Pinterest Account Manager Job Description [Updated for 2025]

In the ever-evolving world of social media, the role of Pinterest Account Manager has become increasingly significant.

As the digital landscape continues to expand, the demand for skilled individuals who can manage, optimize and amplify our Pinterest presence continues to grow.

But let’s dig deeper: What does a Pinterest Account Manager truly do?

Whether you are:

• A job seeker trying to grasp the specifics of this role,
• A hiring manager trying to formulate the ideal candidate profile,
• Or simply intrigued by the ins and outs of Pinterest account management,

You’ve come to the right place.

Today, we present a fully adaptable Pinterest Account Manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive right into it.

Pinterest Account Manager Duties and Responsibilities

Pinterest Account Managers are responsible for developing and managing the Pinterest presence for brands and businesses.

They work closely with marketing and sales teams to create pinworthy content and promote user engagement.

The key duties and responsibilities of Pinterest Account Managers include:

• Developing and implementing Pinterest strategies to increase brand visibility and engagement
• Creating, curating, and managing all published content (images, video, and written)
• Optimizing pins and boards for SEO to increase visibility
• Collaborating with the marketing team to develop social media campaigns that align with company goals
• Monitoring, listening, and responding to users in a “social” way while cultivating leads and sales
• Designing and managing promotions and social ad campaigns
• Analyzing key metrics and tweak strategy as needed
• Compiling reports for management showing results and ROI
• Monitoring Pinterest trends, tools, applications, and effective benchmarks for measuring the impact of Pinterest campaigns
• Managing efforts in building online reviews and reputation

 

Pinterest Account Manager Job Description Template

Job Brief

We are in search of a dedicated Pinterest Account Manager to create, manage, and optimize Pinterest advertising campaigns for our clients.

The Pinterest Account Manager’s responsibilities include developing Pinterest campaign strategies, managing client budgets, analyzing metrics, and adjusting strategy based on performance and client feedback.

Our ideal candidate has excellent knowledge of the Pinterest platform, a track record of managing successful social media campaigns, and a strong passion for digital marketing.

 

Responsibilities

• Create and manage Pinterest advertising campaigns for various clients.
• Analyze performance data and provide intelligence to inform future strategies.
• Manage client budgets to maximize ROI.
• Stay up-to-date with Pinterest advertising policies and industry trends.
• Deliver monthly reports to clients and provide recommendations to improve performance.
• Communicate with clients regularly to discuss goals, strategy, and performance.
• Collaborate with other team members to integrate Pinterest with overall marketing strategy.

 

Qualifications

• Proven experience as a Pinterest Account Manager or similar social media role.
• Strong understanding of Pinterest advertising platform and its algorithms.
• Ability to analyze data and provide evidence-based recommendations.
• Strong verbal and written communication skills.
• Experience managing client budgets and forecasting trends.
• Degree in Marketing, Business or related field would be advantageous.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Pinterest Account Manager
• Work Environment: Office setting with flexibility for remote work. Occasional travel may be required for client meetings.
• Reporting Structure: Reports to the Social Media Marketing Manager.
• Salary: Salary is competitive and commensurate with experience and skills.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Pinterest Account Manager Do?

A Pinterest Account Manager primarily works in the field of social media marketing, focusing on the promotion of brands, products, or services on the Pinterest platform.

They are responsible for creating, managing, and optimizing Pinterest accounts for their clients or the company they work for.

This involves designing and implementing Pinterest marketing strategies to increase online visibility, boost user engagement, and drive web traffic.

Pinterest Account Managers generate and publish creative, engaging content including pins, boards, and visual stories.

They keep themselves updated with the latest trends, popular hashtags, and keywords relevant to their client’s business and incorporate them into the pins to make them more discoverable.

They also analyze account performance and make necessary adjustments to improve reach and engagement.

They keep track of pin performance, repins, comments, likes, and other key metrics, and provide regular reports to clients or marketing teams.

In addition, a Pinterest Account Manager might liaise with influencers for promotional collaborations, manage paid advertising campaigns, and handle any customer service issues that arise from users interacting with the Pinterest account.

Overall, their role is to leverage the Pinterest platform to meet their client’s marketing goals and objectives.

 

Pinterest Account Manager Qualifications and Skills

A proficient Pinterest Account Manager should have the skills and qualifications that align with your job description, such as:

• Expert knowledge of Pinterest platform, its functionalities, and updates.
• Experience with social media management tools and software for scheduling, tracking, and optimizing Pinterest posts.
• Strong marketing skills to devise effective Pinterest campaigns that increase brand visibility and engagement.
• Excellent research skills to identify trending topics, relevant keywords, and popular pins that appeal to the target audience.
• Proficient in data analysis and reporting with a strong understanding of Pinterest analytics to measure and improve performance.
• Exceptional communication and interpersonal skills to coordinate with internal teams and clients, and to maintain strong relationships with Pinterest influencers and communities.
• Creativity and visual design skills to create visually appealing and engaging Pinterest pins and boards.
• Strong understanding of SEO principles to optimize pins and boards for discoverability.
• Problem-solving skills to quickly address and resolve any issues that may affect Pinterest performance or campaign results.

