Personal Shopper Job Description [Updated for 2024]

personal shopper job description

In the era of personalized services, the role of personal shoppers has gained unparalleled importance.

As consumer demands evolve and become increasingly tailored, the need for skilled professionals who can navigate, enhance, and personalize the shopping experience heightens.

But let’s delve deeper: What’s truly expected from a personal shopper?

Whether you are:

  • A job seeker trying to understand the nuances of this role,
  • A hiring manager delineating the perfect candidate,
  • Or simply fascinated by the world of personalized shopping,

You’re in the right place.

Today, we present a customizable personal shopper job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Personal Shopper Duties and Responsibilities

Personal Shoppers provide a specialized shopping service to their customers, often assisting with the selection and purchase of clothes and accessories, but their services can also extend to groceries, gifts and other products.

They work closely with their clients to understand their specific tastes, needs and budget.

The main duties and responsibilities of a Personal Shopper include:

  • Meeting with clients to determine their shopping needs and preferences
  • Researching products, stores and current fashion trends
  • Selecting and purchasing items on behalf of clients, often within a given budget
  • Providing style advice and suggestions to clients
  • Returning unwanted or unsuitable items
  • Coordinating and managing the delivery of purchases
  • Maintaining a detailed and updated knowledge of different brands, products, and trends
  • Handling exchanges and returns, and resolving customer complaints
  • Developing a long-term relationship with clients and understanding their personal style, body type, and wardrobe needs


Personal Shopper Job Description Template

Job Brief

We are looking for a dedicated and fashion-forward Personal Shopper to provide a high-class shopping experience for our clients.

The Personal Shopper’s responsibilities include recommending items that fit the client’s style and preferences, maintaining a high level of customer service, and keeping up-to-date with the latest trends and product knowledge.

Our ideal candidate is someone who has excellent interpersonal skills, is fashionable, and is able to build strong relationships with clients.

The role of the Personal Shopper is to ensure that our customers are satisfied and that their shopping experience is tailored to their individual preferences.



  • Consult with clients to determine their preferences, needs, and budget.
  • Recommend products and styles according to the client’s taste.
  • Source products from various stores and brands.
  • Keep up with the latest fashion trends and items.
  • Provide high-quality customer service.
  • Build and maintain relationships with clients.
  • Handle returns and exchanges on behalf of the client.
  • Follow up with clients to ensure satisfaction.
  • Coordinate and manage personal shopping sessions.



  • Previous work experience as a Personal Shopper or similar role in retail.
  • Strong understanding of the latest fashion trends and styles.
  • Excellent communication and interpersonal skills.
  • Ability to build and maintain strong relationships with clients.
  • Experience with sourcing and purchasing products.
  • Ability to handle multiple tasks and work in a fast-paced environment.
  • High school diploma or equivalent. A degree in fashion or a related field is a plus.



  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Employee discount
  • Professional development opportunities


Additional Information

  • Job Title: Personal Shopper
  • Work Environment: Retail setting with occasional travel for client consultations and sourcing.
  • Reporting Structure: Reports to the Retail Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $32,000 minimum to $50,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time or part-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Personal Shopper Do?

Personal Shoppers offer individualized customer service to clients who don’t have the time, expertise, or inclination to shop for themselves.

They work for department stores, boutiques, or may be self-employed.

Their primary responsibilities include identifying the client’s tastes, preferences, and budget.

They then shop for items on behalf of the client, which can range from clothing and accessories to household items and groceries.

Personal Shoppers also offer fashion advice and suggest items that might suit the client’s lifestyle, body type, and personal style.

They are expected to stay up-to-date with the latest trends, product knowledge, and inventory in the market.

They also handle returns and exchanges, and in some cases, they manage and organize the client’s wardrobe.

High-end Personal Shoppers offer a concierge-like service, where they not only shop for the client but also arrange for tailoring, gift wrapping, and delivery of the items.

Ultimately, a Personal Shopper aims to enhance the shopping experience by providing personalized attention and saving the client’s time.


Personal Shopper Qualifications and Skills

A proficient personal shopper should have skills and qualifications that cater to the diverse needs of clients, including:

  • Excellent knowledge of fashion trends and styles to provide top-notch advice to clients regarding their shopping needs.
  • Strong interpersonal skills to connect with a wide range of clients and understand their personal style, preferences, and requirements.
  • Exceptional communication skills to facilitate a smooth conversation with clients, understand their expectations, and provide them with suitable options.
  • Customer service skills to manage client relationships, handle complaints, and provide a seamless shopping experience.
  • Time management skills to efficiently manage multiple clients and shopping tasks, ensuring that all services are delivered on time.
  • Attention to detail to understand the specific requirements of clients and find the products that perfectly match their needs.
  • Ability to work well under pressure and manage stress, as shopping for others can sometimes be challenging and demanding.
  • Good negotiation skills to get the best deals and prices for clients.


