Performance Marketing Analyst Job Description [Updated for 2025]

In the era of digital marketing, the role of performance marketing analysts is more crucial than ever.

As marketing strategies become more data-driven, the demand for skilled professionals who can monitor, analyze, and enhance our performance marketing initiatives grows stronger.

But what does a performance marketing analyst actually do?

Whether you are:

A job seeker trying to understand the core of this role,
A hiring manager outlining the ideal candidate,
Or simply curious about the nuances of performance marketing analysis,

You’ve come to the right place.

Today, we introduce a customizable performance marketing analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive in.

Contents show

Performance Marketing Analyst Duties and Responsibilities

Performance Marketing Analysts are responsible for using data and analytics to drive marketing strategies and business decisions.

They design, implement, and track marketing campaigns, analyzing results to optimize performance and profitability.

The following are their primary duties and responsibilities:

Analyze digital marketing data to monitor campaign performance
Develop and implement marketing strategies and campaigns
Prepare and present reports on campaign performance to stakeholders
Use tools such as Google Analytics, AdWords, and social media platforms to gather and analyze data
Provide insights and recommendations to optimize marketing efforts
Conduct A/B testing to identify successful marketing tactics
Collaborate with marketing and sales teams to align campaign goals and strategies
Identify trends and insights in the data to drive performance
Monitor and adjust budgets based on performance and marketing goals
Stay informed about industry trends and best practices in performance marketing

Performance Marketing Analyst Job Description Template

Job Brief

We are seeking a dynamic Performance Marketing Analyst to join our team.

In this role, you will be responsible for analyzing and optimizing our marketing campaigns across various channels.

You will use data-driven insights to identify trends, measure performance, and provide actionable recommendations to improve our marketing strategies.

The ideal candidate will have a strong understanding of performance marketing, a solid background in data analysis, and the ability to strategize with other team members to enhance campaign effectiveness.

Responsibilities

Analyze performance of all marketing campaigns and provide actionable insights and recommendations
Track, report, and analyze website analytics, PPC initiatives, and campaigns
Execute tests, collect and analyze data, identify trends and insights
Manage campaign expenses, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing paid keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Work with editorial and marketing teams to drive SEO in content creation and content programming
Develop and implement link building strategy
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications

Proven experience as a Performance Marketing Analyst or similar role
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
BSc/BA degree in Marketing, Business, or relevant field

Benefits

401(k) plan
Health, dental, and vision insurance
Company-paid life insurance
Paid time off and holidays
Professional development assistance
Employee discount programs

Additional Information

Job Title: Performance Marketing Analyst
Work Environment: Primarily office setting, with potential for remote work. Occasional travel for industry events or team meetings.
Reporting Structure: Reports to the Performance Marketing Manager.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $60,000 minimum to $85,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Performance Marketing Analyst Do?

Performance Marketing Analysts typically work for advertising agencies or within the marketing department of various industries.

They can also work as freelance consultants.

Their primary role is to analyze, report, and optimize marketing campaigns to enhance their performance.

They closely collaborate with other marketing professionals, advertising executives, and sometimes directly with clients to establish effective marketing strategies.

They use various analytical tools and statistical methods to measure the effectiveness of marketing campaigns based on key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.

Performance Marketing Analysts also conduct A/B tests on different marketing variables to determine the most effective strategies.

They then use these insights to adjust and optimize campaigns, aiming to increase their overall effectiveness and return on investment.

They are also responsible for creating regular performance reports, presenting findings to stakeholders, and making data-driven recommendations for future campaign strategies.

Their objective is to maximize the return on investment of marketing initiatives while minimizing costs, thus ensuring the satisfaction of clients or the company they work for.

Performance Marketing Analyst Qualifications and Skills

A proficient Performance Marketing Analyst should possess a blend of technical and soft skills that align with the job description, such as:

Data analysis skills to understand, interpret and draw conclusions from large and complex data sets.
Proficiency in digital marketing platforms, such as Google Analytics, Facebook Ads Manager, and SEMRush, to drive performance-based digital campaigns.
Strong mathematical abilities for calculating return on investment (ROI) and predicting future performance.
Excellent problem-solving skills to identify and address performance issues within a digital campaign.
Exceptional communication skills to explain complex data and performance results to team members and clients in a clear and concise manner.
Understanding of SEO and SEM strategies to optimize website performance and improve search engine rankings.
Experience with A/B testing tools and data visualization tools to make informed decisions and present data effectively.
Ability to adapt quickly to changes in technology and marketing trends.
Detail-oriented and able to manage multiple projects simultaneously, prioritizing tasks based on business needs.

