Online Marketer Job Description [Updated for 2024]

online marketer job description

In the digital era, the importance of online marketers has never been more apparent.

As technology and consumer behaviors evolve, the demand for skilled professionals who can navigate, enhance, and secure our digital marketplaces grows exponentially.

But let’s unpack the specifics: What’s really expected from an online marketer?

Whether you are:

  • A job seeker looking to understand the core of this role,
  • A hiring manager detailing the perfect candidate,
  • Or simply fascinated by the intricacies of online marketing,

You’re in the right spot.

Today, we present a customizable online marketer job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Online Marketer Duties and Responsibilities

Online Marketers use digital channels to reach out to current and potential customers, understand market trends and monitor the performance of marketing campaigns.

They use tools like email, social media, websites, and blogs to promote a company’s brand or product.

The following duties and responsibilities are typically expected:

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Design, build and maintain the company’s social media presence
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on these insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Coordinate with advertising and media experts to improve marketing results
  • Develop and monitor campaign budgets
  • Prepare and manage digital marketing strategy
  • Stay up-to-date with digital media developments


Online Marketer Job Description Template

Job Brief

We are seeking a dynamic and creative Online Marketer to develop and manage our digital marketing campaigns.

In this role, you will be responsible for all aspects of our marketing operations, including planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Our ideal candidate is someone with experience in marketing, art direction, and social media management.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.



  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information



  • Proven work experience as an Online Marketer, Digital Marketer or similar role
  • Familiarity with B2B and B2C advertising campaigns
  • Hands-on experience with SEO/SEM and CRM software
  • Experience with Google Analytics, Google AdWords, and other relevant platforms
  • Understanding of HTML, CSS, and other web development languages
  • Proficient in marketing research and statistical analysis
  • Highly creative with excellent analytical abilities
  • Outstanding communication and interpersonal skills
  • BSc degree in Marketing or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Online Marketer
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
  • Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $45,000 minimum to $85,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does an Online Marketer Do?

Online Marketers typically work for companies in various industries or for digital marketing agencies.

They can also work as self-employed individuals or freelancers.

Their primary role is to promote a company’s products, services, or brand through various online channels.

This can include search engine optimization (SEO), social media, email marketing, content marketing, and pay-per-click advertising.

They work closely with other departments such as sales, customer service, and product development to create and implement online marketing strategies.

They often collaborate with graphic designers and web developers to ensure the company’s online presence is consistent and appealing to their target audience.

Online Marketers are responsible for creating and distributing engaging content, tracking online marketing trends, and analyzing data to determine the effectiveness of their campaigns.

They may also be responsible for managing a company’s online reputation and dealing with customer feedback.

Their job involves constantly adapting to new technology and digital marketing trends to keep their company’s online presence relevant and competitive.

They need to have a deep understanding of their target audience’s behavior online to effectively tailor their marketing strategies.

Online Marketers may also be responsible for managing a company’s affiliate marketing program, where they work with other businesses to promote each other’s products or services.


Online Marketer Qualifications and Skills

Online Marketers are expected to possess a combination of technical knowledge, industry insight and soft skills, including:

  • Proficiency in marketing platforms and technologies, such as Google Analytics, SEO tools, social media channels and email marketing software.
  • Strong understanding of SEO principles, content marketing strategies, and social media trends to enhance online visibility and reach.
  • Excellent communication and copywriting skills to create compelling marketing content and communicate effectively with clients, team members and stakeholders.
  • Analytical skills to track and interpret marketing data, monitor campaign performance, and make data-driven decisions for optimization.
  • Creativity and innovation for designing effective marketing campaigns that align with brand identity and target market interests.
  • Project management skills for planning, executing, and monitoring multiple marketing campaigns simultaneously.
  • Knowledge of consumer behavior and market trends to tailor strategies that meet the target audience’s needs and preferences.
  • Ability to adapt to new marketing trends and technologies quickly to stay competitive in the evolving digital marketing landscape.
  • Interpersonal skills for networking, negotiating with partners, and working collaboratively with a marketing team.


