Portuguese Bilingual Marketing Specialist Job Description [Updated for 2025]

In the era of globalization, the emphasis on Portuguese Bilingual Marketing Specialists is more prominent than ever.

As businesses continue to expand globally, the demand for skilled professionals who can effectively communicate, connect and market to diverse audiences grows exponentially.

But let’s dig deeper: What’s truly expected from a Portuguese Bilingual Marketing Specialist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply captivated by the realm of bilingual marketing,

You’re in the right place.

Today, we present a customizable Portuguese Bilingual Marketing Specialist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Portuguese Bilingual Marketing Specialist Duties and Responsibilities

A Portuguese Bilingual Marketing Specialist is responsible for developing marketing strategies and implementing marketing plans to support the sales and profit objectives of the organization.

They are also responsible for communicating with Portuguese-speaking customers, stakeholders, or partners.

The Portuguese Bilingual Marketing Specialist will perform the following duties and responsibilities:

• Design, plan, and implement effective marketing strategies targeted at Portuguese-speaking markets
• Translate marketing materials, including websites, emails, and social media content, into Portuguese
• Conduct market research to identify marketing opportunities in Portuguese-speaking markets
• Assist in developing and implementing marketing plans, including promotional calendars, new product introductions, and other marketing projects
• Communicate directly with Portuguese-speaking clients and stakeholders to address queries, concerns, or promotional opportunities
• Coordinate with other teams such as design, sales, and product development to implement marketing strategies effectively
• Monitor, track, and analyze the performance of marketing campaigns in Portuguese-speaking markets and make necessary adjustments
• Ensure that all communications and marketing materials in Portuguese align with the company’s brand identity and message
• Stay up-to-date with the latest trends and changes in the market dynamics of Portuguese-speaking countries
• Participate in marketing meetings and present findings, results, and suggestions in a clear and compelling manner

 

Portuguese Bilingual Marketing Specialist Job Description Template

Job Brief

We are looking for a proficient Portuguese Bilingual Marketing Specialist to join our dynamic team.

Your role will include developing and implementing marketing strategies in both Portuguese and English markets.

The ideal candidate should be able to effectively communicate and write in both languages, and have a solid understanding of marketing trends and strategies in both cultures.

 

Responsibilities

• Develop and implement marketing campaigns in Portuguese and English speaking markets
• Create and translate content for different platforms including web, social media, print, and other mediums
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures in both language markets
• Initiate and control surveys to assess customer requirements and dedication
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

 

Qualifications

• Proven experience as a marketing specialist or similar role
• Bilingual proficiency in English and Portuguese (written and spoken)
• Thorough understanding of marketing elements and market research methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media, content management systems, and SEO/SEM
• Strong organizational and time management abilities
• Creative and able to think out-of-the-box
• BSc/BA in marketing, business administration or relevant discipline

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Portuguese Bilingual Marketing Specialist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or market visits.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: Competitive salary based on experience
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Portuguese Bilingual Marketing Specialist Do?

A Portuguese Bilingual Marketing Specialist typically works in a company’s marketing department, helping to create, implement, and manage marketing campaigns that are targeted towards Portuguese-speaking markets.

These professionals must be fluent in both Portuguese and the company’s primary language, usually English.

Their job involves conducting market research to understand the needs and interests of Portuguese-speaking customers, and using this information to develop targeted marketing strategies.

They may create content for websites, social media, email campaigns, and other marketing materials, all of which must be culturally sensitive and appropriate for the intended audience.

They often work closely with other marketing professionals, sales teams, and product managers to ensure that all marketing materials are in line with the company’s overall goals and objectives.

They may also be responsible for managing relationships with Portuguese-speaking clients or partners, and may act as a translator in meetings or negotiations.

In addition to creating marketing materials, a Portuguese Bilingual Marketing Specialist may also track and analyze the effectiveness of their campaigns, using the data to inform future strategies.

They often need to stay up-to-date with trends in the Portuguese-speaking market, as well as with broader marketing trends and techniques.

 

Portuguese Bilingual Marketing Specialist Qualifications and Skills

A Portuguese Bilingual Marketing Specialist should have the skills and qualifications that align with your job description, such as:

• Fluency in both Portuguese and English to facilitate effective and efficient communication with Portuguese-speaking clients and partners.
• Strong knowledge and experience in marketing strategies and techniques, specifically tailored to Portuguese-speaking markets.
• Exceptional interpersonal skills to build and maintain relationships with clients and partners.
• Excellent communication and presentation skills to effectively convey marketing plans, results, and suggestions to clients and team members.
• An understanding of cultural nuances and sensitivities to ensure marketing materials and strategies are culturally appropriate and effective.
• Experience with digital marketing tools and platforms, including social media, SEO, email marketing, and content creation.
• Analytical skills to assess marketing campaign performance and make necessary adjustments for improvement.
• Problem-solving skills to address challenges and obstacles that may arise during marketing campaigns.
• Creativity and innovation to develop unique and compelling marketing strategies and materials that resonate with Portuguese-speaking audiences.

