Promotion Coordinator Job Description [Updated for 2025]

In the fast-paced world of marketing, the role of a promotion coordinator has never been more crucial.

As businesses compete to capture the market, the demand for innovative minds who can strategize, execute, and monitor marketing promotions grows louder.

But let’s delve deeper: What’s truly expected from a promotion coordinator?

Whether you are:

• A job aspirant trying to understand the core of this role,
• A hiring manager looking to draft the perfect candidate profile,
• Or simply fascinated by the mechanics of marketing promotions,

You’ve come to the right place.

Today, we present a customizable promotion coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Promotion Coordinator Duties and Responsibilities

Promotion Coordinators manage and implement marketing campaigns that promote a company’s brand, products, or services.

Their role includes creating promotional information to drive business, coordinating various types of internal and external promotional events, and tracking sales data to analyze the effectiveness of the campaign.

The duties and responsibilities of a Promotion Coordinator include:

• Planning and executing promotional campaigns across various media platforms
• Collaborating with marketing staff to develop innovative promotional strategies
• Tracking and analyzing the performance of advertising campaigns and ensuring that they align with marketing objectives
• Preparing detailed promotional presentations
• Creating and managing the distribution of all promotional material
• Assisting in the creation of signage, circulars, mock ups, email campaigns, and social media content
• Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules
• Coordinating and supporting sales and marketing activities
• Organizing promotional events such as press conferences, open days, exhibitions, tours, and visits
• Researching and analyzing market trends and competitors

 

Promotion Coordinator Job Description Template

Job Brief

We are in search of an energetic and creative Promotion Coordinator to join our marketing team.

The Promotion Coordinator will be responsible for developing and implementing various promotional campaigns to increase brand awareness and customer engagement.

Our ideal candidate is an excellent communicator with a flair for creative and innovative promotional strategies.

You will be expected to coordinate and execute promotional events, liaise with partners and stakeholders, and monitor the effectiveness of each campaign.

 

Responsibilities

• Plan and execute promotional campaigns aligned with marketing objectives
• Liaise with creative teams to design promotional materials
• Coordinate promotional events and product launches
• Work closely with sales and marketing teams to ensure promotions are effective and aligned with company goals
• Track and report on the success of promotional campaigns
• Identify and build relationships with potential promotional partners
• Monitor market trends to stay abreast of competitors’ promotional activities
• Manage and allocate promotional budget efficiently

 

Qualifications

• Proven experience as a Promotion Coordinator or similar role
• Strong understanding of marketing strategies and promotional techniques
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Creativity and the ability to think outside the box
• Ability to work in fast-paced environments and meet tight deadlines
• BSc/BA in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Training and development opportunities

 

Additional Information

• Job Title: Promotion Coordinator
• Work Environment: This role may require some travel for promotional events and meetings with partners. The possibility for remote work can be discussed.
• Reporting Structure: Reports to the Marketing Manager or Head of Promotions.
• Salary: Salary is commensurate with experience and qualifications, with consideration to market and business factors.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and promote diversity within our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter expressing your interest and detailing your qualifications to [email address or application portal].

 

What Does a Promotion Coordinator Do?

A Promotion Coordinator is a marketing professional who manages marketing campaigns and promotions to increase the awareness and sales of a product or service.

They typically work with marketing teams to create, plan, and implement promotional campaigns and events.

These campaigns can be conducted through various media channels such as television, radio, print, and digital platforms.

Promotion Coordinators also coordinate with the sales team to ensure that the promotional materials and strategies are aligned with the sales objectives.

They may also be responsible for tracking the results of promotional campaigns to evaluate their effectiveness and making necessary adjustments.

They also liaise with external agencies or partners such as advertising agencies, media outlets, and event organizers to execute promotional campaigns and events.

In some cases, Promotion Coordinators may be in charge of managing the budget for promotional activities, ensuring that the costs stay within the allocated budget.

Their job involves a lot of creativity and strategic planning, as they need to come up with innovative ways to promote a product or service to reach the target audience effectively.

 

Promotion Coordinator Qualifications and Skills

A successful promotion coordinator needs to have a diverse set of qualifications and skills to effectively develop and execute promotional strategies, including:

• Strong understanding of marketing principles and strategies, with the ability to develop effective promotion plans.
• Exceptional organizational and project management skills to coordinate multiple promotions simultaneously.
• Excellent communication skills to collaborate with teams, clients, and vendors, as well as to effectively present promotional ideas and plans.
• Understanding of various media channels and platforms (including digital media) to ensure effective reach of promotional campaigns.
• Ability to analyze market trends and consumer behavior to guide promotion strategies.
• Proficiency in using promotional software, tools, and technology to design and implement promotional campaigns.
• Problem-solving skills to identify and overcome challenges that may arise during the promotion process.
• Customer service skills to understand and meet customer needs, thereby ensuring the success of promotions.