Online Marketer Experience Requirements

Entry-level online marketers often have 1 to 2 years of experience, usually gained through internships or part-time roles in digital marketing or related fields.

They may also gain valuable experience by managing social media accounts, creating content for websites, or conducting basic SEO and keyword research.

As they progress, online marketers with 3 to 4 years of experience often have a broad knowledge of different digital marketing strategies and platforms.

They may have experience in managing online marketing campaigns, using various digital marketing tools, and analyzing website traffic data.

Those with more than 5 years of experience in online marketing are often proficient in strategic planning and execution of online marketing campaigns.

They may have experience in leading teams, managing large-scale projects, and utilizing advanced SEO techniques.

These individuals may be suitable for senior roles in online marketing or digital marketing management.

Further specialization in areas such as search engine marketing, social media marketing, content marketing, or email marketing may also require specific experience in those fields.


Online Marketer Education and Training Requirements

Online Marketers usually hold a bachelor’s degree in marketing, business, communications, or another related field.

In-depth understanding of traditional and digital marketing tools and strategies, consumer behavior, and market research is essential.

Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous.

Many roles also require familiarity with digital tools such as Google AdWords, Google Analytics, SEO/SEM, and social media platforms.

A master’s degree in marketing or business administration can enhance a marketer’s chances of advancing to a leadership role.

In addition, several certifications are available that can boost an Online Marketer’s credibility and skills.

These include but are not limited to Google Ads Certification, Google Analytics Certification, Hootsuite Social Marketing Certification, and HubSpot Content Marketing Certification.

Continuing education is crucial in this field due to the fast-paced nature of changes in online marketing trends and technologies.


Online Marketer Salary Expectations

An Online Marketer can expect to earn an average salary of $62,361 (USD) per year.

However, the actual earnings can vary greatly depending on factors such as the level of experience, specific skills, the size and industry of the employing company, and the geographical location.


Online Marketer Job Description FAQs

What skills does an Online Marketer need?

Online Marketers need to have strong analytical skills to understand and interpret the data they collect.

They should also be creative, able to come up with innovative marketing strategies and ideas.

In addition, they need to have excellent communication skills to effectively convey their ideas and strategies to clients or team members.

Knowledge of SEO, email marketing, social media platforms, and digital advertising is crucial in this role.


Do Online Marketers need a degree?

While having a degree in marketing, business, or a related field can be beneficial, it is not always a requirement.

Many successful Online Marketers have learned their skills through online courses, self-study, and hands-on experience.

However, a degree might be required for more senior or specialized roles.


What should you look for in an Online Marketer resume?

When looking at an Online Marketer’s resume, you should look for experience with various digital marketing channels such as SEO, PPC, email marketing, and social media.

Certifications from recognized institutions or platforms like Google Ads or Facebook Blueprint can also be a plus.

Look for evidence of successful campaigns they’ve run or contributions to significant business growth.


What qualities make a good Online Marketer?

A good Online Marketer is data-driven, always making decisions based on what the numbers tell them.

They’re also creative, able to come up with fresh ideas to engage audiences and drive conversions.

An effective Online Marketer is adaptable, as the digital marketing landscape constantly changes.

Lastly, they are results-oriented and focused on achieving the set marketing goals.


Is it difficult to hire Online Marketers?

The demand for Online Marketers is high, and the field is quite competitive.

However, the challenge in hiring often lies in finding individuals who are both analytically sharp and creatively intuitive.

It’s important to clearly define the role and the skills required to find the best fit for your organization.



And there you have it.

Today, we’ve unveiled the true essence of being an online marketer.

Surprise, surprise?

It’s not just about posting ads.

It’s about shaping the digital marketplace, one strategic campaign at a time.

With our handy online marketer job description template and real-world examples, you’re ready to step up your game.

But why limit yourself?

Dig deeper with our job description generator. It’s your pathway to creating precise job listings or perfecting your resume to a tee.


Every campaign is a piece of the larger marketing puzzle.

Let’s shape the digital marketplace. Together.

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