Public Relations Assistant Job Description [Updated for 2025]

In the communications landscape, the emphasis on Public Relations Assistants has never been greater.
As the world becomes more interconnected, the need for savvy individuals who can create, manage, and protect our public image grows ever stronger.
But let’s delve deeper: What’s truly expected from a Public Relations Assistant?
Whether you are:
- A job seeker trying to understand the core of this role,
- A hiring manager outlining the perfect candidate,
- Or simply fascinated by the intricacies of public relations,
You’ve come to the right place.
Today, we present a customizable Public Relations Assistant job description template, designed for effortless posting on job boards or career websites.
Let’s dive right in.
Public Relations Assistant Duties and Responsibilities
Public Relations Assistants are responsible for supporting the communication between an organization and its public in order to enhance the brand’s image.
They assist in the execution of PR plans and the organization of PR activities.
They have the following duties and responsibilities:
- Assist in the development and implementation of public relations strategies
- Support the management of PR events, press releases, and promotional campaigns
- Prepare press releases, speeches, and presentations
- Track and analyze media coverage and PR results
- Maintain and update databases of media contacts
- Coordinate and manage the creation of PR related content such as newsletters, blogs, and press releases
- Assist in maintaining the organization’s corporate image and identity
- Provide administrative support to PR teams and initiatives
- Work with internal teams (such as marketing and communications) to execute PR initiatives
- Handle incoming requests for information from media outlets
- Monitor and manage social media channels for PR purposes
Public Relations Assistant Job Description Template
Job Brief
We are looking for an enthusiastic Public Relations Assistant to support our PR team with various administrative and strategic tasks.
Public Relations Assistant responsibilities include assisting in organizing events, writing press releases, maintaining updated records of media coverage, and conducting market research.
Our ideal candidates have a flair for communicating with people, excellent organizational skills and a keen interest in providing reliable support to team members.
Ultimately, the role of the Public Relations Assistant is to help ensure clear communication with stakeholders and foster a positive public image.
Responsibilities
- Support the PR team in organizing and executing events, campaigns etc.
- Conduct research to assist with strategic planning
- Draft and edit communications copy (press releases, articles, social media posts etc.)
- Assist in maintaining web content and executing social media strategies
- Update databases and media lists
- Track projects and media exposure
- Prepare reports and presentations on PR activities
- Monitor social media for industry trends
- Interact with visitors, clients, and media on behalf of the company
- Assist in tracking and ordering office supplies
- Maintain calendar and arrange meetings and appointments
Qualifications
- Proven work experience as a Public Relations Assistant or similar role
- Understanding of PR and marketing concepts and practices
- Working knowledge of MS Office; photo and video-editing software is an asset
- Event planning experience
- Excellent communication and writing skills
- Strong organizational skills
- BSc degree in Marketing, PR, Communications or a related field
Benefits
- 401(k)
- Health insurance
- Dental insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Additional Information
- Job Title: Public Relations Assistant
- Work Environment: Office setting with options for remote work. Some travel may be required for events and meetings.
- Reporting Structure: Reports to the Public Relations Manager or Director of Communications.
- Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
- Pay Range: $35,000 minimum to $55,000 maximum
- Location: [City, State] (specify the location or indicate if remote)
- Employment Type: Full-time
- Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].
What Does a Public Relations Assistant Do?
Public Relations Assistants usually work for public relations firms, advertising agencies, or within the public relations department of a corporation.
They can also work for non-profit organizations or government agencies.
Their primary responsibility is to support Public Relations Managers and Specialists in creating and maintaining a positive image for their client or employer.
They often assist in developing and implementing public relations campaigns, writing press releases, and coordinating interviews and publicity events.
They may also monitor and respond to public opinions and feedback about their client or company.
Public Relations Assistants also help manage relationships with media personnel, influencers, and the public, ensuring positive and consistent communication.
They might also be involved in crisis management, helping to mitigate potential damage to the company’s image in the event of a negative incident or press.
Furthermore, they may be tasked with conducting market research to understand public perception, and tracking the effectiveness of public relations strategies and initiatives.
Their role requires strong written and verbal communication skills, the ability to work under pressure, and excellent interpersonal skills to foster positive relationships.
Public Relations Assistant Qualifications and Skills
A proficient Public Relations Assistant should possess the skills and qualifications that match your job description, such as:
- Excellent communication skills to effectively interact with various internal and external stakeholders, and clearly articulate company messages.
- Strong writing skills for preparing press releases, newsletters, and other PR materials, ensuring they are compelling and free from errors.
- Organizational skills to manage multiple tasks and projects simultaneously, while meeting deadlines and maintaining attention to detail.
- Understanding of media relations and digital media strategies to increase brand visibility and positive company image.
- Research skills to keep updated with industry trends and competitor strategies, aiding in the development of effective PR plans.
