Pega Marketing Consultant Job Description [Updated for 2025]

In this modern digital era, the importance of Pega Marketing Consultants is undeniable.

As technology continues to advance, the demand for proficient professionals who can design, develop, and manage effective Pega marketing strategies grows steadily.

Now, let’s delve deeper: What does a Pega Marketing Consultant actually do?

Whether you are:

• A job applicant trying to understand the core responsibilities of this position,
• A hiring manager mapping out the perfect candidate profile,
• Or merely fascinated by the dynamics of Pega marketing consultancy,

You’ve arrived at the right destination.

Today, we present to you a customizable Pega Marketing Consultant job description template, crafted for effortless posting on job boards or career websites.

So, let’s dive straight in.

Pega Marketing Consultant Duties and Responsibilities

Pega Marketing Consultants use their knowledge of Pega marketing software to help clients optimize their marketing strategies and campaigns.

They provide technical expertise, handle the implementation of Pega software, and offer solutions to meet the client’s marketing goals.

Their duties and responsibilities include:

• Understanding the client’s business model and marketing strategy
• Implementing and configuring Pega marketing solutions according to client requirements
• Offering technical assistance and troubleshooting for Pega marketing software
• Developing and documenting procedures for system use and problem resolution
• Assisting in the training of users in the operation and functionality of Pega marketing systems
• Working collaboratively with other consultants and the Pega support team to ensure the successful implementation of software
• Staying updated on the latest developments in Pega marketing technology
• Recommending enhancements and modifications to optimize business processes
• Conducting system tests and analyses to verify the effectiveness of implemented solutions
• Assisting in pre-sales activities, including the development of proposals and presentations

 

Pega Marketing Consultant Job Description Template

Job Brief

We are seeking a skilled and experienced Pega Marketing Consultant to assist our team with the design, development, and implementation of Pega-based marketing solutions.

The ideal candidate should be able to understand client needs, design robust solutions, and ensure successful deployment.

Knowledge of Pega’s rules and features, as well as an understanding of marketing strategies and CRM systems is crucial.

 

Responsibilities

• Analyze and understand the marketing requirements of the business
• Design and develop Pega Marketing solutions based on business requirements
• Ensure the successful deployment of Pega Marketing applications
• Create and maintain technical documentation
• Train users on new systems and provide ongoing support
• Collaborate with other team members to ensure the compatibility of system components
• Provide recommendations for system improvements
• Stay up-to-date on the latest Pega Marketing trends and technologies

 

Qualifications

• Proven work experience as a Pega Marketing Consultant or similar role
• Strong knowledge of Pega Marketing and CRM strategies
• Experience with Pega systems, frameworks, and solutions
• Ability to analyze and translate business requirements into technical solutions
• Excellent verbal and written communication skills
• Problem-solving and troubleshooting skills
• BS/MS degree in Computer Science, Engineering, or a related field
• Pega Certified Business Architect (PCBA) or Pega Certified System Architect (PCSA) would be advantageous

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Pega Marketing Consultant
• Work Environment: Office-based with options for remote work. Some travel may be required for client consultations.
• Reporting Structure: Reports to the Senior Pega Consultant or Project Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $120,000 minimum to $170,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Pega Marketing Consultant Do?

A Pega Marketing Consultant typically works with corporations across various industries, assisting them in implementing and optimizing Pega’s marketing solutions.

Their primary task is to understand the client’s marketing objectives and recommend Pega solutions that can help achieve these goals.

This involves creating and implementing marketing strategies on the Pega platform, configuring and customizing the system to suit the client’s needs, and ensuring the solution meets the client’s business requirements.

They are also responsible for providing end-to-end consultation in Pega Marketing, which includes designing and developing decision strategies, defining business rules, and implementing marketing campaigns.

Pega Marketing Consultants often work closely with other IT professionals such as Software Developers and Systems Analysts to integrate the Pega Marketing solutions with the client’s existing systems.

Another aspect of their job is to provide user training, assisting clients to understand the functionalities and capabilities of the Pega Marketing platform.

They also play a crucial role in troubleshooting and resolving any issues that might arise during the implementation or operation of the Pega Marketing solution.

In addition, they are expected to stay up-to-date with the latest developments and updates in Pega Marketing, ensuring that the solutions provided to the clients are innovative and in line with the best practices in the industry.

 

Pega Marketing Consultant Qualifications and Skills

A proficient Pega Marketing Consultant should possess a combination of technical skills, industry-specific knowledge, and interpersonal abilities, such as:

• Possessing a deep understanding of Pega Marketing solutions and its integration with other Pega applications.
• Utilizing analytical skills to understand client requirements and develop effective marketing strategies using Pega Marketing.
• Excellent communication skills to clearly explain Pega Marketing solutions to clients, answer their queries, and maintain continuous communication during project implementation.
• Being able to translate complex technical language into simple terms for non-technical stakeholders to understand.
• Ability to work collaboratively with a team of Developers, Business Analysts, and other stakeholders using effective interpersonal skills.
• Employing problem-solving skills to identify and address issues that may arise during the design, implementation, and maintenance stages of the Pega Marketing solution.
• Proven experience in configuring and implementing Pega Decision Management or Pega Marketing solutions.
• Understanding of marketing automation, Customer Relationship Management (CRM), and Customer Decision Hub (CDH) concepts.
• Physical abilities to work for extended periods, particularly during critical project phases.
• Pega Certified Business Architect (PCBA) or Pega Certified System Architect (PCSA) certification is highly desirable.