Personal Shopper Experience Requirements

Personal Shoppers typically start their career in retail or fashion-related positions, often working as retail sales associates, fashion consultants, or stylists.

This initial experience provides them with the understanding of fashion trends, customer service, and sales techniques.

Candidates usually have at least 1 to 2 years of experience in these roles before transitioning to a Personal Shopper position.

They may also gain relevant skills through internships or part-time positions in the fashion industry.

For Personal Shoppers planning to work with high-end clients, experience in luxury retail can be a significant advantage.

Some upscale department stores or luxury brands may require their Personal Shoppers to have a minimum of 3 to 5 years of experience in high-end retail.

As Personal Shoppers gain more experience, they might specialize in certain areas such as personal styling, wardrobe consulting, or personal image consulting.

Those with more than 5 years of experience and a proven track record of successful client relationships may be ready for a leadership role or to start their own Personal Shopping business.

A background in fashion design, merchandising, or a related field is often advantageous, as is experience in customer service and sales.

Personal Shoppers should also have a keen eye for detail, a deep understanding of their clients’ needs, and a passion for fashion and style trends.


Personal Shopper Education and Training Requirements

Personal Shoppers typically have a high school diploma or equivalent education, but many also hold a bachelor’s degree in fashion, marketing, or a related field.

They need to have a deep understanding of fashion trends, brands, and customer service principles, which can be acquired through hands-on experience in the retail sector, apprenticeships, or internships.

Advanced positions might require a certification in Image Consulting or Fashion Styling from accredited fashion institutes.

There are also short-term courses available in personal shopping, fashion merchandising, or related subjects that can help hone their skills and increase their credibility.

Apart from these, a Personal Shopper needs to have excellent communication and interpersonal skills, as well as a keen eye for detail.

They must also be able to understand and cater to the unique style and needs of each client.

Professional training in sales techniques, negotiation, and client management can also be beneficial.

Continued learning and staying updated with the latest fashion trends and brand collections is crucial in this role.


Personal Shopper Salary Expectations

A Personal Shopper earns an average salary of $31,270 (USD) per year.

The actual income can vary depending on factors such as level of experience, the prestige of the employing company, and geographical location.


Personal Shopper Job Description FAQs

What skills does a personal shopper need?

Personal shoppers should possess great interpersonal skills, allowing them to effectively communicate and establish rapport with clients.

They should also have a keen eye for detail to understand and fulfill clients’ unique style preferences.

Knowledge of current fashion trends and strong decision-making skills are also essential.

In some cases, being multilingual can be a plus in catering to a diverse client base.


Do personal shoppers need a degree?

While a degree isn’t necessarily a requirement for personal shoppers, having an education background in fashion, retail, or marketing can be an advantage.

Excellent customer service skills are mandatory and these can be gained from experience in retail environments.

However, some high-end personal shoppers may need a degree or certificate in fashion or related field to cater to clients with more sophisticated demands.


What should you look for in a personal shopper resume?

Firstly, look for a strong background in customer service or sales.

A good personal shopper should have proven experience in building client relationships and meeting sales targets.

Any additional training or certification in fashion, styling, or retail can also be beneficial.

Specific skills to look for include understanding of current fashion trends, ability to personalize shopping experiences, and excellent communication skills.


What qualities make a good personal shopper?

A good personal shopper is passionate about fashion and has a broad knowledge of current trends.

They have an intuitive understanding of what their client wants and needs and can translate that into a successful shopping experience.

Excellent customer service skills are crucial, as well as being able to manage time effectively and work well under pressure.

Good personal shoppers also need to be trustworthy and maintain client confidentiality.


Is it difficult to hire personal shoppers?

Hiring personal shoppers can be a challenge due to the specific skill set and knowledge base required for the role.

The need for excellent customer service skills, a strong sense of fashion, and the ability to build a deep understanding of a client’s personal style can limit the pool of suitable candidates.

Therefore, it is crucial to have a strong recruiting strategy to attract the right talent.



And there you have it.

Today, we’ve unveiled the true essence of being a personal shopper.


It’s not just about buying items.

It’s about curating the perfect style, one piece at a time.

With our reliable personal shopper job description template and real-world examples, you’re ready to embark on this exciting journey.

But why stop there?

Venture further with our job description generator. It’s your next step to creating detailed job postings or refining your resume to perfection.


Each selected item contributes to the overall style.

Let’s curate that style. Together.

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