Performance Marketing Manager Job Description [Updated for 2025]

In the realm of digital marketing, the focus on Performance Marketing Managers is increasingly crucial.

As the digital landscape continues to evolve, the demand for skilled professionals who can master, innovate, and secure our marketing strategies grows stronger.

So, let’s delve deeper: What are the real expectations from a Performance Marketing Manager?

Whether you are:

• A job seeker aiming to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of performance marketing,

You’ve come to the right place.

Today, we present a customizable Performance Marketing Manager job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right into it.

Performance Marketing Manager Duties and Responsibilities

Performance Marketing Managers are responsible for managing and strategizing online marketing campaigns to promote a company and its products or services.

They use data to achieve maximum ROI in paid search campaigns.

They have the following duties and responsibilities:

• Plan, execute, and optimize online marketing campaigns across various channels such as SEM, social media, display advertising, affiliate marketing, etc.
• Analyze campaign performance data and create reports to present to senior management
• Utilize a range of performance marketing techniques including PPC, SEO, Programmatic, and Retargeting
• Develop testing plans for creative, messaging, and landing pages to improve KPIs
• Collaborate with internal teams to create landing pages and optimize the user experience
• Manage and oversee the marketing budget to drive efficient campaign spending
• Stay updated with latest trends in digital marketing, evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Work closely with sales and customer success teams to align marketing strategies with business objectives

 

Performance Marketing Manager Job Description Template

Job Brief

We are seeking a skilled Performance Marketing Manager to join our team.

The primary responsibility of this role is to drive profitable customer interactions through various digital marketing channels such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing (SMM).

The ideal candidate should have a strong understanding of modern marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

 

Responsibilities

• Plan, execute, and manage all performance marketing channels, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Forecast, measure, analyze and report on the impact of marketing activities on sales pipeline and revenue
• Develop and manage the marketing budget
• Stay updated with the latest trends and best practices in online marketing and measurement

 

Qualifications

• Proven working experience in performance marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Strong analytical skills and data-driven thinking
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools
• Experience with setting up and optimizing Google Adwords campaigns
• BSc/MSc degree in Marketing or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Performance Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for conferences or client meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Performance Marketing Manager Do?

Performance Marketing Managers are typically employed by corporations across various industries, marketing agencies or work as freelance consultants.

Their primary role is to strategize, implement and manage marketing campaigns that promote a company’s brand, products, or services.

They primarily focus on campaigns that are directly tied to measurable outcomes or performances.

Performance Marketing Managers often work with other members of the marketing team, sales team, and IT departments to develop and execute marketing strategies.

They might be involved in tasks such as keyword research, SEO optimization, content creation, email marketing, and analyzing user engagement metrics.

A key part of their job is to manage online ads, which includes Google Adwords, display ads, and social media ads.

They are often responsible for budgeting these campaigns and ensuring they reach their predetermined ROI goals.

They use various analytical tools and software to track the performance of their campaigns and adjust the strategies based on these insights.

They are also responsible for preparing and presenting performance reports to the senior management.

Furthermore, they stay updated on the latest industry trends and advancements in digital marketing to incorporate innovative ideas into their marketing strategies.

They also collaborate with other departments to integrate marketing needs with overarching business strategies.

 

Performance Marketing Manager Qualifications and Skills

A skilled Performance Marketing Manager should have the skills and qualifications that align with your job description, such as:

• Strong understanding of digital marketing channels and platforms, including pay-per-click (PPC), SEO, email marketing, affiliate programs, and social media advertising.
• Proven experience in developing, implementing and optimizing high-converting marketing campaigns across various online platforms.
• Exceptional analytical skills to accurately interpret marketing data and metrics, measure campaign performance, and make data-driven decisions.
• Proficiency with web analytics tools (e.g., Google Analytics), ad serving tools, and CRM software to track and optimize marketing efforts.
• Excellent communication and presentation skills to clearly convey campaign strategies, results, and insights to team members and stakeholders.
• Strong project management skills to oversee multiple campaigns at once, meet deadlines, and stay within budget.
• Creativity and strategic thinking to develop innovative and effective marketing strategies that align with business goals.
• Experience in using A/B testing and other testing metrics to enhance the effectiveness of marketing campaigns.
• Strong understanding of customer behavior and the ability to target marketing efforts to reach key audience segments.

 

Performance Marketing Manager Experience Requirements

Performance Marketing Managers typically require a substantial amount of relevant experience in the field of digital marketing.

Entry-level candidates may have 1 to 2 years of experience, often through an internship or part-time role in digital marketing or related fields.

They may have been involved in planning, executing, and optimizing online marketing campaigns across various marketing channels.

