Online Marketing Manager Job Description [Updated for 2025]

In the digital era, the role of Online Marketing Managers has become increasingly crucial.

As the online marketplace evolves and expands, there’s an escalating demand for skilled professionals who can effectively strategize, implement, and manage our digital marketing efforts.

But what exactly is expected from an Online Marketing Manager?

Whether you are:

A job seeker trying to grasp the core of this role,
A hiring manager creating the profile of the perfect candidate,
Or simply fascinated by the dynamics of online marketing,

You’re at the right place.

Today, we present a fully customizable Online Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s delve into it.

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Online Marketing Manager Duties and Responsibilities

Online Marketing Managers oversee and implement various digital marketing strategies to promote a company’s products or services and increase brand awareness.

They work closely with other professionals, such as content creators, graphic designers, and sales teams, to create efficient marketing campaigns.

Their duties and responsibilities include:

Developing and implementing a comprehensive online marketing strategy
Overseeing the company’s email marketing campaigns
Monitoring and analyzing the performance of marketing campaigns and making necessary adjustments
Creating and managing paid advertising campaigns on platforms such as Google AdWords and Facebook
Keeping up to date with changes in all social platforms ensuring maximum effectiveness
Collaborating with sales and design teams to produce promotional materials
Utilizing SEO techniques to increase site traffic
Optimizing the user experience on the company’s website
Conducting market research to identify new opportunities
Generating and presenting reports on marketing metrics
Coordinating with influencers to expand brand recognition
Ensuring brand consistency across all online channels

Online Marketing Manager Job Description Template

Job Brief

We are seeking a highly skilled Online Marketing Manager to lead our digital marketing efforts.

In this position, you will be responsible for all aspects of our marketing operations, including planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Our ideal candidate is someone with experience in marketing, art direction, and social media management.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Develop and monitor campaign budgets.
Coordinate with advertising and media experts to improve marketing results
Manage and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

Qualifications

Bachelor’s degree in Marketing or relevant field
A minimum of 5 years’ experience in a digital marketing or advertising position
In-depth knowledge of various social media platforms, best practices, and website analytics
Solid understanding of HTML, CSS, and JavaScript is required
Highly creative with excellent analytical abilities
Outstanding communication and interpersonal skills
Up-to-date on the latest trends and technologies in digital marketing

Benefits

Health, dental and vision insurance
401(k) plan
Flexible work schedule
Generous paid time off
Company-paid professional development opportunities

Additional Information

Job Title: Online Marketing Manager
Work Environment: Hybrid work model with potential for remote work. Travel may be required for industry events and meetings.
Reporting Structure: Reports to the Director of Marketing
Salary: Commensurate with experience and qualifications. Market and business considerations also taken into account.
Pay Range: $70,000 minimum to $120,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does an Online Marketing Manager Do?

Online Marketing Managers work typically for businesses across all sectors, in marketing agencies, or as self-employed professionals.

They can also work in-house at companies with a significant digital presence.

They oversee and implement various digital marketing campaigns and strategies.

They work closely with a team of content creators, social media specialists, SEO experts, and web developers to ensure the company’s online presence is consistent and effective.

Their job involves analyzing market trends and competitor strategies to develop and execute online marketing plans that increase brand awareness, improve customer engagement and drive web traffic.

They also monitor and assess the performance of digital marketing campaigns, making necessary adjustments to maximize results.

Online Marketing Managers also coordinate with sales teams to generate online leads and conversions, and they work on enhancing the user experience on the company’s digital platforms to increase customer retention and loyalty.

In addition, they are responsible for managing the company’s online content and ensuring it’s aligned with the company’s brand image and objectives.

This can involve coordinating with writers and designers, and overseeing the SEO strategy.

They also manage relationships with external agencies and partners, ensuring all online marketing activities are carried out to a high standard and deliver the desired results.

Finally, they are responsible for keeping abreast of the latest digital marketing trends and technologies, integrating them into their strategies as appropriate.

Online Marketing Manager Qualifications and Skills

An accomplished Online Marketing Manager should possess the following skills and qualifications to effectively drive online marketing efforts and campaigns:

Proficiency in digital marketing platforms and tools, including Google AdWords, SEO/SEM, email marketing, social media advertising and analytics tools to optimize online marketing strategies.
Strong understanding of e-commerce, website design, and search engine optimization to increase web traffic and customer engagement.
Exceptional communication and presentation skills to clearly convey marketing goals and strategies to team members, stakeholders, and potential clients.
Analytical abilities to track online marketing trends, analyze data, measure campaign effectiveness and ROI, and make data-driven decisions.
Creativity and innovation to develop compelling digital content and unique marketing campaigns that engage target audiences and promote brand awareness.
Project management skills to oversee multiple campaigns and initiatives simultaneously, ensuring tasks are completed within deadlines and budgets.
Teamwork and interpersonal skills to collaborate effectively with different teams, such as sales, design, and content teams, to achieve marketing objectives.
A degree in Marketing, Business, or a related field, along with substantial experience in online/digital marketing.