 

Portuguese Bilingual Marketing Specialist Experience Requirements

Those applying for the position of a Portuguese Bilingual Marketing Specialist typically require 2 to 3 years of experience in marketing, communications, or a related field.

This experience can be gained through internships, part-time roles, or full-time roles in companies that require bilingual communication skills.

Experience in content creation, public relations, digital marketing, and social media strategy, particularly in the Portuguese language, is highly valued.

Candidates also often have experience working in or targeting Portuguese-speaking markets and have a deep understanding of the cultural nuances and regional differences.

Candidates with more than 5 years of experience might have developed their strategic planning skills and could have led marketing campaigns.

They usually have experience in managing relationships with clients, stakeholders, and agencies.

Those with more than 7 years of experience may have extensive strategic marketing experience and may be ready for a managerial position, overseeing a team of marketing specialists.

Proficiency in both English and Portuguese is a necessity for this role, often supported by a degree in Marketing, Communications, Business, or a related field.

Certification in Google Analytics, AdWords, or other relevant digital marketing tools can also be beneficial.

 

Portuguese Bilingual Marketing Specialist Education and Training Requirements

A Portuguese Bilingual Marketing Specialist typically holds a bachelor’s degree in marketing, business, or a related field.

They must be fluent in both Portuguese and English, and often have additional coursework or training in translation or interpretation.

They should have a firm understanding of marketing principles and strategies, as well as experience with market research and data analysis.

Knowledge of Portuguese culture and consumer habits is often beneficial, and can be gained through study abroad programs or international business courses.

Some positions may require a master’s degree in marketing or a related field, particularly for higher-level or specialized roles.

In addition to formal education, Portuguese Bilingual Marketing Specialists often pursue professional certifications in digital marketing, social media management, or other relevant areas to enhance their skills and credentials.

Familiarity with marketing software and tools, as well as experience with content creation and SEO, is usually needed.

Continuous learning and staying updated with the latest marketing trends and strategies, specifically related to the Portuguese market, is essential in this role.

 

Portuguese Bilingual Marketing Specialist Salary Expectations

A Portuguese Bilingual Marketing Specialist earns an average salary of $61,000 (USD) per year.

However, this amount can fluctuate based on several factors, including the level of experience, the size and location of the company, and the specific demands of the role.

 

Portuguese Bilingual Marketing Specialist Job Description FAQs

What skills does a Portuguese Bilingual Marketing Specialist need?

A Portuguese Bilingual Marketing Specialist should have excellent command over both English and Portuguese in order to effectively communicate marketing messages.

They should also possess a deep understanding of the Portuguese culture and consumer behaviour to tailor marketing strategies effectively.

Skills in digital marketing, content creation, SEO, and data analysis are also crucial.

 

Do Portuguese Bilingual Marketing Specialists need a degree?

While not always a requirement, most businesses prefer a Portuguese Bilingual Marketing Specialist to have a degree in Marketing, Business, Communications, or a related field.

However, relevant work experience and proven language proficiency can also be considered.

 

What should you look for in a Portuguese Bilingual Marketing Specialist’s resume?

In addition to proven bilingual skills, look for experience in developing and implementing marketing strategies, managing campaigns, knowledge of SEO, content creation, and data analysis.

Certifications in marketing or digital marketing can also be a plus.

Evidence of successfully targeting the Portuguese market or other Portuguese speaking demographics is also beneficial.

 

What qualities make a good Portuguese Bilingual Marketing Specialist?

A good Portuguese Bilingual Marketing Specialist is creative, culturally aware, and able to adapt marketing strategies to reach and resonate with diverse audiences.

They should have excellent communication skills, both written and verbal, in both English and Portuguese.

Furthermore, they should have a strong understanding of consumer behavior and be able to translate this understanding into successful marketing strategies.

 

Is it difficult to hire a Portuguese Bilingual Marketing Specialist?

Hiring a Portuguese Bilingual Marketing Specialist can be challenging due to the specific skill set required.

Not only does the candidate need to possess strong marketing skills, but they must also be fluent in both English and Portuguese.

This combination can be hard to find, but with a thorough recruitment process, finding the right person for the job is certainly achievable.

 

Conclusion

So, that’s the lowdown.

Today, we’ve given you an insider’s look into what it truly means to be a Portuguese Bilingual Marketing Specialist.

Surprised?

It’s not only about managing campaigns.

It’s about shaping the global marketing landscape, one multilingual strategy at a time.

Armed with our comprehensive Portuguese Bilingual Marketing Specialist job description template and real-world examples, you’re poised to take the next step.

But why limit yourself?

Delve further with our job description generator. It’s your go-to tool for creating precision-crafted listings or refining your resume to perfection.

Remember:

Every marketing strategy is a piece of the larger puzzle.

Let’s shape that future. Juntos (Together).