 

Pega Marketing Consultant Experience Requirements

Candidates for the role of Pega Marketing Consultant typically need a minimum of 3 to 5 years of experience in Pega platform, especially in Pega Marketing.

This experience is often gained through full-time roles such as Pega Developer, Pega Analyst, or similar positions.

Entry-level candidates may have 1 to 2 years of experience, often through an internship or part-time role within a team working on Pega implementations.

During this time, they should have gained experience in Customer Relationship Management (CRM) and Business Process Management (BPM) strategies, along with exposure to various aspects of Pega Marketing.

Candidates with more than 5 years of experience often have a deeper understanding of Pega systems and its integration with other technologies.

These professionals should have a good grasp of the Pega Marketing framework and the ability to design and implement marketing strategies using Pega.

They may also have experience in leading teams and managing projects.

In addition to these, the role may require Pega Certified Business Architect (PCBA) or Pega Certified System Architect (PCSA) certifications.

Having a Pega Certified Decisioning Consultant (PCDC) certification may be particularly beneficial for a Pega Marketing Consultant role.

Those with advanced experience may also have a strong background in data analysis, customer segmentation, and predictive modeling, as well as hands-on experience with Decision Strategy Manager (DSM) and Next Best Action (NBA) strategies.

 

Pega Marketing Consultant Education and Training Requirements

Pega Marketing Consultants typically have a bachelor’s degree in marketing, business, information technology, or a related field.

Their education should provide them with a solid understanding of marketing strategies and principles, as well as technical aspects of setting up and running marketing campaigns.

Knowledge and experience with Customer Relationship Management (CRM) systems, particularly Pega, is a key requirement.

This may include understanding of Predictive Analytics, Decisioning, and Business Process Management.

Some roles may require a master’s degree in business administration (MBA) or a related field, which will provide a more advanced understanding of business operations and strategy.

Pega Marketing Consultants are expected to have a Pega Certification.

This certification is designed to validate the skills and knowledge of professionals working with Pega technology.

In addition to the Pega Certification, professionals can pursue advanced certifications in Pega Marketing to validate their knowledge in designing, implementing, and maintaining Pega Marketing solutions.

Continuous learning and staying updated with the latest Pega software, products and updates is crucial for this role, as Pega technologies evolve rapidly.

Professionals often take part in training and workshops to keep their skills current.

 

Pega Marketing Consultant Salary Expectations

A Pega Marketing Consultant can expect to earn an average salary of $105,000 (USD) per year.

This salary can vary depending on factors such as professional experience, level of Pega certification, location, and the hiring organization.

 

Pega Marketing Consultant Job Description FAQs

What skills does a Pega Marketing Consultant need?

A Pega Marketing Consultant should have a strong understanding of Pega Marketing strategies and solutions.

They should possess good technical skills including Java, SQL, and knowledge of Pega PRPC.

This role requires excellent communication and problem-solving skills, as consultants need to interact with clients, understand their needs, and create customized Pega Marketing solutions.

 

Do Pega Marketing Consultants need a degree?

Most Pega Marketing Consultants hold a degree in Computer Science, Information Systems, or a related field.

While a degree is typically required, relevant experience and Pega certifications are also highly valued.

 

What should you look for in a Pega Marketing Consultant resume?

A suitable candidate for a Pega Marketing Consultant role should possess a Pega Marketing certification or equivalent experience.

Look for experience with implementing and working with Pega Marketing solutions, as well as with relevant technologies like Java, SQL, and Pega PRPC.

Strong communication skills and prior consulting experience are also desirable.

 

What qualities make a good Pega Marketing Consultant?

A good Pega Marketing Consultant is adaptable and able to work in fast-paced environments.

They have excellent problem-solving skills and can create effective solutions based on customer needs.

They should be self-motivated with a strong desire to stay updated with the latest Pega Marketing tools and strategies.

 

Is it challenging to hire a Pega Marketing Consultant?

Hiring a Pega Marketing Consultant can be a challenging task due to the specific skill set and experience needed for the job.

The field is quite specialized, and finding candidates with the right mix of technical skills, Pega Marketing knowledge, and consulting abilities can be tough.

Offering competitive salaries and opportunities for professional growth can help attract suitable candidates.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true scope of being a Pega Marketing Consultant.

Surprised?

It’s not just about understanding the software.

It’s about shaping the future of customer engagement, one campaign at a time.

Armed with our comprehensive Pega Marketing Consultant job description template and real-world examples, you’re now ready to step up.

But don’t stop now.

Dig deeper with our job description generator. It’s your key to creating finely-tuned job listings or perfecting your resume to a T.

Remember:

Every marketing strategy is a part of the larger customer journey.

Let’s shape that journey. Together.

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