- Interpersonal skills for building and maintaining relationships with media and influencers.
- Problem-solving abilities to handle issues that could impact the company’s reputation.
- Knowledge of social media management to effectively promote the company’s image and messaging across various platforms.
Public Relations Assistant Experience Requirements
Public Relations Assistants often start their careers with a Bachelor’s degree in Public Relations, Marketing, Journalism or a similar field, which provides them with basic theoretical knowledge and practical skills.
Internships in public relations or related roles in media, advertising, or marketing are highly valued and can provide applicants with the hands-on experience required for entry-level positions.
Some aspiring Public Relations Assistants gain experience in student-run PR agencies or university press offices, while others may gain relevant knowledge through part-time or voluntary roles in event planning, social media management, or content creation.
Candidates with 1-2 years of professional experience usually have a strong foundation in key areas such as media relations, press release writing, strategic planning, and event coordination.
They may also have gained expertise in digital tools for social media management, content creation, and analytics.
Those with more than 3 years of experience often have a more specialized skill set, which might include crisis management, spokesperson training, or the development and execution of national PR campaigns.
They may also have experience in supervising interns or junior staff members.
Public Relations Assistants with over 5 years of experience are likely to have extensive industry contacts, a track record of successful PR campaigns, and experience in managing and mentoring junior team members.
At this level, they might be ready to progress to more senior roles, such as Public Relations Specialist or PR Manager.
Public Relations Assistant Education and Training Requirements
Public Relations Assistants typically have a bachelor’s degree in public relations, communications, journalism, or a related field.
This degree program trains them in aspects of public speaking, media relations, corporate communications, and crisis management.
It also equips them with relevant writing skills to craft press releases, speeches, and promotional material.
In addition to formal education, Public Relations Assistants often gain experience through internships or entry-level positions in public relations firms or media organizations.
This helps them learn the practical applications of theoretical knowledge.
While not always required, some employers prefer candidates with a master’s degree in public relations or a related field, as it may indicate advanced understanding and skills.
Moreover, obtaining professional certifications, such as the Accredited in Public Relations (APR) credential, can be beneficial.
This certification showcases a Public Relations Assistant’s commitment to the profession and their mastery of core PR principles.
Furthermore, continuous learning and staying updated with the latest social media trends, media software, and communication tools are highly recommended in this fast-paced field.
Public Relations Assistant Salary Expectations
A Public Relations Assistant can expect an average salary of $40,078 (USD) per year.
The actual salary may vary depending on factors such as experience, the size and type of the company, and the location.
Public Relations Assistant Job Description FAQs
What skills does a Public Relations Assistant need?
Public Relations Assistants should have excellent verbal and written communication skills as their work involves conveying the company’s messages clearly and effectively.
Strong interpersonal skills are vital for networking and building relationships.
They should also have good organizational and time management skills to manage multiple tasks and projects.
Basic knowledge of media production and software, such as MS Office and Adobe Suite, could also be beneficial.
Do Public Relations Assistants need a degree?
Most employers prefer Public Relations Assistants to have a bachelor’s degree in public relations, communications, journalism or a related field.
However, practical experience such as internships or work placements in PR or marketing can also be valuable.
Some positions may accept candidates with an associate’s degree and relevant work experience.
What should you look for in a Public Relations Assistant resume?
Look for a combination of relevant education and work experience.
The candidate should have a degree in a related field and some practical experience, such as an internship in a PR agency or a role in a marketing department.
Their resume should demonstrate strong communication skills, the ability to manage tasks and deadlines, and proficiency in relevant software.
Experience with social media management and content creation can also be advantageous.
What qualities make a good Public Relations Assistant?
A good Public Relations Assistant is proactive, detail-oriented, and highly organized.
They should be able to handle pressure, multitask and meet tight deadlines.
They should have excellent written and verbal communication skills and be adept at building relationships with clients and media.
Creativity and problem-solving abilities are also important as PR Assistants often need to think outside the box to create compelling stories and manage crises.
What are the daily duties of a Public Relations Assistant?
The daily duties of a Public Relations Assistant may include conducting research on media coverage and industry trends, assisting in the organization and execution of PR events, drafting and editing press releases, and maintaining PR databases.
They may also be responsible for updating social media platforms and monitoring and analyzing social media trends.
Additionally, they may assist in creating presentations and pitching stories to the media.
Conclusion
And so we arrive at our conclusion.
Today, we’ve unveiled the true essence of a Public Relations Assistant role.
What’s the scoop?
It’s not merely about sending press releases.
It’s about shaping public perception, one communication at a time.
With our handy Public Relations Assistant job description template and realistic examples, you’re primed and ready to make your mark.
But why pause here?
Delve further with our job description generator. It’s your next stop for impeccably detailed listings or honing your resume to sheer excellence.
Keep this in mind:
Each communication is part of a broader narrative.
Let’s shape that narrative. Together.
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