the United States is $44,000 per year.

However, this can range from around $30,000 to over $70,000 annually.

 

Conclusion

And there you have it.

Today, we’ve unveiled the reality of being an online content writer.

Surprise, surprise!

It’s not just about creating compelling words.

It’s about designing a digital narrative, one engaging sentence at a time.

Armed with our must-have online content writer job description template and real-life instances, you’re ready to take that leap.

But why not go the extra mile?

Dig deeper with our job description generator. It’s your next step to precision-crafted listings or fine-tuning your portfolio to perfection.

Remember:

Every word you write contributes to the broader story.

Let’s weave that narrative. Together.

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