 

Promotion Coordinator Experience Requirements

Candidates for the role of a Promotion Coordinator generally have 1 to 2 years of experience in marketing, advertising, or a related field.

This experience can be gained through internships, part-time roles, or entry-level positions within marketing or advertising teams.

They are usually expected to have a sound understanding of promotional strategies and marketing principles, often attained through hands-on experience in coordinating marketing campaigns or events.

Promotion Coordinators with 3 to 4 years of experience often have a broader range of skills, including project management, budgeting, and strategic planning.

They may have also developed strong skills in analytics and are often proficient in using software tools for customer relationship management and digital marketing.

Candidates with over 5 years of experience in promotional roles are likely to have held leadership roles in marketing teams.

They may have overseen large-scale promotional campaigns, managed teams, and coordinated with various departments to ensure campaign success.

These candidates are usually suitable for senior or managerial roles within the promotional and marketing field.

 

Promotion Coordinator Education and Training Requirements

Promotion Coordinators typically hold a bachelor’s degree in marketing, business, advertising, or a related field.

They need a strong understanding of market research, consumer behavior, and advertising strategies.

Familiarity with various promotional platforms such as social media, email, and direct mail marketing is also essential.

Depending on the industry, some positions may require Promotion Coordinators to have specialized knowledge.

For instance, a Promotion Coordinator in a publishing company may need a background in literature or journalism.

Additional certifications in digital marketing or project management may be beneficial.

These certifications demonstrate a candidate’s commitment to continual learning and their dedication to staying updated with the latest industry trends and technologies.

Work experience in marketing, sales, or a related field can be advantageous.

This experience can provide practical understanding of how to effectively promote products or services and engage with consumers.

Lastly, strong communication, organization, and creative thinking skills are vital for a successful career as a Promotion Coordinator.

 

Promotion Coordinator Salary Expectations

A Promotion Coordinator typically earns an average salary of $48,000 (USD) per year.

The actual income may fluctuate depending on factors such as experience, location, and the size of the employing company.

 

Promotion Coordinator Job Description FAQs

What skills does a Promotion Coordinator need?

Promotion Coordinators should possess exceptional communication and negotiation skills, allowing them to create successful promotional campaigns and liaise with partners effectively.

They also need to have strong organizational skills, be detail-oriented and have the ability to multitask in a fast-paced environment.

Knowledge in marketing and public relations, as well as proficiency in using software applications relevant to the job, like content management systems and databases, is also crucial.

 

Do Promotion Coordinators need a degree?

While not all roles demand a degree, many employers prefer Promotion Coordinators to have a bachelor’s degree in marketing, advertising, communications, or a related field.

Professional experience in a similar role or industry can sometimes be substituted for formal education.

 

What should you look for in a Promotion Coordinator resume?

A strong Promotion Coordinator resume will highlight experience in marketing or promotions, preferably in a similar industry.

Look for a proven track record of successful promotional campaigns, knowledge of marketing trends, and expertise in coordinating promotional events.

It should also highlight the candidate’s proficiency in relevant software applications and their ability to work in a team environment.

 

What qualities make a good Promotion Coordinator?

A good Promotion Coordinator is creative, enthusiastic, and resourceful, with a keen eye for detail.

They should be able to negotiate effectively and handle pressure well, as the role often involves tight deadlines and multiple projects.

They should be comfortable working with a variety of stakeholders, including clients, team members, and third-party vendors.

Lastly, a good Promotion Coordinator stays abreast of the latest trends and developments in marketing and promotions.

 

Is it challenging to hire a Promotion Coordinator?

The challenge in hiring a Promotion Coordinator depends on the specific requirements of the role.

A highly specialized role may require a unique skill set, making the hiring process more challenging.

However, the field of marketing and promotions is quite broad, with many qualified candidates available.

To attract top talent, offering a competitive salary, opportunities for professional growth, and a positive work environment can be beneficial.

 

Conclusion

And there you have it.

Today, we’ve unraveled the true essence of being a Promotion Coordinator.

Surprise, surprise.

It’s not just about organizing promotional events.

It’s about shaping the marketing landscape, one campaign at a time.

Armed with our handy Promotion Coordinator job description template and real-world examples, you’re ready to step up your game.

But why draw the line there?

Take a deep dive with our job description generator. It’s your go-to resource for creating razor-sharp listings or refining your resume to absolute excellence.

Remember:

Every campaign is a piece of the larger marketing puzzle.

Let’s shape that future. Together.

How to Become a Promotion Coordinator (Complete Guide)

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