Online Marketing Manager Experience Requirements

Entry-level candidates for the role of Online Marketing Manager may have 1 to 3 years of experience in digital marketing, often gained through internships or part-time roles in marketing or sales.

These individuals may have worked in positions such as Content Creator, SEO Specialist, Social Media Coordinator, or other marketing-related roles.

Candidates with 3 to 5 years of experience are typically considered as mid-level and have usually honed their skills in digital marketing strategies, SEO, email campaigns, and social media management.

They may also have experience with marketing automation software and analytics tools.

Those with over 5 years of experience are typically considered as senior-level candidates.

They may have extensive experience managing marketing campaigns, developing marketing strategies, and managing a team.

They are often well-versed in measuring and analyzing campaign results and making necessary adjustments for maximum ROI.

Candidates aspiring for an Online Marketing Manager role are also expected to have a strong understanding of consumer behavior and market trends, as well as the ability to identify new digital technologies and use web analytics tools.

For a leadership role, like a Senior Online Marketing Manager or Director of Online Marketing, companies often require more than 7 years of experience, with a proven track record of leading and executing successful comprehensive digital marketing strategies.

Online Marketing Manager Education and Training Requirements

Online Marketing Managers typically hold a bachelor’s degree in marketing, business, or a related field.

In the coursework, they learn about marketing principles, market research, and consumer behavior.

It’s also beneficial for them to have knowledge in areas such as e-commerce, web design, visual communication, and project management.

Having a strong background in digital marketing tools and strategies is essential.

They should be proficient in SEO, email marketing, social media marketing, content management, and more.

For higher-level positions or certain industries, a master’s degree in marketing or business administration may be required.

In addition, several certifications can make a candidate more competitive.

These include Google Analytics, Google Ads, Facebook Blueprint, and HubSpot Content Marketing.

Work experience, often in the form of an internship or similar role, is also important.

This gives aspiring Online Marketing Managers hands-on experience in developing and implementing online marketing strategies.

Continuous learning and staying up-to-date with the latest digital trends and tools are necessary in this rapidly evolving field.

Online Marketing Manager Salary Expectations

An Online Marketing Manager can expect to earn an average salary of $65,589 (USD) per year.

However, this figure can vary based on factors like experience, skills, the size and industry of the hiring company, and the cost of living in the job location.

Online Marketing Manager Job Description FAQs

What skills does an Online Marketing Manager need?

Online Marketing Managers need strong skills in digital advertising, SEO, content management, and market research.

They should possess excellent communication and analytical skills to analyze metrics and adjust campaigns as necessary.

Familiarity with various online marketing platforms and tools, as well as understanding consumer behavior, is also vital.

Do Online Marketing Managers need a degree?

Yes, most Online Marketing Managers have a degree in Marketing, Business, Communications, or a related field.

However, proven experience in digital marketing can also be significant.

Some roles may require a master’s degree or certifications in specific online marketing areas.

What should you look for in an Online Marketing Manager resume?

You should look for a strong background in digital marketing, including experience with SEO, PPC, email marketing, content management, and social media platforms.

Certifications in Google Adwords or Analytics, Facebook Blueprint, or other relevant credentials can also be advantageous.

Beyond technical skills, look for strategic thinking, creativity, and a history of successful marketing campaigns.

What qualities make a good Online Marketing Manager?

A good Online Marketing Manager is innovative, forward-thinking, and adaptable to changes in digital trends.

They should also be results-driven, analytical, and have excellent project management skills.

An understanding of customer behavior and experience with data-driven decision-making is also crucial.

What are the daily duties of an Online Marketing Manager?

Daily duties include overseeing online marketing strategies for their organization, planning and executing digital marketing campaigns, and monitoring and analyzing metrics to adjust strategies as needed.

They may also coordinate with sales and other departments to align strategies, manage the online marketing budget, and stay updated on industry trends and technologies.

Is it difficult to hire an Online Marketing Manager?

The challenge of hiring an Online Marketing Manager often depends on the specific skills and experience you need.

The field is competitive, so attracting top talent may require offering attractive compensation, opportunities for professional development, and demonstrating a commitment to staying on the cutting edge of digital marketing trends.

Conclusion

And there you have it.

Today, we’ve given you a peek behind the scenes of what it really means to be an online marketing manager.

Surprise, surprise!

It’s not just about posting ads online.

It’s about shaping the digital marketplace, one creative campaign at a time.

With our handy online marketing manager job description template and authentic examples, you’re ready to embark on your journey.

But wait, there’s more!

Go further with our job description generator. It’s your next leap towards crafting precise job listings or refining your resume to stand out.

Keep this in mind:

Every marketing campaign is a piece of the larger digital landscape.

Let’s shape that landscape. Together.

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Online Marketing Manager Job Description [Updated for 2025]

Online Marketing Manager Duties and Responsibilities