Performance Marketing Analyst Experience Requirements

Entry-level candidates for the role of Performance Marketing Analyst may have 1 to 2 years of experience, often through an internship or a part-time role in digital marketing, data analysis or a related field.

These professionals may have gained on-the-job experience in roles such as Digital Marketing Coordinator, Data Analyst, Social Media Specialist or other marketing-related roles.

Candidates with more than 3 years of experience often develop their analytical skills and gain experience in using various marketing technologies and platforms, in roles like SEO Specialist, SEM Specialist or Digital Marketing Strategist.

Those with over 5 years of experience may have taken on more strategic roles in their previous jobs, may have led marketing campaigns, and may be proficient in using advanced analytical tools.

They may also have experience in managing budgets and coordinating with different teams.

This makes them suitable for senior or managerial positions.

Additionally, they may have a good understanding of various marketing channels, customer journey mapping, conversion optimization and performance reporting.

Experience with A/B testing, SQL and Python can also be beneficial for this role.

Performance Marketing Analyst Education and Training Requirements

Performance Marketing Analysts typically have a bachelor’s degree in Marketing, Business, or another related field.

They should have a strong understanding of digital marketing channels, like SEO, PPC, Email Marketing, and Social Media.

A background in analytical and quantitative methods is also important, as this role often involves analyzing large amounts of data and identifying trends.

Familiarity with data analytics tools like Google Analytics, SQL, and Excel is usually required.

Some positions may require a master’s degree in Marketing or Business Analytics.

This is particularly true for more senior roles, or those in highly specialized industries.

Certifications in digital marketing or analytics, such as those from Google or HubSpot, can also be beneficial.

These demonstrate a candidate’s dedication to staying current in a rapidly changing field.

In addition, Performance Marketing Analysts must have excellent problem-solving skills, and be able to communicate effectively, as they are often required to present their findings to other members of the business.

Continuing education and professional development are also important, as the field of performance marketing is constantly evolving.

Performance Marketing Analyst Salary Expectations

A Performance Marketing Analyst earns an average salary of $63,468 (USD) per year.

This salary can change depending on factors such as level of experience, expertise in specific marketing strategies, and the geographical location of the employer.

Performance Marketing Analyst Job Description FAQs

What skills does a Performance Marketing Analyst need?

A Performance Marketing Analyst should be highly analytical with a strong understanding of marketing strategies and consumer behaviors.

They should possess excellent problem-solving abilities and be proficient in utilizing digital tools and platforms.

Proficiency in Microsoft Excel and data analysis tools is crucial.

They should also possess strong written and verbal communication skills to effectively report and present findings.

Do Performance Marketing Analysts need a degree?

Most employers require a bachelor’s degree in marketing, business, statistics, or a related field.

Some might prefer candidates with a master’s degree in marketing or business analytics.

Professional experience in digital marketing or analytics is often considered a plus.

What should you look for in a Performance Marketing Analyst’s resume?

Look for a strong background in marketing or analytics, with specific experience in performance marketing.

Familiarity with various digital marketing channels, such as search engine marketing (SEM), social media, email marketing, and content marketing, is beneficial.

Proficiency in data analysis tools and software, such as Google Analytics, SQL or Excel, is also important.

Any certifications relevant to digital marketing or analytics can be an added advantage.

What qualities make a good Performance Marketing Analyst?

A good Performance Marketing Analyst is detail-oriented and has strong analytical skills to interpret complex data.

They should be adept at identifying trends, making recommendations, and formulating strategies.

They need to be self-motivated, proactive, and able to work under pressure to meet deadlines.

Excellent communication skills are also necessary to effectively convey their findings to team members and stakeholders.

Is it challenging to hire a Performance Marketing Analyst?

It can be challenging to hire a Performance Marketing Analyst due to the specific skill set and expertise required for the role.

The demand for these professionals is high, but the pool of qualified candidates is relatively small.

Employers may need to offer competitive salaries, opportunities for professional development, and a dynamic work environment to attract top talent.

Conclusion

And there you have it.

Today, we’ve demystified the enigmatic role of a performance marketing analyst.

Surprised?

It’s not just about crunching numbers.

It’s about steering the success of a business, one data-driven decision at a time.

Armed with our comprehensive performance marketing analyst job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Go further with our job description generator. It’s your ultimate tool for fine-tuning razor-sharp job listings or polishing your resume to a gleaming shine.

Remember:

Every piece of data is a part of the broader business landscape.

Let’s navigate that landscape. Together.

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Performance Marketing Analyst Job Description [Updated for 2025]

Performance Marketing Analyst Duties and Responsibilities