Candidates with more than 3 years of experience are expected to have a solid understanding of performance marketing, conversion, and online customer acquisition.

They should have developed their skills in managing PPC, SEO, social media, affiliate marketing, and other digital marketing strategies.

Prior experience in using website analytics tools and being up-to-date with the latest trends and best practices in performance marketing and measurement is also required.

Those with more than 5 years of experience may have led marketing teams or managed large-scale marketing campaigns with significant budgets.

At this stage, they should have refined their strategic planning and leadership abilities, as well as demonstrated exceptional analytical skills to measure and report on the performance of all digital marketing campaigns.

It would be advantageous for candidates to have a track record of success in optimizing customer acquisition funnels and user journeys, and using data and testing to drive decisions.

In addition to the practical experience, a Bachelor’s degree in marketing or a related field is often required.

A professional certification in digital marketing could also provide a competitive edge.

 

Performance Marketing Manager Education and Training Requirements

Performance Marketing Managers typically possess a bachelor’s degree in marketing, business, or other related fields.

They need to have a deep understanding of digital marketing strategies including SEO, PPC, email marketing, content marketing, and social media platforms.

To excel in this role, knowledge in data analysis and performance metrics is crucial.

Therefore, familiarity with analytical tools such as Google Analytics or Adobe Analytics is often required.

Some positions, especially in larger organizations or in highly competitive industries, may prefer Performance Marketing Managers with a master’s degree in digital marketing or business administration.

Certifications in Google Ads, Facebook Blueprint, or other digital marketing platforms can provide an added advantage.

Additional training in CRM software, content management systems, and marketing automation tools can also boost a candidate’s value.

Finally, due to the fast-evolving nature of digital marketing, a successful Performance Marketing Manager should be committed to continuous learning and staying updated on the latest industry trends and technological advancements.

 

Performance Marketing Manager Salary Expectations

A Performance Marketing Manager earns an average salary of $85,000 (USD) per year.

However, this amount can vary significantly based on factors such as experience in the field, the size of the company, and the location of the job.

Managers with extensive experience and a proven track record of results can potentially earn over $100,000 per year.

Also, a manager working in a metropolitan area with a high cost of living may earn more than their counterparts in other areas.

 

Performance Marketing Manager Job Description FAQs

What skills does a Performance Marketing Manager need?

A Performance Marketing Manager should have strong analytical skills to interpret data and make informed decisions.

They also need to be proficient in digital marketing channels such as SEO, PPC, social media, content marketing, and email marketing.

Creativity and problem-solving skills are also vital as they need to devise strategies that achieve the marketing goals within the budget.

In addition, excellent communication and teamwork skills are essential as they often work with different departments.

 

Does a Performance Marketing Manager need a degree?

A degree in Marketing, Business, or a related field is typically required for a Performance Marketing Manager.

However, relevant work experience in digital or performance marketing can sometimes be considered in place of a formal degree.

Some roles may also prefer individuals with a Master’s in Business Administration (MBA).

 

What should you look for in a Performance Marketing Manager resume?

When reviewing resumes, look for a track record of successful performance marketing campaigns that yielded measurable results.

Also, consider the candidate’s familiarity with digital marketing platforms, analytical tools, and their ability to use data to drive decision making.

Experience in budget management, customer acquisition, and conversion optimization are also important.

 

What qualities make a good Performance Marketing Manager?

A good Performance Marketing Manager should have a strong understanding of the customer journey and be able to use data to make strategic decisions.

They should be results-driven, with a focus on achieving the company’s performance goals.

As they work closely with different teams, strong leadership and collaboration skills are essential.

They should also be adaptable and ready to respond to the ever-changing digital marketing landscape.

 

What are the typical duties of a Performance Marketing Manager?

A Performance Marketing Manager typically oversees the planning and execution of performance-based marketing campaigns.

They analyze campaign performance, optimize strategies based on insights, manage the marketing budget, and ensure the campaigns meet the company’s goals.

They also work with various teams including creative, sales, and product to ensure the effectiveness of the campaigns.

 

Conclusion

And there you have it.

We’ve just shed some light on what it truly means to be a Performance Marketing Manager.

Can you believe it?

It’s not just about running campaigns.

It’s about strategically driving business growth and customer engagement, one performance metric at a time.

With our handy Performance Marketing Manager job description template and real-world examples, you’re well on your way to making a leap.

But why stop there?

Venture further with our job description generator. It’s your next step to precision-crafted listings or fine-tuning your resume to perfection.

Remember:

Every marketing strategy is a part of a larger vision.

Let’s shape that future. Together.

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