 

Pinterest Account Manager Experience Requirements

Entry-level candidates for a Pinterest Account Manager role may have 1 to 2 years of experience, which might have been obtained through an internship or part-time role in social media management, content creation, or digital marketing.

This allows them to develop a foundational understanding of the Pinterest platform, audience engagement tactics, and content creation strategies.

Candidates with 2 to 3 years of experience in a similar role are often familiar with planning, executing and optimizing Pinterest campaigns.

They typically have a strong understanding of Pinterest analytics, SEO techniques, and possess essential skills like project management and communication.

Those with more than 4 years of experience would likely have a track record of successfully managing large-scale Pinterest accounts, and developing and executing strategy to drive online traffic, user engagement, and leads.

They may also have experience managing a team, and are likely prepared for a senior or leadership role within a social media marketing team.

In addition to these, a deep knowledge of trends in digital marketing, particularly on Pinterest, and proficiency in using Pinterest’s business and analytics tools is often required.

A degree in marketing, business, or a related field is also usually preferred.

 

Pinterest Account Manager Education and Training Requirements

Pinterest Account Managers often have a bachelor’s degree in marketing, business administration, advertising, communications, or a related field.

An understanding of the Pinterest platform and how its algorithm works is important, as well as knowledge of digital marketing, content creation, search engine optimization, and social media strategies.

Some roles may require experience in project management or account management.

Furthermore, Pinterest offers a Certified Creative Partner program which provides additional training and certification in using their advertising platform effectively.

In addition, completing training or obtaining certifications in digital marketing tools, social media management tools, or data analytics can enhance a Pinterest Account Manager’s skills.

It’s also beneficial for Pinterest Account Managers to have strong communication skills, creativity, and analytical abilities.

Continuing education, through workshops or courses, is often encouraged to stay updated with the changes and trends on the platform.

 

Pinterest Account Manager Salary Expectations

A Pinterest Account Manager can expect to earn an average salary of $61,343 (USD) per year.

However, the actual compensation can vary greatly depending on the individual’s level of experience, specific skill set, geographical location, and the size and type of their employing company.

 

Pinterest Account Manager Job Description FAQs

What skills does a Pinterest Account Manager need?

Pinterest Account Managers should have strong digital marketing skills, including knowledge of SEO, data analysis, and content creation.

They must also have excellent communication and interpersonal skills to collaborate with clients and other team members.

A good understanding of Pinterest’s algorithms and guidelines, as well as social media trends, are also essential.

 

Do Pinterest Account Managers need a degree?

A degree is not necessary but can be beneficial, particularly in fields such as marketing, business, or communication.

However, practical experience and proven success in social media management, especially on Pinterest, is usually more important.

There are also many online courses and certifications specific to social media and Pinterest management that can boost a candidate’s qualifications.

 

What should you look for in a Pinterest Account Manager’s resume?

Experience in managing Pinterest accounts and a proven track record of successful Pinterest campaigns should be key considerations.

Also, look for skills in content creation, SEO, and data analysis.

Experience in using Pinterest Business tools, scheduling tools, and Pinterest ad management is also beneficial.

A good Pinterest Account Manager should also have strong written communication skills, as they’ll likely be creating pin descriptions and captions.

 

What qualities make a good Pinterest Account Manager?

A good Pinterest Account Manager should be creative, as they will be responsible for creating engaging content that will capture the attention of the Pinterest community.

They should also be analytical, able to understand and utilize data to optimize performance.

Strong communication skills are also essential as they need to effectively convey the brand’s message and interact with the Pinterest community.

They should also be up-to-date with the latest Pinterest trends and changes to the platform’s algorithm.

 

How important is Pinterest to a company’s social media strategy?

Pinterest can play a pivotal role in a company’s social media strategy.

It serves as a powerful search engine that can direct high-quality traffic to a company’s website.

Pinterest users are often looking for inspiration or solutions, which makes them more likely to engage with branded content and make purchases.

Therefore, having a Pinterest Account Manager who can effectively manage and optimize a company’s Pinterest presence can be highly beneficial.

 

Conclusion

And there you have it.

Today, we’ve illuminated the exciting realm of being a Pinterest Account Manager.

Surprised?

It’s not just about pinning images.

It’s about strategizing and executing innovative ideas, one pin at a time.

With our ready-to-use Pinterest Account Manager job description template and real-life examples, you’re fully equipped to make your mark.

But why limit yourself?

Expand your horizons with our job description generator. It’s your pathway to crafting spot-on listings or refining your resume to perfection.

Remember:

Every pin tells a story within the larger narrative.

Let’s create those stories. Together.